Asociación de la Prensa de Madrid

What Asociación de la Prensa de Madrid does

Asociación de la Prensa de Madrid (APM) is a private non-profit professional association of journalists founded on May 31, 1895 in Madrid, Spain. It operates exclusively within the Community of Madrid and serves individual journalist members — historically peaking at over 7,600 — through a portfolio of professional services including digital press credentials (Carné Digital de Prensa, delivered via a mobile app), legal and tax/accounting advisory, coworking space, health insurance partnerships, employment assistance, training programs, and a discount club. APM also maintains a historical archive (documenting Spanish journalism from 1895 onward) and library of 13,347 volumes, publishes the Boletín APM digital bulletin and the academic journal Cuadernos de Periodistas, and confers prestigious annual awards including the Premios APM de Periodismo (since 1939) and the Premio Victoria Prego a la Libertad de Expresión (since 2025).

APM is governed democratically by a Junta Directiva elected every four years; María Rey has served as president since October 2023, the third woman to hold the role. The association is member-funded through monthly subscription fees structured by tier — from €2/month for student pre-associates to €21/month for active members over 40, with reduced rates for unemployed journalists and lifetime/honorary status after 40+ years of tenure. A €10 one-time entry fee applies to new members.

Underlying technology consists of a digital membership management platform, a renewed mobile application (as of June 2026) supporting the digital press credential, digital archives and bulletin distribution, and standard social media presence. Partnerships span education (multiple Spanish universities offering member discounts), insurance (Nueva Mutua Sanitaria since 2016), culture (SGAE, Teatros Smedia), and content collaboration (Fundación la Caixa, co-producer of the 'Maestros del Periodismo' podcast). APM does not publicly disclose financial figures and has no external ownership, funding rounds, or subsidiaries.

Name

Asociación de la Prensa de Madrid

Legal name

Asociación de la Prensa de Madrid

Website

https://apmadrid.es

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

11–50 employees

Short description

Asociación de la Prensa de Madrid (APM) is a non-profit professional association founded in 1895 that serves journalists in Spain's Community of Madrid through digital press credentials, legal and tax advisory, training, publications, employment services, and prestigious journalism awards, funded by tiered monthly membership fees.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Professional Organizations (813920), Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Professional journalism association
• Press credential services
• Journalist membership services
• Journalism training programs
• Press freedom advocacy

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Fees: APM generates primary revenue through monthly membership fees from journalists. Fees range from 2 EUR/month for pre-associates to 21 EUR/month for active members over 40, with various discounts for unemployed journalists. Fees are paid quarterly via bank transfer.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Asociación de la Prensa de Madrid is a non-profit professional association that provides its 7,600+ journalist members with press credentials (physical and digital via mobile app), legal and tax/accounting advisory, coworking space, training and scholarships, employment services, health insurance, cultural programming, and discount benefits. It also publishes the Boletín APM, Cuadernos de Periodistas, the Informe Anual de la Profesión Periodística, and runs the prestigious Premios APM de Periodismo awards and the Premio Victoria Prego a la Libertad de Expresión.

Product overview

Asociación de la Prensa de Madrid operates as a professional journalism association offering a portfolio of member services including digital press credentials (Carné Digital), publishing products (Boletín APM, Cuadernos de Periodistas, Informe Anual, Ediciones APM), professional services (Legal Advisory, Tax/Accounting, Coworking spaces, IT Services), health insurance partnerships, employment assistance, and training programs. The Association also awards prestigious journalism honors (Premios APM, Premio Victoria Prego) and maintains cultural programming (Agenda Cultural, Pódcast Maestros del Periodismo). Its historical archive and library from 1895 serves as a resource for journalism research. The portfolio represents a unified membership-based service ecosystem rather than a singular software product.

Differentiator

Problem solved

Functional benefit

Brands

• Premios APM de Periodismo: Premios concedidos anualmente por la APM en cuatro categorías: Honor, Mejor Periodista del Año, Periodista Joven del Año, y Periodista Especializado en Madrid del Año.
• Premio Victoria Prego a la Libertad de Expresión
• Boletín APM
• Cuadernos de Periodistas

Products and services

• Carné de Prensa (Digital and Physical Press Credential)

Quantifiable outcome

• 45% membership growth under one presidential term (2004-2011)
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Universidad Complutense de Madrid (UCM)minorStrategic or Co-development PartnerPartnership offering APM members a 40% discount on summer courses at UCM in San Lorenzo de El Escorial. Educational benefit for members.
• Universidad Internacional de La Rioja (UNIR)minorStrategic or Co-development PartnerPartnership offering 50% scholarships for APM members in the Master's in Digital Journalism Projects, an official online master's program. Five scholarships available for APM members.
• CEF.-UDIMAminorStrategic or Co-development PartnerTraining agreement for journalists offering up to 12% discount on undergraduate and postgraduate studies, courses, and certifications for APM members and their families.
• Universidad NebrijaminorStrategic or Co-development PartnerPromotional agreement offering 30% discount on undergraduate and master's programs for APM members in the 2026/27 academic year. Also 100% scholarships for the Diploma in Economic Journalism.
• Universidad Francisco de Vitoria (UFV)minorStrategic or Co-development PartnerPartnership offering 15% discount on specialization master's programs for APM members and their families, including Master's in TV Journalism and Digital Platforms.
• The Core SchoolminorStrategic or Co-development PartnerEducational partnership offering 35% discount on undergraduate and master's programs in Communication Audiovisual, TV Program Direction, and Photography Direction for APM members and families.
• Escuela de Unidad EditorialminorStrategic or Co-development PartnerEducational partnership offering 25% scholarships for APM members and first-degree family members on various postgraduate programs, both in-person and online.
• Fundación la CaixacoreStrategic or Co-development PartnerLong-standing collaboration since 2009 for the 'Talleres de fomento de lectura de prensa en la escuela' program, promoting newspaper reading among secondary school students. This program received the National Prize for Reading Promotion in 2020. Also collaborated on the 'Maestros del Periodismo' podcast launched in 2022.
• SEDIC (Sociedad Española de Documentación e Información Científica)minorStrategic or Co-development PartnerJoint reading club where members of both APM and SEDIC meet monthly to share experiences about books by journalists from APM.
• Nueva Mutua SanitariacoreOthersPartnership since 2016 with private health insurer that assumed all former users of APM's discontinued Medical Service. Provides medical insurance options for members and their families.
• SGAE (Sociedad General de Autores y Editores)minorOthersCultural visits organized for APM members to SGAE headquarters exhibitions, part of the cultural agenda program.
• Teatros Smedia GroupminorOthersDiscount partnership offering up to 40% on theater shows at Teatro EDP Gran Vía, Teatro Alcázar, Teatro Fígaro, Pequeño Teatro Gran Vía, and Teatro Capitol.

Scale indicators2 records

Recent moves15 records

Expansion highlights6 records

Direct peers

• Federación de Asociaciones de Periodistas de España (FAPE): FAPE is the national federation of Spanish journalism associations of which APM is a member. It serves the same journalist persona at a national level, coordinating the carnet de prensa system and offering parallel professional services, making it the closest direct structural peer.
• Col·legi de Periodistes de Catalunya: Catalonia's regional journalism professional association operating the same membership-association model as APM but for a different Spanish region. Offers press credentials, training, legal services, and member advocacy to Barcelona/Catalonia-based journalists in a directly analogous way.
• Asociación de la Prensa de Sevilla: Regional journalism association for Seville operating under the same FAPE federation model as APM. Provides press credentials, training, and member services to Andalusia-based journalists—a direct structural mirror of APM in a different Spanish region.
• Club de Periodistas de la Asociación de la Prensa de Madrid (cultural sub-brand): None — this is the same entity as APM; excluded from peer list.
• Asociación Nacional de Informadores Gráficos de Prensa y Televisión (ANIGP-TV): Spanish national association for press and television graphic information officers, also a FAPE member. Addresses the same journalist persona with credentials, training, and advocacy but specializes in photojournalism/visual journalism rather than general journalism.

Broad incumbents

• National Union of Journalists (NUJ): The UK's largest journalism trade union, operating across all UK regions with press-card issuance, legal support, training, and collective bargaining. Comparable in function and mission to APM but with significantly greater scale and a union (rather than pure association) structure.
• European Federation of Journalists (EFJ): European umbrella federation of journalism unions and associations representing over 320,000 journalists across Europe. Provides policy advocacy, training, and solidarity actions analogous to APM but at continental scale, and is structurally upstream of national associations like APM.
• International Federation of Journalists (IFJ): The world's largest organization of journalists, representing over 600,000 media professionals in 146 countries. Operates press-card issuance, ethics standards, and press freedom advocacy comparable to APM's role but at global scale, with APM functioning as a sub-national node in its network.
• Society of Professional Journalists (SPJ): US-based journalism professional association with ethics training, awards, and advocacy functions. Provides comparable member services (training, advocacy, recognition) to APM but at national US scale and with a stronger continuing-education and ethics-code focus.

Emerging players

• Reporters Without Borders (RSF): Global press freedom organization that was the inaugural recipient of APM's Premio Victoria Prego. Operates in adjacent territory on press freedom advocacy, journalism safety, and ethical standards—overlapping with APM's mission on freedom-of-expression defense but at global rather than regional scale.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xtwitter.com/aprensamadrid
• YouTubeyoutube.com/c/asociaciondelaprensademadrid
• Facebookfacebook.com/asociaciondelaprensademadrid
• LinkedInlinkedin.com/company/asociacion-de-la-prensa-de-madrid
• Instagraminstagram.com/aprensamadrid

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asociación de la Prensa de Madrid