Jestic

What Jestic does

Jestic Foodservice Solutions (legal entity: Jestic Ltd) is a UK-based distributor of commercial catering equipment, headquartered in Paddock Wood, Kent with a secondary office in Trafford Park, Manchester. Founded in 2005 and operating with 51-100 employees, the company supplies commercial kitchens and foodservice operators across the United Kingdom through a horizontal distribution model. Its portfolio comprises 23 distributed equipment brands covering the full spectrum of commercial kitchen needs, including Henny Penny (pressure fryers), MKN (combi ovens), Alfa (pizza ovens), Mibrasa (charcoal ovens), Irinox (blast chillers), Dihr (dishwashing), Icematic (ice machines), Rotisol (rotisseries), Zio Pepe (coffee), Vitamix (commercial blenders), and bakery equipment from Brunner Anliker, Glimek and Sveba Dahlen. Each brand is sold as a standalone product line rather than as an integrated platform.

Jestic's business model is anchored in direct enterprise field sales, with an experienced sales team providing consultative advice to commercial kitchen buyers, complemented by a "Book a Demo" funnel and a Digital Brochure Library (hosted on Flipsnack) and a login-based Product Information Library containing CAD files, installation manuals and specification sheets. Revenue is generated primarily through one-time equipment sales with deposit requirements of 25% for standard items, 40% for non-standard items and 50% for special-order items; pricing is quote-based and not publicly disclosed. A complementary aftercare revenue stream is delivered through its sister company R&S Services, which handles maintenance and repair, while Jestic itself provides staff training and menu development through an in-house Culinary Team.

The company is privately held with no disclosed external funding, no parent company and no subsidiaries; ownership appears to be founder/management-retained. It operates exclusively in the UK domestic market, complies with the WEEE Directive (UK registration WEE/EJ0483SX) for end-of-life equipment disposal, and has no public AI, API or software platform offering. Customer segmentation is horizontal across commercial foodservice operators rather than concentrated in any single vertical.

Name

Jestic

Legal name

Jestic Ltd

Website

https://jestic.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Jestic Foodservice Solutions is a UK-based distributor of commercial catering equipment, supplying 23 premium brands — including Henny Penny, MKN, Alfa and Vitamix — to commercial kitchens and foodservice operators via direct field sales, supported by an in-house Culinary Team and aftercare through sister company R&S Services.

Ownership category

akta.pro rank

Product category

Commercial Catering Equipment

akta.pro primary industry

Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)

akta.pro secondary industries

Food Preparation Equipment & Smallwares Wholesale (AFAIALAK), Commercial Cooking Equipment & Parts Wholesale (AFAIALAJ)

Keywords

• Commercial catering equipment
• Foodservice equipment distribution
• Professional kitchen supplies
• Commercial cooking appliances
• Restaurant equipment supply

Headquarters

HQ city

Paddock Wood

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Sales: Jestic generates revenue through direct sale of commercial catering equipment and associated brands to foodservice operators, requiring deposits (25-50% depending on item type) with payment terms for account holders.
2. Aftercare and Service Support: Provides service and maintenance support through sister company R&S Services, including staff training and menu development from experienced Culinary Team.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Jestic distributes a comprehensive portfolio of commercial catering equipment from over 23 brands (including Henny Penny, MKN, Vitamix, Alfa, Irinox, Mibrasa, Wood Stone, Rotisol, Zio Pepe and others) to foodservice operators across the UK. The offering spans fryers, combi ovens, pizza ovens, blast chillers, dishwashers, ice machines, rotisseries, espresso equipment, bakery ovens, and modular kitchen systems. Jestic supplements equipment supply with staff training, menu development from its in-house Culinary Team, and aftercare service/maintenance through sister company R&S Services.

Product overview

Jestic Foodservice Solutions is a UK-based distributor of commercial catering equipment, not a software platform. Their offering is a portfolio of 23 distributed equipment brands rather than a unified product platform. The portfolio includes fryers, combi ovens, pizza ovens, bun toasters, blast chillers, ice machines, dishwashers, rotisseries, coffee equipment, and various other commercial kitchen appliances. Jestic provides sales expertise, staff training, menu development from their Culinary Team, and service/maintenance support through their sister company R&S Services. The individual branded products (Alfa, Antunes, Henny Penny, MKN, Vitamix, etc.) are distributed separately rather than as an integrated platform, with each brand serving different commercial kitchen needs from cooking to refrigeration to beverage preparation.

Differentiator

Problem solved

Functional benefit

Products and services

• Henny Penny commercial fryers
• MKN combi ovens and commercial cooking equipment
• Vitamix commercial blenders
• Alfa pizza ovens
• Irinox blast chillers
• Mibrasa charcoal ovens
• Wood Stone hearth ovens
• Rotisol rotisserie equipment
• Zio Pepe espresso and coffee equipment
• Icematic ice making equipment
• Dihr commercial dishwashing equipment
• Orved vacuum packing equipment
• Antunes cooking and warming equipment
• AyrKing poultry cooking and processing equipment
• Brunner Anliker bakery equipment
• Sveba Dahlen bakery ovens
• Glimek bakery and food processing equipment
• Elmeco beverage and ice equipment
• Duke commercial cooking and holding equipment
• Moduline modular kitchen equipment
• Aftercare service and maintenance
• Culinary team training and menu development

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• R&S ServicescoreImplementation/ SI/ Consulting PartnerSister company providing best-in-class service and maintenance support to complement Jestic's equipment offerings. Part of comprehensive aftercare solution including staff training and menu development from Jestic's experienced Culinary Team.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Nisbets: UK-headquartered direct competitor; distributes a broad multi-brand catalogue of commercial catering equipment to restaurant and foodservice operators across the UK and internationally, overlapping with Jestic on customer base and many equipment categories.
• Lockhart Catering Equipment: UK foodservice equipment distributor serving restaurants, hotels, schools, and contract caterers with a comparable multi-brand distribution model and customer segments to Jestic.
• Catering Equipment UK: UK-based foodservice equipment supplier offering commercial cooking, refrigeration, and warewashing kit to independent and chain operators, overlapping Jestic on both portfolio breadth and customer type.
• Alliance Online: UK foodservice and hospitality supplies distributor carrying catering equipment, disposables, and smallwares; comparable B2B distribution model addressing commercial-kitchen operators like Jestic.

Broad incumbents

• Middleby Corporation: Global commercial kitchen equipment manufacturer whose portfolio includes Henny Penny and several other brands also distributed by Jestic; competes in the same UK end markets via direct and distributor channels.
• Rational AG: Global combi-oven manufacturer with direct UK presence; competes head-to-head with Jestic-distributed combi brands (including MKN) for the same chef and specifier relationships.
• Hoshizaki: Japanese manufacturer of commercial ice machines and refrigeration with a UK subsidiary; competes against Jestic's distributed Icematic and refrigeration lines for the same foodservice operators.
• Manitowoc Foodservice: Global foodservice equipment group with UK distribution; broad-line portfolio overlaps with Jestic's cooking and refrigeration categories at multi-unit chain accounts.
• Ali Group: Italian-headquartered global foodservice equipment manufacturer and distributor whose many subsidiaries compete with Jestic's distributed brand portfolio across most kitchen categories.
• Brakes Group: UK foodservice broadliner supplying food, equipment, and supplies to restaurants, pubs, and contract caterers; adjacent to Jestic with overlap on commercial-kitchen customers if not on equipment-specific focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/jestic_ltd
• Facebookfacebook.com/jesticfoodservicesolutions
• LinkedInlinkedin.com/company/jestic-foodservice-equipment-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jestic