Aqua Pure
Aqua Pure is a regional commercial aquatic facility supplier and service provider serving Northern Illinois since 1989, offering pool and spa equipment, chemicals, chemical feed systems, certified warranty service for twelve major OEMs, and CPO training to park districts, YMCAs, clubs, schools, and fitness centers.
- Company typePrivate
- Founded1989
- HeadquartersRomeoville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Aqua Pure does
Aqua Pure Enterprises, Inc. is a regional commercial aquatic facility equipment and service provider serving the Chicagoland and Northern Illinois market. The company was founded in 1989 and operates with 11-50 employees from Romeoville, Illinois, positioning itself as a one-stop shop for pools, spas, and water parks. Its product portfolio spans mechanical equipment (cartridge, D.E., and sand filters; recirculation pumps; motors; PVC parts and valves; heaters; UV disinfection), chemical feed systems (Stenner pumps, Accu-Tab feeders, ProMinent controllers, batch tanks), measuring devices (flow monitors, flowmeters, transmitters, water-level controllers), chemicals (algaecides, clarifiers, pH adjusters, disinfectants, calcium hardness, stabilizers), test kits, pool and spa lighting (Pentair IntelliBrite LED, Amerlite), deck equipment (VGB-compliant covers, ADA steps, ladders, lights), and maintenance products. Behind this distribution layer sit chemical-automation control systems and IoT-adjacent programmable controllers from OEMs such as ProMinent and Stenner, though Aqua Pure itself does not develop proprietary pool software.
Aqua Pure's business model combines four revenue streams: one-time equipment and parts sales through an e-commerce storefront and field reps; recurring chemical sales tied to facility consumption; professional services for installation, preventative maintenance, repairs, seasonal openings and closings; and CPO training and certification at $379 per virtual two-day classroom seat with scheduled 2026 dates. Go-to-market is regional enterprise field sales supported by direct phone, email, and a request-a-quote system, targeting associations, clubs, health and fitness centers, educational facilities, park districts, and YMCA facilities. The company is a Certified Warranty Service Center for twelve manufacturers and an authorized PHTA CPO training provider recognized by the Illinois Department of Public Health, which underpins its regulated service capability.
Customer mix is broadly diversified across enterprise, government (park districts), nonprofit (YMCA), and institutional (educational facilities) buyers within Northern Illinois. The company is privately held, with no disclosed subsidiaries, parent company, funding rounds, M&A activity, or geographic expansion beyond its Chicagoland footprint in the input data. Strategic posture is that of a mature regional incumbent leveraging multi-OEM warranty status, regulatory credentials, and a 33+ year operating history rather than an aggressive growth-stage operator.
Aqua Pure firmographics
Firmographics- Name
- Aqua Pure
- Legal name
- Aqua Pure Enterprises, Inc.
- Website
- https://aquapure-il.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aqua Pure is a regional commercial aquatic facility supplier and service provider serving Northern Illinois since 1989, offering pool and spa equipment, chemicals, chemical feed systems, certified warranty service for twelve major OEMs, and CPO training to park districts, YMCAs, clubs, schools, and fitness centers.
- Ownership category
- akta.pro rank
Aqua Pure industry classification
Industry- Product category
- Commercial Pool Equipment Distribution and Aquatic Services
- akta.pro primary industry
- Filter, Pump & Heater Maintenance/Repair (HSAIALAC)
- akta.pro secondary industries
- Water Testing & Chemical Balancing (HSAIALAB), Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL), Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Pool Opening & Seasonal Startup (HSAIALAD)
Keywords
Where Aqua Pure is headquartered
LocationHeadquarters
- HQ city
- Romeoville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Aqua Pure business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Equipment and Parts Sales: Sales of mechanical equipment including cartridge filters, sand filters, motors, PVC parts, valves, heaters, recirculation pumps, and pool/spa lighting; measuring devices including flow monitors, flowmeters, and transmitters; and replacement parts
- Chemical Sales: Bulk and specialty chemical products including algaecides, clarifiers, disinfectants, pH adjusters, stabilizers, calcium hardness products, and specialty chemicals for pool and spa water treatment
- Service and Maintenance: Full-service division for repairs, installations, troubleshooting, seasonal openings/closings, and routine/preventative maintenance
- Training and Certification: CPO (Certified Pool-Spa Operator) training courses and certification programs; consultations and facility analysis
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | CPO Training - Virtual Two-Day Classroom |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Aqua Pure product offering
Product offeringCore offering
Aqua Pure distributes pool and spa equipment, parts, chemicals, measuring devices, chemical automation, test kits, deck equipment, and VGB-compliant safety products to commercial aquatic facilities across Chicagoland and Northern Illinois. The company also operates a full-service division that performs equipment installation, troubleshooting, seasonal openings/closings, preventative maintenance, and repairs, and delivers Certified Pool-Spa Operator (CPO) training and consultation services. It functions as a one-stop, certified warranty service center for twelve pool equipment manufacturers serving associations, clubs, fitness centers, schools, park districts, and YMCA facilities.
Product overview
Aqua Pure is a commercial aquatic facility equipment and service company based in Northern Illinois, serving Chicagoland since 1989. The company operates as a one-stop shop offering a comprehensive portfolio of products and services for pools, spas, and water parks. The product portfolio is organized into categories including Mechanical Equipment (filters, pumps, motors, valves), Chemical Feed Systems (Stenner Pumps, Accu-Tab Feeders, ProMinent Controllers), Measuring Devices (flow monitors, transmitters), Chemicals (disinfectants, pH adjusters, algaecides), Test Kits (Hach, Taylor, Lamotte), Pool & Spa Lighting (Pentair IntelliBrite LED, Amerlite), Deck Equipment, and Maintenance products. Services include installations, preventative maintenance, openings/closings, routine maintenance, and CPO training. Key brands carried include Stenner, Pentair, Hayward, ProMinent, Maytronics, and Accu-Tab.
Differentiator
Problem solved
Functional benefit
Products and services
- Mechanical Equipment Cartridge filters, D.E. filters, sand filters, motors, PVC parts and valves, recirculation pumps, heaters, replacement motor and pump seals, and ultraviolet light disinfection systems for commercial aquatic facility operations.
- Measuring Devices Flow monitors, flowmeters (including Magmeter and H2Flow), transmitters, water level controllers, control valves, thermometers, gauges, and Signet power supply and enclosure assemblies used to monitor commercial pool and spa systems.
- Chemical Feed Systems Stenner chemical feed pumps, Accu-Tab feeders (including Acid-Rite feeders), ProMinent controllers, batch tank systems, programmable controllers, sensors, pump heads, tubing and fittings, and ultraviolet light disinfection for chemical delivery in commercial aquatic facilities.
- Pool and Spa Chemicals Bulk and specialty chemicals for pool and spa water treatment including algaecides, clarifiers, pH adjusters, stabilized and unstabilized disinfectants, calcium hardness products, total alkalinity products, and stabilizers.
- Maintenance and Cleaners Pool brushes, vacuum hoses, Dolphin robotic pool cleaners (Wave series), Maytronics cleaners, deck and pool paint, and related maintenance accessories.
- Deck Equipment Pool deck products including LED and halogen lighting, ladders, depth markers, suction outlet frames and covers, safety equipment, VGB vacuum safety release devices, and ADA-compliant pool steps.
- Water Quality Test Kits Water chemistry testing equipment including Hach reagents, Lamotte reagents, Taylor Test Kits and reagents, and Palintest products for monitoring commercial pool and spa chemistry.
- Chemical Safety Equipment Personal protective equipment and chemical signs and labels for safe handling, storage, and identification of pool chemicals.
- Chemical Automation Systems Automated chemical control systems including ProMinent controllers, Stenner pumps, cellular modems, and programmable controllers for precise water treatment management.
- Pool and Spa Lighting Underwater illumination including Amerlite incandescent lights, Pentair IntelliBrite LED Architectural Series lights, and replacement bulbs, lenses, and light replacement parts.
- VGB Covers and White Goods Virginia Graeme Baker Pool and Spa Safety Act compliant drain covers and white goods including Hayward, Waterway, Aquastar, and Lawson products with VGB vacuum safety release devices.
- CPO Training and Certification Course Authorized Pool & Hot Tub Alliance (PHTA) Certified Pool-Spa Operator training recognized by the Illinois Department of Public Health, delivered in two-day classroom, virtual, and blended formats with IACET Continuing Education Units qualification and accompanying Pool & Spa Operator Handbook.
- Installation Services Professional installation of chemical treatment, filtration, circulation, and deck equipment performed by Illinois Department of Public Health pre-qualified, manufacturer-trained technicians.
- Preventative Maintenance Services Regularly scheduled maintenance programs designed to prevent unexpected equipment failures, prolong equipment lifespan, and reduce costly repairs for commercial aquatic facilities.
- Consultation Services Expert consultation on water balance, equipment replacement, chemical automation, and complete pump room renovation following industry regulations and the latest proven technology.
Companies that use Aqua Pure
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles3 records
Aqua Pure technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aqua Pure partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- HaywardcoreCertified Warranty Service Center for Hayward pool and spa equipment. Provides installation, repair, replacement, and warranty services for Hayward products.
- PentaircoreCertified Warranty Service Center for Pentair pool and spa equipment. Provides installation, repair, replacement, and warranty services for Pentair products.
- ProMinentcoreCertified Warranty Service Center for ProMinent chemical feed and automation systems. Provides installation, repair, replacement, and warranty services.
- MaytronicscoreCertified Warranty Service Center for Maytronics pool cleaners and automation. Provides installation, repair, replacement, and warranty services.
- StennercoreCertified Warranty Service Center for Stenner chemical feed pumps. Provides installation, repair, replacement, and warranty services for Stenner products.
- Accu-TabcoreCertified Warranty Service Center for Accu-Tab chemical feed systems. Provides installation, repair, replacement, and warranty services.
- RayPakcoreCertified Warranty Service Center for RayPak pool heaters. Provides installation, repair, replacement, and warranty services.
- Teledyne LaarscoreCertified Warranty Service Center for Teledyne Laars heaters and pool equipment. Provides installation, repair, replacement, and warranty services.
- Acu-TrolcoreCertified Warranty Service Center for Acu-Trol chemical controllers and automation. Provides installation, repair, replacement, and warranty services.
- ChemtrolcoreCertified Warranty Service Center for Chemtrol controllers and chemical automation. Provides installation, repair, replacement, and warranty services.
- AxiallcoreCertified Warranty Service Center for Axiall chemical products and systems. Provides installation, repair, replacement, and warranty services.
- Aquionics UVcoreCertified Warranty Service Center for Aquionics ultraviolet disinfection systems. Provides installation, repair, replacement, and warranty services.
- Pool & Hot Tub Alliance (PHTA)coreAuthorized CPO (Certified Pool-Spa Operator) training provider. Offers certification courses meeting PHTA standards recognized by the Illinois Department of Public Health.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Aqua Pure competitors and assessment
Company assessmentBroad incumbents
- Pinch A Penny:
- Leslie's Poolmart: Leslie's is the largest direct-to-consumer pool supply retailer in the U.S. with chemicals, equipment, parts, and service offerings. Overlaps Aqua Pure's product and service categories but serves a primarily residential customer base via a national retail footprint.
- Pool Corporation (PoolCorp): PoolCorp is the world's largest wholesale distributor of swimming pool supplies, equipment, and related products through SCP, Horizon, and HornerXpress. Comparable to Aqua Pure as a pool equipment and chemical distributor, but operating at vastly greater scale and breadth across multiple geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Aqua Pure social profiles
Digital presenceAqua Pure financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aqua Pure leadership team
Management profileNumber of profiles
Aqua Pure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aqua Pure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aqua Pure
What does Aqua Pure do?
Aqua Pure distributes pool and spa equipment, parts, chemicals, measuring devices, chemical automation, test kits, deck equipment, and VGB-compliant safety products to commercial aquatic facilities across Chicagoland and Northern Illinois. The company also operates a full-service division that performs equipment installation, troubleshooting, seasonal openings/closings, preventative maintenance, and repairs, and delivers Certified Pool-Spa Operator (CPO) training and consultation services. It functions as a one-stop, certified warranty service center for twelve pool equipment manufacturers serving associations, clubs, fitness centers, schools, park districts, and YMCA facilities.
Is Aqua Pure a public or private company?
Aqua Pure is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aqua Pure founded?
Aqua Pure was founded in 1989. It employs 11 to 50 people.
Where is Aqua Pure based?
Aqua Pure is headquartered in Romeoville, United States, in the North America region.
How does Aqua Pure make money?
Four revenue lines are on record. Equipment and Parts Sales are the primary driver. The others are chemical Sales, service and Maintenance and training and Certification.
Who are Aqua Pure's main competitors?
Broad incumbents on record are Pinch A Penny, Leslie's Poolmart and Pool Corporation (PoolCorp).
Does Aqua Pure have an API?
No public API is recorded for Aqua Pure.
What industry is Aqua Pure in?
Aqua Pure's product category is Commercial Pool Equipment Distribution and Aquatic Services. Its primary akta.pro industry code is HSAIALAC, Filter, Pump & Heater Maintenance/Repair, with a secondary code of HSAIALAB, Water Testing & Chemical Balancing.