Novos Medical Systems

What Novos Medical Systems does

Novos Medical Systems is a privately held Turkish medical device manufacturer specializing in neonatal intensive care equipment. Founded in 1998 and headquartered at the İvedik Organized Industrial Zone in Yenimahalle, Ankara, the company designs and produces infant incubators (KI 1000), transport incubators (KT 1000), infant radiant warmers (KR 1000), multidirectional and overhead phototherapy systems (Bilisphere 360 LED, Bililed Maxi+, Bililed Mini+), an irradiance measurement device (Bililed Radiometer), and a T-piece infant resuscitator (Easypuff). Core technologies include the patented ThermoElevation heat-dissipation system, the TTSS closed-loop temperature surveillance system, SmartSilence alarm logic, SmartTilt electronic bed positioning, SmartWeigh integrated weighing, and a Novosoft intelligent control layer. The company holds ISO and CE certifications enabling sales into regulated hospital procurement markets.

Novos serves hospitals, NICUs, maternity wards, delivery rooms, and emergency departments globally, reaching end users through a distributor network spanning 73 countries and 5 continents, supplemented by direct enterprise sales. It generates revenue primarily through hardware sales of neonatal capital equipment, with a secondary aftermarket services and spare parts stream. Pricing is quote-based for enterprise hospital customers, and the company invests in international trade shows (Arab Health, MEDICA) as its primary demand-generation channel. It has 51–100 employees and no disclosed external investors, funding rounds, or acquisitions.

The business model is a classic medical device OEM model: proprietary hardware designed and manufactured in Turkey, sold through third-party distributors in emerging and price-sensitive markets where Turkish-manufactured devices compete on cost against Western incumbents. The product portfolio is concentrated in a single clinical domain — newborn care — with all eight SKUs addressing related thermal support, jaundice treatment, and respiratory resuscitation needs of fragile newborns.

Name

Novos Medical Systems

Legal name

NOVOS

Website

https://novos.com.tr

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Novos Medical Systems is a Turkish manufacturer of neonatal intensive care medical devices, including infant incubators, radiant warmers, transport incubators, phototherapy systems, and infant resuscitators, sold to hospitals and NICUs through a global distributor network spanning 73 countries.

Ownership category

akta.pro rank

Product category

Neonatal Medical Devices

NAICS

Surgical and Medical Instrument Manufacturing (339112), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Medical Equipment and Supplies Manufacturing (33911)

SIC

Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Maternal, Neonatal & Pediatric Remote Monitoring (HLACAPAG)

akta.pro secondary industries

Inhalation & Nebulization Devices (Nebulizers, Spacers, Inhaler Accessories) (HLAHAGAE), Maternal & Neonatal Remote Monitoring Platforms (HLACAFAC)

Keywords

• Neonatal medical devices
• Infant incubators
• Phototherapy systems
• Radiant warmers
• Medical device manufacturing

Headquarters

HQ city

Yenimahalle

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Medical Device Sales: NOVOS generates revenue through the sale of neonatal intensive care medical devices including infant incubators, radiant warmers, transport incubators, and phototherapy devices. The company sells directly to hospitals and through distributor networks globally.
2. Aftermarket Services and Support: Revenue generated from technical service support, spare parts, and after-sales service for medical equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

NOVOS designs, manufactures, and globally distributes neonatal intensive care medical devices, including infant incubators (KI 1000), infant transport incubators (KT 1000), infant radiant warmers (KR 1000), multidirectional and overhead phototherapy systems (Bilisphere 360 LED, Bililed Maxi+, Bililed Mini+), irradiance measurement devices (Bililed Radiometer), and T-piece infant resuscitators (Easypuff). Products are sold directly to hospitals and healthcare facilities and through a distributor network spanning 73 countries.

Product overview

Novos Medical Systems offers a comprehensive portfolio of neonatal intensive care medical devices. The product lineup includes: infant incubators (KI 1000) providing controlled thermal environments with servo humidity; infant transport incubators (KT 1000) for safe patient transfer with extended battery life; infant radiant warmers (KR 1000) with integrated resuscitation capabilities; phototherapy devices including the multidirectional Bilisphere 360 LED and overhead Bililed Maxi+/Mini+ systems for jaundice treatment; the Bililed Radiometer for irradiance measurement; and the Easypuff T-piece infant resuscitator. These products work as complementary solutions within hospital neonatal care settings, covering thermal support, jaundice treatment, and respiratory resuscitation needs.

Differentiator

Problem solved

Functional benefit

Products and services

• KI 1000 Infant Incubator

Quantifiable outcome

• Bilisphere 360 LED reduces bilirubin levels up to 0.84 mg/dl/hour
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Five partnerships are on record, tiered key, major and standard.

• Sarah (France) - Medical DistributorkeyChannel Partner/ Reseller/ Distributor · 1 January 2017Leading French medical company that has been selling and marketing NOVOS products since 2017. Satisfied with marketing support, product quality, and fast delivery times.
• Ardian (Kosova) - Medical DistributorkeyChannel Partner/ Reseller/ Distributor · 1 January 2016Kosova-based medical distributor partnership established in 2016. Distributor has ordered 37 units of Bililed Maxi, KI 1000 Infant Incubator, and KR 1000 Infant Warmer, expressing high satisfaction with product quality, sales service, after-sales service, and timely delivery.
• Tison (Belgium) - Healthcare ProvidermajorChannel Partner/ Reseller/ Distributor · 1 January 2016Belgian healthcare facility that ordered 21 units of Kangaroo KI 1000 infant incubators. Highly satisfied with product quality, technical features, safety characteristics, marketing support, after-sales service, pricing, and delivery speed.
• Mihai (Romania) - Healthcare ProvidermajorChannel Partner/ Reseller/ DistributorRomanian customer who ordered 5 units of Bililed Maxi+. Highly satisfied with product quality, performance, technical service, fast delivery, and competitive pricing.
• Daniel (France) - Healthcare ProviderstandardChannel Partner/ Reseller/ DistributorFrench healthcare professional using Bilisphere 360, describing it as the most effective device for jaundice treatment.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Fisher & Paykel Healthcare: Fisher & Paykel Healthcare is a New Zealand-based manufacturer specializing in respiratory care and neonatal products including infant warmers and CPAP systems. It overlaps with NOVOS in neonatal thermal and respiratory support categories.
• GE HealthCare: GE HealthCare is a major multinational medical device company offering the Giraffe line of infant incubators, warmers, and phototherapy systems. It competes with NOVOS in NICU settings while also offering a much broader portfolio of imaging, monitoring, and patient care solutions to hospitals.
• Philips (Philips Healthcare): Philips Healthcare provides a wide range of neonatal care equipment including incubators, warmers, and clinical monitoring solutions. It competes with NOVOS as part of a much broader hospital equipment portfolio serving global health systems.

Direct peers

• Drägerwerk (Dräger): Dräger is a leading global manufacturer of medical and safety technology, with a strong neonatal care portfolio including infant incubators, radiant warmers, and phototherapy devices that directly compete with NOVOS's KI 1000, KR 1000, and Bilisphere 360 product lines in hospitals worldwide.
• Atom Medical Corporation: Atom Medical is a Japanese manufacturer focused specifically on neonatal and perinatal care equipment, including infant incubators, radiant warmers, and phototherapy units that directly overlap with NOVOS's core product range.
• Natus Medical Incorporated: Natus Medical is a US-based provider of newborn care products including incubators, warmers, hearing screening, and jaundice management devices. Its neonatal product line directly competes with NOVOS's incubator and phototherapy portfolio in global hospital markets.
• Bistos Co., Ltd. Bistos is a South Korean manufacturer specializing in neonatal care equipment including infant incubators, radiant warmers, and phototherapy devices. It is one of NOVOS's closest direct competitors in the Asian and emerging market neonatal device space.

Regional players

• Fanem Ltda: Fanem is a Brazilian manufacturer of neonatal equipment including incubators, radiant warmers, and phototherapy devices primarily serving Latin American markets. It is comparable to NOVOS in product scope but operates in a different geographic footprint.

Emerging players

• AVI Healthcare Pvt. Ltd. AVI Healthcare is an Indian manufacturer of neonatal care devices including infant warmers, phototherapy units, and resuscitation equipment, serving primarily South Asian and African markets with competitively-priced offerings similar to NOVOS's positioning.
• David Medical (Ningbo David Medical Device): David Medical is a Chinese manufacturer of neonatal and maternal care equipment including infant incubators and radiant warmers. It competes with NOVOS in cost-sensitive emerging markets with comparable product offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCClSh0cBRjrGCUSOpLA_2Xw/videos
• Facebookfacebook.com/novosmedical
• LinkedInlinkedin.com/company/novos-tıbbi-cihazlar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novos Medical Systems