Credit Union Association of New Mexico

What Credit Union Association of New Mexico does

The Credit Union Association of New Mexico (CUANM), founded in 1958 and headquartered at 4200 Wolcott Ave NE in Albuquerque, is a non-profit statewide trade association that represents credit unions operating in New Mexico. Its mission is to advance credit union success through three core functions: advocacy (state, federal, and regulatory), education (events, webinars, Leadership 101, scholarships), and collaboration (chapters, partnerships, the Small Credit Union Program, and the Stop Fraud NM initiative). The Association also operates an affiliated charitable and educational arm, the Credit Union Foundation of New Mexico, which delivers professional development scholarships, financial literacy programs, disaster relief, grants, and community outreach. CUANM does not develop proprietary technology products; its service delivery runs on standard association management tools, webinar platforms, and member communication channels, supplemented by partner-provided compliance services such as AffirmX and InfoSight 360.

The Association's offerings span a defined portfolio: the core trade association membership (the "product" itself), the Leadership 101 manager-training program delivered in partnership with the Leadership Development Group, Professional Development Scholarships administered by the Foundation, the New Mexico Credit Unions Read financial literacy program launched in 2023, Compliance Consulting Services (AffirmX, InfoSight 360, and a compliance question hotline), and a monthly digital newsletter. Through these programs, member credit unions served over 1 million New Mexicans and supported $5.6 billion in active loans through Q3 2025, with member institutions coordinating disaster relief (268 low/zero-interest loans totaling $138,000 and 760 skip-a-pay loans totaling more than $7.1 million deferred during the 2025 government shutdown).

CUANM is funded primarily through recurring membership dues from New Mexico credit unions and does not publicly disclose pricing. Its go-to-market is member-driven and relationship-based rather than customer-acquisition-oriented: existing credit unions join to access legislative representation, professional development, compliance resources, and networking, and the Association works through chapters, events, and a federal partnership with America's Credit Unions to deliver its value proposition. The organization is governed independently as a non-profit, with no parent company, no venture or private equity ownership identified, and a small leadership team led by President & CEO Melia D. Heimbuck.

Name

Credit Union Association of New Mexico

Legal name

Credit Union Association of New Mexico

Website

https://cuanm.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

1–10 employees

Short description

The Credit Union Association of New Mexico (CUANM) is a 1958-founded, Albuquerque-based non-profit trade association representing New Mexico credit unions. Funded by membership dues, it delivers advocacy, professional development, compliance consulting, and community programs through its affiliated Credit Union Foundation.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Credit Unions (52213), Credit Unions (522130)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industry

Military & Veterans Credit Unions (FSABAEAI)

Keywords

• Credit union advocacy
• Trade association services
• Regulatory compliance consulting
• Professional development training
• Financial literacy programs

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: CUANM operates as a trade association funded primarily through membership dues from credit unions across New Mexico. The Association provides advocacy, education, compliance consulting, and collaboration services in exchange for membership.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Credit Union Association of New Mexico (CUANM) is a nonprofit trade association that supports New Mexico credit unions through legislative and regulatory advocacy, professional development training, compliance consulting, and community financial literacy programs. It represents member credit unions at the state and federal levels, and operates the Credit Union Foundation of New Mexico to provide scholarships, disaster relief, and financial education initiatives.

Product overview

The Credit Union Association of New Mexico is a trade association providing advocacy, education, and collaboration services to New Mexico credit unions. The organization does not operate a software product platform but offers member-focused programs including Leadership 101 (manager training), Professional Development Scholarships, the New Mexico Credit Unions Read financial literacy program, Compliance Consulting Services (AffirmX, InfoSight 360), and a monthly newsletter. These programs work together to support credit union professional development, community engagement, and regulatory compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Leadership 101 A six-session live virtual manager training program designed to help new or emerging credit union managers develop leadership skills, coaching abilities, and confidence to lead cohesive teams.
• Compliance Consulting Services Compliance support services including AffirmX compliance consulting, a Compliance Question Hotline, and InfoSight 360 to help credit unions meet regulatory requirements.
• New Mexico Credit Unions Read A financial literacy program launched in 2023 that brings credit union professionals into elementary school classrooms to read financial literacy-focused books and lead guided discussions with students.
• CUANM Monthly Newsletter A monthly digital newsletter providing news from credit unions across New Mexico, insights from the Association and Foundation, and updates on partnerships.

Quantifiable outcome

• $5.6 billion in active loans facilitated by CDFI credit unions in New Mexico through Q3 2025
• +3 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Leadership Development GroupcoreStrategic or Co-development PartnerPartnership for the Leadership 101 program - a six-session live virtual training for new or emerging managers. The Leadership Development Group delivers the curriculum while the Credit Union Foundation of New Mexico provides scholarships to cover program costs.
• Small Business Payments AlliancecoreStrategic or Co-development PartnerPartnership to host a roundtable on the Credit Card Competition Act, bringing together credit union leaders, small business owners, and congressional staff to discuss impacts of federal legislation.
• ModernFIminorStrategic or Co-development PartnerNew partner added to the Association's roster, providing services to support credit union operations.
• TruStagecoreStrategic or Co-development PartnerLong-standing partner that supports the Association from off-season through championship game, providing commitment that allows delivery of advocacy, education, and support programs.
• Catalyst Corporate Federal Credit UnioncoreTechnology or IntegrationCatalyst provides FedNow instant payments, RTP real-time payments, and P2P payments services, launching integrations with credit unions including Trailhead Credit Union.
• AffirmXcoreImplementation/ SI/ Consulting PartnerCompliance consulting partner providing compliance services to member credit unions through the Association's compliance offerings.
• Credit Union Foundation of New MexicocoreStrategic or Co-development PartnerThe Foundation supports credit union community through financial education initiatives, community outreach, disaster relief, grants, scholarships, and programs promoting economic well-being across New Mexico.
• America's Credit UnionscoreStrategic or Co-development PartnerNational organization providing unified voice for credit unions at the federal level. CUANM works with this organization for advocacy efforts in Washington D.C.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/NMCreditUnions
• YouTubeyoutube.com/@cuanm
• Facebookfacebook.com/CUANewMexico
• LinkedInlinkedin.com/company/credit-union-association-of-new-mexico

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Credit Union Association of New Mexico