What Ford of Boerne does

Ford of Boerne is a privately held franchised Ford automotive dealership founded in 1979 and operating from a single location at 31480 I-H 10 West in Boerne, Texas. The dealership sells new Ford vehicles across the full lineup (F-150 and Super Duty trucks, Bronco, Explorer, Expedition, Mustang, Mustang Mach-E, Maverick, Ranger, Transit, Escape), certified pre-owned and used vehicles (including inventory under $15,000), and commercial/work trucks, with a dedicated fleet and commercial sales channel. It operates as part of the El Toro Auto Group dealer portfolio.

The business model is multi-revenue-stream: one-time vehicle sales (new, used, CPO, commercial), transaction-fee F&I revenue (financing through Ford Credit and other lenders, GAP, extended warranties), and recurring service-and-parts revenue from maintenance, repairs, Quick Lane quick-service, Ford Mobile Service, and Ford Pickup & Delivery. Customer segments are split between individual retail buyers (primary) and commercial/fleet buyers (secondary), served through a hybrid direct showroom, inside phone/web sales, online self-serve inventory search and custom factory ordering, and mobile/valet service channels. Technology is standard franchised-dealer infrastructure: FordDirect digital retail platform, Ford factory ordering integration, KBB Instant Cash Offer, and FordPass/BlueCruise connectivity integrations, with no proprietary technology or AI/ML capabilities.

The dealership has received the Ford President's Award from Ford Motor Company, recognizing excellence in customer satisfaction and operations. It employs 51–100 staff and serves a defined market covering Boerne, the San Antonio metropolitan area, Kerrville, Comfort, and Fredericksburg in the Texas Hill Country. No revenue figures, funding history, or detailed ownership disclosures are publicly available.

Name

Ford of Boerne

Legal name

Ford of Boerne

Website

https://fordofboerne.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

Ford of Boerne is a privately held Ford franchise dealership founded in 1979 in Boerne, Texas, selling new, certified pre-owned, and used Ford vehicles plus commercial trucks, with full service, parts, F&I, and mobile service operations serving the San Antonio metro and Texas Hill Country.

Ownership category

akta.pro rank

Headquarters

HQ city

Boerne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Ford vehicles including cars, trucks, SUVs, and commercial vehicles. Revenue recognized at point of sale with typical financing or cash payment.
2. Used and Certified Pre-Owned Vehicle Sales: Sale of pre-owned vehicles including Ford of Boerne Certified program. Includes trade-in evaluation and KBB Instant Cash Offer services.
3. Finance and Insurance Products: Vehicle financing through Ford Credit and other lenders, GAP coverage, extended warranties, and other F&I products sold at point of vehicle purchase.
4. Service and Parts Department: Maintenance, repairs, parts sales, oil changes, brake service, tire service, battery service, diesel repair, and recall service. Generates recurring revenue from existing customer base.
5. Fleet and Commercial Vehicle Sales: Dedicated commercial vehicle sales including work trucks, cargo vans, and fleet vehicle programs for business customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Ford of Boerne is an authorized Ford franchise dealership selling new Ford vehicles (cars, trucks, SUVs, and EVs), certified pre-owned and used vehicles, and commercial/work trucks. The dealership operates full service, parts, and finance departments, including mobile service and pickup/delivery options, serving Boerne, TX and the greater San Antonio / Texas Hill Country market. It is part of the El Toro Auto Group and has received the Ford President's Award for dealership excellence.

Product overview

Ford of Boerne is a Ford franchise car dealership offering a comprehensive automotive retail ecosystem built around Ford vehicle sales and associated services. The core product portfolio centers on new Ford vehicle sales (cars, trucks, SUVs, and electric vehicles), complemented by certified pre-owned and general used vehicle sales, including commercial/work truck inventory. These vehicle sales are supported by an integrated services layer including Ford-certified maintenance and repair, mobile service with pickup and delivery, a parts department, and Quick Lane quick-service maintenance. The dealership also provides in-house financing, custom ordering capabilities, and vehicle accessories. The main product categories are: New Vehicles (F-150, Super Duty trucks, Bronco, Explorer, Expedition, Mustang, Mustang Mach-E, Maverick, Ranger, Transit, Escape), Used/CPO Vehicles, Commercial Vehicles/Work Trucks, and Service/Parts operations.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles Sale of new Ford automobiles from Ford Motor Company's current model lineup, including F-150, Super Duty trucks, Bronco, Explorer, Expedition, Mustang, Mustang Mach-E, Maverick, Ranger, Transit, and Escape, targeted at individual retail buyers and commercial customers in the Boerne / San Antonio market.
• Certified Pre-Owned (CPO) Vehicles Ford-certified pre-owned vehicles that have passed a rigorous multi-point inspection and come with a limited warranty, targeted at buyers seeking newer used vehicles with manufacturer-backed assurance.
• Used Vehicles
• Commercial Vehicles / Work Trucks
• Service and Maintenance
• Ford Mobile Service (with Pickup & Delivery)
• Parts Department
• Quick Lane
• Finance Center
• Vehicle Customization and Accessories
• Custom Order / Factory Order

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• El Toro Auto GroupminorOthersFord of Boerne is listed as part of the El Toro Auto Group portfolio. El Toro Auto Group is an automotive dealer group that owns multiple dealerships. The relationship provides operational support and brand diversification.

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• AutoNation: AutoNation is the largest automotive retailer in the United States, operating new and used vehicle dealerships across many OEM franchises including Ford, plus parts, service, and F&I. It is comparable to Ford of Boerne as the broad incumbent benchmark for franchised auto retail, though vastly larger in scale.
• Lithia Motors: Lithia Motors (Driveway) is one of the largest U.S. franchised automotive dealership groups with hundreds of rooftops across many brands and a growing online used-car platform. It is comparable to Ford of Boerne as a broad incumbent franchise dealership operator that competes for share in new vehicle retail, used vehicle sales, and F&I.
• Group 1 Automotive: Group 1 Automotive operates a large portfolio of franchised dealerships in the U.S. and U.K., including multiple Ford stores, plus parts, service, and F&I. It is comparable to Ford of Boerne as a multi-rooftop franchised dealer group pursuing operational scale and digital retail.
• Sonic Automotive: Sonic Automotive operates franchised dealerships across many brands and runs EchoPark, its used-vehicle standalone format. It is comparable to Ford of Boerne for its franchise dealership operations plus its adjacent used-vehicle retail model.
• Asbury Automotive Group: Asbury Automotive Group is a Fortune 500 franchised automotive retailer with operations across multiple U.S. states and brands, including Clicklane, its digital retail platform. It is comparable to Ford of Boerne as a multi-store franchised dealership group with comparable product lines in new and used vehicles and F&I.
• Hendrick Automotive Group: Hendrick Automotive Group is one of the largest privately held dealership groups in the U.S., operating franchised stores across many brands including Ford. It is comparable to Ford of Boerne as a private dealership group with franchised new vehicle, used vehicle, and service operations, though at substantially greater scale.
• Berkshire Hathaway Automotive: Berkshire Hathaway Automotive (formerly Van Tuyl) is the largest privately held automotive dealership group in the U.S., operating franchised stores across dozens of brands. It is comparable to Ford of Boerne as a franchised dealership operator with similar new and used vehicle retail, F&I, and service/parts operations, though at materially greater scale.

Direct peers

• CarMax: CarMax is the largest used-vehicle retailer in the U.S. with a national inventory platform and reconditioning capabilities. It is comparable to Ford of Boerne for the used-vehicle side of its business, including certified pre-owned inventory and trade-in valuation, though CarMax's scale and omni-channel model is much broader.

Emerging players

• Carvana: Carvana is an online used-vehicle retailer with vehicle vending machines and home delivery in many U.S. markets. It is comparable to Ford of Boerne for the used-vehicle retail and online search/buy experience, representing an emerging channel competitor in the broader San Antonio / Texas market.

Regional players

• Rush Enterprises: Rush Enterprises is the largest commercial truck dealer group in the U.S., operating Peterbilt, International, and Ford commercial dealerships with extensive service and parts operations. It is comparable to Ford of Boerne for the commercial vehicle / work-truck sales and service side of the business, though focused exclusively on commercial trucks and at a much larger scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/fordofboerne
• Facebookfacebook.com/fordboerne
• LinkedInlinkedin.com/company/fordofboerne

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ford of Boerne