Psa Insurance Service

What Psa Insurance Service does

PSA Insurance Services is a family-owned independent insurance brokerage founded in 1979 by Darrell Myers and headquartered at 27292 Via Industria, Temecula, California. The firm operates as an intermediary representing more than 50 insurance carriers—including Berkshire Hathaway, Progressive, Hartford, Liberty Mutual, CNA, Chubb, Zurich, Tokio Marine/HCC, Markel, and Lloyd's of London—and places coverage across seven U.S. states (California, Arizona, Nevada, Idaho, Texas, Utah, and Oregon). Its primary customer base is contractors and construction businesses (general contractors, subcontractors, and developers), with secondary verticals including restaurants, agribusiness/vineyards, auto dealerships, apartment owners, nonprofits, and professional services firms.

The agency offers an extensive commercial insurance product suite spanning roughly 24 lines, including General Liability, Commercial Auto, Workers Compensation, Business Owners Policy, Builders Risk, Commercial Property, Commercial Umbrella, Bonds (surety, contract, license, court), Cyber Liability, D&O, EPLI, E&O, Group Health, and specialized packages for contractors, restaurants, auto body shops, and auto dealers. Underlying technology is light: the firm relies on a third-party web platform (alicorsolutions.com / secureformsolutions.com) for hosting, online quote intake forms, and certificate-of-insurance requests, with carrier rating systems used to gather quotes. There is no proprietary technology stack, no API, no mobile app, and no AI/ML capability disclosed in the source data.

Revenue is generated primarily through carrier commissions on both new business placements and renewals, supplemented by ongoing brokerage services (risk assessment, certificate issuance, account management, claims advocacy). Distribution is sales-led and relationship-driven: licensed agents and Senior Commercial Brokers handle phone-based inside sales, enterprise-level field service for complex commercial accounts, and an online quote portal with 21 line-specific intake forms. Leadership is concentrated among second-generation family operators—President Aaron Myers (CPCU, CRIS) since 2005 and Senior Vice President Austin Myers (CRIS)—with a roster of CPCU- and CRIS-credentialed brokers and commercial CSRs supporting operations.

Name

Psa Insurance Service

Legal name

PSA Insurance Services

Website

https://psainsurance.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

PSA Insurance Services is a family-owned independent insurance brokerage founded in 1979 in Temecula, California, representing 50+ carriers to place commercial and personal insurance across seven western U.S. states, with primary focus on contractors and construction businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Temecula

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commission Revenue: PSA Insurance Services generates revenue through commissions paid by insurance carriers for placing policies. As an independent insurance agency, they represent multiple insurance companies and earn a percentage of the premium paid by clients for each policy placed and renewed. This creates both one-time new business commissions and recurring renewal commissions.
2. Insurance Brokerage Services: Revenue is generated through insurance brokerage services including policy placement, risk assessment, certificate issuance, and ongoing account management for commercial and personal lines insurance clients throughout their multi-state service area.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

PSA Insurance Services is an independent insurance brokerage that shops multiple carriers on behalf of clients to deliver customized commercial and personal insurance solutions, with a primary specialty in protecting contractors and business owners. Core lines include general liability, workers compensation, commercial auto, business owners policies, bonds, builders risk, commercial property, and umbrella coverage, plus industry-specific packages for restaurants, agribusiness, auto dealers, nonprofits, and more. Operating under 50+ carrier partnerships across seven western U.S. states, the agency generates revenue through new-business and renewal commissions earned from carriers for placed policies.

Product overview

PSA Insurance Services is an independent insurance brokerage offering a comprehensive portfolio of commercial and personal insurance products. As a brokerage representing multiple insurance carriers, they provide customized insurance solutions rather than a single unified product. Their core offerings include General Liability, Commercial Auto, Workers Compensation, and Business Owners Policies (BOP), supplemented by specialized industry coverages such as Contractors Insurance, Restaurant Insurance, Retail Store Insurance, Agribusiness Insurance, and Nonprofit Insurance. Additional products include Bonds (Surety, Contract, License, Court), Builders Risk, Commercial Property, Commercial Umbrella, and specialty coverages like Cyber Liability, D&O, EPLI, E&O, Group Health, and Auto-related insurance (Auto Body Shops and Auto Dealerships). The company serves various industries including construction, agribusiness, restaurants, retail, nonprofits, and real estate throughout California, Arizona, Nevada, Idaho, Texas, and Utah.

Differentiator

Problem solved

Functional benefit

Products and services

• General Liability Insurance Insurance coverage that protects California businesses from accidents or injuries occurring on business premises, covering claims of bodily injury or property damage. Targeted at businesses needing general liability protection.
• Commercial Auto Insurance Vehicle insurance covering physical damage and liability for amounts not covered by personal auto policies, serving businesses with trucks, fleets, and commercial vehicles.
• Workers Compensation Insurance Mandatory California insurance providing benefits to employees injured or ill due to job-related circumstances, covering medical expenses and income replacement for businesses with employees.
• Business Owners Policy (BOP) Combined coverage package for small to medium-sized businesses including property protection, liability coverage, and business interruption insurance.
• Farm & Ranch Insurance Protection for farms and ranches covering home, dwelling, farm property, liability risks, livestock, and agricultural structures.
• Apartment Building Owners Insurance Coverage for residential housing unit owners and managers protecting against claims or losses from building ownership, including liability and property coverage.
• Bonds (Surety, Contract, License, Court) Surety bonds including contract bonds (bid, performance, payment, maintenance), subdivision bonds, commercial surety, license and permit bonds, and court bonds for contractors and businesses.
• Builders Risk Insurance Course of construction coverage protecting builders and contractors from property losses during construction, including materials and structure.
• Commercial Property Insurance Insurance covering business-owned or rented buildings, equipment, computers, tools, and furniture against damage or loss.
• Condo Association Insurance Insurance packages for condo and homeowners associations covering building replacement costs, unit owners coverage, contents, and equipment breakdown.
• Contractors Insurance Specialized coverage for contractors including general liability, tools and equipment, builders risk, workers compensation, and business auto.
• Cyber Liability Insurance Protection for businesses storing information digitally against data breaches, hacker attacks, and privacy exposures including prior acts, forensic expenses, and business interruption.
• Directors & Officers (D&O) Insurance Liability protection for board members, officers, and directors from lawsuits arising from performance of their duties, covering legal defense costs and judgments.
• EPLI Insurance Employment Practices Liability Insurance covering claims of wrongful termination, discrimination, sexual harassment, and negligent employee evaluation.
• Errors and Omissions (E&O) Insurance Professional liability coverage protecting businesses from claims of professional negligence, particularly for financial advisors, architects, real estate appraisers, and attorneys.
• Agribusiness Insurance Comprehensive agricultural coverage including business packages, farm/ranch coverages, umbrella liability, automobiles, and employee benefits for farming operations.
• Group Health Insurance Employee benefits including health, dental, vision, and health savings accounts for businesses throughout California.
• Nonprofit Insurance Coverage for nonprofit organizations including general liability, property insurance, cyber liability, D&O, and special events insurance.
• Professional Liability Insurance PLI coverage protecting service and consultant businesses from negligence claims, including consultants, brokers, lawyers, engineers, accountants, and medical professionals.
• Restaurant Insurance Specialized coverage for restaurants including property, business income, equipment breakdown, food contamination, crime, and liquor liability.
• Retail Store Insurance Business owners package for retail stores including property and liability coverage protecting inventory and customer accidents.
• Auto Body Shop Insurance Garage insurance covering general liability, auto and fleet liability, property/cargo, crime, and workers compensation for auto service operations.
• Auto Dealership Insurance Coverage for auto and used car dealerships including cyber liability, employment practices, property, dealers physical damage, garage liability, E&O, and crime insurance.

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Berkshire HathawaycoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner providing commercial and specialty insurance products through PSA's independent agency network.
• ProgressivecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing commercial auto and vehicle insurance products, frequently referenced in PSA's commercial vehicle insurance content.
• HartfordcoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner offering commercial lines, workers compensation, and business insurance products.
• Liberty MutualcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing commercial and business insurance solutions through the independent agency channel.
• CNAcoreChannel Partner/ Reseller/ DistributorMajor commercial lines insurance carrier partner offering business owner's policies, general liability, and professional liability products.
• ChubbcoreChannel Partner/ Reseller/ DistributorPremium insurance carrier partner offering high-value commercial property, casualty, and specialty insurance products.
• ZurichcoreChannel Partner/ Reseller/ DistributorGlobal insurance carrier partner providing commercial risk insurance products and services.
• Tokio Marine/HCCcoreChannel Partner/ Reseller/ DistributorSpecialty insurance carrier partner offering casualty, professional liability, and international insurance products.
• MarkelcoreChannel Partner/ Reseller/ DistributorSpecialty insurance carrier partner offering coverage for small businesses, marine, and professional lines.
• LloydscoreChannel Partner/ Reseller/ DistributorLloyd's of London insurance market partner providing complex and specialty insurance coverage.
• Kemper SpecialityminorChannel Partner/ Reseller/ DistributorSpecialty insurance carrier partner offering niche insurance products.
• State Compensation Fund (SCIF)coreChannel Partner/ Reseller/ DistributorCalifornia state fund for workers compensation insurance, providing guaranteed cost workers comp coverage.
• WIAA GroupminorGTM or Marketing PartnerIndustry association membership providing networking, education, and marketing support for independent insurance agents.
• Alliance GroupminorGTM or Marketing PartnerAgency alliance group providing marketing resources, carrier access, and operational support for member agencies.

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Heffernan Insurance Brokers: California-headquartered independent commercial insurance brokerage with deep exposure to contractors, construction, and real estate — the same core verticals that anchor PSA's book. Comparable in size, multi-carrier model, and West Coast footprint.
• Keenan & Associates: California-based independent agency and consulting firm specializing in commercial insurance, employee benefits, and risk management — overlapping directly with PSA's BOP, contractors, and group health offerings and serving similar mid-market clients in the western US.
• Alliant Insurance Services: Large specialty insurance brokerage operating across all 50 states with strong construction, surety, and commercial-lines practices. A larger but adjacent direct peer competing for the same contractor/SMB accounts PSA targets.
• Woodruff-Sawyer & Company: West Coast-headquartered independent commercial insurance brokerage focused on mid-market businesses across construction, real estate, and professional services. Competes directly with PSA for similarly sized commercial accounts in California and neighboring states.
• Brown & Riding Insurance Services: Specialty wholesale insurance brokerage and retail-adjacent firm with strong contractor and construction practices. Operates in many of the same western US states PSA is licensed in and handles comparable specialty lines like builders risk and surety.

Broad incumbents

• Arthur J. Gallagher & Co. Global insurance broker and risk-management firm with massive commercial-lines and construction-vertical practices. Represents the broader-incumbent ceiling that PSA competes against for larger accounts and is also a likely acquirer of agencies at PSA's scale.
• Marsh McLennan: World's largest insurance broker with full-service commercial brokerage, risk consulting, and construction practice. Competes with PSA at the upper end of the construction-insurance market while operating as a broad incumbent across all lines.
• Lockton: Largest privately held insurance broker globally with strong commercial-lines and construction programs. Privately held like PSA, but operating at substantially larger scale across all 50 states and internationally.
• Aon: Global professional-services firm with insurance brokerage and risk-management operations across commercial property/casualty. Represents the large-incumbent competitive set whose commercial brokerages and industry-specialty teams target similar contractor and SMB clients.

Emerging players

• Next Insurance: Insurtech offering direct-to-customer small commercial insurance (general liability, commercial auto, workers comp) heavily targeted at contractors and small businesses — the same SMB contractor segment PSA serves through its phone-and-form-driven independent-broker model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/psa-insurance-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Psa Insurance Service