What Lions Group does

Lions Group (operating as Lions Group NYC) is a privately held real estate development, construction, and property management firm founded in 1984 and headquartered at 11 Grace Avenue #401 in Great Neck, New York. The company acquires, develops, constructs, and manages residential, commercial, and retail properties, with a portfolio of more than 28 assets concentrated in the New York metropolitan area (Long Island City, Manhattan, Brooklyn, Queens, Briarwood, Richmond Hill, Jamaica, Flushing, and Great Neck), New Jersey (Jersey City), and Florida (downtown Miami). Lions Group's product surface spans small infill multifamily buildings and 34- to 50-story high-rise towers, with notable projects including The Italic (363 units, 100% leased), The Bold, Homestead Gateway (360 units), and 701 Newark Ave (360 units, 72 affordable). The company runs tenant operations through an AppFolio-integrated online portal for rent collection and maintenance requests.

Lions Group generates revenue primarily through long-term residential and commercial rental income on owned and managed assets, supplemented by development economics on ground-up projects. A substantial share of large-scale development is executed through the American Lions joint venture with Fetner Properties, which combines Lions Group's site pipeline and local operating expertise with Fetner's New York development track record and capital relationships. The company monetizes subsidy programs alongside private capital: in 2025 it secured a nearly $90 million NJEDA Aspire tax credit for Journal Square and a $200 million construction loan from Goldman Sachs Urban Investment Group for Homestead Gateway, following earlier financings including $107M (2024) and $350M (2023) for Queens projects.

The go-to-market motion is direct: Lions Group leases residential units itself through its corporate website and AppFolio tenant portal, markets new developments via earned media (GlobeSt, The Real Deal, Multi-Housing News, CityBiz, Jacksonville Daily Record), and targets two customer segments — urban residential renters (mix of market-rate and affordable) and ground-floor retail tenants in mixed-use developments. Pricing is quote-based and not publicly disclosed. The customer base is highly fragmented B2C, but project economics are concentrated in a small number of large American Lions JV towers.

Name

Lions Group

Legal name

Lions Group

Website

https://lionsgroupnyc.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Lions Group is a private New York-based real estate developer founded in 1984 that acquires, develops, constructs, and manages residential, commercial, and retail properties across the NYC metro area, New Jersey, and Florida, often through the American Lions joint venture with Fetner Properties.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

SIC

Real Estate Agents & Managers (For Others) (6531), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Industrial Park Owners Association Management (BPAJAHAH)

Keywords

• Residential real estate development
• Property management services
• Mixed-use development
• Affordable housing construction
• Commercial property leasing

Headquarters

HQ city

Great Neck

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Development and Property Rental: Lions Group generates revenue through developing residential and commercial properties and renting units to tenants. The company also manages properties with rental income as a primary revenue stream. Joint ventures with partners like Fetner Properties enable large-scale residential tower developments.
2. Construction Financing: The company secures construction loans and tax credit financing from financial institutions to fund development projects, including $200 million from Goldman Sachs for Homestead Gateway.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Lions Group is a real estate developer and property manager that acquires, develops, constructs, and manages residential, commercial, and retail properties across the New York metropolitan area and Florida. The company operates a portfolio of 28+ properties with a mix of market-rate and affordable housing units, and generates revenue primarily through leasing residential units and managing mixed-use developments.

Product overview

Lions Group NYC is a Great Neck, New York-based real estate development company offering residential and commercial real estate development, management, and construction services. The company operates primarily in the New York metropolitan area (including Long Island City, Manhattan, Brooklyn, Queens, and Jersey City) and Miami. Their portfolio consists of multiple distinct residential properties and sub-brands (The Italic, The Bold, The Lex, The Baron, One LIC, 701 Newark, etc.) managed through their website and an AppFolio-integrated tenant portal providing rent payment and maintenance services. They partner with Fetner Properties through the American Lions joint venture for major projects.

Differentiator

Problem solved

Functional benefit

Brands

• American Lions: A joint venture between Fetner Properties and Lions Group for residential development projects.

Products and services

• The Italic A 50-story, 363-unit residential tower in Long Island City, Queens featuring condo-like finishes ranging from studios to three-bedrooms, with 109 affordable apartments. Developed through the American Lions joint venture with Fetner Properties and designed by SLCE Architects. Achieved 100% occupancy.
• The Bold Residential tower at 2701 Jackson Avenue in Long Island City, Queens. A joint venture with Fetner Properties under the American Lions partnership.
• 701 Newark Avenue Tower A 34-story, 360-unit apartment tower at 701 Newark Ave in Jersey City's Journal Square. The $162 million project includes 72 affordable units, ground-floor retail, and a pedestrian walkway connecting to Journal Square Transportation Center. Funded in part by a $90 million NJEDA Aspire tax credit award.
• Homestead Gateway Project A residential development project in Jersey City comprising 360 residential units with a mix of market-rate and affordable housing, amenities, and retail space. Funded by a $200 million construction loan from Goldman Sachs.
• Residential Rental Portfolio A portfolio of 28+ residential rental properties across Long Island City, Manhattan, Brooklyn, Queens, Jersey City, Miami, Flushing, Jamaica, Richmond Hill, and Briarwood, including named properties such as One LIC, The Baron, The Lex, The Vista, The Bond, 15 Bond, Huis24, Rego Modern, Jackson & 50th, 108 Middle Neck Rd, The Monarch, Canvas, The Bindery, Pershing, Boerum Hill, Century Condominiums, and Briar Manor.
• Property Management Services Property management services for residential and commercial properties, including an AppFolio-integrated online tenant portal for rent payment, maintenance request submission, and resident services. Includes resident programming through nonprofit partnerships such as Affordable For NY Inc.

Quantifiable outcome

• 100% occupancy achieved at The Italic, a 50-story, 363-unit residential tower

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered supporting and core.

• Affordable For NY Inc.supportingStrategic or Co-development Partner · 2 September 2025Lions Group partnered with nonprofit Affordable For NY Inc. to provide resident programming at the Journal Square development including educational, health, wellness, and social offerings for tenants.
• Fetner PropertiescoreStrategic or Co-development PartnerAmerican Lions is a joint venture between Fetner Properties and Lions Group. The partnership has developed multiple major residential towers including The Italic (363 units) and The Bold (2701 Jackson Avenue). The JV enables access to Fetner's established New York development expertise and capital resources.
• SLCE ArchitectssupportingTechnology or IntegrationSLCE Architects designed The Italic, a 50-story residential tower at 26-38 Jackson Avenue in Long Island City. The 363-unit tower features condo-like finishes ranging from studios to three-bedrooms.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Fetner Properties: Lions Group's direct JV partner in the American Lions vehicle, co-developing major NYC residential towers including The Italic and The Bold. Operates the same asset class and submarkets, with comparable building scale and tenant profile.
• Gotham Organization: New York-focused residential and mixed-use developer with a portfolio of rental and condominium towers in Manhattan and outer boroughs. Directly comparable as a NYC middle-market residential owner-developer-manager.
• Two Trees Management Co. Brooklyn-based residential and mixed-use developer behind major Brooklyn rental and condo pipelines. Comparable in targeting transit-rich outer-borough submarkets with large ground-up rental towers.
• Magnum Real Estate Group: NYC-based residential developer focused on ground-up rental and condominium projects, frequently partnering with institutional equity. Closely comparable in product type and submarket focus on Manhattan and Brooklyn.
• BFC Partners: NYC affordable and mixed-income housing developer with substantial affordable housing mandates. Comparable in leveraging city and state affordable housing programs to underwrite large mixed-income rental developments.
• Stellar Management: Long-standing NYC multifamily owner-operator with a portfolio of rental buildings across Manhattan and the Bronx. Comparable as a vertically integrated developer/owner/manager with similar mid-market rent profile.

Broad incumbents

• The Durst Organization: Large, established NYC real estate developer and owner with extensive residential, office, and mixed-use holdings. Operates in the same geography and asset class but at much greater scale and capital base.
• CIM Group: National real estate and infrastructure owner-operator with active NYC and Jersey City multifamily investments. Overlaps in product type (urban multifamily) but operates at a far larger, diversified platform.

Emerging players

• Strategic Properties of North America (SPNA): Multi-family owner-operator acquiring and developing urban and suburban rental assets across multiple U.S. markets. Comparable as an emerging sponsor of institutional-quality rental housing, though less concentrated in NYC high-rise.
• Roundtrip Capital (Roundhouse): Brooklyn-based rental developer focused on smaller-scale mixed-income and market-rate multifamily in NYC. Comparable as a younger NYC-focused sponsor scaling ground-up rental development with affordable components.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lions Group