Core Collective
Core Collective is a Singapore-based fitness and wellness coworking platform operating four premium locations where it rents studio space to over 100 independent professionals who deliver personal training, physiotherapy, Pilates, and lifestyle services to end consumers.
- Company typePrivate
- Founded2017
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Core Collective does
Core Collective Pte. Ltd. is a Singapore-based fitness and wellness coworking platform operating under the brand Core Collective. Founded in 2017, the company provides premium physical infrastructure (changing rooms, showers, lockers, lounge areas, co-working spaces) across four Singapore locations — Anson (CBD), Dempsey Hill, i12 Katong, and an upcoming Robinson Road site — and rents space to over 100 independent fitness, wellness, medical, and lifestyle professionals ("Residents") who deliver services directly to end consumers. Service categories span Personal Training, Wellness (physiotherapy, chiropractic, TCM, osteopathy, clinical psychology, nutrition), Pilates & Yoga, and Beauty & Lifestyle, including resident offerings such as Wildlings Forest School and Baker & Cook.
The underlying technology stack is operational rather than proprietary: appointment booking, member management, and resident business operations run on the MindBody platform; the website uses Google Analytics and Google Tag Manager for measurement; payments are accepted via PayNow and credit cards on a cashless basis. The company also produces the Core Conversations podcast across Apple Podcasts, Spotify, Google Podcasts, and Pocket Casts, and runs active content marketing and social channels (Facebook, Instagram, LinkedIn, TikTok).
The business model is a coworking space rental / managed-services platform: Core Collective does not sell traditional gym memberships or charge end consumers directly for fitness services. Revenue is generated primarily by leasing studio and treatment space to independent professionals, who set their own service pricing. End-customer transactions are routed through MindBody, while Core Collective monetizes the physical asset, the curated professional community, the brand, and the matching/concierge layer. The company is privately held (Core Collective Pte. Ltd., registration 201543279Z), with no disclosed institutional funding, parent company, or financial statements; the founder, Michelle Yong, is a fourth-generation leader of the Woh Hup construction group and Director at Aurum Land, which materially de-risks capital access relative to peers of similar scale.
Core Collective firmographics
Firmographics- Name
- Core Collective
- Legal name
- Core Collective Pte. Ltd.
- Website
- https://corecollective.sg
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Core Collective is a Singapore-based fitness and wellness coworking platform operating four premium locations where it rents studio space to over 100 independent professionals who deliver personal training, physiotherapy, Pilates, and lifestyle services to end consumers.
- Ownership category
- akta.pro rank
Core Collective industry classification
Industry- Product category
- Fitness and Wellness Services
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industries
- Fitness & Wellness Operations Support (On-site Gyms/Wellness Rooms) (IMAIALAL), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)
Keywords
Where Core Collective is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices4 records
Markets served
Core Collective business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Coworking Space Rental: Core Collective operates as a coworking space providing facilities and amenities to independent fitness and wellness professionals (residents) who rent the space to serve their own clients. Residents conduct their professional services including fitness classes, wellness services, workshops and events using Core Collective's facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Gym/Premises Access - Not offered as standalone membership |
| Unit Pricing | Pay-as-you-go | Wildlings Forest School - Nature Play |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Core Collective product offering
Product offeringCore offering
Core Collective operates a fitness and wellness coworking platform in Singapore that provides premium facilities and amenities to over 100 independent fitness, wellness, medical, and lifestyle professionals who serve members directly across four locations. The platform's primary service categories are Personal Training, Wellness, Pilates & Yoga, and Beauty & Lifestyle, with appointment management handled through the MindBody platform on an appointment-only basis.
Product overview
Core Collective is a fitness and wellness coworking platform that brings together over 100 independent health, wellness, and lifestyle professionals to serve members under one roof. The company operates on a platform-plus-amenities model, providing facilities and infrastructure while independent professionals (termed 'Residents') deliver services directly to members. The four primary service categories are Personal Training, Wellness, Pilates & Yoga, and Beauty & Lifestyle. Premium amenities including changing facilities, showers, lockers, and lounge/co-working spaces are available across three Singapore locations (Robinson, Dempsey, and i12 Katong). Core Collective also produces a podcast (Core Conversations) and hosts resident businesses such as Wildlings Forest School and Baker & Cook as part of its lifestyle offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Training Access to a curated team of over 100 personal trainers offering one-on-one training, specialized programs (Pre/Postnatal, Weight Loss, Athletic Performance, Injury Rehabilitation, Youth Fitness ages 7-18), and group fitness classes including boot camps and HIIT sessions.
- Wellness Comprehensive wellness services delivered by independent professionals including physiotherapy, chiropractic care, TCM, osteopathy, clinical psychology, speech therapy, nutrition, podiatry, and various therapeutic modalities such as hot/cold therapy and infrared sauna.
- Pilates & Yoga Reformer and mat Pilates sessions as well as yoga instruction offered by certified independent practitioners operating within Core Collective facilities.
- Beauty & Lifestyle Beauty treatments and lifestyle services including brow styling, skincare, children's activities (swimming lessons, forest school), and culinary/lifestyle experiences.
- Wildlings Forest School Singapore's leading Forest School and outdoor education provider offering weekly Forest School programs (18 months to 11 years), nature play sessions, holiday adventure camps, outdoor birthday parties, overnight family camping, and school excursions at Dempsey Hill and West Coast Park venues.
- Baker & Cook Lifestyle and children's programming service offering culinary experiences and food-related activities.
- Core Conversations Podcast A fitness and wellness podcast featuring conversations with top professionals covering topics including mental health, burnout prevention, pre/postnatal fitness, age-related pain prevention, workout routines, and holistic living. Available on Apple Podcasts, Spotify, Google Podcasts, and Pocket Casts.
Companies that use Core Collective
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Core Collective technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Core Collective partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- GarminminorPartnership with global fitness technology brand Garmin, providing ALLSET clients with insights and benefits from the brand including device integration and data tracking capabilities.
- PolarminorPartnership with Polar for wearable fitness technology integration, enabling ALLSET to provide clients with comprehensive fitness tracking and analysis.
- AIAminorPartnership with AIA insurance company, providing ALLSET clients with health and wellness-related benefits through the insurance provider's network.
- MindBodycoreMindBody App is used to manage member accounts (profile, purchases, appointment bookings) and resident accounts (company profile, team member profiles, service pricings, schedule availability, business reports). Core technology platform for operations.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Core Collective competitors and assessment
Company assessmentDirect peers
- The Well Singapore: Premium multi-modality wellness hub in Singapore combining fitness classes, holistic therapies, beauty, and lifestyle programming under one roof. Its integrated wellness-center format directly mirrors Core Collective's coworking model that aggregates fitness, wellness, and lifestyle residents in shared premium space.
- Kfit: Singapore-founded fitness marketplace platform that aggregates gyms, studios, and wellness providers and offers members discounted access to multiple categories. Structurally comparable to Core Collective: both curate a roster of independent fitness/wellness operators and expose them to a shared member base through a unified platform.
- ClassPass: Global subscription platform that lets members book classes across thousands of fitness and wellness studios in one account. Mirrors Core Collective's central aggregation logic of routing members to multiple independent professionals, and competes head-to-head for member mindshare in Singapore's boutique fitness market.
Broad incumbents
- Virgin Active Singapore: Premium full-service gym chain operating multiple large-format clubs across Singapore's CBD and residential hubs. Overlaps with Core Collective's premium positioning and premium-amenities playbook, but operates a vertically integrated subscription model rather than a resident-professional platform.
- Fitness First Singapore: Established premium gym chain with multiple Singapore clubs offering group exercise, personal training, and wellness amenities. Targets a similar affluent member base but delivers services through employed trainers rather than an independent-resident coworking model.
Emerging players
- F45 Training: Globally franchised boutique group-fitness concept with strong Singapore presence. Competes for the same premium segment seeking coached, results-driven training, but is a single-category group-training brand rather than a multi-service platform.
- Barry's Bootcamp Singapore: Premium boutique fitness studio chain with Singapore locations offering high-intensity coached sessions. Targets the same affluent Singapore member seeking premium coached fitness but lacks the multi-service, multi-practitioner platform breadth of Core Collective.
- Absolute You: Premium boutique fitness and Pilates brand in Singapore with multiple locations and a curated, results-oriented positioning. Comparable in targeting Singapore's premium fitness consumer, but narrower in scope and built on owned studios rather than an independent-resident platform.
- BFT (Body Fit Training): Globally franchised strength-and-conditioning group training concept expanding across Singapore and Southeast Asia. Competes for time-and-results-driven premium members seeking coached sessions, but is single-discipline versus Core Collective's multi-service hub.
Regional players
- Pure Fitness Singapore: Premium large-format gym operator with flagship presence in Hong Kong and Singapore, focusing on CBD locations and affluent professionals. Targets the same downtown Singapore premium member through an integrated subscription model rather than Core Collective's platform model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Core Collective social profiles
Digital presenceCore Collective financial estimates
Financial estimateRevenue estimate
Valuation estimate
Core Collective leadership team
Management profileNumber of profiles
Profiles2 records
Core Collective funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Core Collective M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Core Collective
What does Core Collective do?
Core Collective operates a fitness and wellness coworking platform in Singapore that provides premium facilities and amenities to over 100 independent fitness, wellness, medical, and lifestyle professionals who serve members directly across four locations. The platform's primary service categories are Personal Training, Wellness, Pilates & Yoga, and Beauty & Lifestyle, with appointment management handled through the MindBody platform on an appointment-only basis.
Is Core Collective a public or private company?
Core Collective is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Core Collective founded?
Core Collective was founded in 2017. It employs 11 to 50 people.
Where is Core Collective based?
Core Collective is headquartered in Singapore, Singapore, in the Asia region.
How does Core Collective make money?
One revenue line is on record: coworking Space Rental.
Who are Core Collective's main competitors?
Direct peers on record are The Well Singapore, Kfit and ClassPass. Broad incumbents are Virgin Active Singapore and Fitness First Singapore. Emerging players are F45 Training, Barry's Bootcamp Singapore, Absolute You and BFT (Body Fit Training). Pure Fitness Singapore is listed as a regional player.
Does Core Collective have an API?
No public API is recorded for Core Collective.
What industry is Core Collective in?
Core Collective's product category is Fitness and Wellness Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of IMAIALAL, Fitness & Wellness Operations Support (On-site Gyms/Wellness Rooms). Its NAICS code is 713940 and its SIC code is 7997.