Core Collective

What Core Collective does

Core Collective Pte. Ltd. is a Singapore-based fitness and wellness coworking platform operating under the brand Core Collective. Founded in 2017, the company provides premium physical infrastructure (changing rooms, showers, lockers, lounge areas, co-working spaces) across four Singapore locations — Anson (CBD), Dempsey Hill, i12 Katong, and an upcoming Robinson Road site — and rents space to over 100 independent fitness, wellness, medical, and lifestyle professionals ("Residents") who deliver services directly to end consumers. Service categories span Personal Training, Wellness (physiotherapy, chiropractic, TCM, osteopathy, clinical psychology, nutrition), Pilates & Yoga, and Beauty & Lifestyle, including resident offerings such as Wildlings Forest School and Baker & Cook.

The underlying technology stack is operational rather than proprietary: appointment booking, member management, and resident business operations run on the MindBody platform; the website uses Google Analytics and Google Tag Manager for measurement; payments are accepted via PayNow and credit cards on a cashless basis. The company also produces the Core Conversations podcast across Apple Podcasts, Spotify, Google Podcasts, and Pocket Casts, and runs active content marketing and social channels (Facebook, Instagram, LinkedIn, TikTok).

The business model is a coworking space rental / managed-services platform: Core Collective does not sell traditional gym memberships or charge end consumers directly for fitness services. Revenue is generated primarily by leasing studio and treatment space to independent professionals, who set their own service pricing. End-customer transactions are routed through MindBody, while Core Collective monetizes the physical asset, the curated professional community, the brand, and the matching/concierge layer. The company is privately held (Core Collective Pte. Ltd., registration 201543279Z), with no disclosed institutional funding, parent company, or financial statements; the founder, Michelle Yong, is a fourth-generation leader of the Woh Hup construction group and Director at Aurum Land, which materially de-risks capital access relative to peers of similar scale.

Name

Core Collective

Legal name

Core Collective Pte. Ltd.

Website

https://corecollective.sg

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Core Collective is a Singapore-based fitness and wellness coworking platform operating four premium locations where it rents studio space to over 100 independent professionals who deliver personal training, physiotherapy, Pilates, and lifestyle services to end consumers.

Ownership category

akta.pro rank

Product category

Fitness and Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Fitness & Wellness Operations Support (On-site Gyms/Wellness Rooms) (IMAIALAL), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Fitness coworking platform
• Wellness services
• Personal training
• Pilates and yoga
• Beauty and lifestyle

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Coworking Space Rental: Core Collective operates as a coworking space providing facilities and amenities to independent fitness and wellness professionals (residents) who rent the space to serve their own clients. Residents conduct their professional services including fitness classes, wellness services, workshops and events using Core Collective's facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Core Collective operates a fitness and wellness coworking platform in Singapore that provides premium facilities and amenities to over 100 independent fitness, wellness, medical, and lifestyle professionals who serve members directly across four locations. The platform's primary service categories are Personal Training, Wellness, Pilates & Yoga, and Beauty & Lifestyle, with appointment management handled through the MindBody platform on an appointment-only basis.

Product overview

Core Collective is a fitness and wellness coworking platform that brings together over 100 independent health, wellness, and lifestyle professionals to serve members under one roof. The company operates on a platform-plus-amenities model, providing facilities and infrastructure while independent professionals (termed 'Residents') deliver services directly to members. The four primary service categories are Personal Training, Wellness, Pilates & Yoga, and Beauty & Lifestyle. Premium amenities including changing facilities, showers, lockers, and lounge/co-working spaces are available across three Singapore locations (Robinson, Dempsey, and i12 Katong). Core Collective also produces a podcast (Core Conversations) and hosts resident businesses such as Wildlings Forest School and Baker & Cook as part of its lifestyle offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Training Access to a curated team of over 100 personal trainers offering one-on-one training, specialized programs (Pre/Postnatal, Weight Loss, Athletic Performance, Injury Rehabilitation, Youth Fitness ages 7-18), and group fitness classes including boot camps and HIIT sessions.
• Wellness Comprehensive wellness services delivered by independent professionals including physiotherapy, chiropractic care, TCM, osteopathy, clinical psychology, speech therapy, nutrition, podiatry, and various therapeutic modalities such as hot/cold therapy and infrared sauna.
• Pilates & Yoga Reformer and mat Pilates sessions as well as yoga instruction offered by certified independent practitioners operating within Core Collective facilities.
• Beauty & Lifestyle Beauty treatments and lifestyle services including brow styling, skincare, children's activities (swimming lessons, forest school), and culinary/lifestyle experiences.
• Wildlings Forest School Singapore's leading Forest School and outdoor education provider offering weekly Forest School programs (18 months to 11 years), nature play sessions, holiday adventure camps, outdoor birthday parties, overnight family camping, and school excursions at Dempsey Hill and West Coast Park venues.
• Baker & Cook Lifestyle and children's programming service offering culinary experiences and food-related activities.
• Core Conversations Podcast A fitness and wellness podcast featuring conversations with top professionals covering topics including mental health, burnout prevention, pre/postnatal fitness, age-related pain prevention, workout routines, and holistic living. Available on Apple Podcasts, Spotify, Google Podcasts, and Pocket Casts.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• GarminminorStrategic or Co-development PartnerPartnership with global fitness technology brand Garmin, providing ALLSET clients with insights and benefits from the brand including device integration and data tracking capabilities.
• PolarminorStrategic or Co-development PartnerPartnership with Polar for wearable fitness technology integration, enabling ALLSET to provide clients with comprehensive fitness tracking and analysis.
• AIAminorStrategic or Co-development PartnerPartnership with AIA insurance company, providing ALLSET clients with health and wellness-related benefits through the insurance provider's network.
• MindBodycoreTechnology or IntegrationMindBody App is used to manage member accounts (profile, purchases, appointment bookings) and resident accounts (company profile, team member profiles, service pricings, schedule availability, business reports). Core technology platform for operations.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Well Singapore: Premium multi-modality wellness hub in Singapore combining fitness classes, holistic therapies, beauty, and lifestyle programming under one roof. Its integrated wellness-center format directly mirrors Core Collective's coworking model that aggregates fitness, wellness, and lifestyle residents in shared premium space.
• Kfit: Singapore-founded fitness marketplace platform that aggregates gyms, studios, and wellness providers and offers members discounted access to multiple categories. Structurally comparable to Core Collective: both curate a roster of independent fitness/wellness operators and expose them to a shared member base through a unified platform.
• ClassPass: Global subscription platform that lets members book classes across thousands of fitness and wellness studios in one account. Mirrors Core Collective's central aggregation logic of routing members to multiple independent professionals, and competes head-to-head for member mindshare in Singapore's boutique fitness market.

Broad incumbents

• Virgin Active Singapore: Premium full-service gym chain operating multiple large-format clubs across Singapore's CBD and residential hubs. Overlaps with Core Collective's premium positioning and premium-amenities playbook, but operates a vertically integrated subscription model rather than a resident-professional platform.
• Fitness First Singapore: Established premium gym chain with multiple Singapore clubs offering group exercise, personal training, and wellness amenities. Targets a similar affluent member base but delivers services through employed trainers rather than an independent-resident coworking model.

Emerging players

• F45 Training: Globally franchised boutique group-fitness concept with strong Singapore presence. Competes for the same premium segment seeking coached, results-driven training, but is a single-category group-training brand rather than a multi-service platform.
• Barry's Bootcamp Singapore: Premium boutique fitness studio chain with Singapore locations offering high-intensity coached sessions. Targets the same affluent Singapore member seeking premium coached fitness but lacks the multi-service, multi-practitioner platform breadth of Core Collective.
• Absolute You: Premium boutique fitness and Pilates brand in Singapore with multiple locations and a curated, results-oriented positioning. Comparable in targeting Singapore's premium fitness consumer, but narrower in scope and built on owned studios rather than an independent-resident platform.
• BFT (Body Fit Training): Globally franchised strength-and-conditioning group training concept expanding across Singapore and Southeast Asia. Competes for time-and-results-driven premium members seeking coached sessions, but is single-discipline versus Core Collective's multi-service hub.

Regional players

• Pure Fitness Singapore: Premium large-format gym operator with flagship presence in Hong Kong and Singapore, focusing on CBD locations and affluent professionals. Targets the same downtown Singapore premium member through an integrated subscription model rather than Core Collective's platform model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/corecollectivesg
• LinkedInlinkedin.com/company/corecollectivesg
• Instagraminstagram.com/corecollectivesg
• Xx.com/awboonwei

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Core Collective