What HAG does

HAG Ltd. is a Bristol-headquartered, privately-held UK manufacturer and installer of bespoke industrial door systems, founded in 1983 and registered in England (company number 3107860). The company designs, fabricates, installs, and maintains a nine-category product portfolio spanning industrial doors (Armourguard roller shutters, Q Door bi-folding, S Door overhead sectional, C Door horizontal folding, Z Door vertical stacking), certified fire-protection products (Fireguard fire shutters, XR180/HF240/HFS Plus/XR Plus fire curtains, HS120 smoke curtain, FD01/FD05 fire doorsets), the Armourdoor steel-door range (general purpose, fire exit, security, louvred, communal, blast resistant, acoustic, and internal), high-speed doors (VR/VL, PVC crash doors, EV curtains, room dividers), loading-bay equipment (Dock Plus levellers, K-Autoblock wheel restraints, seals, shelters, accessories), security grilles and gates (Seceuroguard, Ali Glyde, Stack Door, Expanda, Seceuro Bars/Mesh), automatic swing/sliding door operators, commercial car-park gates and shutters, and Seceuro Glide residential garage doors. Manufacturing is performed in-house at the Bristol facility using Magnelis steel, galvanised steel, aluminium, and Akzo Nobel powder coatings, with capacity for items up to 8 meters and finishes in 500 RAL/BS colours.

HAG serves a diversified mix of enterprise and government customers across construction main contractors (Kier Group, Willmott Dixon, Vinci Construction, Morgan Sindall), transportation infrastructure (Network Rail), aerospace and facilities management (Rolls Royce, MITIE), central and local government agencies including UK emergency services (UK Fire & Rescue, NHS, UK Police, UK Coastguard, VOSA), architects and specifiers, and residential homeowners. The company's go-to-market combines direct phone and website-led quote generation, RIBA-accredited CPD training and NBS Source/BIM object specification for architects, and a nationwide directly-employed engineering workforce (NVQ Level 2, CSCS, SSSTS, PASMA, IPAF certified) providing professional installation, planned maintenance under 23-point inspection, and 24/7/365 emergency repair with GPS-dispatched response times. Proprietary technology includes patented self-locking mechanisms on SR2/SR3/SR4 insurance-certified roller shutters, the industry-first Online Service Manager (OSM) digital maintenance platform, and the Gravity Failsafe fire-curtain control panel with battery backup.

HAG generates revenue through four streams: one-time sale of bespoke-manufactured door products, professional installation services, subscription/recurring planned-maintenance contracts and 24/7 emergency repair (with a 12-month warranty extendable on new products), and powder-coating services. Pricing is quote-based against customer specifications with no publicly disclosed list prices. The company is differentiated by a dense certification stack (CERTIFIRE, FIRAS, LPS 1175 SR2-SR5, UKCA, CE to EN 13241-1, DHF, ADSA, CHAS, Constructionline, Bureau Veritas) that is effectively a regulatory prerequisite for specification into fire-rated, insurance-rated, and public-sector projects across the UK.

Name

HAG

Legal name

HAG Ltd.

Website

https://hag.co.uk

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

HAG Ltd. is a Bristol-based UK manufacturer, founded in 1983, designing and installing bespoke industrial door systems — roller shutters, fire curtains, steel doors, high-speed doors, and loading-bay equipment — for construction contractors, government agencies, facilities managers, and residential customers across the UK.

Ownership category

akta.pro rank

Product category

Industrial Doors

NAICS

Metal Window and Door Manufacturing (332321)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Commercial & Industrial Doors (Sectional, High-Speed, Fire, Security) (IMADAIAF)

akta.pro secondary industries

Garage Doors & Rolling Shutters (IMADAIAE), Exterior Doors (IMADAIAA)

Keywords

• Industrial door manufacturing
• Fire protection shutters
• Steel door installation
• Loading bay equipment
• Security grille systems

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Door Product Sales: Sale of industrial doors, roller shutters, fire shutters, steel doors, high speed doors, security grilles, and related products. Products are custom-manufactured to customer specifications.
2. Installation Services: Professional installation services provided by directly employed, qualified engineers throughout the UK
3. Maintenance and Repair Services: 24/7 emergency repair service and planned maintenance contracts. 12-month warranty on all new products with option to extend. Recurring revenue through maintenance contracts.
4. Powder Coating Services: Powder coating finish service for doors and shutters in 500 RAL and BS colours. Capacity for large items up to 8 meters.

Distribution channels4 records

Marketing channels6 records

Core offering

HAG Ltd. designs, manufactures, installs, and maintains bespoke industrial door systems across the UK. The core portfolio spans roller shutters, fire shutters and curtains, steel doors, high-speed thermal and acoustic doors, loading bay equipment, security grilles, automatic doors, commercial gates, and car park equipment, complemented by planned maintenance, 24/7 emergency repair, powder coating, and installation services delivered through a directly employed nationwide engineering workforce.

Product overview

HAG Ltd is an industrial door specialist offering a comprehensive portfolio of door products and services. The product portfolio includes nine categories of doors spanning: Industrial Doors (Armourguard C1, F1, C95, SR2/SR3 insulated roller shutters; Q Door bi-folding; S Door overhead sectional; C Door horizontal folding; Z Door vertical stacking); Fire Protection Products (Fireguard FT/FG fire shutters, XR180/HF240/HFS Plus/XR Plus fire curtains, HS120 smoke curtain, FD01/FD05 fire doors); Steel Doors (Armourdoor AD05-AD70 range including general purpose, fire exit, security, louvred, communal, blast resistant, acoustic, and internal variants); High Speed Doors (VR/VL doors, PVC crash doors, EV curtains, room dividers); Loading Bay Equipment (Dock Plus HDT/HDS/HDE levellers, wheel restraints, seals, shelters); Security Grilles (Seceuroguard, Ali Glyde, Stack Door, Expanda, Seceuro Bars/Mesh); Automatic Doors (swing and sliding operators); Car Park Solutions (gates, barriers, shutters); and Garage Doors (Seceuro Glide sectional and roller). Services include installation, 24-hour repair, planned maintenance, powder coating, manufacturing, and door system design. Products are UK-manufactured and CE/UKCA marked.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Doors Range (Armourguard C1, F1, C95; SR2/SR3 Insulated; Q Door Bi-folding and Sliding; S Door overhead sectional; C Door horizontal folding; Z Door vertical stacking) Bespoke-manufactured industrial roller shutters, bi-folding, overhead sectional, horizontal folding, and vertical stacking doors offering high security, thermal insulation, fire protection, weather resistance, and durability for warehouses, manufacturing facilities, distribution centres, and public buildings. Configurations include manual, electric, remote, and BMS-integrated operation with widths up to 21,000 mm and U-values as low as 0.5 W/m²K.
• Fire Shutters, Fire Curtains, and Smoke Curtains (Fireguard FT/FG, XR180, HF240, HFS Plus, XR Plus, HS120) Fire shutters, fire curtains, and smoke curtains providing 60-240 minutes fire protection and smoke control for safe evacuation. Includes compact fire shutters (FT01/02/04), roller fire shutters (FG01/02/04), fire curtains (XR180, HF240, HFS Plus, XR Plus), and smoke curtain (HS120) with Gravity Failsafe Control Panel ensuring closure during power outage. CERTIFIRE and FIRAS certified.
• Fireguard FD01 Steel Fire Doorset and FD05 Glass Fire Doorset Pedestrian and glass fire resisting steel doorsets preventing fire spread with high security. FD01 provides fire integrity from 60-240 minutes compliant to BS EN 16034 with CERTIFIRE and FIRAS installation certification. FD05 glass fire door offers acoustic reduction up to 55 dB, ballistic resistance to BS EN 1522 FB3NS to FB7NS, and intruder resistance to BS EN 1627 RC2 to RC5.
• Armourdoor Steel Door Range (AD05-AD70) and LPS 1175 SR2-SR5 Insurance Certified Steel Doors Versatile steel door range including general purpose (AD05), fire exit (AD10), high security (AD20), louvred (AD30), communal entrance (AD40), blast resistant (AD50), acoustic soundproof (AD60), and internal (AD70) configurations. Manufactured from Magnelis steel sheets with powder coating. Insurance-certified LPS 1175 SR2-SR5 variants independently tested to Series 7 or PAS 24 with solid timber core. Maximum height 2,900 mm. Acoustic reduction 35-50 dB options.
• High Speed Doors (VR and VL), PVC Crash Door, EV Curtain, HAG Room Divider High-speed doors for temperature control, reduced air leakage, and frequent use in food, cold rooms, pharmaceutical, and busy industrial premises. VR door operates at 2.5 m/s with self-repairing guide system. VL door offers maximum width 20,000 mm with high wind load resistance. PVC crash door for shock-absorbing quick entrances. EV curtain for overhead fixed PVC strip entrances. HAG room divider provides folding fabric partition with soundproofing up to 32 dB in 24 standard colours.
• Dock Plus Loading Bay Equipment (K-Autoblock Wheel Restraints, HDS 9000 Swing Dock Leveller, HDT 8000 Telescopic Dock Leveller, HDE 2000 Edge of Dock Leveller, Wear Pleated Dock Seals, Loading Bay Shelters, Accessories) Loading bay safety and access equipment including automatic wheel restraints detecting reversing vehicles and clamping wheels securely; swing, telescopic, and edge-of-dock levellers compliant to BS EN 1398; dock seals and shelters for thermal and weather protection; and accessories including wheel guides, dock bumpers, traffic lights, safety bollards, sliding dock protectors, control panels, and loading lights.
• Security Grilles and Security Gates (Seceuroguard Retractable Gates, Ali Glyde Sliding Shutters, Stack Door Grille, Expanda Trackless Folding Gate, Seceuro Bars, Seceuro Mesh Panels) Retractable, sliding, fixed, and removable security grilles and gates providing medium to high security for retail, offices, receptions, commercial shop fronts, car parks, and vulnerable openings. Includes LPS 1175 SR2 certified Stack Door grille with 80% vision, Expanda trackless sliding folding gate with no maximum span, and Seceuro removable security window bars for commercial, education, healthcare, and public buildings.
• Automatic Swing Doors and Automatic Sliding Doors with Operators Electrically-operated automatic swing and sliding doors for foot traffic, certified to 1,000,000 operation cycles with infrared sensors for obstruction detection and auto reverse function. BS 7036:1996 compliant. Maximum width 3,000 mm. Suitable for frequent-use commercial and public buildings.
• Commercial Car Park Gates, Barriers, and Shutters (Cantilever Sliding Gates, Swing Gates, Rising Arm Barriers, ALULINK G1-HD Grille, SR2 Insurance Roller Shutter, Armourguard P2/N2S/N2M Through Vision Shutters) Commercial car park access and security equipment including cantilever sliding gates up to 20,000 mm bi-parting, swing gates, rising arm barriers with anti-crush safety and card swipe or keypad entry, and roller shutter grilles for ventilation and through vision. SR2 insurance-rated roller shutter features patented self-locking technology tested to 3-minute attack time.
• Seceuro Glide Sectional and Roller Garage Doors (Domestic) Domestic sectional and roller garage doors providing security, thermal insulation, acoustic protection, and woodgrain embossed finish options. Galvanised steel construction with Somfy Keygo or Seceurosmart remote control. Roller variant features double-skinned foam-filled aluminium for noise reduction. Maximum roller door width 5,400 mm.
• Professional Installation Service UK-wide professional installation by directly employed HAG engineers holding NVQ Level 2, CSCS, SSSTS, PASMA, and IPAF qualifications. Installed to BS EN 12635:2002 and BS EN 13241-1:2003 standards. Service bundled with door product sales across all product categories.
• 24/7 Emergency Door Repair Service Round-the-clock emergency repair service operating 24 hours, 365 days a year throughout England, Wales, and Scotland. NVQ Level 2 qualified engineers with satellite navigation for accurate arrival times. 12-month warranty on parts and labour.
• Planned Door Maintenance Contracts Recurring planned maintenance with a 23-point visual and mechanical check delivered UK-wide. Includes digital health reports through the Online Service Manager and stocked parts for rapid response. Generates recurring subscription-like revenue.
• Powder Coating Service High quality powder coating finish service for doors and shutters in 500 RAL and BS colours using Akzo Nobel powder. 8-meter capacity for aluminium and steel items. Anti-corrosion protective coating with collection and delivery available.
• Bespoke In-House Manufacturing Service In-house bespoke manufacturing of doors supporting quality control. Manufacturing line enables precise specifications and quality assurance throughout production for all product categories.
• Door System Design Service Expert door system design service helping customers meet specification requirements by designing tailored door systems for existing premises or building designs.
• Online Service Manager (OSM) Industry-first proprietary software platform allowing customers to digitally manage repairs and maintenance, receive digital health reports, and access service history. Delivers high customer care and efficiency standards across HAG's installed base.

Quantifiable outcome

• Fire protection ranging from 1-4 hours depending on product specification
• +4 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• DHF (Door and Hardware Federation)coreStrategic or Co-development PartnerHAG is a fully approved member of DHF and agrees to abide by their terms, conditions and code of conduct. DHF is the trade association representing the door and hardware industry.
• ADSA (Automatic Door Suppliers Association)coreStrategic or Co-development PartnerHAG is a fully approved member of ADSA, adhering to the association's code of conduct for automatic door suppliers.
• WarringtonfirecoreTechnology or IntegrationHAG's fire curtains and smoke curtains are independently tested and CERTIFIRE certified by Warringtonfire, an international fire testing expert.
• Akzo NobelcoreTechnology or IntegrationHAG uses Akzo Nobel powder coatings and has received the Service First Award from Akzo Nobel, recognizing HAG as one of a select few in Europe.
• RIBA (Royal Institute of British Architects)coreGTM or Marketing PartnerHAG provides RIBA-accredited CPD training for architects on industrial doors, roller shutters, fire doors and specification. RIBA-approved CPD courses for professional development.
• NBS (National Building Specification)coreTechnology or IntegrationHAG products are available on NBS Source with specifications and BIM objects for architects and specifiers.
• Bureau VeritascoreTechnology or IntegrationHAG is accredited by Bureau Veritas for quality management systems.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Garador: Garador is a UK manufacturer of garage doors and roller shutters for domestic and commercial markets. It competes with HAG's Seceuro Glide garage door range and Armourguard roller shutters in UK retail and trade channels.
• Teckentrup UK: Teckentrup manufactures steel doors, industrial doors, fire doors, and garage doors for the UK market. It is a direct competitor to HAG's Armourdoor range and Fireguard line, targeting the same construction and facilities management segments.
• Hörmann UK: Hörmann is Europe's largest manufacturer of industrial doors, roller shutters, and loading bay equipment with a UK operation. It competes head-to-head with HAG in industrial roller shutters, sectional doors, fire doors, and loading bay equipment for the same UK commercial/industrial customer base.
• Record Doors UK: Record Doors is a UK industrial and commercial door specialist offering steel doors, fire doors, and roller shutters with installation and maintenance services. It directly competes with HAG in UK construction and facilities management contracts.
• Apex Industrial Doors: Apex Industrial Doors is a UK specialist in industrial roller shutters, sectional doors, and fire curtains. It competes with HAG in the same UK commercial and industrial customer segments with comparable bespoke manufacturing and installation services.
• Industrial Door Systems (IDS): IDS is a UK-based specialist in industrial door installation, service, and maintenance for roller shutters, sectional doors, and fire shutters. It competes with HAG on the service and maintenance side of the same UK customer base.
• Seceuro (SWS UK): Seceuro is a UK manufacturer of roller shutters and security grilles whose products appear in HAG's catalog (e.g., Seceuroguard, Seceuro Glide). The two companies overlap in the UK security shutter market as both manufacturer-suppliers and installers.

Broad incumbents

• Assa Abloy Entrance Systems: Assa Abloy is a global leader in door opening solutions, with the Entrance Systems division covering industrial doors, high-speed doors, and loading bay equipment. It serves overlapping UK customers and offers broader portfolio scale than HAG, including automatic doors and access control.
• dormakaba UK: dormakaba provides door solutions including industrial doors, automatic doors, and access control systems across the UK and globally. It overlaps with HAG's automatic door, steel door, and loading bay offerings, but operates from a much larger product portfolio.
• Geze UK: Geze is a German manufacturer of door, window, and safety technology with a UK presence, offering automatic door systems and industrial door drives. It overlaps with HAG's automatic door business and competes for UK commercial building specifications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/HAGUKLTD
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• Instagraminstagram.com/hagltd
• Pinterestpinterest.co.uk/HAGltd
• Xx.com/HAG_Ltd
• LinkedInlinkedin.com/company/hag-the-door-specialists

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HAG