Easel Solutions

What Easel Solutions does

Easel Solutions is a Saint Paul, Minnesota-based private training and consulting firm that delivers instructor-led courses, custom eLearning development, and web development services. The company operates as an Adobe Authorized Training Center and Adobe Connect Silver Partner, and its curriculum covers the Adobe creative suite (Photoshop, Illustrator, InDesign, Animate, Premiere Pro, Captivate, Dreamweaver, Acrobat, Presenter) alongside web development technologies (HTML5/CSS3, JavaScript, jQuery, Node.js, WordPress) and digital marketing tools such as MailChimp. In addition to public scheduled courses, Easel builds customized web-based eLearning applications for organizations with distributed workforces — sales forces, franchises, and multi-location companies — and offers strategic IT consulting including healthcare IT and HIPAA compliance work, Flash-to-HTML5 conversion, UI/front-end development, and PDF/eForms services.

The underlying technology stack is built primarily on Adobe's ecosystem (Adobe Captivate and Presenter for eLearning authoring, Adobe Acrobat/LiveCycle for documents, and the UltimatePDF product acquired from Tech Ed Solutions in 2007) together with mainstream web technologies (HTML, CSS, JavaScript, jQuery, Node.js, WordPress). Easel also resells Adobe Acrobat Connect Professional as a web-conferencing and virtual classroom solution, providing a licensing-based revenue stream layered on top of its services practice.

Revenue is generated through a mix of public instructor-led course registrations (self-serve via the website), private and on-site customized training events for enterprise clients, custom eLearning and web development project work, strategic IT consulting, and Adobe Connect resale. Pricing for public courses is not publicly listed, and private engagements are quote-based. The customer base is concentrated among large enterprises and public-sector buyers (3M, Adobe Systems, Target, Best Buy, Wells Fargo, United Healthcare, Allina, State of Minnesota, among others), served primarily through direct sales with online marketing and e-commerce registration as supporting channels. The company is privately held by its 2003 acquisition ownership group, has 11-50 employees, and has no disclosed institutional funding.

Name

Easel Solutions

Legal name

Easel Solutions

Website

https://easelsolutions.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Easel Solutions is a Saint Paul-based Adobe Authorized Training Center and Adobe Connect Silver Partner that delivers instructor-led training, custom eLearning development, web development, and strategic IT consulting to enterprise clients across healthcare, retail, financial services, and government.

Ownership category

akta.pro rank

Product category

Technology Training and Consulting

NAICS

Computer Training (61142), Custom Computer Programming Services (541511), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Rapid eLearning Authoring Tools (EDAFAHAA)

Keywords

• Adobe software training
• ELearning development
• Web development services
• Technology consulting
• Instructor-led training

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Instructor-Led Training Courses: Public and private instructor-led training courses on Adobe software, web development, eLearning, and creative tools. Offered both in-person at their Saint Paul location and online.
2. Consulting Services: Strategic consulting services including website strategy and development, Flash to HTML5 conversion, UI and front-end development, mobile apps, strategic IT consulting, healthcare IT consulting, instructional design, and PDF/eForms solutions.
3. eLearning Development: Custom eLearning development and consulting services for organizations including sales forces, franchises, and multi-location companies.
4. Adobe Connect Resale: Reseller of Adobe Acrobat Connect Professional web conferencing and training solution. Serves as Adobe Connect Silver Partner.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Easel Solutions delivers instructor-led technology training on Adobe creative and document products (Photoshop, Illustrator, InDesign, Acrobat, Captivate, Dreamweaver, Premiere Pro, Animate, Presenter) and web development technologies (HTML, CSS, JavaScript, Node.js, jQuery, WordPress). The company also provides custom eLearning application development, web development and Flash-to-HTML5 conversion consulting, strategic IT and healthcare IT consulting, and resells Adobe Connect web conferencing as a Silver Partner.

Product overview

Easel Solutions provides technology consulting and training services, functioning as an Adobe Authorized Training Center and Adobe Connect Silver Partner. The company offers instructor-led training, eLearning development, web development, and strategic IT consulting services. Their core offering consists of training courses covering Adobe creative products (Acrobat, Animate, Captivate, Dreamweaver, Illustrator, InDesign, Photoshop, Premiere, Presenter), web development technologies (HTML, CSS, JavaScript, Node.js, jQuery, WordPress), and digital marketing tools (Email Marketing). They also resell Adobe Connect for virtual classrooms and web conferencing, and offer custom eLearning development and consulting services. The product portfolio includes both service offerings (training, development, consulting) and courses as individual product offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Instructor-Led Training Instructor-led training courses teaching customers to leverage modern web tools and digital communication software, covering Adobe products, web development, and creative tools. Offered in-person at the Saint Paul training center and online.
• eLearning Development Customized eLearning development and consulting services including instructional design, building web-based eLearning applications for sales forces, franchises, and multi-location companies.
• Web Development

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Tech Ed SolutionscoreStrategic or Co-development Partner · 1 September 2007In September 2007, Easel Training (now Easel Solutions) acquired Tech Ed Solutions, a Lincoln, Nebraska company. Tech Ed Solutions was an Adobe and Microsoft Gold partner focused on Adobe creative and document technologies including Acrobat and LiveCycle, as well as Microsoft's Application Development Server and Desktop software. Tech Ed Solutions also developed the UltimatePDF software.
• AdobecoreChannel Partner/ Reseller/ DistributorEasel Solutions is an Adobe Authorized Training Center and Adobe Connect Silver Partner. They provide training on Adobe software products and resell Adobe Acrobat Connect Professional web conferencing and training solution.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/easelsolutions

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easel Solutions