What Novamix does

Novamix (ΔΟΜΟΧΗΜΙΚΗ ΑΒΕΕ) is a privately held Greek manufacturer of specialized construction chemicals headquartered in Chalandri with an automated production facility in Thiva operating at a capacity exceeding 100,000 tonnes of mortars per year. The company organizes its portfolio into three principal categories: Building Materials (tile adhesives, waterproofing mortars, and a complete NOVATHERM external thermal insulation composite system certified under EAD 040083-00-0404); Products for Green Buildings (low-VOC EMICODE-certified formulations and cool roof coatings with high Total Solar Reflectance); and Decorative Systems under the PLANOCOLOR brand (microcement, micro-pebble, terrazzo, quartz floors, and resin/liquid glass systems). Supporting product lines include hydraulic binders, protective treatments, polyurethane varnishes, pigments, and cleaners, distributed across a comprehensive catalogue of registered brands.

The business operates a sales-led B2B go-to-market targeting construction companies, contractors, applicators, waterproofing specialists, tile installers, architects, and structural engineers, with a nationwide Greek sales network and export distribution covering 15+ countries across Europe, the Middle East, South Asia, East Asia, and Central America. Revenue is generated through hardware sales of finished chemical building materials delivered through distributors and direct specification channels, including BIM library objects, technical seminars, and a permanent showroom. Marketing reach is reinforced by systematic participation in Greek and international trade exhibitions and applicator training programs pioneered in 1990.

The company's roots extend to 1965 via predecessor entities PEIRA S.A. and KLIMA-PEIRA ABEE, with the modern NOVAMIX brand established in 2001 and a second automated Thiva factory commissioned in March 2008 that enabled 100% internal production. Subsequent investments include aggregate production vertical integration in 2012, a liquid-products factory extension and Chalandri showroom in 2019, and a 2022 two-year capex program expanding ETICS capacity and adding a new mortar line. Quality and sustainability are anchored in ISO 9001, ISO 14001, EMICODE EC1 Plus, and multiple European technical certifications, with ECOVADIS engagement formalized in 2021 alongside publication of the company's first Sustainability Report.

Name

Novamix

Legal name

NOVAMIX – ΔΟΜΟΧΗΜΙΚΗ ΑΒΕΕ

Website

https://novamix.gr

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Novamix is a Greek specialty construction chemicals manufacturer producing tile adhesives, waterproofing systems, ETICS thermal insulation, and decorative coatings for construction professionals, contractors, and architects across 15+ countries from its automated Thiva facility.

Ownership category

akta.pro rank

Product category

Construction Chemicals / Specialty Building Materials

NAICS

Paint and Coating Manufacturing (325510), Custom Compounding of Purchased Resins (325991)

SIC

Adhesives & Sealants (2891), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Tile Setting Materials (Mortars, Mastics & Grouts) (IMADAOAG)

akta.pro secondary industries

Architectural & Decorative Coatings (IMAEAGAA), Terrazzo & Decorative Aggregate Flooring (IMADAJAF), Specialty Polymers & Resins (Engineered Materials) (IMAEABAK)

Keywords

• Construction chemicals
• Tile adhesives
• Waterproofing systems
• External thermal insulation
• Decorative coatings

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Building Materials Manufacturing and Sales: Manufactures and sells specialized building materials including tile adhesives, cementitious mortars, waterproofing products, external thermal insulation systems, and decorative coating systems. Products sold through distribution network and direct sales to construction professionals, contractors, and builders in Greek and international markets.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Novamix manufactures and sells specialized construction chemicals for the building industry, including cement-based tile adhesives, waterproofing mortars and coatings, external thermal insulation composite systems (ETICS), renders and plasters, decorative microcement and micro-pebble systems, terrazzo and resin flooring products, and supporting additives and sealers. Products are produced at the Thiva facility (capacity >100,000 tonnes/year) and sold primarily to construction professionals, contractors, and specifying architects/engineers in Greece and more than 15 international markets.

Product overview

Novamix (ΔΟΜΟΧΗΜΙΚΗ ΑΒΕΕ) is a Greek manufacturer of specialized construction chemicals offering a comprehensive portfolio organized into three main categories: Building Materials, Products for Green Buildings, and Decorative Systems. The Building Materials division includes tile adhesives (KF 300, NOVACOL GEL, MARMOFLEX ULTRA GEL S1), waterproofing products (SC ELASTIC, SC 100, SC 200 EASY FLEX, NOVAROOF ACRYLIC, NOVAROOF PU HYBRID), and the complete NOVATHERM SYSTEM for external thermal insulation (certified under EAD 040083-00-0404). The Decorative Systems (PLANOCOLOR) encompasses five sub-brands: PLANOCOLOR MICROCEMENT (including PREMIUM 2K, PREMIUM SP, and ANTICO), PLANOCOLOR MICRO-PEBBLE, PLANOCOLOR TERRAZZO, PLANOCOLOR GRANIT, and PLANOCOLOR RESIN (including LIQUID GLASS). Supporting products include hydraulic binders (NOVACEM CREATIVE, NOVACEM TERRAZZO), protective treatments (DRY BRIGHT, PLANOFINISH PU 2KS/2KS MAT, PROTECT 200, PROTECT 300 S), pigments (NOVACOLOR DESIGN A/V, NOVACOLOR UNIVERSAL), and cleaning solutions (ACID CLEAN TURBO, ALCALINE CLEANER). The company operates a modern production facility in Thiva with capacity exceeding 100,000 tons annually and holds ISO 9001 and ISO 14001 certifications.

Differentiator

Problem solved

Functional benefit

Brands

• NOVATHERM SYSTEM: Complete external thermal insulation system certified according to EAD 040083-00-0404
• PLANOCOLOR MICROCEMENT
• PLANOCOLOR MICRO-PEBBLE
• PLANOCOLOR TERRAZZO
• PLANOCOLOR GRANIT
• PLANOCOLOR RESIN
• NOVACOL GEL
• NOVAROOF
• SC ELASTIC
• PROTECT Series
• MICROSILK
• BAUMENT

Products and services

• NOVATHERM SYSTEM Complete external thermal insulation composite system (ETICS) certified per EAD 040083-00-0404, comprising mortars, insulation panels, fixings, reinforcement meshes, and finishing coats for building facades. Targets construction professionals and specifying architects on residential, commercial, and renovation projects.
• PLANOCOLOR MICROCEMENT Decorative cementitious microcement coating system for floors, walls, and ceilings, including high-strength polished concrete finishes (PREMIUM 2K, PREMIUM SP), traditional textured trowel-applied coatings (ANTICO with EMICODE EC1 Plus), and acrylic paste floor coatings (MICROSILK). Targeted at architects, interior designers, and applicators on premium residential, hospitality, and commercial projects.
• PLANOCOLOR MICRO-PEBBLE Decorative micro-pebble coating system for creating seamless mosaic-like surfaces in swimming pools, terraces, and outdoor areas, with reflective variants for thermal management. Targeted at applicators and architects on hospitality and outdoor leisure projects (e.g., JW Marriott Resort & Spa, SandBlu Resort).
• PLANOCOLOR TERRAZZO Terrazzo decorative coating system combining cement, glass, and light aggregates for seamless high-strength surfaces with mosaic appearance, applied using NOVACEM TERRAZZO cementitious binder. Targeted at architects and contractors specifying premium seamless decorative flooring.
• PLANOCOLOR GRANIT Quartz stone carpet and quartz plaster decorative system with colored granulates available in 16 artificial color variants, for floors and grout coverings. Targeted at contractors and designers on commercial and high-traffic decorative flooring projects.
• PLANOCOLOR RESIN (Liquid Glass) Liquid glass and 3D resin floor system based on transparent epoxy (PLANOCOLOR LIQUID GLASS with VOC=0 g/L, EN 13813) for surface protection, object embedding, and 3D floor art applications. Targeted at architects, designers, and specialized applicators on premium decorative flooring projects.
• NOVACOL Tile Adhesives Tile adhesive product line including KF 300 (white cement-based C1TE per EN 12004 with slip resistance and extended open time), NOVACOL GEL (high-performance gel adhesive for demanding applications), and MARMOFLEX ULTRA GEL S1 (highly elastic gel adhesive). Targeted at tile installers and contractors for ceramic, granite, and natural stone installations.
• NOVAROOF and SC Waterproofing Systems Waterproofing product line including SC ELASTIC (single-component highly elastic waterproofing cementitious mortar), SC 100 (single-component mineral-based slurry reinforced with synthetic resins for concrete protection), SC 200 EASY FLEX (two-component brushable cementitious waterproofing mortar), NOVAROOF ACRYLIC (acrylic flat-roof waterproofing coating), and NOVAROOF PU HYBRID (hybrid polyurethane flat-roof waterproofing coating). Targeted at waterproofing specialists and contractors.
• PLANOFINISH and DRY BRIGHT Protective Varnishes Protective varnish product line including PLANOFINISH PU 2KS (two-component solvent-based aliphatic polyurethane with high UV resistance, glossy finish, suitable for pool immersion), PLANOFINISH PU 2KS MAT (matte variant), PLANOFINISH PU/W (aliphatic water-based polyurethane), and DRY BRIGHT (water-based hybrid polyurethane satin finish). Targeted at applicators finishing microcement, polished concrete, and natural stone surfaces.
• PROTECT Surface Protection Products Surface protection product line including PROTECT 200 (siloxane-based water dispersion providing hydrophobic impregnation and oil-stain protection for stone and concrete) and PROTECT 300 S (solvent-based deep-penetration impregnating waterproofer for natural stones and pebble surfaces), certified per EN 1504-2. Targeted at applicators and contractors finishing and protecting decorative stone, pebble, and concrete surfaces.

Quantifiable outcome

• Production capacity exceeding 100,000 tonnes of mortars annually
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• ECOVADISminorStrategic or Co-development PartnerSelected in 2021 as partner for assessing responsible business practices and Corporate Social Responsibility (CSR). Supports achievement of company's sustainability goals and intensive monitoring of environmental and social impact of operations.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Mapei: Italian global leader in adhesives, sealants, and chemical products for the building industry with a directly comparable portfolio in tile adhesives, mortars, and waterproofing systems.
• Isomat: Greek manufacturer of tile adhesives, waterproofing, mortars, paints, and ETICS systems with overlapping product portfolio and direct competition in the Greek and Balkan construction-chemicals market.
• Ardex Group: German specialty manufacturer of tile adhesives, leveling compounds, waterproofing, and decorative flooring systems with a comparable product architecture to Novamix's building chemicals.

Broad incumbents

• Knauf: Global building materials group with extensive ranges in plasterboard, renders, ETICS, tile adhesives, and flooring screeds that overlap with Novamix's facade, mortar, and flooring offerings.
• Sika AG: Swiss specialty chemicals company with a global construction portfolio spanning concrete, waterproofing, sealing, bonding, and refurbishment products that overlap directly with Novamix's mortar, waterproofing, and ETICS lines.
• Saint-Gobain Weber: Mortars, tile adhesives, ETICS, renders, and flooring systems division of Saint-Gobain; competes with Novamix in facade insulation systems and tile-setting materials across European markets.
• BASF Master Builders Solutions: BASF's construction chemicals brand offering concrete admixtures, waterproofing, repair mortars, and facade systems directly comparable to Novamix's specialty building chemicals portfolio.
• Bostik: Arkema-owned adhesives and sealants business with construction ranges covering tile adhesives, waterproofing, and decorative systems comparable to Novamix's core lines.
• Henkel (Ceresit): Henkel's Ceresit brand provides tile adhesives, grouts, waterproofing, and ETICS systems that compete head-on with Novamix's building materials and facade insulation offerings.

Regional players

• Baumit: Austrian/central European producer of renders, ETICS, tile adhesives, and facade systems with overlapping product lines and active presence in Balkan and Eastern European markets adjacent to Novamix's footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/novamix__

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novamix