What Reliable de México does

Reliable de México S.A. de C.V. is a privately-held Mexican medical technology distributor and integrator founded in 1995 and headquartered in Naucalpan, State of Mexico. The company distributes and integrates diagnostic imaging equipment, healthcare IT systems, and clinical devices for Mexican healthcare institutions, serving the full spectrum of the Mexican healthcare market — from public social security institutes (IMSS, ISSSTE, IMSS-Bienestar) and government healthcare programs (PEMEX, Secretaría de Salud, Hospital General de México) to leading private hospital groups (Centro Médico ABC, Hospital Español) and specialized diagnostic and research centers (CIC, CEDI, FINMÉDICA, INMEGEN). Ing. Guenther Schreiber serves as Director General.

The company's product portfolio is organized across four lines: Radiology (X-ray systems, CT, MRI, PET/CT, angiography, fluoroscopy, mammography, bone densitometry, ultrasound, RIS/PACS, contrast media, radiographic film, and dry film printers), Pathology and Laboratory (LIS, digital pathology, equipment, and consumables), Intensive Care and Operating Rooms (iMDSOFT clinical IT platform, infusion pumps, cardiac monitors, and ventilators), and IT infrastructure (Dell EMC servers, storage, and networking). Reliable de México operates as an authorized or exclusive distributor for global medical technology brands including Agfa (the broadest relationship, covering CR/DR detectors, X-ray rooms, mobile X-ray, dry printers, RIS/PACS, and mammography), Barco (diagnostic displays), Bayer (contrast media), Confidence (ultrasound with proprietary ZST+ zone sonography technology supporting up to 248,832 digital processing channels), Neusoft (RIS/PACS), iMDSOFT (critical care IT), Dell EMC (infrastructure), and GestPath (pathology LIS). A recurring service layer — area suitability assessment, equipment installation, staff training, preventive and corrective maintenance, and follow-up support — attaches to equipment sales.

The company generates revenue through four streams: one-time medical equipment sales, software licensing and integration (RIS/PACS, LIS, iMDSOFT), professional services (installation, training, maintenance), and recurring consumables (radiographic film, Bayer contrast media). Pricing is entirely quote-based with no public tiering, mediated through direct enterprise sales to large institutions via named commercial contacts, WhatsApp advisor links, and a website-based "Solicitar Catálogo" lead capture. GTM combines enterprise field sales targeting public and private healthcare institutions with an authorized distributor channel model. The company has no disclosed funding, no M&A activity, and no international operations, operating exclusively within Mexico.

Name

Reliable de México

Legal name

Reliable de México S.A de C.V.

Website

https://reliable.com.mx

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Reliable de México is a privately-held Mexican medical technology distributor supplying diagnostic imaging equipment, healthcare IT (RIS/PACS, LIS, ICU solutions), and consumables to public and private healthcare institutions under authorized distribution agreements with global brands including Agfa, Bayer, and iMDSOFT.

Ownership category

akta.pro rank

Headquarters

HQ city

Naucalpan

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Equipment Sales: Sale of medical imaging hardware including X-ray systems (fixed and mobile), CR/DR detectors, dry film printers, ultrasound machines, CT scanners, MRI systems, PET/CT, angiography, mammography, bone densitometry units, clinical and diagnostic monitors, infusion pumps, cardiac monitors, and ventilators. Primarily through authorized distribution partnerships with brands such as Agfa, Confidence, and others.
2. Medical Software & IT Solutions: Sale and implementation of healthcare IT systems including RIS/PACS, LIS (Laboratory Information System), digital pathology solutions, and critical care IT platforms (iMDSOFT). Includes software licensing, integration, and configuration services.
3. Professional Services (Installation, Training, Maintenance): A suite of service offerings including area suitability assessment, equipment installation, staff training, preventive/corrective maintenance, and ongoing follow-up support. These services complement equipment and software sales and strengthen customer retention.
4. Consumables & Contrast Media: Ongoing revenue from consumable products including radiographic film (wet and dry), contrast media agents (distributed under Bayer brand), and other radiology consumables required for routine clinical operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Reliable de México is a Mexican healthcare technology distributor and integrator that commercializes and implements diagnostic imaging equipment, healthcare IT systems (RIS/PACS, LIS), and critical care solutions for healthcare institutions across Mexico. The company operates as an authorized distributor for international brands including Agfa, Barco, Bayer, Confidence, Dell EMC, Neusoft, iMDSOFT, and GestPath, and provides associated installation, training, maintenance, and follow-up services.

Product overview

Reliable de México is a healthcare technology distributor offering integrated diagnostic solutions across three main lines: Radiology (RIS/PACS systems, imaging equipment including CR, DR, X-ray, CT, PET/CT, MRI, angiography, fluoroscopy, mammography, bone densitometry, contrast media, and printers), Pathology and Laboratory (LIS, digitalization, equipment, consumables), and Intensive Care and Operating Rooms (iMDSOFT clinical solution, infusion pumps, cardiac monitors, ventilators). The company distributes branded products including AGFA radiology equipment, Confidence ultrasound systems, and provides associated services such as area preparation, equipment installation, staff training, maintenance, and follow-up support.

Differentiator

Problem solved

Functional benefit

Products and services

• Agfa Radiology Equipment Line Comprehensive Agfa-branded radiology product line including radiographic film (wet and dry), computed radiography systems (CR 15-X, CR 30-XM, DX-M), digital radiography flat panel detectors (XD-14, DR 24M, DR 18M), DRYSTAR dry film printers (5302, 5503, AXYS), mobile and fixed X-ray systems (DIGIEYE 280, MOBIEYE 700, DR 100E, DR 100S, DR 400, DR 600, DR 800), cassettes, and Agfa RIS/PACS imaging informatics. Targeted at Mexican hospitals, clinics, and diagnostic imaging centers requiring end-to-end digital radiography workflow.
• CONFIDENCE Ultrasound System Ultrasound system featuring ZST+ (Zone Sonography Technology) with up to 248,832 digital processing channels and >260 dB dynamic range. Supports B-mode, M-mode, Color M, Anatomical M, Curved Anatomical M, Color Flow Doppler, Continuous Wave Doppler, Pulsed Wave Doppler, and Power Doppler modes. Provides uniform focal zones across the entire visual field. Targeted at Mexican hospitals and diagnostic centers requiring advanced ultrasound imaging.
• RIS/PACS Healthcare IT Platform Radiology Information System (RIS) and Picture Archiving and Communication System (PACS) for end-to-end digital radiology workflow management, image archiving, diagnostic reporting, and integration with hospital IT. Distributed under Agfa and Neusoft partnerships. Targeted at radiology departments and IT leaders in Mexican healthcare institutions.
• LIS (Laboratory Information System) and Digital Pathology Laboratory Information System (LIS) and digital pathology solutions for managing laboratory workflows, results, and pathology digitization. Distributed under the GestPath partnership. Targeted at hospital pathology departments and independent laboratories in Mexico.
• iMDSOFT Critical Care Solution Comprehensive IT solution for intensive care units and operating rooms that integrates patient monitoring, infusion pump management, and clinical workflow automation. Distributed under the iMDSOFT partnership. Targeted at hospital ICUs and surgical departments in Mexican healthcare institutions.
• Contrast Media and Injectors Contrast agents and contrast media injectors used in diagnostic imaging procedures including CT, MRI, angiography, and interventional studies. Distributed under the Bayer brand partnership. Targeted at radiology departments in hospitals and diagnostic centers.
• Diagnostic and Clinical Monitors Diagnostic monitors for medical image visualization and clinical patient monitors for vital signs monitoring in hospital settings. Diagnostic display systems distributed under the Barco partnership. Targeted at radiology reading rooms, ICUs, and clinical departments.
• Advanced Imaging Equipment (CT, MRI, PET/CT, Angiography, Mammography, Bone Densitometry, Fluoroscopy) Distribution of advanced radiology imaging systems including CT scanners, MRI systems, PET/CT combined scanners, angiography systems, fluoroscopy systems, mammography systems, and bone densitometry units. Targeted at hospitals and diagnostic imaging centers across Mexico requiring cross-sectional, molecular, vascular, breast, and skeletal imaging capability.
• Critical Care Medical Devices (Infusion Pumps, Cardiac Monitors, Ventilators) Critical care medical devices including infusion pumps for controlled medication delivery, cardiac monitors for continuous heart rhythm and vital signs monitoring, and ventilators for respiratory support. Targeted at hospital intensive care units and critical care departments in Mexican healthcare institutions.
• Installation, Training, and Maintenance Services Comprehensive service suite including area suitability assessment (adecuación del área), equipment or service installation, staff training, preventive and corrective maintenance, and ongoing follow-up support. Targeted at healthcare institutions acquiring medical equipment and IT systems through Reliable de México to ensure proper deployment, operator competence, and equipment uptime.

Quantifiable outcome

• Over 30 years of continuous operation in the Mexican healthcare sector serving major institutions
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• AgfacoreTechnology or IntegrationAgfa is a key brand partner for Reliable de México's radiology line. The partnership covers the full spectrum of Agfa radiology products including radiographic film (wet and dry), computed radiology systems (CR 15-X, CR 30-XM, DX-M), digital radiography detectors (XD-14, DR 24M, DR 18M), dry film printers (DRYSTAR 5302, 5503, AXYS), fixed and mobile X-ray systems (DR 100E, DR 100S, DR 400, DR 600, DR 800), and RIS/PACS imaging informatics. Reliable de México serves as the primary Agfa representative in the Mexican market.
• BarcocoreTechnology or IntegrationBarco is a brand partner referenced under the medical imaging and monitors product line. Barco manufactures diagnostic display systems and medical imaging visualization solutions. Reliable de México distributes Barco products as part of its comprehensive radiology portfolio.
• BayercoreTechnology or IntegrationBayer is a brand partner for contrast media products. Bayer's contrast media agents are used in radiology procedures (CT, MRI, angiography) to enhance diagnostic image quality. Reliable de México distributes Bayer contrast media as part of its consumables product line.
• ConfidencecoreTechnology or IntegrationConfidence is a brand partner for ultrasound systems. The Confidence ultrasound platform features ZST+ (Zone Sonography Technology) with up to 248,832 digital processing channels and >260 dB dynamic range. Reliable de México distributes Confidence ultrasound equipment including multi-mode systems (B, M, Color M, Anatomical M, Doppler modes) with 0.8x-4x zoom capability. A dedicated Confidence product page exists on the Reliable de México website.
• Dell EMCsupportingTechnology or IntegrationDell EMC is referenced as an IT infrastructure partner within the company's technology line. Dell EMC provides enterprise-grade hardware (servers, storage, networking) that underpins healthcare IT deployments including RIS/PACS and hospital data center infrastructure.
• NeusoftcoreTechnology or IntegrationNeusoft is a healthcare IT brand partner referenced in the technology line, specializing in RIS/PACS and healthcare informatics solutions. Neusoft provides radiology information systems and picture archiving and communication systems that Reliable de México integrates and deploys for Mexican healthcare institutions.
• iMDSOFTcoreTechnology or IntegrationiMDSOFT (also referred to as IMDSOFT) is a critical care and intensive care IT solutions partner. The company offers an integrated solution for intensive care units and operating rooms combining patient monitoring, infusion pump management, and clinical workflow automation. iMDSOFT is a dedicated product line referenced under 'Cuidados Intensivos y Quirófanos' (Intensive Care and Operating Rooms).
• GestPathsupportingTechnology or IntegrationGestPath is a pathology and laboratory information systems partner referenced in the technology line. The company provides LIS (Laboratory Information System) and digital pathology solutions that Reliable de México integrates as part of its pathology and laboratory product line.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Siemens Healthineers (Mexico): Global medtech major with a direct sales and service subsidiary in Mexico selling imaging (X-ray, CT, MRI, angiography), ultrasound, and healthcare IT. Competes head-to-head with Reliable de México for large public and private hospital tenders, often bypassing the distributor channel.
• GE HealthCare (Mexico): Operates a direct subsidiary in Mexico providing imaging, ultrasound, patient care solutions, and healthcare IT — directly overlapping with Reliable de México's radiology and ICU portfolios and competing for the same IMSS, ISSSTE, and private hospital accounts.
• Philips (Healthcare, Mexico): Direct OEM presence in Mexico across diagnostic imaging, ultrasound, and patient monitoring/healthcare IT. Competes with Reliable de México in the same large public hospital networks and increasingly sells through its own integrated solutions rather than via distributors.
• Canon Medical Systems (Mexico): Sells CT, MRI, ultrasound, and X-ray systems via a direct or hybrid channel in Mexico. Targets the same public hospital modernization programs where Reliable de México is an incumbent integrator, making it a key competitor on large equipment bids.
• Fujifilm Healthcare Mexico: Provides medical imaging systems, endoscopy, in-vitro diagnostics, and healthcare IT directly in Mexico. Overlaps with Reliable de México's radiology, endoscopy, and RIS/PACS portfolio and competes for the same private hospital and diagnostic center accounts.
• Carestream Health: Global vendor of medical imaging, healthcare IT (PACS, RIS), and non-destructive testing solutions with a Latin America sales channel. Overlaps directly with Reliable de México's Agfa-driven radiology and RIS/PACS offering and is a competing brand in Mexican hospital tenders.
• Hologic (Mexico/Latin America): Sells women's health imaging (mammography, bone densitometry), diagnostics, and surgical solutions through a Latin America channel. Overlaps directly with Reliable de México's mammography and bone densitometry product lines in Mexican public and private women's health programs.
• Mindray (Mexico): Global medical device manufacturer with a growing direct presence in Mexico across patient monitoring, infusion pumps, ultrasound, and in-vitro diagnostics. Competes with Reliable de México's ICU/OR portfolio (cardiac monitors, infusion pumps, ventilators) for public hospital contracts.

Emerging players

• Samsung Medison (Latin America): Ultrasound and diagnostic imaging subsidiary of Samsung with a developing Latin America channel. Competes with Reliable de México's Confidence ultrasound distribution in Mexican hospital and diagnostic center accounts, particularly in mid-tier and value segments.

Others

• Medline Mexico: Large medical supply manufacturer and distributor with operations in Mexico, focused on medical/surgical consumables, equipment, and supply chain solutions. Adjacent to Reliable de México's consumables and equipment distribution business, serving similar hospital procurement customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/reliabledemex
• Facebookfacebook.com/reliabledemex
• LinkedInlinkedin.com/company/reliabledemex

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reliable de México