Debuilt Property
Debuilt Property is a Melbourne-based development and project consultancy founded in 2014, providing development management, due diligence, project monitoring, and finance advisory services to Australian property developers, owners, and financiers, with a specialized medihotel division.
- Company typePrivate
- Founded2014
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Debuilt Property does
Debuilt Property is a privately-held Australian development and project consultancy founded in 2014 and headquartered at Level 26/35 Collins Street, Melbourne. The firm provides professional services to three principal client groups: developers and property owners (development strategy, development management, project management, feasibilities), financiers and project investors (due diligence, project monitoring, project recovery and work-outs, risk assessment, PCG representation), and emerging sectors such as medihotels through its wholly-owned division Medi Hotel Solutions. Co-founders Daniel Burger and Paul Abrahams, with a combined 50 years of experience and prior senior roles at Gresham Property, Escor Property, and JGL Investments, lead the firm as primary client-facing directors.
The business operates a professional services revenue model with project-based engagements, offering tiered service levels (Desktop, Standard, Extended) for due diligence and monitoring work. The firm is founder-owned and controlled, with no disclosed external funding, and employs approximately 10 staff across project delivery, communications, and administration. Customer acquisition is driven primarily by the directors' personal networks, supplemented by content marketing via the firm's 'Debuilt Debrief' weekly newsletter and LinkedIn presence. Notable client engagements include Merricks Capital (cumulative $3.2bn in due diligence projects and $2.0bn in monitored projects since 2017), Coles Group Property Developments (Richmond Plaza Shopping Centre divestment), the Liberman family / Digital Harbour Holdings, and hotel developer Richard Doedens.
Debuilt does not operate a technology platform, software product, or AI-driven system; all deliverables are produced through human professional services delivery. The firm holds a recognized track record on flagship Australian projects including the Digital Harbour Docklands precinct (recipient of Australian Institute of Architects and Master Builders of Australia awards). Service delivery extends across multiple Australian states (Victoria, New South Wales, Queensland, Tasmania, Western Australia) from its single Melbourne headquarters, with no international footprint.
Debuilt Property firmographics
Firmographics- Name
- Debuilt Property
- Legal name
- Debuilt Property Pty Ltd
- Website
- https://debuilt.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Debuilt Property is a Melbourne-based development and project consultancy founded in 2014, providing development management, due diligence, project monitoring, and finance advisory services to Australian property developers, owners, and financiers, with a specialized medihotel division.
- Ownership category
- akta.pro rank
Debuilt Property industry classification
Industry- Product category
- Property Development Consultancy
- NAICS
- Offices of Real Estate Appraisers (53132), Nonresidential Property Managers (531312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Real Estate Valuation & Appraisal (BPAHANAC)
- akta.pro secondary industry
- Construction Progress & Draw Inspection Valuation (BPAJAKAM)
Keywords
Where Debuilt Property is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Debuilt Property business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Development Consultancy Services: Debuilt provides development strategy, development management, property due diligence, project management, and feasibilities services to property owners, developers, and financiers. Revenue is generated through professional consulting fees for project-based engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Due diligence and monitoring services offered at Desktop, Standard, or Extended levels |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Debuilt Property product offering
Product offeringCore offering
Debuilt Property is a development and project consultancy that delivers development management, finance procurement, loan management, property due diligence, and project monitoring services to property owners, developers, and financiers. The firm provides end-to-end advisory support from concept and feasibility through to project delivery, with a specialised medihotel division (Medi Hotel Solutions) advising on healthcare accommodation projects.
Product overview
Debuilt Property operates as a development and project consultancy providing a unified service offering to property owners, developers, and financiers. The company's core services include development management, property due diligence, project monitoring, and feasibility analysis. A key division is Medi Hotel Solutions, which focuses on providing consulting services for the development and operation of medical hotel projects for sub-acute patients. Additionally, The Debuilt Debrief serves as a weekly industry newsletter. The portfolio comprises two primary service lines—Development Consultancy Services and Financier & Investor Services—supplemented by specialized advisory offerings and the Medi Hotel Solutions division.
Differentiator
Problem solved
Functional benefit
Brands
- Medi Hotel Solutions: A division of Debuilt Property established to provide and implement sustainable and cost effective strategies for the delivery of alternative accommodation for hospital inpatients (medihotels).
Products and services
- Development Consultancy Services End-to-end development management and consultancy services for property developers and owners, covering development strategy, development management, property due diligence, project management, feasibilities, and financing support across mixed-use, residential, commercial, hotel, land subdivision, and retail projects.
- Financier and Investor Services Independent due diligence, project monitoring, project recovery and work-outs, feasibility sensitivities, risk assessment and mitigation, and PCG representation for property investors, lenders, and financiers. Engagements are delivered at Desktop, Standard, or Extended levels depending on project complexity.
- Medi Hotel Solutions A division of Debuilt Property providing consulting services for the development, operation, and ownership of medihotel projects - sustainable and cost-effective strategies for alternative accommodation serving sub-acute hospital inpatients and alleviating pressure on acute hospital beds.
- Property Advisory and Finance Procurement Consultancy services covering the preparation of presentation material for brokers and lenders, information memorandums, feasibilities, cashflows, sensitivity analysis, and funding tables in a financier-friendly format to support property finance procurement.
Quantifiable outcome
- Completed due diligence projects with combined value of over $3.2bn and project monitoring covered $2.0bn worth of projects for Merricks Capital
- +2 more outcomes
Companies that use Debuilt Property
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Debuilt Property technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Debuilt Property partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Digital Harbour HoldingscorePaul Abrahams serves as Chairman of the Digital Harbour Holdings board representing the major shareholder. He has proactive involvement in the development, investment and management of Digital Harbour assets - a significant precinct within Melbourne's docklands. The precinct spans 4.4Ha with development rights for commercial and residential uses.
- Escor PropertycoreDebuilt's founders have a long history with Escor Property (formerly Ridge Corp), a Smorgon family property investment and development company. Daniel was CEO of Escor from earlier in his career, and Paul served as development manager, project manager and construction manager at Escor. Debuilt has continued to work with Escor on joint venture projects including Rydges North Melbourne, Capricorn Coastal Village, 10 Church Street Brighton, and Marine Apartments.
- Rydges Hotels & ResortsminorNational hotel operator appointed for Rydges North Melbourne project. The hotel features 70 modern guest rooms with conference facilities and a cafe and bar. Escor Property and Selpam formed a joint venture for this project with Rydges appointed as the hotel operator.
- JGL InvestmentsminorPaul Abrahams served as GM of Property for JGL Investments from 2006 to 2016. Following Paul's departure to form Debuilt, JGL has continued to utilise Debuilt's consulting services for both Digital Harbour and other family ventures. Bori Liberman of JGL has known and worked with Daniel and Paul for over 20 years.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Debuilt Property competitors and assessment
Company assessmentDirect peers
- Ranbury: Australian boutique property and infrastructure project advisory firm offering development management, project management and lender-side services. Closely comparable to Debuilt in scale, scope, and dual-sided developer/financier positioning within the Australian market.
- Slattery Australia: Australian property and construction cost advisory firm providing feasibility, due diligence and lender reporting services. Overlaps directly with Debuilt's feasibility, due diligence and project monitoring offerings, particularly in financier-side work.
- WT Partnership: Australian quantity surveying and project advisory firm covering cost planning, feasibility and lender advisory. Comparable in serving both developers and financiers with project monitoring and feasibility work in Australia.
- Donald Cant Watts Corke (DCWC): Australian cost management and project advisory consultancy serving developers and financiers across commercial, residential and infrastructure sectors. Comparable in mid-sized Australian advisory positioning and dual-sided client base.
- APP Corporation: Australian project management and property advisory consultancy working across commercial, residential, healthcare and hospitality sectors. Comparable boutique Australian advisory footprint with similar developer-side and investor-side service lines.
Broad incumbents
- CBRE Project Management: Global real estate services firm offering project management, development advisory and lender services in Australia. Competes with Debuilt for larger developer and financier mandates as part of a broad portfolio.
- JLL Project & Development Services: Global real estate firm with substantial Australian project management and development advisory capability. Provides overlapping due diligence, feasibilities and project monitoring at larger scale than Debuilt.
- Knight Frank Australia: Global property consultancy with Australian project advisory, valuation and development services. Overlaps with Debuilt on feasibility, development advisory and valuation-adjacent work for both developers and lenders.
- Cushman & Wakefield Australia: Global real estate services firm providing project management, development advisory and valuation services across Australia. Comparable in offering integrated developer-side and financier-side real estate advisory at greater scale.
Emerging players
- PinchDesign: Australian boutique property advisory firm working with developers and investors on feasibility and development strategy. Comparable boutique positioning with similar focus on developer-side advisory in the Australian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Debuilt Property social profiles
Digital presenceDebuilt Property financial estimates
Financial estimateRevenue estimate
Valuation estimate
Debuilt Property leadership team
Management profileNumber of profiles
Profiles10 records
Debuilt Property subsidiaries and ownership
Company hierarchySubsidiaries1 record
Debuilt Property funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Debuilt Property M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Debuilt Property
What does Debuilt Property do?
Debuilt Property is a development and project consultancy that delivers development management, finance procurement, loan management, property due diligence, and project monitoring services to property owners, developers, and financiers. The firm provides end-to-end advisory support from concept and feasibility through to project delivery, with a specialised medihotel division (Medi Hotel Solutions) advising on healthcare accommodation projects.
Is Debuilt Property a public or private company?
Debuilt Property is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Debuilt Property founded?
Debuilt Property was founded in 2014. It employs 1 to 10 people.
Where is Debuilt Property based?
Debuilt Property is headquartered in Melbourne, Australia, in the Oceania region.
How does Debuilt Property make money?
One revenue line is on record: development Consultancy Services.
Who are Debuilt Property's main competitors?
Direct peers on record are Ranbury, Slattery Australia, WT Partnership, Donald Cant Watts Corke (DCWC) and APP Corporation. Broad incumbents are CBRE Project Management, JLL Project & Development Services, Knight Frank Australia and Cushman & Wakefield Australia. PinchDesign is listed as an emerging player.
Does Debuilt Property have an API?
No public API is recorded for Debuilt Property.
What industry is Debuilt Property in?
Debuilt Property's product category is Property Development Consultancy. Its primary akta.pro industry code is BPAHANAC, Real Estate Valuation & Appraisal, with a secondary code of BPAJAKAM, Construction Progress & Draw Inspection Valuation. Its NAICS code is 53132 and its SIC code is 6531.