Custom Home

What Custom Home does

Custom Home Group is a private design/build custom home construction company headquartered in Quarryville, Pennsylvania, serving South Central PA and Northern Maryland within roughly a 1.5-hour travel radius. The company builds 20-30 custom homes per year through an integrated design/build process that combines in-house design services with construction, eliminating the typical separation between design and build firms. The product portfolio includes 19 pre-designed model homes ranging from 2,018 to 3,510+ square feet at base prices from $326,900 to $749,900, fully custom home design services, available developed lots in multiple communities (Pin Oaks, Scarborough Estates, Octorara Pines, Harambe Overlook, Parkwood Drive, Steinfelt Road), and a Build On Your Lot service for clients with independently owned land. Pricing is structured around unit pricing with house/lot package minimums between $900,000 and $1,300,000 at the premium end.

The underlying technical methodology is the company's seven-phase Design/Build Process (Discovery, Pricing, Design, Financing & Permitting, Selections, Build, Warranty), staffed by in-house designers and an interior designer, with site-specific engineering for stormwater management coordinated with townships and counties. The company uses a value-engineered approach to protect client budgets during design. The workforce consists of 11-50 employees plus long-tenured subcontractors (10-20 years), and ownership is concentrated among three partners (Derrick Siegrist, Ken Uhrich, Jared Erb) who have worked together for over 20 years. After-sales support includes a 1-year new home warranty plus a 10-year structural warranty.

The business model is sales-led direct-to-consumer. Revenue is generated from two one-time streams: new home construction (model homes or custom designs) and land sales. The sales process begins with a contact form, an intro call with a Sales Lead, and in-person or virtual meetings, culminating in a formal New Home Proposal. Customers are individual home buyers (first-time and move-up) and lot owners. Marketing channels include a blog, Facebook, Instagram, a tiered referral program ($500/$750/$1,000), and the annual Lancaster County Parade of Homes, where the company has won multiple Best of Show, Fulton Award, and category awards (Best Kitchen, Best Bath, Best Interior, Best Exterior, Best Landscaping, Best Decorating) from 2008 through 2021.

Name

Custom Home

Legal name

Custom Home Group

Website

https://customhomegroup.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Custom Home Group is a private, design/build custom home construction company based in Quarryville, PA, building 20-30 custom homes per year across South Central PA and Northern MD. It sells model homes and custom designs directly to individual home buyers through an in-house design/build process.

Ownership category

akta.pro rank

Product category

Custom Residential Home Building

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Custom Home Building (IMAFABAC)

Keywords

• Custom home construction
• Design build services
• Residential home building
• Model home plans
• Custom home design

Headquarters

HQ city

Quarryville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Home Construction: One-time custom home construction revenue. Clients can choose from model home plans or completely custom designs. Pricing includes the home construction but excludes land, stormwater management plans/improvements, and whole house sprinkler systems. Model home prices range from $326,900 to $749,900 depending on floor plan and features.
2. Land Sales: Sale of developed lots in various communities. Land prices vary by development - for example, Pin Oaks lots range from $219,900 to $319,900 with house/lot package minimums between $900,000 and $1,300,000. Scarborough Estates lots start at $607,900 for Section 1 and $677,900 for Section 2.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Custom Home Group is a design/build company that constructs custom and model homes for individual home buyers in South Central PA and Northern MD. The company offers a portfolio of 19 pre-designed Model Home plans, fully custom home design services via an in-house design team, developed residential lots in multiple communities, and a Build On Your Lot service for clients with independent land. The company delivers roughly 20–30 custom homes per year through a 7-phase Design/Build Process.

Product overview

Custom Home Group is a design/build company offering custom home construction services throughout South Central PA and Northern MD. The company operates a portfolio of 19 pre-designed Model Home plans (ranging from 2,018 to 3,510+ square feet, priced from $326,900 to $749,900) and custom home design services. Their offering includes Available Land lots in various communities, a comprehensive Design/Build Process with 7 phases (Discovery, Pricing, Design, Financing & Permitting, Selections, Build, and Warranty), and Build On Your Lot services for clients with independent land. The company builds 20-30 custom homes per year and provides in-house design services along with construction, maintaining relationships with subcontractors for on-site labor.

Differentiator

Problem solved

Functional benefit

Products and services

• Raleigh Model Home 1-story model home plan with 2,018 sq ft, 3 bedrooms and 2 baths, priced starting at $326,900. Customers can modify the plan or combine it with other model homes.
• Savannah Model Home Model home plan with 2,031 sq ft, priced starting at $339,900. Can be modified or combined with other model homes.
• St. Michaels Model Home Model home plan with 2,290 sq ft, priced starting at $379,900.
• Arlington Model Home 2-story model home plan with 2,367 sq ft, priced starting at $331,900.
• Addison Model Home Model home plan with 2,500 sq ft, priced starting at $352,900.
• Greenfield Model Home Model home plan with 2,632 sq ft, priced starting at $368,900.
• Southport Model Home Model home plan with 2,432 sq ft, priced starting at $401,900.
• Annapolis Model Home Model home plan with 2,548 sq ft, 4 bedrooms and 2.5 baths, priced starting at $419,900.
• Fenwick Model Home Model home plan with 2,603 sq ft, 3 bedrooms and 2.5 baths, priced starting at $439,900. Features virtual tour and video walkthrough.
• Arlo Model Home Model home plan with 2,755 sq ft, priced starting at $387,900.
• Berkeley Model Home Model home plan with 2,833 sq ft, priced starting at $402,900.
• Oliver Model Home Model home plan with 2,840–3,201 sq ft, priced starting at $398,900.
• Portland Model Home Model home plan with 2,864 sq ft, priced starting at $401,900. Features virtual tour and video walkthrough.
• Charlotte Model Home Model home plan with 2,893 sq ft, 3+ bedrooms and 2.5+ baths, priced starting at $442,900. Features virtual tour.
• Rivendell Model Home Model home plan with 3,001 sq ft, 4 bedrooms and 2.5+ baths, priced starting at $426,900.
• Williamsburg Model Home Model home plan with 3,006 sq ft, priced starting at $509,900.
• Waterbury Model Home Model home plan with 3,065 sq ft, priced starting at $425,900.
• Woodberry Model (Designer Series) Designer Series model home with 3,505 sq ft, 4 bedrooms and 3.5 baths, priced starting at $749,900.
• Potomac Model (Designer Series) Designer Series model home with 3,510 sq ft, priced starting at $704,900.
• Custom Home Design Services In-house custom design services where clients work directly with designers and an Interior Designer to develop final construction plans, starting from inspiration photos, an existing floor plan sketch, or a model home concept.
• Available Land / Lots Pre-approved residential lots available for purchase in communities including Pin Oaks ($219,900–$319,900), Scarborough Estates Section 1 (starting $607,900), Scarborough Estates Section 2 (starting $677,900), Octorara Pines (starting $624,900), Harambe Overlook (starting $599,900), Parkwood Drive in Brandywine Woods (starting $643,900), and 445 Steinfelt Road (starting $669,900).
• Build On Your Lot Service Design and build service for clients who own land or are purchasing independently, including site evaluation, site-specific custom home design, and stormwater management plan facilitation with site engineers and governing Township/County authorities.
• Design/Build Process A comprehensive 7-phase process — Discovery, Pricing, Design, Financing & Permitting, Selections, Build, and Warranty — guiding clients from initial contact through home completion, including a 1-year new home warranty and 10-year structural warranty with Home Care Specialist support.

Quantifiable outcome

• 20-30 new custom homes built per year of varying sizes
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Keystone Custom Homes: Keystone Custom Homes is a Lancaster-County-based design/build custom home builder serving South Central PA, including overlapping territory with Custom Home Group. They offer similar model-home-plus-custom plans, in-house design services, and build-on-your-lot options, making them the closest comparable peer.
• Warwick Builders: Warwick Builders is a Lititz, PA custom home builder offering new construction and design/build services in Lancaster County. They overlap directly with Custom Home Group's geography, customer profile, and product offering.
• EGStoltzfus Homes: EGStoltzfus is a Lancaster, PA custom home builder offering single-family custom homes and design/build services across South Central PA. They compete directly with Custom Home Group for move-up and luxury custom buyers in Lancaster and York counties.
• Christopher Homes: Christopher Homes builds custom and semi-custom homes across Central PA and parts of Maryland, including markets adjacent to Custom Home Group's service area. They share a similar design-build orientation and move-up buyer focus.
• Landmark Homes: Landmark Homes is a Lancaster, PA custom home builder serving South Central PA with model home plans, build-on-your-lot services, and a multi-year Parade of Homes presence. They target the same mid-to-upper price custom buyer segment in the same geography as Custom Home Group.
• Horst & Son Builders: Horst & Son is a multi-generation custom home builder based in Lancaster County with a similar design/build model, in-house design team, and Parade of Homes award history. Their local footprint and customer profile closely mirror Custom Home Group's.

Regional players

• Maronda Homes: Maronda Homes operates throughout PA, MD, and the broader Mid-Atlantic with both production and custom home offerings. They overlap with Custom Home Group's PA footprint and represent a scaled regional alternative for new construction buyers.
• J.A. Myers Homes: J.A. Myers Homes is a South Central PA custom and semi-custom homebuilder serving the Gettysburg, York, and Hanover markets. They share Custom Home Group's custom-on-your-lot value proposition in adjacent but not fully overlapping counties.

Broad incumbents

• NVHomes: NVHomes (an Ryan Homes/NVR brand) is a Mid-Atlantic-focused semi-custom luxury builder offering design studios and personalization. They overlap with Custom Home Group in the move-up/luxury buyer segment across parts of PA and MD.
• Toll Brothers: Toll Brothers is a national luxury homebuilder with significant presence in PA and MD. While serving a broader portfolio across many regions and price tiers, they compete for move-up and luxury custom buyers in Custom Home Group's regional markets, raising competitive intensity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/customhomegroup
• Instagraminstagram.com/customhomegroup
• Xx.com/customhgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custom Home