Lloyd's Soccer

What Lloyd's Soccer does

Lloyd's Soccer, founded in 1983 and based in Mt Pleasant, United States, was a soccer specialty retailer selling sportswear, footwear, and accessories. In 2025, the company officially merged with Soccer Village, a family-owned soccer specialty retailer founded in 1984 in Cincinnati, Ohio. The combined entity now operates under Soccer Village Inc. as one of the largest soccer specialty retailers in the United States, with 12 retail locations across six states (Ohio, Indiana, Kentucky, Tennessee, South Carolina, and Georgia) and an integrated e-commerce platform at soccervillage.com.

The merged business offers a comprehensive multi-brand product portfolio spanning cleats and footwear (Nike, Adidas, Puma, New Balance, Under Armour, Mizuno, Skechers, and others), fan jerseys and replica gear covering major leagues and national teams, balls and equipment, apparel, custom team uniforms, and goalkeeper equipment. Two notable platform components extend beyond a conventional retail storefront: TeamHub, an online ordering platform for team-uniform fulfillment targeting clubs and organizations, and the KickBack Club, a free loyalty membership program providing members with exclusive promotions. All Lloyd's Soccer orders, gift cards, and customer accounts are being transitioned to Soccer Village's systems.

Revenue mechanics combine in-store retail sales, direct-to-consumer e-commerce (with free shipping on orders of $99 and above), and B2B team-uniform sales through the TeamHub channel. The business serves individual players, families, clubs, and community organizations, with no public revenue disclosure and an employee base of 11-50. The legal entity is Soccer Village Inc., domiciled in Ohio, USA.

Name

Lloyd's Soccer

Legal name

Soccer Village Inc.

Website

https://lloydssoccer.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Lloyd's Soccer merged with Soccer Village in 2025 to form a multi-channel soccer specialty retailer operating 12 stores across six US states plus e-commerce, serving players, families, clubs, and communities with footwear, apparel, replica gear, and team uniforms.

Ownership category

akta.pro rank

Product category

Specialty Soccer Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Soccer Equipment Retail (CRAMAEAC)

akta.pro secondary industries

Soccer/Football Footwear & Apparel Retail (CRAMACAC), Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO), Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE)

Keywords

• Soccer footwear
• Soccer apparel
• Fan jerseys
• Soccer equipment
• Team uniforms

Headquarters

HQ city

Mt Pleasant

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Core offering

Lloyd's Soccer, operating as Soccer Village following its 2025 merger, is a multi-channel soccer specialty retailer that sells soccer cleats and footwear, replica fan jerseys, apparel, balls, training and goalkeeper equipment, and team uniforms. The company serves individual players and families through its e-commerce site and 12 retail stores, and serves clubs and organizations through a dedicated team uniform fulfillment program.

Product overview

Lloyd's Soccer, now merged with Soccer Village, is a multi-channel soccer specialty retail operation offering a comprehensive range of soccer products across cleats and footwear (Nike, Adidas, Puma, New Balance, Under Armour, Mizuno), fan jerseys and replica gear (national teams, clubs, and player-specific merchandise), balls and equipment, apparel, and team uniform fulfillment services. The company operates as a unified platform combining e-commerce (Soccervillage.com) with physical retail locations across six states. Key platform components include the TeamHub ordering system for team uniform management and the KickBack loyalty club for customer rewards. The portfolio spans products for all ages (adults, youth, kids, women) and use cases (competitive play, training, fan support), with team sales and customization services for clubs and organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Cleats & Shoes

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Soccer VillagecoreStrategic or Co-development PartnerLloyd's Soccer has officially merged with Soccer Village, a family-owned soccer specialty retailer in business since 1984. This merger combines Lloyd's Soccer's decades of service with Soccer Village's resources and capabilities. The combined entity operates 12 retail locations across six states (Ohio, Indiana, Kentucky, Tennessee, South Carolina, and Georgia), making it one of the largest soccer specialty retailers in the country. All Lloyd's Soccer orders, gift cards, and customer accounts are being honored and transitioned to Soccer Village's systems.

Recent moves6 records

Expansion highlights5 records

Direct peers

• World Soccer Shop: US-based online soccer specialty retailer offering cleats, replica jerseys, and team gear across global brands. Directly comparable to Lloyd's Soccer/Soccer Village as a soccer-only multi-channel specialist serving American consumers and clubs.
• Eurosport: Soccer specialty retailer with US stores and online channel focused on cleats, uniforms, and team sales. Operates a similar soccer-only multi-brand specialty model with B2B team services comparable to Lloyd's Soccer's TeamHub.
• Net World Sports: Global soccer and team sports equipment retailer offering balls, goals, training gear, and footwear. Comparable to Lloyd's Soccer in the equipment and team-uniform categories, though with a stronger equipment and B2B/wholesale tilt.
• Pro Direct Soccer: UK-headquartered soccer specialty retailer shipping globally, including the US, with premium cleats, apparel, replica gear, and exclusive product drops. Closely comparable to Lloyd's Soccer in assortment, customer, and category-exclusive merchandising.
• Kitbag: Licensed sports merchandise retailer specializing in replica jerseys and fan gear across football clubs and national teams worldwide. Directly comparable to Lloyd's Soccer's Fan Jerseys & Gear category and replica merchandising focus.

Broad incumbents

• DICK's Sporting Goods: Largest US sporting goods retailer with broad multi-sport assortment including a dedicated soccer category. Competes with Lloyd's Soccer on selection, price, and convenience but lacks soccer-only specialization and club-team sales expertise.
• Academy Sports + Outdoors: Multi-sport big-box retailer with regional US footprint overlapping Lloyd's Soccer's Ohio-to-Georgia geography. Competes on price and convenience but does not offer soccer-specialist service, fitting, or team-uniform capabilities.
• Hibbett Sports: Regional US sporting goods retailer with multi-sport assortment and a growing soccer category presence. Comparable to Lloyd's Soccer's geographic positioning in the Southeast and Midwest, but as a generalist rather than a soccer specialist.
• Decathlon: Global sporting goods retailer with a strong soccer category offering including its own Kipsta brand. Comparable to Lloyd's Soccer across assortment and price points, with the threat of vertical integration through proprietary product and growing US store footprint.

Emerging players

• KIKA Uniforms: Soccer team-uniform and equipment specialist serving US clubs and organizations. Directly comparable to Lloyd's Soccer's TeamHub business in the B2B team-uniform segment, representing a focused emerging competitor rather than a full-line consumer retailer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/LloydsSoccer
• Facebookfacebook.com/lloydssoccer
• LinkedInlinkedin.com/company/lloyds-soccer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lloyd's Soccer