PT Primacom Interbuana

What PT Primacom Interbuana does

PT Primacom Interbuana is an Indonesian integrated communication and digitalization solutions provider founded in 1991, initially as a Very Small Aperture Terminal (VSAT) operator and now serving more than 700 corporations across the country with 11,000+ connection points. The company delivers a hybrid connectivity stack that combines satellite communications (PrimaLink dedicated channels, PrimaSmart IP broadband, Prima HTS Ka-Band HTS VSAT, and PrimaStar as an authorized Starlink LEO reseller), terrestrial networks (fiber optic, MPLS/metro ethernet, microwave, wireless, M2M, and Radio Trunking), and owned infrastructure including a WTA Tier-4 certified teleport and an ANSI/TIA-942 Rated-3 data center in Alam Sutera, Tangerang. On top of the connectivity layer, Primacom sells enterprise software and managed services: SD-WAN, GPS-based fleet management, PrimaX multimedia compression (up to 99% file size reduction), Prima Smart E-View AI CCTV for K3 compliance, and Prima AIS maritime monitoring aligned with DJPL No. 48 of 2024. PrimacomCloud provides IaaS and BaaS built on the Rated-3 data center with a fixed-rate billing model and free egress/ingress.

Revenue is generated primarily through recurring monthly subscriptions across satellite and terrestrial connectivity, data center colocation, and enterprise solutions, supplemented by Starlink hardware sale or rental (Performance Gen 3, Standard V4, Mini) and custom enterprise contracts. Go-to-market is direct enterprise field sales via offices in Jakarta (HQ), Tangerang, and Bandung, supplemented by channel distribution of Starlink, event-led engagement through the annual Primacom Business Talk, WhatsApp Business, and inbound corporate contact forms. Customer segments span mining, oil & gas, plantations/agribusiness, banking and financial institutions, government, telecommunications, logistics/distribution, and EPC, with named Indonesian enterprise logos including BNI, Indofood, United Tractors, Pertamina Hulu Mahakam, Indotambangraya Megah, and Apexindo. The company is privately held with no disclosed parent company or external institutional investment.

Name

PT Primacom Interbuana

Legal name

PT Primacom Interbuana

Website

https://primacom.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Enterprise Telecommunications & Connectivity Services

NAICS

Satellite Telecommunications (5174), All Other Telecommunications (51781), Satellite Telecommunications (51741)

SIC

Communications Services, Nec (4899), Radiotelephone Communications (4812), Computer Communications Equipment (3576)

akta.pro primary industry

Enterprise Satellite Connectivity & Managed Services (VSAT, SD-WAN over Satcom) (HDAIAJAB)

akta.pro secondary industry

Satellite Broadband Terminals & Gateways (VSAT/LEO CPE) (HDAFAIAM)

Keywords

• Satellite communication services
• Enterprise connectivity solutions
• VSAT and LEO satellite
• Data center services
• Cloud infrastructure

Headquarters

HQ city

Tangerang

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Satellite Communication Services: Recurring connectivity services including VSAT (PrimaLink, PrimaSmart, Prima HTS) and LEO satellite (PrimaStar/Starlink). Revenue is generated through monthly service subscriptions with SLA guarantees, device rental or purchase options, and tiered data packages (e.g., 50GB to 2TB for PrimaStar).
2. Terrestrial Communication Services: Internet and connectivity services via fiber optic, MPLS/metro ethernet, microwave, wireless radio, and M2M. Delivered as managed services with monthly subscriptions, including PrimaLinknet and Radio Trunking services.
3. Data Center Services: Co-location and data center services at Primacom's Rated-3 ANSI/TIA-942 facility in Alam Sutera, Tangerang. Provides compact, secure, efficient services for corporations and SMEs. Revenue from rack space and managed services.
4. Cloud Services (IaaS & BaaS): PrimacomCloud offers Infrastructure as a Service (virtual servers, storage, networking) and Backup as a Service. Billing uses a Fixed Rate model based on VM specifications. No network charge for egress/ingress.
5. Enterprise Solutions: Fleet management, PrimaX compression technology, SD-WAN, Prima Smart e-View AI CCTV, and AIS monitoring. Delivered as software platforms and managed services with recurring subscriptions.
6. Starlink Hardware and Accessories: Sale or rental of Starlink hardware devices (Performance Gen 3, Standard V4, Mini). Devices can be purchased or leased with monthly corporate billing.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

PT Primacom Interbuana is an integrated communication and digitalization solution provider offering satellite connectivity (VSAT PrimaLink/PrimaSmart, Ka-Band Prima HTS, and LEO Starlink via PrimaStar), terrestrial connectivity (fiber, MPLS/metro ethernet, wireless, M2M, DMR radio trunking), data center and cloud (PrimacomCloud IaaS/BaaS), and enterprise solutions (Fleet Management, PrimaX compression, SD-WAN, Prima Smart e-View AI CCTV, Prima AIS maritime monitoring). Services are delivered with SLAs of up to 99.98% from the company's WTA Tier-4 teleport and ANSI/TIA-942 Rated-3 data center, primarily to Indonesian enterprises in mining, oil & gas, plantations, banking, and government.

Product overview

PT Primacom Interbuana is an integrated communication and digitalization solution provider offering a comprehensive portfolio of connectivity, data center, cloud, and enterprise solutions. The portfolio centers on satellite communication (PrimaStar/Starlink, PrimaLink, PrimaSmart, Prima HTS), terrestrial connectivity (PrimalinkNet, Radio Trunking, M2M, Metro-Ethernet), and enterprise solutions (Fleet Management, PrimaX compression, SD-WAN, Prima Smart E-View AI surveillance, Prima AIS maritime monitoring). Core infrastructure includes Primacom Data Center (Rated-3 ANSI/TIA-942) and PrimacomCloud (IaaS/BaaS). The company serves diverse industries including banking, oil & gas, mining, plantations, maritime, and government across Indonesia.

Differentiator

Problem solved

Functional benefit

Brands

• PrimaStar: Authorized Starlink reseller in Indonesia, providing LEO-based satellite connectivity with high-speed bandwidth and fiber-like latency for business customers.
• PrimaLink
• PrimaSmart
• Prima HTS
• PrimacomCloud
• Primacom Data Center
• PrimaX
• PrimaFleet
• Prima AIS
• Prima Smart E-View

Products and services

• PrimaStar (Starlink for Business) Authorized Starlink reseller service providing LEO-based satellite connectivity for Indonesian enterprises with high-speed bandwidth, fiber-like latency (25-60 ms), and 99% SLA. Available in Lokal Prioritas (domestic fixed/mobile land) and Global Prioritas (maritime/global) packages.
• PrimaLink Point-to-point and dedicated channel satellite communication service providing secure, undivided private connectivity with high reliability performance for enterprise customers.
• PrimaSmart IP-based broadband satellite communication service with flexible dynamic bandwidth, suitable for SOHO (Small Office & Home Office) and remote business sites requiring cost-effective connectivity.
• Prima HTS (High Throughput Satellite) First commercial Ka-Band VSAT internet service in Indonesia providing high-speed unlimited satellite broadband at affordable cost with up to 100 Mbps speed and 97% link availability, accessible throughout Indonesia including Sumatera, Jawa, Bali, Kalimantan, NTT, NTB, Sulawesi, Anambas, and Natuna.
• PRIMALINKnet Premium high-speed managed internet service providing reliable connectivity with customizable managed services for business operations in tourism, hospitality, healthcare, education, and retail sectors.
• Primacom Data Center First commercial data center in Indonesia with ANSI/TIA-942 Rated-3 accreditation for design and facilities, located in Alam Sutera, Tangerang. Provides compact, secure, efficient co-location and managed services for corporations and SMEs, supported by WTA Tier-4 Teleport with 99.98% SLA.
• PrimacomCloud Cloud services platform offering IaaS (Infrastructure as a Service) and BaaS (Backup as a Service) built on ANSI/TIA-942 Rated-3 data center facility. Provides scalable virtual server infrastructure, storage, networking, automated backup/recovery, and 24/7 helpdesk support with free egress and ingress network access. Supports Windows OS, Debian, CentOS, Ubuntu, and Redhat.
• Fleet Management System (PrimaFleet) GPS-based fleet tracking and monitoring system for enterprises with features including real-time position tracking, route planning, fuel management, geofencing, job dispatch, panic button, and drowsiness/overspeed alerts.
• PrimaX Multimedia Compression Proprietary multimedia file compression technology using eye-lossless compression enabling up to 99% file size reduction without quality loss. Features encrypted data transmission, online live monitoring, and an integrated dashboard for faster file transmission over bandwidth-constrained links.
• SD-WAN Software-Defined Wide Area Network using centralized software connected to cloud for managing traffic between headquarters and multiple company sites. Supports VSAT, MPLS/metro ethernet, and fiber optic communication media with secure data transmission and SLA maintenance across multi-site enterprise infrastructure.
• Prima Smart E-View (AI CCTV) AI-powered smart surveillance system combining IoT, AI, and data analytics for real-time monitoring and automatic safety violation reporting. Features computer vision for object/people/gesture detection, face recognition, fire and smoke detection, restricted area monitoring, and PPE compliance for workplace safety (K3).
• Prima AIS (Automatic Identification System) Maritime Automatic Identification System for automatic exchange of vessel position, speed, heading, and identity data. Supports DJPL No. 48 of 2024 regulatory compliance for Indonesian-flagged ships with real-time monitoring, CPA/TCPA collision alerts, and integration with port systems and marine traffic control.
• Primacom Radio Trunking Two-way radio communication service utilizing ultra-high frequency (UHF) and Digital Mobile Radio (DMR) technology for wide coverage seamless communication. Includes Push-to-Talk over Cellular (PoC) capabilities using cellular networks, with partnership with Hytera for DMR penetration in Indonesia.

Quantifiable outcome

• Up to 99% SLA for PrimaStar (Starlink) connectivity
• +7 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature12 records

Partnerships

Three partnerships are on record, tiered core.

• Starlink (SpaceX)coreChannel Partner/ Reseller/ Distributor · 1 January 2024Primacom is the authorized Starlink reseller in Indonesia operating under the PrimaStar brand. The partnership enables Primacom to distribute Starlink LEO satellite hardware (Performance, Standard V4, Mini) and services to business customers across Indonesia. PrimaStar offers Lokal Prioritas and Global Prioritas packages with up to 99% SLA, targeting enterprises in fixed and mobile land/maritime locations.
• Hytera International Technology Co., Ltd.coreStrategic or Co-development Partner · 1 January 2024Primacom signed a partnership with Hytera to expand Digital Mobile Radio (DMR) penetration across Indonesia. The partnership ceremony was attended by Hytera Deputy General Manager Matthew Gao and Primacom Director Domy K. Santoso at Primacom's Tangerang office. DMR provides digital communication systems for industrial operations.
• KymetacoreTechnology or IntegrationPrimacom offers Kymeta's electronically-steered antenna (ESA) solutions for maritime and land mobility connectivity. Kymeta antennas support hybrid GEO and LEO satellite connectivity with flat, compact design and IP66 rating. Solutions target commercial vessels, tankers, tugboats, passenger ships, patrol boats, research vessels, offshore oil & gas support vessels, and yachts. Primacom serves as a procurement partner for Kymeta products in Indonesia.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PT Pasifik Satelit Nusantara (PSN): Indonesian satellite operator providing VSAT, transponder leasing, and broadband satellite services across the archipelago. Direct comparable as a domestic satellite connectivity provider serving enterprises, government, and maritime customers in the same geography.
• PT Telkomsat (Telkom Satelit Indonesia): Satellite services subsidiary of Telkom Indonesia offering VSAT, transponder, and managed connectivity services to Indonesian enterprises. Comparable as a domestic satellite and managed network services operator with overlapping VSAT and enterprise offerings.
• Lintasarta: Indonesian data communications and IT services provider offering MPLS, data center, cloud, and managed connectivity to enterprises. Closely comparable to Primacom's terrestrial connectivity, data center, and managed enterprise services portfolio.
• Biznet Networks: Indonesian integrated internet, data center, and cloud service provider serving enterprise and SMB customers. Comparable as a domestic provider of fiber internet, data center, and cloud services competing in the same enterprise segments.
• Hughes Network Systems: Global provider of satellite broadband, VSAT, and managed network services for enterprise and government customers. Comparable as a VSAT/satellite enterprise connectivity specialist with similar technology stack and customer use cases.
• Speedcast: Global provider of satellite communications and network services for enterprise, maritime, energy, and government customers. Directly comparable in managed satellite connectivity for remote sites, vessels, and energy/mining verticals.

Broad incumbents

• Indosat Ooredoo Hutchison: One of Indonesia's largest mobile and fixed telecom operators with nationwide network, enterprise services, and data center offerings. Comparable as a much larger incumbent serving enterprise connectivity, SD-WAN, and managed services in the same market.
• Telkom Indonesia: Indonesia's largest telecommunications and network operator with nationwide fiber, mobile, satellite (via Telkomsat), data center, and cloud. Broad incumbent comparable in enterprise connectivity, satellite, and data center services.
• XL Axiata: Major Indonesian mobile and fixed telecom operator with growing enterprise and fiber business. Comparable as a large incumbent offering enterprise connectivity services across the same customer verticals.
• Viasat: Global satellite communications company providing broadband, enterprise connectivity, and managed network services. Comparable in enterprise satellite connectivity, especially for remote sites and mobility use cases overlapping Primacom's VSAT and LEO offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCt7ddLqqWxYdNCT6Wyjs3Rw
• Facebookfacebook.com/primacom.id
• LinkedInid.linkedin.com/company/primacominterbuana
• Instagraminstagram.com/primacominterbuana
• Xx.com/primacom_id

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT Primacom Interbuana