Lassen County Federal Credit Union

What Lassen County Federal Credit Union does

Lassen County Federal Credit Union is a federally chartered, member-owned credit union founded in 1966 and headquartered at a single branch on Riverside Drive in Susanville, California. It is the only locally owned and operated credit union in Lassen County, serving members who live, work, or worship in the county (and now, by extension, in Plumas County) plus relatives of existing members. The institution offers a full retail banking suite organized across savings (Base Shares, Freedom money market, Term Share Certificates, IRA Certificates, Christmas Club, youth savings), checking (Secure, Senior, Small Business), lending (vehicle, recreational "toy," home equity, HELOC, personal, mortgage via external partner, VISA credit cards including a secured variant), and digital services (online banking, mobile app, remote deposit capture, bill pay, e-statements, e-alerts, MobiMoney card controls). The credit union has grown from a handful of founding members to over 4,800 members.

The technology foundation is a standard third-party core: digital banking, loan applications, and member-facing tools are delivered through MobiCINT, with card controls and fraud monitoring provided through a VISA/FIS partnership. Add-on loan protection products (GAP and MMPI) are offered alongside vehicle lending, and at-dealership auto loan origination is enabled through the CUDL network. There are no proprietary technology assets, no APIs or developer-facing integrations, and no disclosed AI/ML capabilities.

The business model is a not-for-profit financial cooperative: revenue is generated primarily from net interest income on the loan portfolio (vehicle, home equity, personal, credit card) and secondarily from transactional fees (NSF $29, overdraft $29, stop payment $25, late payment $25, ATM $2 for non-proprietary, wire transfers, account maintenance). Pricing is publicly disclosed, with deposit-side rates up to 3.900% APY on CDs and loan-side rates as low as 4.99% APR on new vehicles. Distribution is single-branch plus 24/7 digital channels and the CUDL dealer network; marketing is community-driven through local events, chamber partnerships, social media (Facebook, Instagram), and a scholarship program. The credit union holds 77 consecutive quarters of BAUERFINANCIAL 5-Star Safety Rating, conferring 'Exceptional Performance Credit Union' status.

Name

Lassen County Federal Credit Union

Legal name

Lassen County Federal Credit Union

Website

https://lassencreditunion.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Lassen County Federal Credit Union is a federally chartered, member-owned credit union founded in 1966, operating a single Susanville, California branch serving 4,800+ members with savings, checking, lending, and digital banking products.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213)

SIC

Personal Credit Institutions (6141), Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industry

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Retail banking services
• Consumer lending
• Share certificates
• Credit union services
• Money market accounts

Headquarters

HQ city

Susanville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Interest Income from Loans: Primary revenue stream from vehicle loans, home equity loans, personal loans, credit cards, and other lending products. Rates vary based on creditworthiness, loan type, and term.
2. Fee-based Services: Various service fees including NSF charges ($29), overdraft fees ($29), wire transfers, stop payments ($25), ATM fees ($2 for non-proprietary), late payment fees ($25), and account maintenance fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Lassen County Federal Credit Union is a federally chartered, member-owned credit union that provides retail deposit and lending products to individuals who live, work, or worship in Lassen County, California. Its core offering comprises share savings accounts, money market accounts, term share certificates and IRA certificates on the deposit side, free and paid checking accounts on the transaction side, and a lending suite spanning vehicle, recreational, home equity, personal, mortgage and VISA credit card loans, supported by an in-branch office, online and mobile banking through MobiCINT, and the CUDL auto dealership network.

Product overview

Lassen County Federal Credit Union operates as a single-institution credit union offering a unified portfolio of financial products organized into savings, checking, lending, and digital banking categories. The core product lineup includes Base Shares (primary savings) and Freedom Accounts (money market) alongside Term Share Certificates (CDs) and IRA Certificates for investment purposes; three checking account variants (Secure Checking, Senior Checking, and Small Business Checking) for transaction needs; and a comprehensive lending suite covering vehicle loans, recreational "toy" loans (boats, motorcycles, RVs, off-road vehicles), home equity products (fixed-rate loans and HELOCs), personal loans, mortgages via an external partner, and both standard and secured VISA credit cards. Add-on loan protection products include GAP and MMPI coverage, while CUDL provides at-dealership auto lending integration. Digital services include Online Banking, Mobile Banking App, MobiMoney card management, Remote Deposit Capture, Bill Pay, e-Statements, and e-Alerts. The institution is not a platform-based architecture but rather a traditional credit union offering its products through physical locations and digital channels.

Differentiator

Problem solved

Functional benefit

Brands

• MobiMoney: Mobile app for managing credit and debit cards, enabling card activation/deactivation, transaction alerts, location controls, spending limits, and receipt organization.

Quantifiable outcome

• Share certificates as high as 3.900% APY
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• CUDL (Credit Union Direct Lending)coreTechnology or IntegrationCUDL allows members to apply for auto loans while at the dealership and receive a response in minutes. This partnership enables seamless auto financing through participating dealerships, streamlining the car buying process for credit union members.
• BAUERFINANCIAL, Inc.minorOthersIndependent credit union rating agency that provides quarterly safety ratings. BAUERFINANCIAL has rated LCFCU 5-stars for 77 consecutive quarters.
• MobiCINTcoreTechnology or IntegrationThird-party technology provider powering the credit union's online and mobile banking platforms, including the loan application system.
• Lassen County Chamber of CommerceminorStrategic or Co-development PartnerLocal business organization partnership for community engagement and mutual promotion of local businesses in Lassen County.
• VISAcoreTechnology or IntegrationPartnership for VISA debit and credit card issuance. Includes 24/7 fraud monitoring through FIS VISA Fraud Management System, MobiMoney card control app, and worldwide spending power.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Sierra Central Credit Union: Northern California community credit union serving multiple rural counties with a similar mix of deposit accounts, vehicle loans, and consumer lending. Comparable scale and member-owned community banking model make it the closest direct analogue.
• First Northern Credit Union: Community credit union headquartered in Northern California serving small and rural communities with deposit products, consumer lending, and mortgage services. Directly comparable in scale, geography, and product mix.
• SAFE Credit Union: Sacramento-area community credit union offering a similar product portfolio including vehicle loans, HELOCs, credit cards, and digital banking to consumer and small business members. Larger than LCFCU but operates a closely analogous community credit union model.

Broad incumbents

• Golden 1 Credit Union: One of the largest credit unions in California, offering the full suite of consumer deposit, lending, and digital banking products to a statewide membership. Overlaps LCFCU's product categories but at vastly greater scale and broader geography.
• SchoolsFirst Federal Credit Union: Large California federal credit union serving a defined membership group with comprehensive consumer banking, lending, and digital services. Similar federal credit union structure and product breadth, though operating at materially larger scale.
• Patelco Credit Union: California-headquartered credit union offering deposit accounts, consumer loans, HELOCs, credit cards, and digital banking. Comparable product portfolio but operates as a broad incumbent across Northern California rather than a single community.

Regional players

• Logix Federal Credit Union: Southern California federal credit union with a comparable mix of consumer lending, deposit products, and digital banking services. Comparable operating model but serves a different geographic region from LCFCU.

Emerging players

• Alliant Credit Union: Online-first credit union offering competitive deposit rates (including high-yield CDs and savings) and consumer lending nationally. Represents the digital credit union model that LCFCU's smaller scale may struggle to match in member experience.
• Connexus Credit Union: Digital-forward credit union offering high-yield deposit products, consumer loans, and HELOCs with a national online footprint. Comparable product set but a fundamentally different delivery model that pressures small branch-based peers.
• Self-Help Federal Credit Union: Community development credit union focused on serving underbanked and low-wealth members with deposit products, credit-builder loans, and consumer lending. Overlaps with LCFCU's secured credit card and first-time borrower offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LassenCountyFCU
• Instagraminstagram.com/lcfcu

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lassen County Federal Credit Union