Motion Nutrition
Motion Nutrition is a UK-based, privately held DTC wellness brand that sells a focused range of natural sleep, energy, and stress supplements directly to consumers worldwide via a Shopify subscription storefront, founded in 2016 and headquartered in Devizes.
- Company typePrivate
- Founded2016
- HeadquartersDevizes, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Motion Nutrition does
Motion Nutrition is a UK-based, privately held direct-to-consumer wellness supplement company founded in 2016 and headquartered in Devizes, Wiltshire. The company sells a focused portfolio of natural, food-grade supplements organized around a sleep / energy / stress wedge, with eight distinct SKUs across capsules and powders including Unplug (sleep), Power Up (energy and focus), Balance (hormone and stress), two collagen variants, Brain & Body Creatine (physical and cognitive performance), and Unplug Kids (children's sleep), plus the Feel Good Pack bundle that combines the three core products. Formulas combine adaptogenic herbal extracts (Ashwagandha, Rhodiola Rosea, Bacopa Monnieri, Lion's Mane, Korean Panax Ginseng), the Tri-Magnesium Complex, B vitamins, and amino acids, and are manufactured in UK GMP facilities without synthetic stimulants.
The company operates an exclusively DTC model through a Shopify-powered storefront at motionnutrition.com, with multi-currency support (GBP, USD, EUR) and international shipping via Royal Mail and courier. Revenue is generated through one-time purchases and a subscription tier offering a 10% monthly discount plus tiered multi-jar bundle savings (5–10% off with free shipping), and a 30-day money-back guarantee. Pricing for core SKUs sits at £23.99–£27.99 per jar and £39.99+ for collagen pouches, with the Feel Good Pack at £62.99.
Customer acquisition is led by content marketing and SEO via an educational blog, supplemented by email and SMS capture, social content, and a Loox-integrated review system that has accumulated 4.6/5 stars across 1,614 reviews. The target customer is a horizontal persona spanning adults with sleep difficulties, busy professionals seeking caffeine-free energy, stress-affected adults seeking hormonal balance, parents of young children, fitness enthusiasts, and beauty-and-wellness-focused buyers of collagen. The company is founder-owned, employs 1–10 people, has no disclosed institutional funding or parent entity, and reports no revenue publicly.
Motion Nutrition firmographics
Firmographics- Name
- Motion Nutrition
- Legal name
- Motion Nutrition
- Website
- https://motionnutrition.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Motion Nutrition is a UK-based, privately held DTC wellness brand that sells a focused range of natural sleep, energy, and stress supplements directly to consumers worldwide via a Shopify subscription storefront, founded in 2016 and headquartered in Devizes.
- Ownership category
- akta.pro rank
Motion Nutrition industry classification
Industry- Product category
- Nutritional Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- akta.pro primary industry
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
- akta.pro secondary industry
- Health Food & Supplement Stores (CRAHAEAC)
Keywords
Where Motion Nutrition is headquartered
LocationHeadquarters
- HQ city
- Devizes
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Motion Nutrition business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: One-time and subscription purchases of nutritional supplements sold directly through e-commerce store. Products include Unplug, Power Up, Balance, Classic Collagen, Vanilla Collagen, Brain & Body Creatine, and bundled packs. Subscription model with 10% monthly discount and multi-jar savings (5-10% off for 2-3 jars with free shipping).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Unplug - Natural Sleep Aid |
| Subscription | Monthly | Brain & Body Creatine |
| Subscription | Monthly | Feel Good Pack Bundle |
| Subscription | Monthly | Classic Collagen |
| Subscription | Monthly | Vanilla Collagen |
| Subscription | Monthly | Unplug Kids Bedtime |
| Subscription | Monthly | Balance - Hormone Support |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Motion Nutrition product offering
Product offeringCore offering
Motion Nutrition formulates, brands, and sells a focused range of natural wellness supplements, including sleep aids (Unplug), caffeine-free energy and focus nootropics (Power Up), hormone/stress balance formulas (Balance), collagen protein powders, creatine blends, and a children's sleep product. Products are sold directly to consumers through the company's own Shopify-powered e-commerce store, available as one-time purchases or recurring monthly subscriptions.
Product overview
Motion Nutrition is a UK-based wellness supplement company offering a focused portfolio of eight distinct supplement products designed to address stress, sleep, energy, and overall wellbeing. The product lineup centers on three core offerings (Power Up for energy, Balance for stress/hormone support, and Unplug for sleep) supplemented by a children's sleep variant, two collagen protein powders, a creatine supplement, and a bundled pack combining the core products. The supplements are positioned as natural, science-backed formulations using herbal extracts, vitamins, minerals, and amino acids, with most products available in capsule or powder formats.
Differentiator
Problem solved
Functional benefit
Products and services
- Unplug
Quantifiable outcome
- 52% reduction in time to fall asleep after 4 weeks of Unplug use
- +4 more outcomes
Companies that use Motion Nutrition
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles6 records
Motion Nutrition technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Motion Nutrition partnerships and signals
Strategic signalScale indicators10 records
Recent moves5 records
Expansion highlights5 records
Motion Nutrition competitors and assessment
Company assessmentRegional players
- BetterYou: UK-based wellness supplement brand focused on transdermal magnesium, vitamins D3/K2/B12 and sleep support. Comparable on UK supplement positioning and overlap with sleep/magnesium/balance SKUs, but with primary distribution in UK pharmacy and health retailers rather than DTC.
Direct peers
- Heights: UK-based DTC supplement brand focused on brain care, sleep and cognitive performance via a subscription model. Directly comparable on product positioning (sleep, focus, nootropics), geography, channel (DTC subscription) and target persona (knowledge workers seeking natural cognitive support).
- AG1 (Athletic Greens): Global daily foundational nutrition supplement sold via subscription DTC packs with multi-ingredient formulations. Closely comparable on subscription-bundle model, comprehensive nutrition positioning and direct-to-consumer e-commerce go-to-market.
- Form Nutrition: UK-based plant-based nutrition brand offering supplements and protein products via DTC e-commerce. Comparable on UK origin, natural/wellness positioning, multi-SKU subscription model and target wellness consumer.
- Ritual: US-based DTC multivitamin and supplement brand built on a subscription model with science-backed, traceable ingredient stories. Directly comparable on DTC subscription mechanics, ingredient-transparency messaging and premium natural-supplement positioning.
- Care/of: Personalised daily vitamin and supplement packs delivered via DTC subscription with a quiz-based onboarding flow. Comparable on subscription pack model, multi-ingredient formulations and DTC-first go-to-market in the wellness space.
- Four Sigmatic: Functional mushroom and adaptogen-based coffee and supplement brand with a strong DTC e-commerce presence. Comparable on adaptogen/nootropic ingredient positioning (Lion's Mane, ashwagandha-adjacent blends) and DTC subscription model.
Broad incumbents
- MyProtein: UK-headquartered, large-scale sports nutrition and supplement brand owned by THG. Comparable on supplement category and UK base, but operates at much larger scale with sports-nutrition breadth (protein, creatine, vitamins) that overlaps with Motion Nutrition's creatine and collagen lines.
- Huel: UK-based DTC nutrition brand offering meal replacements and supplements via subscription, with global shipping. Comparable on UK origin, DTC subscription mechanics and convenience/wellness consumer targeting, though it sits more in complete nutrition than targeted supplements.
- Olly (Unilever): Mass-market wellness supplement brand (sleep, energy, beauty gummies and capsules) sold through DTC and major retail. Comparable on supplement categories (sleep, energy, beauty) and natural-ingredient positioning, but reaches a broader mass-market audience via retail distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks1 record
Key highlights6 records
Customer concentration
Motion Nutrition social profiles
Digital presenceMotion Nutrition financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motion Nutrition leadership team
Management profileNumber of profiles
Profiles2 records
Motion Nutrition funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motion Nutrition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motion Nutrition
What does Motion Nutrition do?
Motion Nutrition formulates, brands, and sells a focused range of natural wellness supplements, including sleep aids (Unplug), caffeine-free energy and focus nootropics (Power Up), hormone/stress balance formulas (Balance), collagen protein powders, creatine blends, and a children's sleep product. Products are sold directly to consumers through the company's own Shopify-powered e-commerce store, available as one-time purchases or recurring monthly subscriptions.
Is Motion Nutrition a public or private company?
Motion Nutrition is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Motion Nutrition founded?
Motion Nutrition was founded in 2016. It employs 1 to 10 people.
Where is Motion Nutrition based?
Motion Nutrition is headquartered in Devizes, United Kingdom, in the Europe region.
How does Motion Nutrition make money?
One revenue line is on record: direct Product Sales.
Who are Motion Nutrition's main competitors?
BetterYou is listed as a regional player. Direct peers are Heights, AG1 (Athletic Greens), Form Nutrition, Ritual, Care/of and Four Sigmatic. Broad incumbents are MyProtein, Huel and Olly (Unilever).
Does Motion Nutrition have an API?
No public API is recorded for Motion Nutrition.
What industry is Motion Nutrition in?
Motion Nutrition's product category is Nutritional Supplements. Its primary akta.pro industry code is CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots), with a secondary code of CRAHAEAC, Health Food & Supplement Stores. Its NAICS code is 456191.