Incredible Pets

Name

Incredible Pets

Legal name

JKS Ventures, Inc.

Website

https://incredpets.com/

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Incredible Pets is a chain of pet stores that offers pet supplies and pet care services.

Ownership category

akta.pro rank

Product category

Pet Retail

NAICS

Pet and Pet Supplies Retailers (45991), Pet Care (except Veterinary) Services (81291), Veterinary Services (541940)

akta.pro primary industry

Pet Supplies Omnichannel (CRAFAEAJ)

akta.pro secondary industries

Pet Food & Treats Retail (CRALAHAB), Pet Supplies Retail (CRALAIAI), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

Keywords

• Pet supply retail
• Premium pet food
• Pet care services
• Pet retail stores
• Pet wellness products

Headquarters

HQ city

Auburn

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Retail sales of pet food, treats, toys, supplies, and health/wellness products through physical stores and e-commerce platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Incredible Pets is a Sacramento/Foothills-based pet supply retail chain that sells premium dog and cat food (dry, wet, freeze-dried, gently cooked, frozen raw), treats, toys, supplies, and health & wellness products across five physical stores and an e-commerce site. The chain also delivers pet care services at its locations, including self-serve dog wash stations, on-site VIP Petcare veterinary clinics, qualified pet dental cleaning, and I.D. tags. Supporting fulfillment options include in-store pickup, curbside, free next-day local delivery within 15 miles, and a Repeat Delivery subscription service.

Product overview

Incredible Pets is a pet supply retail chain operating 5 physical store locations in the Sacramento to Foothills area of California (Auburn, Grass Valley, Carmichael, East Sacramento, and Greenhaven). The company operates as a multi-brand pet supply retailer offering a comprehensive portfolio of pet food products across multiple formats (dry, wet, freeze-dried, gently cooked, frozen raw) for both dogs and cats, along with treats, toys, supplies, and health/wellness products. In addition to retail operations, Incredible Pets offers pet services including self-serve dog wash stations, VIP Petcare veterinary clinics, pet dental cleaning, and I.D. tag services. The company also provides delivery and store pickup options, subscription/auto-delivery services (Repeat Delivery), and a customer loyalty program (Paw Points). The product portfolio includes numerous third-party premium pet food brands including Fromm Family Foods, RAWZ Natural Pet Food, Nulo, Open Farm, NutriSource/PureVita, Stella & Chewy's, Dr. Marty, Mouser Cat Food, Acana, and Fussie Cat, sold alongside Incredible Pets' own branded products like the Incredible Pets Tennis Ball and gift cards.

Differentiator

Problem solved

Functional benefit

Brands

• Incredible Pets: The primary retail brand offering pet food, supplies, toys, and services for dogs and cats.

Products and services

• Dog Food (Dry, Wet, Freeze-Dried, Gently Cooked, Frozen Raw)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PetSmart: Largest US specialty pet retailer operating ~1,600 stores nationwide with full assortment of food, supplies, grooming, vet clinics, and training. Direct competitor in pet supplies retail but at vastly greater scale, with a broad rather than curated premium positioning.
• Petco: National specialty pet retailer with ~1,500 stores offering pet food, supplies, grooming, veterinary care, and training. Comparable omnichannel model but with a much wider assortment and mass-market positioning rather than Incredible Pets' curated premium focus.

Direct peers

• Chewy: Leading online pet food and supplies retailer with the Autoship subscription program that competes head-to-head with Incredible Pets' Repeat Delivery service. Chewy is the dominant direct-to-consumer threat in the same product categories Incredible Pets sells.
• Hollywood Feed: Regional premium/natural pet retail chain (~170 stores across the South and Midwest) focused on curated high-quality food and supplies. Most comparable peer in terms of curated premium positioning, multi-store regional model, and service offering.
• Kriser's Natural Pet: Independent natural pet retail chain focused on premium, holistic, and raw pet foods with in-store grooming. Highly comparable curation philosophy and target customer base to Incredible Pets, though smaller footprint.
• Natural Pawz: Natural pet retail franchise operating stores across the South and Midwest with curated premium pet food, supplies, and self-serve dog wash. Closely comparable in curated assortment and service-anchored store model.
• Pet Supplies Plus: Neighborhood pet supplies franchise with ~400+ stores emphasizing convenience and value, offering food, supplies, and grooming. Comparable multi-store specialty pet retail model but with broader mass-market positioning versus Incredible Pets' premium focus.
• Petland: Specialty pet retail franchise selling pets, pet food, supplies, and accessories across ~200 stores in the US and Canada. Comparable multi-store specialty retail model but with a stronger live-animal sales focus.

Regional players

• Mountain Dog Shoppe: Boulder, Colorado-based independent pet retailer focused on natural, raw, and holistic pet nutrition with grooming services. Highly comparable curation philosophy and target customer, though serving a different geography (Colorado vs. Northern California).

Emerging players

• BarkBox: Subscription-based DTC pet products company focused primarily on toys and treats. Compares to Incredible Pets via subscription business model overlap, though not a direct food/supplies competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Incredible Pets