Kidi Kingdom Child Care Centres

What Kidi Kingdom Child Care Centres does

Kidi Kingdom Child Care Centres is a family-owned and operated early childhood education and care provider based in South-East Queensland, Australia, founded in 2007. The company operates three licensed child care centres — Coomera (Upper Coomera), Pimpama, and Springfield — serving children aged 6 weeks to 13 years with Long Day Care, Before and After School Care, School Holiday / Vacation Care, and a Queensland Government-approved Kindergarten Program aligned with the national Early Years Learning Framework (EYLF). The business has cumulatively supported more than 2,000 children and over 1,000 families across its catchment areas.

The business model is direct-to-consumer and subscription-recurring, with monthly billing to families and revenue layered across the four core service lines. Pricing is not publicly disclosed; families are quoted individually based on the Australian Government Child Care Subsidy (CCS) rebate and Queensland's Free Kindergarten program (15 hours/week, 40 weeks/year). The company does not operate a proprietary technology platform — service delivery is in-person at each physical centre, augmented by a courtesy bus for vacation care, while customer acquisition relies on local marketing, social media (Facebook, Instagram, YouTube, LinkedIn, Pinterest), content marketing, Google reviews, and community referrals.

The operating footprint is regional within Queensland, with no disclosed revenue, no external investors, no parent company, and no M&A activity. Staffing of 101-250 reflects the educator-heavy labour model required by regulated child-to-staff ratios. Competitive positioning rests on community integration, qualified accredited teachers, on-premises meal preparation, government CCS and kindergarten funding participation, SunSmart certification, and community/charitable affiliations (Ronald McDonald House Charities, Save the Children Australia).

Name

Kidi Kingdom Child Care Centres

Legal name

Kidi Kingdom Child Care Centres

Website

https://kidikingdom.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Kidi Kingdom Child Care Centres is a family-owned, multi-site early childhood education provider operating three centres in South-East Queensland (Coomera, Pimpama, Springfield), delivering Long Day Care, Before/After School Care, Vacation Care, and an approved Kindergarten Program to families with children aged 6 weeks to 13 years.

Ownership category

akta.pro rank

Product category

Child Care Services

NAICS

Child Care Services (62441), Child Care Services (624410)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Full-Day Childcare Centers (EDACAAAA)

akta.pro secondary industries

Extended Day Programs at Preschools & Childcare Centers (EDACAHAB), Infant-Focused Childcare Centers (EDACAAAF), Toddler-Focused Childcare Centers (EDACAAAG)

Keywords

• Long day care
• Before after school care
• Vacation care
• Kindergarten program
• Early childhood education

Headquarters

HQ city

Pimpama

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Long Day Care Services: Core revenue stream from providing long day child care services from 6 weeks of age. Services include qualified teachers, healthy meals cooked on premises, and government-approved kindergarten programs.
2. Before and After School Care: Specialized care services for school-age children before and after regular school hours.
3. School Holiday / Vacation Care: Vacation care program during school holidays with limited spots available. Includes courtesy bus service.
4. Government Child Care Subsidy (CCS): Government subsidy funding available to eligible families through the Australian Child Care Subsidy program. Families can determine out-of-pocket costs after CCS rebate based on their child's CCS eligibility.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Kidi Kingdom Child Care Centres operates three physical long day care centres on the Gold Coast and in Brisbane, Queensland, providing supervised early childhood education and care for children aged 6 weeks to 13 years. Service lines include Long Day Care, Before and After School Care, Vacation Care during school holidays, and a Government-approved Kindergarten Program delivered under the Early Years Learning Framework (EYLF).

Product overview

Kidi Kingdom Child Care Centres operates as a multi-location child care service offering Long Day Care, Before and After School Care, and School Holiday/Vacation Care programs across three facilities in Queensland (Coomera, Pimpama, and Springfield). The company provides early childhood education and care services for children from 6 weeks to 13 years, featuring a government-approved Kindergarten Program aligned with the Early Years Learning Framework (EYLF). Additional offerings include healthy meals cooked on premises and Government Child Care Subsidy (CCS) funding support.

Differentiator

Problem solved

Functional benefit

Products and services

• Long Day Care Full-day supervised early childhood education and care for children aged 6 weeks to pre-school age, delivered in Kidi Kingdom's physical centres on weekdays under the Early Years Learning Framework (EYLF).
• Before and After School Care Supervised care for primary-school-aged children before the school day begins and after school finishes, provided at Kidi Kingdom centres in SE Queensland.
• Vacation Care Full-day supervised care and activity program for school-aged children (up to 13 years) during Queensland school holidays, delivered at Kidi Kingdom centres.
• Government-approved Kindergarten Program Structured pre-school year for children in the year before formal schooling, delivered by a qualified early childhood teacher under the EYLF, with intentional teaching and a school-readiness transition component.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Queensland Department of EducationcoreStrategic or Co-development PartnerKidi Kingdom operates a Queensland Government-approved Kindergarten Program meeting the state's early childhood education standards. This partnership enables the company to offer subsidised kindergarten education and participate in the Free Kindergarten program (15 hours/week, 40 weeks/year).
• SunSmartminorStrategic or Co-development PartnerSunSmart certification program for skin cancer prevention. Pimpama Centre holds SunSmart certification demonstrating commitment to child sun safety.
• Ronald McDonald House CharitiesminorStrategic or Co-development PartnerCommunity partnership supporting families with sick children. Displayed as a charitable affiliation demonstrating community values.
• Save the Children AustraliaminorStrategic or Co-development PartnerAffiliation with Save the Children Australia indicating commitment to children's welfare and education advocacy.
• dōTERRA HealthminorStrategic or Co-development PartnerHealth resources partnership providing children's health information on the Kidi Kingdom website. Related wellness content for families.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Goodstart Early Learning: Australia's largest not-for-profit long day care operator with ~700 centres nationally. Directly comparable services (Long Day Care, kindergarten, before/after school care) but vastly larger scale and government-affiliated backing.
• Affinity Education: ASX-listed early childhood education group operating ~200 centres across Australia under multiple brands. Comparable service offering but materially larger scale and publicly-listed funding access.
• G8 Education: ASX-listed national childcare operator (~400+ centres) running brands like Little Einsteins and Pelican Childcare. Same core service (Long Day Care + kindergarten) with much greater scale and capital access.
• Bright Horizons Family Solutions: Global early education and childcare operator (NYSE-listed) with similar Long Day Care, kindergarten, and school-age services. Comparable service model at a far larger scale, providing a global benchmark for multi-site operator economics.

Direct peers

• Guardian Childcare & Education: For-profit Australian early learning operator with ~120 centres offering Long Day Care and kindergarten. Closest direct competitor by ownership model, service mix, and multi-site rollout strategy.
• Only About Children: Premium-tier Australian early learning and preschool operator with multiple campuses. Comparable integrated offering of Long Day Care and kindergarten for the same family demographic.
• Petit Early Learning Journey: Private Australian childcare group with centres across Queensland, NSW and Victoria. Most comparable in being a private multi-centre operator with similar family-owned characteristics and similar service mix.
• C&K (The Creche and Kindergarten Association): Queensland-based community not-for-profit operating kindergartals and long day care across the state. Strong overlap with Kidi Kingdom on government-approved kindergarten programs and the South-East Queensland footprint.

Regional players

• YMCA Children's Services: National community-based operator running before/after school care, vacation care, and early learning services. Overlaps with Kidi Kingdom's school-age care and vacation care services.

Emerging players

• MindChamps Early Learning: Premium Australian early learning brand positioning on cognitive development curriculum. Comparable service model with branded curriculum differentiation, focused on affluent urban/suburban families.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCHTzIyj2LgSCezSM-pJ-BgA
• Facebookfacebook.com/kidikingdom
• LinkedInlinkedin.com/company/kidi-kingdom
• Instagraminstagram.com/kidi_kingdom_child_care
• Pinterestpinterest.com/kidikingdom

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kidi Kingdom Child Care Centres