Storopack Hans Reichenecker GmbH

What Storopack Hans Reichenecker GmbH does

Storopack Hans Reichenecker GmbH is a family-owned German specialist in protective and temperature-controlled packaging, headquartered in Metzingen and operating through country-specific sales organisations in more than 25 markets including Germany, the United States, Brazil, China, Japan, India, Australia, the United Kingdom, France, Italy, Spain, the Netherlands, the Nordics, Turkey, the Middle East and Canada. Manufacturing is anchored at multiple German sites (Metzingen, Hamburg, Langenau, Mülheim, Wildau) plus the US operation in Cincinnati.

The company's product portfolio is organised into three groupings: flexible protective packaging (paper cushioning under PAPERplus®, PAPERbubble®, PAPERwrap; air cushioning under AIRplus® and variants including 100% Recycled and Bio Home Compostable; foam-in-bag systems under FOAMplus®; loose fills including PELASPAN® PAC and RENATURE®; packaging pads MAILERplus® and PAD LOC®); ergonomic and automated packaging systems (the Working Comfort® and Working Automation lines, including the AI-powered AUTO.PROTECT module and AUTO.ERECT, AUTO.MINIMIZE, AUTO.CLOSE); and customised/temperature-controlled packaging plus technical moulded parts (rEPS Low Lambda for pharma, RENATURE Honeycomb and 3D, SEAclic insulated boxes, cargo carriers, lost-foam castings, and construction drainage under DRAINplus). A separate digital layer, SmartPack.PERFORMANCE Portal on the ermsbridge.net platform, provides per-machine, real-time packaging material consumption measurement and reporting.

Commercially, Storopack sells primarily through direct field sales and consulting rather than public e-commerce, pricing is not publicly disclosed, and revenue is generated from a mix of one-time consumables/systems sales with a growing digital/recurring component via SmartPack.PERFORMANCE. End markets are diversified across e-commerce, automotive spare parts, pharmaceutical/medical, food and pet food, industrial manufacturing, consumer electronics, and construction; named customers include SOURIAU, CD Group/Difarco, Emerson, Eaton, doTERRA, Carraro, Indorama Ventures, Guy Demarle, Hammond's Candies, Easy-Barf and Replacements. Sustainability positioning is a structural selling point: the company holds RecyClass certification across its recycled film portfolio and rEPS line (≥88% recycled content, up to 22% CO2 reduction vs virgin EPS, cradle-to-gate ISO 14040), ClimatePartner certification on selected products, and home-compostable SKUs. Management remains under family control (Hermann Reichenecker and Verena Reichenecker on the Management Board; Stefan Kleemann as CFO).

Name

Storopack Hans Reichenecker GmbH

Legal name

Storopack Hans Reichenecker GmbH

Website

https://storopack.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Storopack Hans Reichenecker GmbH is a family-owned German specialist that designs, manufactures and sells protective, temperature-controlled and technical-moulded packaging systems (paper, air, foam, loose fill, rEPS) plus ergonomic and AI-enabled packaging automation and a digital consumption-monitoring portal, serving e-commerce, automotive, pharma, food and industrial-manufacturing customers in more than 25 countries.

Ownership category

akta.pro rank

Product category

Protective Packaging

NAICS

Polystyrene Foam Product Manufacturing (326140), Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112), Urethane and Other Foam Product (except Polystyrene) Manufacturing (326150)

SIC

Plastics Foam Products (3086), Unsupported Plastics Film & Sheet (3081), Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)

akta.pro primary industry

Foam Protective Packaging (EPS/EPE/EPP, PU, Molded Foam) (IMALAFAA)

akta.pro secondary industries

Inflatable & Air Cushion Packaging (Air Pillows, Bubble Wrap Systems) (IMALAFAB), Paper-Based Protective Packaging (Kraft Paper, Honeycomb, Molded Pulp) (IMALAFAC), Sustainable Protective & Cushioning Materials (Paper Cushions, Bio-Foams, Mycelium) (IMALAMAH), Protective Paper Packaging (Honeycomb, Paper Cushioning, Paper Wrap) (IMALACAH)

Keywords

• Protective packaging solutions
• Paper cushioning systems
• Air cushion packaging
• Foam-in-bag packaging
• Technical molded parts

Headquarters

HQ city

Metzingen

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Protective Packaging Products: Sale of flexible protective packaging products including paper cushions (PAPERplus, PAPERbubble, PAPERwrap), air cushions (AIRplus, AIRmove², BUBBLEplus), foam cushioning (FOAMplus), loose fill (PELASPAN PAC, RENATURE), packaging pads (PAD LOC), and mailer bags (MAILERplus).
2. Customized Protective Packaging: Tailor-made packaging solutions from expanded foams including RENATURE Honeycomb, RENATURE 3D, and rEPS for packaging applications.
3. Temperature-Controlled Packaging: Thermoboxes and insulated boxes for temperature-sensitive goods including standard boxes, tailored boxes, modular insulating boxes, SEAclic Boxes, RENATURE Thermo, and qualified system solutions.
4. Technical Molded Parts: Technical molded parts for automotive (Castings/Lost Foam, Cargo Carriers, Technical Molded Parts) and HVAC & construction applications (rEPS for Construction, DRAINplus).
5. Packaging Systems and Consulting: Working Comfort and Working Automation systems for ergonomic and automated packaging processes, along with comprehensive packaging consulting services.
6. Smart Packaging Solutions: Digital solutions including SmartPack.PERFORMANCE Portal for real-time packaging material consumption tracking and machine connectivity.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Storopack designs, manufactures, and sells protective packaging products including paper cushioning systems (PAPERplus, PAPERbubble, PAPERwrap), air cushions (AIRplus family), foam-in-bag systems (FOAMplus), loose fill materials (PELASPAN, RENATURE), and packaging pads for industrial and e-commerce shippers. The company also produces customized protective packaging and technical molded parts from expanded foams for automotive, HVAC, and construction applications, supplies temperature-controlled packaging such as rEPS Low Lambda insulated boxes and SEAclic modular systems, and offers ergonomic/automated packaging workstations plus the AI-powered AUTO.PROTECT module and the SmartPack.PERFORMANCE digital consumption monitoring portal.

Product overview

Storopack Hans Reichenecker GmbH is a family-run global specialist in protective packaging offering a comprehensive portfolio organized across three main categories: Flexible Protective Packaging (paper cushioning systems including PAPERplus, PAPERbubble, and PAPERwrap; air cushion systems including AIRplus variants and AIRfiber; foam cushioning solutions including FOAMplus bag packers and hand packers; and loose fill materials including PELASPAN PAC, RENATURE, and Styrofill), Systems for Ergonomic and Automated Packaging (Working Comfort and Working Automation lines featuring automated modules like AI-powered AUTO.PROTECT for optimized material usage), and Temperature-Controlled and Customized Packaging (rEPS Low Lambda for pharma applications, RENATURE Honeycomb and 3D for custom protective solutions, thermoboxes, and technical molded parts). The company also offers SmartPack.PERFORMANCE Portal as a digital monitoring platform for real-time packaging material consumption tracking. Products serve industries including e-commerce, automotive, food, pharmaceutical, medical, construction, and industrial manufacturing.

Differentiator

Problem solved

Functional benefit

Brands

• PAPERplus®: Paper padding product line for protective packaging
• PAPERbubble®
• PAPERwrap
• AIRplus®
• AIRmove²
• BUBBLEplus®
• FOAMplus®
• PELASPAN®
• RENATURE®
• PAD LOC®
• MAILERplus®
• SmartPack.PERFORMANCE Portal
• Working Comfort®
• Working Automation
• DRAINplus®
• rEPS

Products and services

• PAPERplus Paper padding system that cushions products using engineered paper cushioning for protective packaging; part of the paper-based cushioning product line for fragile goods protection.
• PAPERbubble Paper-based bubble cushioning product for wrapping and protecting fragile items; an alternative to traditional plastic bubble wrap.
• PAPERwrap Paper wrapping solution for optimal protection of products during shipping.
• AIRplus Air cushion packaging system that produces inflatable air pillows and cushions for void fill and surface protection in shipping cartons.
• AIRplus 100% Recycled Air cushions made from 100% recycled materials for sustainable protective packaging with full RecyClass certification.
• AIRplus Bio Home Compostable Air cushions certified for home compostability, providing biodegradable protective packaging.
• AIRplus Mini Touch Compact air cushion system with touch controls for on-demand protective packaging.
• AIRmove² Air cushion system designed for automated and ergonomic packaging processes.
• BUBBLEplus Bubble cushioning film that combines with air cushion systems for enhanced product protection.
• FOAMplus Bag Packer³ Automated foam packaging system that produces foam-in-bag solutions for protective packaging.
• FOAMplus Hand Packer² Manual foam packaging system for on-demand foam cushion production.
• FOAMplus Premold Pre-molded foam packaging solutions for custom-fit product protection.
• FOAMplus Mini Compact foam cushioning system providing quick and high protection on demand.
• PELASPAN PAC Loose fill packaging chips (EPS) for void fill and cushioning in packaging boxes.
• RENATURE Loose Fill Bio-based loose fill packaging material made from renewable resources for sustainable void fill applications.
• PELASPAN BIO Bio-based loose fill packaging material for sustainable void fill applications.
• Styrofill EPS loose fill packaging material for void fill and cushioning.
• PAD LOC PAC Packaging pads made from EPS for surface protection and cushioning.
• PAD LOC RENATURE Eco-friendly packaging pads made from bio-based materials for sustainable surface protection.
• MAILERplus Mailer bags with integrated cushioning for shipping sensitive products.
• SmartPack.PERFORMANCE Portal First digital packaging solution offering real-time packaging material consumption measurement with integrated data transmission and processing. Enables live monitoring of material usage per machine with customizable reports by shift, day, week, or year. Part of the ermsbridge.net platform for connected packaging.
• AUTO.PROTECT (AI-powered) AI-powered automated packaging protection module that uses computer vision and machine learning to determine and dispense optimal packaging material quantities per carton for maximum efficiency.
• Working Comfort Ergonomic packaging workstation system comprising COMFORT.ERECT, COMFORT.PROTECT, COMFORT.PACK, and COMFORT.CLOSE modules for efficient carton erection, protective packaging, packing, and closing operations.
• Working Automation Automated packaging system line comprising AUTO.ERECT, AUTO.PROTECT, AUTO.MINIMIZE, and AUTO.CLOSE modules for high-volume packaging line carton erection, protection, material minimization, and closing.
• rEPS Low Lambda Expanded polystyrene with at least 88% recycled content and superior thermal insulation (lambda value 0.031–0.032 W/m·K) for temperature-controlled pharma and medical packaging. RecyClass certified, fully recyclable, cuts CO2 emissions by up to 22% vs virgin EPS.
• RENATURE Honeycomb Customized shock absorbers made from renewable materials with starch booster technology.
• RENATURE 3D Three-dimensional protective packaging solutions from bio-based materials.
• RENATURE Thermo Temperature-insulating packaging solution from renewable materials for temperature-sensitive shipments.
• SEAclic Boxes Modular insulating boxes for temperature-controlled packaging solutions.
• DRAINplus Drainage system products using expanded polystyrene for construction and infrastructure applications.
• Technical Molded Parts Custom technical molded parts from expanded foams for automotive, HVAC, construction, and industrial applications including castings, lost foam, and cargo carriers.

Quantifiable outcome

• 40% productivity increase for SOURIAU with ergonomic distribution line, enabling 600-700 packages/day vs previous 400-500
• +3 more outcomes

Named customers17 records

Segments9 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Smurfit Kappa Group: Global paper-based packaging giant with broad corrugated and protective packaging capabilities. Overlaps with Storopack in paper-based cushioning and outer-packaging solutions but operates as a much larger, integrated paper and packaging group rather than a protective-specialist.
• Mondi plc: Europe-headquartered international paper and packaging group with protective packaging and e-commerce packaging offerings. Competes with Storopack at scale in sustainable paper-based protective solutions but as part of a far larger integrated packaging and paper business.
• DS Smith Plc: Major international paper and packaging group offering corrugated, protective, and e-commerce packaging. Competes with Storopack in paper-based protective solutions at the high-volume enterprise level but is a much broader packaging supplier rather than a specialist.

Direct peers

• Sealed Air Corporation: Public US-based packaging major with a directly overlapping protective packaging portfolio including Bubble Wrap, air pillows (Fill-Air), and foam systems. Competes head-to-head with Storopack's AIRplus, BUBBLEplus, and FOAMplus lines across the same e-commerce and industrial fulfillment customers.
• Pregis LLC: US-headquartered protective packaging manufacturer owned by Lindsay Goldberg, offering paper cushioning (Paperplus), air pillows, foam, and automation systems — a near-direct portfolio overlap with Storopack. Strong competitor in North American and European e-commerce and automotive packaging.
• Macfarlane Group PLC: UK-listed protective packaging distributor and manufacturer offering a portfolio that directly overlaps with Storopack's air, paper, and foam cushioning ranges. Comparable as a multi-product protective packaging specialist serving European e-commerce and 3PL customers.
• Nefab Group: Sweden-based engineered packaging company with comparable product breadth in protective packaging, technical foam components, and industrial crates. Comparable in family/private ownership heritage and in serving automotive and industrial customers with custom protective solutions.
• Ranpak Holdings Corp. Public, paper-based protective packaging specialist (Pickering, OH) directly competing with Storopack's PAPERplus paper cushioning systems and PAPERbubble. Targets the same sustainability-oriented e-commerce and industrial customer base and is expanding into automated packaging equipment.

Regional players

• Veritiv Corporation: North American-focused packaging distribution and solutions company (now part of Clayton, Dubilier & Rice portfolio) offering protective packaging products including air, paper, and foam systems. Regionally comparable to Storopack's US business but primarily a distributor-led model.

Emerging players

• HexcelPack: US-based manufacturer of paper-based protective packaging (Hexcel honeycomb-style wraps and cushions) targeting sustainability-conscious e-commerce shippers. A narrower, paper-only player competing against Storopack's PAPERplus and PAPERwrap in sustainable void fill.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/PackagingSTOROpack
• LinkedInlinkedin.com/company/storopack
• Instagraminstagram.com/storopack

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storopack Hans Reichenecker GmbH