What Rideaway Adventures does

Rideaway Adventures is a Cape Cod-based outdoor recreation operator specializing in kayak, stand-up paddleboard (SUP), and bike rentals, guided tours, and delivery services. Founded in 2008 by Michael Morrison, a Sandwich, Massachusetts native, the company has grown to five physical locations across Cape Cod and is positioned as the largest ACA-certified paddle-sports guide operation on the Cape, with every guide holding CPR and First Aid credentials. Service offerings span hourly and full-day equipment rentals, guided eco-tours, a seasonal Adventure Pass subscription product, a Kids Camp program, and a delivery service that originated 17 years ago and now extends to Plymouth. The company also sells e-bikes through a Shopify storefront and partners with hospitality, institutional, and local-business entities including AutoCamp Cape Cod, Cape Cod YMCA, and the MBL/WHOI campus community.

The business model is multi-channel and transactional, with revenue generated across equipment rentals (priced roughly $25-$78 per session depending on craft and duration), guided tours, multi-day Kids Camp tuition, subscription-style Adventure Passes, delivery surcharges, and e-bike retail sales. Go-to-market relies on a FareHarbor-powered online booking flow, a long-standing brand presence (six consecutive years of Best of Cape Cod recognition and over 1,000 five-star reviews), and embedded partnerships with complementary Cape Cod businesses. Customer segments span individual tourists, families, corporate and school groups, local residents, and institutional users from research campuses on the Cape.

The company is privately held, bootstrapped, and locally owned, with a disclosed headcount band of 11-50 employees. Operations are inherently seasonal, concentrated in the Cape Cod summer tourism window, with delivery and programming extensions providing partial off-season smoothing. Strategic direction emphasizes geographic and channel expansion (Plymouth delivery, e-bike retail), product diversification (Adventure Pass refresh, Kids Camp), and partnership-driven customer acquisition, with no disclosed outside funding or AI/ML capability development.

Name

Rideaway Adventures

Legal name

Rideaway Adventures

Website

https://rideawayadventures.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Rideaway Adventures is a Cape Cod-based outdoor recreation company operating five rental locations offering kayak, SUP, and bike rentals, guided tours, delivery, and a seasonal Kids Camp and Adventure Pass, serving Cape Cod tourists, families, and institutional partners.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Services

NAICS

Recreational Goods Rental (532284), Tour Operators (561520)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Kayaking, Canoeing & SUP Tours (Guided/Paddling Excursions) (THAJAJAF)

akta.pro secondary industries

Kayaking, Canoeing & SUP Coastal Tours (THAAAIAF), Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB)

Keywords

• Kayak rentals
• Paddleboard tours
• Bike rentals
• Guided eco tours
• Outdoor recreation services

Headquarters

HQ city

Mashpee

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Equipment Rentals: Hourly, daily, and multi-day rentals of kayaks, paddleboards, and bikes across five Cape Cod locations with delivery options available.
2. Guided Tours: Guided kayak and paddleboard tours led by ACA-certified instructors, available as public or private options at various Cape Cod locations.
3. Adventure Pass / Season Pass: Seasonal unlimited rental pass offering access to all five locations, buddy passes, discounts on tours, and retail purchases.
4. Kids Camp Programs: Week-long summer camp programs for children ages 6-13 featuring kayaking, paddleboarding, and outdoor activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Rideaway Adventures rents kayaks, stand-up paddleboards (SUPs), and bikes at five Cape Cod locations on an hourly, daily, and multi-day basis, and sells guided kayak and paddleboard tours led by the only fully ACA-certified guide staff on Cape Cod. The portfolio is rounded out by a contactless equipment delivery service to vacation rentals, a seasonal unlimited Adventure Pass, a week-long Kids Camp for ages 6–13, and custom group events for corporate retreats, scouts, and celebrations.

Product overview

Rideaway Adventures is an outdoor recreation company offering a unified portfolio of water and land-based rental equipment and guided experiences across Cape Cod, Massachusetts. The core offerings consist of kayak, paddleboard (SUP), and bike rentals available at five distinct locations, supplemented by guided kayak and paddleboard tours led by ACA-certified instructors. Additional services include a multi-day rental delivery program, a seasonal Adventure Pass for unlimited access, kids adventure programs, and custom group event planning. All offerings can be booked through the FareHarbor platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Kayak Rentals Single and tandem kayak rentals available at multiple Cape Cod locations with hourly, 2-3 hour, 8-hour, 24-hour, and multi-day durations for visitors exploring local bays, ponds, and marshes.
• Paddleboard (SUP) Rentals Stand-up paddleboard rentals suitable for beginners and experienced paddlers at multiple Cape Cod locations, with hourly, daily, and multi-day rental durations.
• Bike Rentals Rentals of cruisers, multi-gear bikes, kids bikes, and Thule trailers at the Cape Cod Canal Bike Path, Mashpee, and Woods Hole locations with 4-hour, 8-hour, 24-hour, weekly, and monthly durations.
• Kayak Tours Guided kayak tours led by the only fully ACA-certified guide staff on Cape Cod, including nature, family, and beginner options at various Cape Cod locations.
• Paddleboard Tours Guided stand-up paddleboard tours for beginners and experienced paddlers, including creek, nature, and full-moon adventure options led by certified instructors.
• Delivery Service for Multi-Day Rentals Contactless delivery and pickup of multi-day kayak, paddleboard, and bike rentals directly to vacation rental properties, hotels, and homes across Cape Cod and Plymouth.
• Cape Cod Adventure Pass Annual seasonal subscription offering unlimited kayak, paddleboard, and bike rentals across all five Cape Cod locations, with buddy passes and discounts on tours and retail purchases.
• Kids Camp Week-long summer day program for children ages 6–13 that combines kayaking, paddleboarding, waterfront games, and nature-based learning at the Mashpee location.
• Custom Group Events Custom organized group events at Cape Cod locations, including corporate retreats and team building, scout and youth organization activities, bachelor and bachelorette parties, wedding events, and family gatherings.

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Cape Cod YMCAminorStrategic or Co-development PartnerA portion of sales from each Adventure Pass goes to the Cape Cod YMCA, supporting local community organizations and youth programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Goose Hummock Adventures: Long-standing Cape Cod outdoor retailer and outfitter based in Orleans that sells and rents kayaks, canoes, and paddleboards and offers guided paddling trips — directly overlapping with Rideaway's kayak/SUP rental and tour offering in the same geography.
• Bike and Roll: Multi-city bike rental and guided bike tour operator serving tourists and vacationers — directly comparable business model and customer base to Rideaway's bike rental and bike-path tour product on the Cape Cod Canal.

Broad incumbents

• REI Co-op: National outdoor recreation co-op offering equipment, rentals, and outdoor experiences across the U.S. — a much larger incumbent whose rental and experience programs overlap with Rideaway's guided tours and gear-rental model, even though REI does not focus on Cape Cod water sports specifically.
• Decathlon: Global sporting goods retailer increasingly offering outdoor rental and experiential services — broadly comparable as a large-scale outdoor recreation operator with overlapping customer demand for kayak, SUP, and bike access.
• GetYourGuide: Global marketplace for tours, attractions, and experiences including numerous kayak, SUP, and bike tours — competes for the same tourist booking dollars and increasingly offers reservation infrastructure to small operators similar to Rideaway's FareHarbor stack.
• Viator: Tripadvisor-owned marketplace for tours, activities, and outdoor experiences including water-based tours — a direct distribution and competitive comparable to Rideaway's tour business via shared end customers searching for Cape Cod experiences.
• City Experiences: Large cruise, sightseeing, and water-based experience operator serving major tourist destinations — broadly comparable in offering scheduled and chartered on-water experiences to leisure travelers, though at substantially larger scale and different geography than Rideaway.
• Airbnb Experiences: Online marketplace for bookable local experiences hosted by individuals and small operators, including water sports and outdoor adventures — competes for the same vacation-rental guest customer and offers an alternative discovery and booking channel to Rideaway's direct site.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/rideawaykayak
• YouTubeyoutube.com/channel/UCGFtx2ykPtwKnQM4p5V9XHw
• Facebookfacebook.com/RideAwayadventures
• Instagraminstagram.com/rideawayadventures
• Pinterestpinterest.com.au/rideawayadventures

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rideaway Adventures