Klöpferholz

What Klöpferholz does

Klöpferholz GmbH & Co. KG (operating as Klöpfer Holzhandel) is a German B2B wood and building materials wholesaler founded in 1874, headquartered in Wolnzach and part of the Klöpfer Gruppe. The company sells lumber, panels, doors, flooring, construction timber, insulation, moldings, treatment products, fasteners, and firewood to registered commercial customers through a hybrid model combining six regional branch locations in Bavaria, a modern central warehouse in Wolnzach, job-site delivery service, and a 24/7 B2B online shop with over 20,000 catalog articles and 14,000+ stock items. Its customer base spans carpenters, joiners, roofers, construction firms, architects, and re-distributors, and it positions itself as a Vollsortimenter (full-range wholesaler) with strategic lead and exclusive distribution partnerships with brand manufacturers, proprietary brands (Klöpfer SpaBoard, Klöpfer Vinyl Selection), and FSC/PEFC sustainability certifications.

The company has invested in a digital tooling layer to complement the physical footprint, including an online shop with real-time availability and individualized pricing, a suite of online configurators (worktop, furniture/cut, terrace, room, door), and the ECHO-Prämienprogramm loyalty program. It also operates a related subsidiary, Klöpfer Surfaces, targeting surface materials. Technology architecture is built around the e-commerce platform and a content/knowledge ecosystem (Handwerker Blog, Holzbibliothek, Trainingscenter, Handwerkersuche). Revenue is generated through unit wholesale pricing on registered commercial accounts, with no public revenue disclosure; the legal entity is a private German GmbH & Co. KG with no evidence of institutional or public shareholders.

Name

Klöpferholz

Legal name

Klöpferholz GmbH & Co. KG

Website

https://kloepfer.de

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Klöpferholz is a German B2B wholesale distributor of wood, panels, doors, flooring, and construction materials, serving carpenters, joiners, builders, architects, and re-distributors across Bavaria via six regional branches, a central warehouse in Wolnzach, and a 24/7 B2B online shop with 20,000+ articles.

Ownership category

akta.pro rank

Headquarters

HQ city

Garching Bei München

HQ country

Germany

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wood and Wood Product Wholesale Sales: B2B wholesale distribution of wood and wood-based products including lumber, panels, doors, flooring, insulation, and accessories to commercial tradespeople and companies. Revenue generated through product sales with pricing based on commercial/wholesale rates for registered business customers only.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Klöpferholz is a B2B full-range wholesale distributor of timber, panels, doors, flooring, construction wood, insulation, facade claddings, and related building materials, supplying registered commercial customers through six branch locations across Bavaria, a central warehouse in Wolnzach, and a 24/7 online shop (kloepfer.de). Offerings include own-brand products (Klöpfer SpaBoard, Klöpfer Vinyl Selection), exclusive/lead distribution partnerships with manufacturers, FSC/PEFC-certified sustainable sourcing, digital product configurators, and the ECHO loyalty points program.

Product overview

Klöpferholz is a B2B wood trading company operating as a digital commerce platform with multiple physical locations in Bavaria. The core offering is the Klöpfer OnlineShop—a full-range wholesale platform providing access to over 20,000 articles across wood materials, panels, doors, flooring, construction materials, and accessories. The platform includes multiple digital planning tools (Arbeitsplattenkonfigurator, Möbel- und Zuschnittplaner, Plattenzuschnitt-Planer, Raumplaner, Terrassenkonfigurator, and HolzMeister Türentool) that enable professional customers to configure products and plan projects. The product portfolio spans 14 main categories: Panels/Boards, Doors and Construction Elements, Flooring (parquet, laminate, vinyl, solid wood), Terrace Coverings and Privacy Fences, Valuable Wood/Sawn Timber/Edge-Glued Panels/Unique Pieces, Construction Wood and Building Timber, Planed Wood Products, Facade Claddings, Dry Construction, Insulation Materials, Strips/Moldings, Wood Treatment and Wood Protection, Fasteners, and Firewood. Proprietary branded products include Klöpfer SpaBoard and Klöpfer Vinyl Selection. The company also operates the ECHO-Prämienprogramm loyalty program. The offering is exclusively B2B for commercial customers (tradespeople, carpenters, joiners, builders, retailers).

Differentiator

Problem solved

Functional benefit

Brands

• Klöpfer Surfaces: A specialized surface products brand operated by the company, accessible at kloepfer-surfaces.de.
• ECHO-Prämienprogramm

Products and services

• Klöpfer OnlineShop (B2B E-Commerce Platform) B2B e-commerce platform giving registered commercial customers (carpenters, joiners, builders, retailers, architects) 24/7 access to over 20,000 articles across wood, panels, doors, flooring, and construction materials, with individual contract pricing and real-time stock visibility.
• ECHO Loyalty Program (ECHO-Prämienprogramm) Points-based B2B loyalty and rewards program where registered commercial customers earn redeemable points on purchases, exchangeable for merchandise including electronics, tools, travel, and home goods.
• Klöpfer SpaBoard Proprietary exclusive-label panel product line sold only through Klöpferholz channels, used by carpenters and joiners in interior construction projects.
• Klöpfer Vinyl Selection Proprietary exclusive-label vinyl flooring collection offered through Klöpferholz, used by trade customers in residential and commercial flooring projects.
• Wood Panels and Boards (Platten) Full assortment of wood and wood-based panels for interior and exterior construction, including acoustic, fire-resistant, decorative, structural, and specialty panels from brands such as EGGER and HIMACS, sold B2B to carpenters, joiners, and construction firms.
• Doors and Construction Elements (Türen und Bauelemente) Full range of interior and functional doors, frames, handles, and building elements for residential and commercial construction, with the HolzMeister configurator enabling custom door design across more than one million combinations.
• Flooring (Fußböden) Full assortment of parquet, laminate, vinyl, and solid wood flooring including impact-sound underlay, profiles, and installation accessories from leading brands (Admonter, ter Hürne, Bennett & Jones, COREtec) plus proprietary Klöpfer Vinyl Selection.
• Construction Timber & Building Wood (Konstruktionsholz & Bauholz) Engineered and structural timber products including glulam (BSH), KVH, duobeam/triobeam, I-joists, veneer plywood, battens, and connectors, supplied for timber-frame and roofing construction.
• Valuable Wood, Sawn Timber, Edge-Glued Panels & Unique Pieces Premium hardwood, softwood, and exotic sawn timber, edge-glued panels, and unique wood pieces for high-end joinery, furniture making, and bespoke woodworking.
• Terrace Coverings & Privacy Fences (Terrassenbeläge & Sichtschutzzäune) Outdoor terrace covering materials including wood, WPC, ceramic, and millboard decking boards, plus matching substructures (wood, WPC, aluminum) and privacy fence systems, accompanied by a terrace configurator.
• Facade Claddings (Fassadenverkleidungen) Facade cladding materials in wood, fiber cement, thermally modified timber (Kebony), millboard, and compact panels for residential and commercial exterior applications.
• Insulation Materials (Dämmstoffe) Wood-fiber and cellulose-based insulation materials, blown-in and bulk-fill products, plus associated films, sealing tapes, and accessories for ecological building envelopes.
• Planed Wood Products (Hobelware) Planed and profiled softwood products for facade, interior finishing, sauna construction, and roof work, including MOCOPINUS treated and untreated ranges.
• Moldings, Strips & Trim (Leisten) Baseboards, door/window moldings, universal moldings, round rods, and handrail systems for interior finishing, with many items FSC/PEFC certified.
• Wood Treatment & Wood Protection Products Lacquers, stains, oils, waxes, paints, adhesives, sealants, impregnations, primers, fillers, and repair products for finishing and protecting wood in trade applications.
• Fasteners (Befestigungen) Wood-construction connectors, screws, dowels, threaded rods, nuts, washers, and installation tools sold alongside structural wood and timber-frame categories.
• Dry Construction Products (Trockenbau) Clay-based dry-construction building materials plus associated films, sealing tapes, and accessories for interior wall and ceiling systems.
• Firewood (Brennholz) Cut and processed firewood sold for residential and commercial heating.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• Klöpfer SurfacescoreOthersRelated company entity operating at kloepfer-surfaces.de, part of the broader Klöpfer Group (Klöpfer Gruppe), providing specialized surface materials complementary to the core wood and panel products offering.
• FSC (Forest Stewardship Council)supportingOthersThird-party sustainability certification organization. Klöpfer holds FSC chain of custody certification (certificate RSP-COC-MS-003952) ensuring wood products originate from responsibly managed forests.
• PEFC (Programme for the Endorsement of Forest Certification)supportingOthersThird-party forest certification organization. Klöpfer holds PEFC chain of custody certification (certificate PEFC/50-45-21) supporting sustainable forestry practices in supply chain.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HORNBACH Bau- und Gartenmarkt: Major German DIY and pro-trade retailer with extensive lumber and building materials assortment and a strong online shop. Less focused on the pure-B2B tradesperson/joiner model than Klöpfer, but increasingly competes for the same construction-trade wallet via pro-accounts and project B2B services.
• BayWa Bau & Garten: German agricultural and building materials conglomerate with a substantial Bau/wood division including Bavarian outlets. Competes with Klöpfer for trade customers in Bavaria on building materials, timber, and construction supplies via both retail and B2B channels.
• JAF Group (J. u. A. Frischeis): Largest Austrian-headquartered wood and building materials wholesaler with pan-European footprint and B2B online platform. Comparable in serving carpentry/construction trades via multi-branch, digital, and logistics-driven distribution — though operating at materially larger scale and broader geography.
• Pfeifer Group: Austrian sawmill and timber products group with significant sawn timber, glulam, and panel capacity serving European B2B buyers. Overlaps with Klöpfer on construction wood, KVH/BSH, and panels via distribution channels rather than direct retail.
• Hagebau: German building materials and timber cooperative with hundreds of member merchants. Overlaps with Klöpfer in southern Germany for both pro-trade counter business and online ordering; comparable in serving B2B tradespeople plus small/mid construction firms.

Direct peers

• Megaron Holz B.V. / Holz-Bartscherer: Benelux/German regional timber merchant and engineered wood specialist with strong glulam/KVH/BSH offering to industrial and pro-trade buyers. Comparable on construction wood, machined timber, and B2B-only trading model overlapping with Klöpfer's Industrie/Bau segment.
• Hob Center / Holzfachhandel Denz: Bavarian/Austrian regional wood specialty wholesaler with showrooms serving Tischler, Zimmerer, and Schreiner. Comparable in target customers, product breadth (panels, doors, flooring, construction timber), and consultative branch-led service — a direct regional competitor for Klöpfer's south German customer base.
• HolzLand: German wood retailer cooperative serving tradespeople and DIY across multiple regions, with showrooms and online ordering. Closest competitor to Klöpfer's Vollsortimenter B2B model; some HolzLand partner merchants operate branches in Bavaria, directly competing with Klöpfer.

Others

• EGGER (Fritz Egger GmbH): Austrian-headquartered wood-based panels manufacturer that is both a major Klöpfer supplier and direct competitor in some categories (worktops, panels, flooring). Comparable because EGGER's expanding direct B2B digital tools and own store brands increasingly encroach on traditional wholesale.

Regional players

• Holz-Richter / regional Holzfachhandel peers: Small to mid-sized German regional wood specialty wholesalers serving carpenters, roofers, and builders via branch-plus-online models. Comparable in category mix and customer profile to Klöpfer, though typically with narrower geographic footprint and smaller catalog scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC9CBI9ZmK-zBc7Qp4F7-gZg
• Facebookfacebook.com/Kloepfer.de
• LinkedInlinkedin.com/company/kloepferholz
• Instagraminstagram.com/kloepferholz
• Pinterestpinterest.de/kloepferholz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klöpferholz