Business Schmiede Schweiz

What Business Schmiede Schweiz does

Business Schmiede Schweiz AG is a privately held Swiss business academy founded in 2016 and headquartered in Sursee, Canton of Lucerne. The company targets self-employed professionals, entrepreneurs, and executives in German-speaking Switzerland with result-oriented continuing education, positioning itself as the "#1 Business Academy in Switzerland" based on a cumulative customer base of 6,000+ and an average rating of 4.7/5.

The core product is a portfolio of four 10-week hybrid Advanced Programs — Speaking & Impact, Sales & Acquisition, Leadership & Responsibility, and Personality & Potential — priced at CHF 5,400 each. Each program combines 3.5 days of in-person training at the Sursee campus with online video lessons, live Q&A, individual coaching, and practical exercises delivered through a Learning Suite LMS. Supporting the Advanced Programs are free introductory webinars, recurring half-day Mastery events (Sales Mastery and Mindset Mastery at CHF 299), the annual Business SchmiedeLIVE Festival, the Talent Speaker Contest, the HR Speakers Night in partnership with HR-Community Zentralschweiz, and the planned Swiss Business Summit 2027. The company also monetizes its four owned event spaces (AMBOSS, HAMMER, Foyer & Bar, ARENA) through external room rental and offers a speaker-placement intermediary service.

Revenue is generated across six streams: multi-week Advanced Program tuition, one-time Mastery event tickets, festival/summit ticketing, room rental, speaker placement fees, and freemium webinars that feed the top of funnel. The go-to-market is event-driven and community-led, with a structured inside-sales (Tele Sales) team for outbound conversion, a self-serve website enrollment layer, HubSpot as CRM/marketing automation, and NextEvent for event ticketing. The company is founder-led by CEO Adrian Lang, operates with approximately 9 staff, holds no disclosed external funding, and won the Swiss Location Award 2025 for its venue facilities.

Name

Business Schmiede Schweiz

Legal name

Business Schmiede Schweiz AG

Website

https://business-schmiede.ch

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Business Schmiede Schweiz AG is a Swiss business academy in Sursee offering 10-week hybrid Advanced Programs in sales, leadership, speaking, and personality development to self-employed professionals, entrepreneurs, and executives in German-speaking Switzerland, supported by Mastery events, festivals, and a venue-rental business.

Ownership category

akta.pro rank

Product category

Professional Training and Executive Education

NAICS

Business Schools and Computer and Management Training (6114), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International Business & Global Management Schools (EDAHAHAJ)

akta.pro secondary industry

Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL)

Keywords

• Business training programs
• Executive education
• Sales training
• Leadership development
• Professional coaching

Headquarters

HQ city

Sursee

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advanced Training Programs: Multi-month hybrid training programs (10 weeks) with pricing from CHF 5,400 for Personality & Potential program. Includes on-site modules, online lessons, coaching, and course materials.
2. Mastery Events: Half-day intensive workshops (CHF 299 each) covering Sales Mastery and Mindset Mastery topics. One-time purchase format.
3. Room Rental: Event space rental for external corporate events, workshops, and presentations. Four venues: AMBOSS (seminar), HAMMER (seminar), Foyer & Bar, and ARENA (event space). Prices by request.
4. Festival & Summit Events: Annual events including Business Schmiede LIVE Festival and Swiss Business Summit. Premium ticket pricing for multi-day conferences.
5. Webinars: Free online introductory webinars to familiarize potential customers with the academy before committing to paid programs.
6. Speaker Placement: Referral and intermediary service placing expert speakers at external corporate events.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Business Schmiede Schweiz AG operates a Swiss business academy delivering four 10-week hybrid Advanced Programs (Speaking & Impact, Sales & Acquisition, Leadership & Responsibility, Personality & Potential) that combine 3.5 days of in-person training with online video lessons, live Q&A, and individual coaching. The core curriculum is supported by free introductory webinars, half-day Mastery events, an annual festival, the Swiss Business Summit, and ancillary offerings such as event space rental and speaker placement.

Product overview

Business Schmiede Schweiz AG operates as a Swiss business academy offering a portfolio of advanced training programs and events. The core offering consists of four Advanced Programs (Speaking & Impact, Sales & Acquisition, Leadership & Responsibility, and Personality & Potential) delivered as 10-week hybrid formats combining in-person training with online video lessons. Supporting the advanced programs are free introductory webinars and intensive half-day Mastery events (Mindset Mastery, Sales Mastery). The company also organizes larger live events including the annual Business SchmiedeLIVE Festival, Swiss Business Summit, HR Speakers Night, and Talent Speaker Contest. Additional revenue streams include event space rental (AMBOSS/HAMMER seminar rooms, Foyer & Bar, ARENA event space) and speaker placement services for external bookings.

Differentiator

Problem solved

Functional benefit

Products and services

• Advanced Program Speaking & Impact A 10-week hybrid advanced training program focused on confident public appearance and persuasion skills for moments that determine trust and success. Combines 3.5 days of in-person training with online video lessons, Q&A, individual coaching, and practical exercises. Designed for self-employed professionals, entrepreneurs, and executives.
• Advanced Program Sales & Acquisition A 10-week hybrid advanced training program focused on structured selling, confident negotiation, and predictable revenue generation. Combines 3.5 days of in-person training with online video lessons, Q&A, individual coaching, and practical exercises. Designed for entrepreneurs, sales leaders, and executives.
• Advanced Program Leadership & Responsibility A 10-week hybrid advanced training program focused on leadership skills, decision-making with integrity, and taking responsibility when others hesitate. Combines 3.5 days of in-person training with online video lessons, Q&A, individual coaching, and practical exercises. Designed for managers, executives, and business owners.
• Advanced Program Personality & Potential A 10-week hybrid advanced training program focused on self-leadership, personality development, and creating sustainable impact through self-awareness and growth mindset. Combines 3.5 days of in-person training with online video lessons, Q&A, individual coaching, and practical exercises. Priced at CHF 5,400.
• Webinare (Free Webinars) Free online short-format webinars for getting to know the academy, receiving inspiration and orientation. Feature practical strategies, concrete tools, and new perspectives for business and personal development. Used as a freemium lead generation tool.
• Mindset Mastery Half-day intensive event (4 hours) focused on mindset development, understanding inner beliefs, and consciously steering thoughts for personal and business success. Held in the ARENA event space in Sursee. Priced at CHF 299 per ticket including workshop, networking, and workbook.
• Sales Mastery Half-day intensive event (4 hours) focused on winning customers, building trust, and structuring sales processes for closure. Provides concrete strategies for customer acquisition. Priced at CHF 299 per ticket including workshop, networking, and workbook.
• Business Schmiede LIVE Festival Annual multi-day festival event featuring 20+ inspiring speakers for personal development, networking, and professional growth. Held at Campus Sursee. Premium ticket pricing.
• Swiss Business Summit Annual summit event for Swiss KMU featuring strategies, growth, and networking opportunities. Next edition scheduled for September 22-23, 2027.
• HR Speakers Night Networking event in collaboration with HR-Community Zentralschweiz featuring keynotes on future-oriented HR topics such as Mental Health Matters. Annual format.
• Talent Speaker Contest Competition format providing a stage and audience for emerging speakers to develop their speaking skills and visibility. Held annually in November.
• Event Space Rental - ARENA Large event space suitable for company events, general assemblies, congresses, conferences, concerts, readings, and award ceremonies. Features a 6x3m stage, screen and projector, and seating for seminar, standing concert, standing tables, or theater arrangements up to 120 people. Pricing by request.
• Event Space Rental - Seminar Rooms (AMBOSS & HAMMER) Two seminar rooms with capacity for up to 30 people, suitable for congress, conferences, meetings, seminars, and product presentations. Equipped with 86-inch height-adjustable touch displays, integrated microphones, cameras, speaker systems, whiteboard functionality, wireless microphones, and hybrid meeting capabilities. Pricing by request.
• Event Space Rental - Foyer & Bar Apero foyer and bar area suitable for groups of up to 120 people, ideal for aperitifs, company events, congresses, and conferences. Equipped with various dishware, refrigerators, wine coolers, coffee machines, and audio technology. Pricing by request.
• Speaker Placement Service Service for booking expert speakers for keynotes at external events. The expert network includes both internal and external experts available for direct booking.

Quantifiable outcome

• 4.7/5 average rating from over 6000 customers
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• HR-Community ZentralschweizcoreStrategic or Co-development Partner · 22 August 2024Co-organization of HR Speakers Night 2024 event on Mental Health Matters topic. HR-Community provided speaker platform and audience for the event focused on workplace culture and mental health.
• FOCUS HotelminorOthersDiscounted accommodation partner for Business Schmiede participants using promo code 'Business Schmiede'. Located in Sursee area.
• CAMPUS SURSEEminorOthersDiscounted accommodation partner offering reduced rates for Business Schmiede participants with promo code 'Schmiede'. Located in Sursee.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ZfU International Business School: Swiss business school offering non-degree executive seminars, certificates, and management programs for managers and SME leaders across German-speaking Switzerland — directly comparable audience, format, and curriculum focus to Business Schmiede's advanced programs.
• SAWI Academy for Marketing and Communication: Swiss academy delivering applied business and communication training for executives, sales professionals, and entrepreneurs; closely overlaps Business Schmiede's Speaking & Impact and Sales & Acquisition programs in target customer and learning format.
• WEKA Business Media AG: Swiss provider of practical professional seminars, certifications, and management training for SMEs and executives; competes head-to-head for the German-speaking Swiss continuing-education buyer with similar practitioner-oriented curriculum.
• SIB Swiss Insurance Business School: Swiss specialist business school offering certificate and diploma programs for insurance and finance professionals; comparable as a Switzerland-based non-university business school delivering industry-specific advanced training.
• Leadership Academy Zurich: Swiss provider of leadership, executive coaching, and personal development programs for managers and entrepreneurs; overlaps directly with Business Schmiede's Leadership & Responsibility and Personality & Potential advanced programs in target audience and methodology.
• FSFM Schweizerische Führungsschule für Marketing: Swiss institute offering diploma and certificate programs in marketing, sales, and management for professionals; comparable as a domestic provider of multi-month, non-degree business training aimed at practitioner career advancement.

Broad incumbents

• HWZ Hochschule für Wirtschaft Zürich: Established Swiss business school with executive education, EMBA, and continuing-education offerings; broader incumbent in the same Swiss executive-education category that Business Schmiede competes in as an alternative for non-degree learners.
• Kalaidos University of Applied Sciences: Swiss private university group offering business and management programs at bachelor, master, and continuing-education level; competes for the same Swiss executive-learner wallet with deeper credentialed offerings but a less event-driven format.
• Haufe Akademie: Large DACH incumbent in corporate training with a broad catalog across leadership, sales, and personal development; demonstrates how a scaled event-plus-digital business training operator captures the same end-customer segments Business Schmiede serves.

Emerging players

• SAQ – Swiss Association for Quality: Swiss membership organization offering continuing-education courses and certifications for quality, management, and leadership practitioners; partial overlap with Business Schmiede's executive audience but with a more technical/quality-management orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BusinessSchmiede
• LinkedInlinkedin.com/company/business-schmiede

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Schmiede Schweiz