Silvacast

What Silvacast does

Silvacast GmbH is a privately-held Berlin-based broadcast media group operating a portfolio of genre-specific internet and digital radio stations in Germany. Its flagship asset is Radio Paloma, described as Germany's largest national Schlager radio station with 100% German-language content, complemented by premium stations covering R&B (DEFJAY), Top 40 (HIT 104), Hot AC (JACK FM), electronic (ViBE FM), dance (GAY FM, PULS FM), oldies (Gold FM), country (COUNTRY 108), classical (KLASSIK 1), rock (ROCKY.FM), and Eurovision (ESC RADIO). The company controls the full value chain from content conception through in-house music production (via wholly-owned subsidiary Wemby Records) to distribution across dedicated station websites, mobile apps, cable, satellite, and DAB+ (Berlin-area).

The underlying technology stack combines an in-house streaming platform for audio distribution with a modern audio ad server supporting cross-device targeting, capping, and tracking. Silvacast leverages a network of third-party ad-tech vendors (AdsWizz, smartclip, Active Agent, The Trade Desk, Adform, 1plusX) for programmatic and audience-targeted advertising delivery, and uses Google Tag Manager, Google Analytics, and AWS for site operations, analytics, and data storage. A Consent Management Platform (Usercentrics) addresses GDPR compliance.

Revenue derives primarily from B2B audio advertising (spots, special formats, sponsorship) sold through channel partner RMS (Radio Marketing Service), supplemented by Amazon affiliate e-commerce (Fanshop) and licensing/royalty income from music produced through Wemby Records. Pricing is structured around TKP (cost per thousand) with multi-year contracts; specific pricing is not publicly disclosed. The company is led by sole Managing Director Thomas Ulrich (Geschäftsführer) and reports a headcount band of 11-50.

Name

Silvacast

Legal name

Silvacast GmbH

Website

https://silvacast.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Silvacast GmbH is a Berlin-based broadcast media group operating Germany's largest national Schlager radio station (Radio Paloma) and a portfolio of 12+ genre-specific digital radio stations. It monetizes primarily through B2B audio advertising sold via RMS, supplemented by in-house music production (Wemby Records) and merchandise.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

akta.pro secondary industries

Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB), Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), Music & Audio Streaming Platforms (BPAMAJAC), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)

Keywords

• Internet radio streaming
• Audio advertising sales
• Radio broadcasting
• Music label services
• Digital audio media

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Audio and Online Audio Advertising: The primary revenue stream from audio advertising spots, special advertising forms, and sponsorship formats. The company operates Germany's leading Schlager radio station (Radio Paloma) and multiple genre-specific digital radio stations, offering targeted advertising with capping and targeting technology to B2B advertisers.
2. Music Sales (Online Shop / Amazon): E-commerce revenue through an online shop (Fanshop) selling merchandise and music products. Amazon affiliate commissions are earned when customers are redirected to Amazon for purchases such as music CDs.
3. Music Production (Wemby Records): Own music label and publishing house (Wemby Records) that discovers artists and talents, builds and positions them successfully through the radio group, covering the entire value chain independently.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Silvacast is a Berlin-based German broadcast media group that operates a portfolio of internet and digital radio stations — anchored by Radio Paloma, Germany's largest national Schlager radio station — alongside related radio brands (DEFJAY, JACK FM, HIT 104, ViBE FM, GAY FM, Gold FM, COUNTRY 108, KLASSIK 1, ESCRADIO, PULS FM, ROCKY.FM). The company sells audio advertising inventory across its stations via crossmedial targeting and a proprietary Audio AdServer, and operates a music label (Wemby Records) and music streaming offering (M1FM).

Product overview

Silvacast GmbH operates a multi-platform broadcast media business consisting of a flagship product (Radio Paloma, Germany's largest national Schlager radio station) and a portfolio of genre-specific premium internet radio stations (DEFJAY, JACK FM, HIT 104, ViBE FM, GAY FM, Gold FM, Country 108, Klassik 1, ESC Radio, PULS FM, ROCKY.FM), a music streaming platform (M1FM), and complementary services including music production (via Wemby Records label), audio advertising solutions, and a music sampling submission platform. The company manages the full value chain from music content curation and production through digital distribution and advertising monetization.

Differentiator

Problem solved

Functional benefit

Brands

• Radio Paloma: Germany's largest national Schlager radio station with 100% German Schlager music, featuring multiple sub-streams including Live, Volksmusik, Fresh, Kuschelschlager, Partyschlager, and Kultschlager.
• DEFJAY
• JACK FM
• HIT 104
• ViBE FM
• GAY FM
• Gold FM
• COUNTRY 108
• KLASSIK 1
• ESC RADIO
• ROCKY.FM
• Wemby Records
• PULS FM
• M1FM

Products and services

• Radio Paloma
• Silvacast Radio Portfolio (DEFJAY, JACK FM, HIT 104, ViBE FM, GAY FM, Gold FM, COUNTRY 108, KLASSIK 1, ESCRADIO, PULS FM, ROCKY.FM)
• Wemby Records
• M1FM
• Silvacast Audio Advertising

Quantifiable outcome

• Radio is unsellable and cannot be skipped or clicked away
• +2 more outcomes

Named customers1 record

Segments4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• RMS (Radio Marketing Service)coreChannel Partner/ Reseller/ DistributorRMS is the advertising sales partner for Silvacast, handling advertising sales for Radio Paloma and all other Silvacast stations. The RMS logo is displayed on the Silvacast website as the official advertising partner.
• Crossplan Deutschland GmbH & Co. KGcoreTechnology or IntegrationCrossplan Deutschland is a company founded by radio broadcasters to provide insights into user behavior and users of digital offerings. They develop user profiles based on pseudonymized usage data and provide marketing-related services for managing and delivering online advertising campaigns.
• RMSi (Radio Marketing Service Interactive) GmbHcoreTechnology or IntegrationRMSi enables the display and broadcast of interest-based advertising. They process online identifiers including IP address, Cookie ID, Mobile Advertising ID, and listener data for advertising delivery.
• Google Inc.majorTechnology or IntegrationGoogle provides analytics (Google Analytics), advertising (Google AdSense), and font services. Google Analytics uses cookies to track user behavior on websites; Google AdSense displays targeted advertisements based on user profiles.
• AdsWizz Inc.majorTechnology or IntegrationAdsWizz provides digital audio advertising and analytics services. Processes user agents, online identifiers including IP address, Cookie ID, Mobile Advertising ID, listener IDs, and location data for targeted advertising.
• Amazon Partner ServicesminorGTM or Marketing PartnerAmazon affiliate partnership where Silvacast receives compensation when customers are referred to Amazon and make qualifying purchases.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• RTL Radio Deutschland: One of Germany's largest commercial radio operators, running multiple national and regional stations with advertising-driven revenue. Directly comparable to Silvacast as a multi-station German radio broadcaster monetizing audiences through audio advertising.
• Antenne Bayern: Bavaria's leading commercial radio station with a strong regional and digital footprint. Comparable to Silvacast in operating a flagship brand-led station plus digital extensions and advertising-led monetization in Germany.
• Klassik Radio: Germany's leading classical music radio station with national DAB+ and digital distribution. Directly comparable to Silvacast's KLASSIK 1 brand, with a similar niche-genre positioning and German-language ad-supported model.
• 80s80s Radio: German genre-specific digital radio brand focusing on 1980s music, operated by Radio Nora / Regiocast. Closely comparable to Silvacast's genre-format stations like Gold FM in its lean-back, digital-first, ad-supported niche positioning.
• Radio BOB: German rock-music focused radio station with national distribution and digital streaming. Comparable to Silvacast's ROCKY.FM and to the company's portfolio strategy of targeting specific genre audiences in Germany.
• Radio Regenbogen: Commercial German radio network covering multiple regions with adult contemporary and pop formats. Comparable to Silvacast's JACK FM and HIT 104 in offering mainstream hit-radio inventory to advertisers.
• Absolut Radio: German commercial radio brand with electronic/dance-leaning music format. Closely comparable to Silvacast's ViBE FM and GAY FM stations, with similar digital-first distribution and advertiser-supported business model.

Emerging players

• egoFM: Independent German music radio with an alternative/indie-leaning format. Similar to Silvacast in operating as an independent multi-format radio group outside the major public broadcasting system.

Broad incumbents

• Spotify: Global music streaming leader and the primary incumbent competing for German music-listening time and digital audio ad budgets. Relevant to Silvacast's M1FM streaming platform and as the dominant alternative to its lean-back radio formats.

Others

• AdsWizz: Digital audio advertising technology provider that Silvacast already integrates with for ad serving and programmatic inventory. Included as a comparable adjacent player because programmatic audio ad tech is increasingly the differentiating layer in this market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/silvacast-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silvacast