KFMB

What KFMB does

KFMB-TV (CBS 8 / News 8 San Diego) is a long-established CBS-affiliated broadcast television station serving San Diego County, California. Founded in 1949 and currently operated by TEGNA, a publicly traded multi-station media conglomerate, KFMB transmits on VHF digital channel 8 and is accessible via traditional over-the-air antenna, cable, and satellite carriage. The station produces local news, weather, sports, and community-oriented programming under the CBS 8 and News 8 San Diego brands, supplemented by lifestyle, environmental, and STEAM-focused feature segments (San Diego Living, Earth 8, Innovate 8, Cooking with Styles, Zevely Zone).

The station's underlying technology is conventional broadcast infrastructure augmented by a multi-platform digital distribution stack: the CBS8+ free ad-supported streaming service on Apple TV, Roku, Amazon Fire TV, and Samsung connected devices; iOS and Android mobile applications; the cbs8.com website; and active social channels on Facebook, Instagram, X, YouTube, and TikTok. KFMB also distributes Locked On podcast content covering local sports franchises. Weather forecasting is differentiated through a partnership with Scripps Institution of Oceanography.

KFMB's revenue model is a three-stream broadcast television monetization structure: (1) local and national advertising sold across broadcast windows, cbs8.com, and digital/CTV inventory; (2) retransmission consent fees paid by cable, satellite, and virtual MVPD providers for the right to carry CBS 8; and (3) emerging digital advertising on CBS8+. The core customer segment is San Diego County residents seeking local news, weather, sports (Padres, SDSU Aztecs, San Diego Wave, San Diego FC), and community information. The station is a rate card-driven, non-disclosed-pricing business, and viewer access to CBS8+ is free.

Name

KFMB

Legal name

KFMB-TV

Website

https://cbs8.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

1–10 employees

Short description

KFMB-TV (CBS 8) is a long-established CBS-affiliated local broadcast television station serving San Diego County, delivering news, weather, sports, and community content via broadcast, streaming, and mobile platforms under TEGNA ownership.

Ownership category

akta.pro rank

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Advertising Revenue: Primary revenue stream from local and national advertising sold during broadcast programming, including television commercials and digital ad placements on cbs8.com and streaming platforms.
2. Retransmission Consent: Fees paid by cable and satellite providers for the right to carry CBS 8 programming, a standard revenue source for broadcast television stations.
3. Digital Subscriptions: Revenue from streaming subscription service CBS8+ offering free ad-supported content on connected devices.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

KFMB-TV (CBS 8) is a local CBS-affiliated television station that produces and broadcasts local news, weather forecasts, sports coverage, and community-focused programming for the San Diego County market. The station distributes its content via over-the-air broadcast on Channel 8, the free CBS8+ streaming service on connected TV platforms, iOS and Android mobile apps, and the cbs8.com website, supplemented by cable and satellite carriage and active social media channels.

Product overview

KFMB (CBS 8) is a San Diego-based television news station offering a multi-platform news and entertainment portfolio centered on its CBS-affiliated broadcast channel. The core product is CBS 8 / KFMB Channel 8, a local broadcast television station delivering news, weather, sports, and community content. This is supplemented by digital distribution through the CBS 8 Mobile App (iPhone/Android) and CBS8+ streaming service (Apple TV, Roku, Amazon Fire, Samsung). Program offerings include morning news (CBS 8 Mornings), lifestyle content (San Diego Living, Cooking with Styles, On the Menu), environmental initiatives (Earth 8), educational STEAM programming (Innovate 8), and community features (Zevely Zone, HELP Button). Weather services include forecasting, radar, and educational outreach through Weather School.

Differentiator

Problem solved

Functional benefit

Products and services

• CBS 8 / KFMB Channel 8 San Diego's CBS-affiliated broadcast television station delivering local news, weather, sports, and community content via over-the-air VHF Channel 8, cable/satellite carriage, and digital distribution to San Diego County viewers.
• CBS 8 Mobile App Free mobile application for iOS and Android that lets San Diego viewers stream CBS 8 content live, receive breaking news alerts, access weather forecasts, and view on-demand video segments.
• CBS8+ Streaming Service Free ad-supported streaming service available on Apple TV, Roku, Amazon Fire TV, and Samsung connected devices, providing live and on-demand CBS 8 news, weather, and sports content to viewers without a cable subscription.

Quantifiable outcome

• Live streaming available across multiple connected TV platforms and devices

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• TEGNAcoreOthersTEGNA is the parent media company that owns and operates KFMB-TV (CBS 8). TEGNA provides corporate infrastructure, advertising sales support, and operational resources for the station.
• CBS NetworkcoreStrategic or Co-development PartnerKFMB operates as the San Diego CBS affiliate, broadcasting CBS national programming including NFL games, major sporting events, and CBS News productions while providing local news coverage.
• San Diego Food BankminorGTM or Marketing PartnerCBS 8 partners with the Jacobs & Cushman San Diego Food Bank for the annual Summer Food Drive, helping address food insecurity in San Diego County.
• San Diego County Credit Union (SDCCU)minorGTM or Marketing PartnerSDCCU sponsors CBS 8 community initiatives including Stuff the Bus school supply drive and Classroom Heroes teacher recognition program.
• Locked On Podcast NetworkminorChannel Partner/ Reseller/ DistributorCBS 8 distributes sports podcasts from the Locked On Podcast Network covering San Diego teams including Padres and SDSU Aztecs.
• Navy Federal Credit UnionminorGTM or Marketing PartnerNavy Federal Credit Union partners with CBS 8 for the Bags for the Brave initiative supporting San Diego military community.
• San Diego PadrescoreStrategic or Co-development PartnerKFMB serves as a broadcast partner for San Diego Padres MLB coverage with dedicated team page, video content, and 'On Deck with the Padres' program.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Nexstar Media Group: Largest television station operator in the U.S. with ~200 stations across multiple networks. Competes with TEGNA in station ownership, retransmission negotiations, and national advertising sales.
• Gray Television: Television station operator focused on mid-sized U.S. markets with CBS, NBC, ABC, and FOX affiliates. Competes with TEGNA in broadcast station ownership and local news investment strategies.
• Sinclair Broadcast Group: One of the largest U.S. television station operators with stations across major networks including CBS, FOX, and ABC affiliates. Directly competes with TEGNA for advertisers, network affiliations, and operational talent.
• E.W. Scripps Company: Television station operator that owns KGTV, KFMB's direct competitor in San Diego. Competes with TEGNA in station ownership, local news production, and digital/streaming content distribution.
• Hearst Television: Television station operator with stations in major U.S. markets including NBC, ABC, and CBS affiliations. Operates local news stations comparable in scope to KFMB, competing for advertising, talent, and audience share.
• TEGNA (parent company): Publicly traded media company that owns and operates KFMB-TV and approximately 60+ other local television stations nationwide. Provides corporate infrastructure, advertising sales support, and operational resources to KFMB.

Direct peers

• KGTV (10News / ABC affiliate San Diego): ABC-affiliated television station serving San Diego, owned by E.W. Scripps Company. Directly competes with KFMB for local news viewership, advertising dollars, and sports rights in the San Diego DMA.
• KNSD (NBC 7 San Diego): NBC-affiliated television station serving San Diego, owned by NBCUniversal Local. Competes head-to-head with KFMB for breaking news coverage, primetime network audiences, and political/advertising spending in the market.
• KUSI News (independent): Independently owned local television station serving San Diego with local news and talk programming. Competes with KFMB for local news audiences and regional advertiser share without a major network affiliation.
• KPBS (San Diego PBS station): Public television station serving San Diego, operated by San Diego State University. Competes for audience share, viewer attention, and underwriting revenue in the San Diego DMA via noncommercial news and educational programming.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cbs8
• YouTubeyoutube.com/c/cbs8sandiego
• Facebookfacebook.com/news8
• Instagraminstagram.com/cbs8
• TikToktiktok.com/@cbssandiego
• LinkedInlinkedin.com/company/kfmb-stations

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KFMB