GAF Federal Credit Union

What GAF Federal Credit Union does

GAF Federal Credit Union (also operating as GAF Linden EFCU) is a federally chartered community credit union headquartered in a single office at 1 Campus Drive, Parsippany, New Jersey. Founded on September 16, 1937 under NCUA Charter #2348, the institution was originally established to serve employees of GAF Materials Corporation and related companies and now provides consumer banking services to eligible individual members and their families. The credit union employs 1-10 staff, operates from a single physical branch with limited weekday hours (Monday-Thursday 7am-1pm), and is structured as a not-for-profit cooperative owned by its members.

The product portfolio is conventional for a community credit union: deposit products include share savings (required for membership, $5.25 opening), share draft checking with no monthly fee, special share, and seasonal holiday and vacation club accounts; lending products include new vehicle loans from 5.90% APR, used vehicle loans from 6.20% APR, unsecured personal loans at 9.50% APR, secured loans at 4% APR (board-set), RV/motorcycle loans, and student loans originated through a Sallie Mae partnership. Supporting services include VISA check cards, wire transfers ($20 domestic), home banking via the Member.Net platform (amimembernet.com), Member Discounts (Allied Van Lines, TruStage insurance, DIRECTV, CU Auto Club), financial calculators, and identity theft education resources.

Revenue is generated primarily through net interest income on the loan portfolio plus a set of transaction fees (wire transfer, courtesy pay, stop payment, check copy, replacement cards, dormant account, paper statements). The institution pays 0.10% APY on balances under $100,000 and 0.20% APY above that threshold, representing a cost of funds rather than a revenue stream. Go-to-market is community-led and relies on the institutional website (gafcreditunion.org), in-person service at the Parsippany branch, the home banking portal, and word-of-mouth referrals from existing members. Technology infrastructure is modest: a Member.Net home banking platform, a UserWay accessibility widget (deployed to support WCAG 2.1 AA compliance), VISA check card integration with the CO-OP Financial Services surcharge-free ATM network, and a MEMBERS Financial Network link to CUNA Brokerage Services for investments and insurance. There is no disclosed mobile application, no public API, and no AI/ML capabilities.

Name

GAF Federal Credit Union

Legal name

GAF Federal Credit Union

Website

https://gafcreditunion.org

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

1–10 employees

Short description

GAF Federal Credit Union (GAF Linden EFCU) is a federally chartered community credit union in Parsippany, NJ, founded in 1937, serving eligible individual members with share savings, checking, auto and personal loans, and related banking services from a single branch.

Ownership category

akta.pro rank

Product category

Retail Banking (Credit Union Services)

NAICS

Credit Unions (522130)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industry

Credit Cards & Revolving Credit (FSABAAAC)

Keywords

• Credit union services
• Consumer lending
• Deposit accounts
• Personal banking
• Member financial services

Headquarters

HQ city

Parsippany

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Interest Income from Loans: Primary revenue stream from interest charged on various loan products including auto loans, unsecured loans, secured loans, and student loans. New vehicle loans from 5.90% APR, used vehicles from 6.20% APR, unsecured loans at 9.50% APR.
2. Fee Income: Various service fees including wire transfer fees ($20 domestic), VISA check card maintenance ($1/month), courtesy pay fees ($20), stop payment fees ($10), check copy fees ($5), replacement card/PIN fees ($5), dormant account fees, return item fees, and overnight mail charges.
3. Dividend/Interest Payments: The credit union pays dividends on share accounts quarterly. Rates are 0.10% APY for balances $5.00-$99,999.99 and 0.20% APY for balances $100,000 and above. This represents a cost rather than revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

GAF Federal Credit Union is a federally chartered, member-owned cooperative credit union that provides consumer banking products and services to eligible members. Its core offering comprises interest-bearing Share Savings accounts (required for membership), Share Draft Checking, seasonal Club Accounts, and Special Share deposit accounts, alongside a portfolio of consumer loans including new and used vehicle loans, signature/personal loans, secured loans, RV/motorcycle loans, and student loans. The credit union also distributes VISA Check Cards and VISA Gift Cards, domestic wire transfers, online/mobile home banking, members-only access to CUNA brokerage and insurance products, identity-theft educational resources, and member discount programs, all delivered through a single Parsippany, NJ branch and a Member.Net online portal.

Product overview

GAF Federal Credit Union (GAF Linden EFCU) is a single-institution credit union offering a unified portfolio of deposit accounts and lending products. The core banking platform includes Share Savings accounts (required for membership), Share Draft Checking, and various savings clubs (Holiday Club, Vacation Club, Special Share). The loan portfolio spans secured and unsecured products including New/Used Vehicle Loans, Signature/Personal Loans, Secured Loans, RV/Motorcycle Loans, and Student Loans via Sallie Mae. Supporting services include VISA Check/Debit Cards, VISA Gift Cards, Wire Transfers, Home Banking (online banking), Members Financial Network (investment/insurance through CUNA), Identity Theft Protection resources, and a comprehensive Fee Schedule. The institution also provides member discounts through partnerships with Allied Van Lines, TruStage Insurance, Credit Union Auto Club, and DIRECTV. Financial planning tools (Loan Calculators and Savings Calculators) are available for member use.

Differentiator

Problem solved

Functional benefit

Products and services

• Share Savings Account Basic interest-bearing savings account required for credit union membership; opened with a $5.25 minimum ($5.00 minimum balance plus $0.25 lifetime entrance fee, $0.50 for joint accounts) and earns quarterly dividends.
• Share Draft Checking

Quantifiable outcome

• New vehicle loans from 5.90% APR
• +4 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• LifeLockminorOthersIdentity theft protection service recommended to members as a resource for protecting personal information. Links provided on identity theft protection page.
• TruStage Auto and Home InsuranceminorOthersAuto and home insurance program offered through credit union discounts program for member access.
• CO-OP Financial ServicescoreTechnology or IntegrationProvides surcharge-free ATM network access for VISA check card holders through CO-OP network. Card accepted at any location displaying the VISA logo.
• Sallie MaeminorOthersStudent loan partner providing educational financing options. Members directed to Sallie Mae's Smart Option student loan program specific to GAF Credit Union.
• Allied Van LinesminorGTM or Marketing PartnerMoving services discount program available through credit union member discounts page.
• CU Auto Club (RoadPal)minorGTM or Marketing PartnerRoadside assistance program offered through credit union member discounts.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Connexus Credit Union: National digital credit union offering similar deposit and consumer lending products, with a strong online/mobile channel. Useful broad comparable for digital member experience and product pricing benchmarks.
• Truliant Federal Credit Union: Larger federal credit union offering the same core deposits, auto loans, credit cards, and online banking, with deeper digital capabilities. Useful comparable for product roadmap and digital member experience benchmarks.
• Alliant Credit Union: Large, digital-first federal credit union offering savings, checking, auto loans, and credit cards nationwide. Comparable product set, but with a vastly more developed digital and member-acquisition infrastructure that highlights the scale gap.

Direct peers

• North Jersey Federal Credit Union: Small New Jersey community credit union providing personal loans, share savings, and checking. Closely comparable business model (cooperative, member-focused) and similar size profile to GAF FCU.
• Local Government Federal Credit Union: Federal credit union serving a defined employment-affiliated membership with deposits, consumer loans, and digital channels. Closely comparable as a single-sponsor-style cooperative, though serving public-sector employees.
• Financial Resources Federal Credit Union: New Jersey community credit union with a comparable mix of share accounts, auto and personal loans, and digital banking. Direct peer in geography, charter, and product breadth.
• Garden State Federal Credit Union: New Jersey-based federal credit union offering standard deposit and consumer lending products to a defined membership. Direct comparable in product set, charter type, and regional focus.
• Affinity Federal Credit Union: Large New Jersey-based federal credit union offering the same suite of deposit accounts, consumer loans, and digital banking services. Comparable as a community/membership-based cooperative serving a defined employer and geographic base, but at materially greater scale.

Regional players

• Atlantic Federal Credit Union: Regional New Jersey credit union offering similar personal banking and consumer lending products. Comparable as a regional community-based cooperative but with broader geographic membership.
• BCB Community Bank: New Jersey community bank competing for the same local consumer deposit and small-loan customers as GAF FCU. Comparable in regional focus and customer base, but operates as a for-profit institution with broader commercial banking.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GAF Federal Credit Union