Marth Wood Shaving Supply

What Marth Wood Shaving Supply does

Marth Wood Shaving Supply, doing business as Marth Manufacturing, is a Marathon, Wisconsin-based manufacturer of animal bedding, fuel pellets, and wood flour operating as a wholly-owned facility within Lignetics Group, a privately held diversified wood products conglomerate headquartered in Broomfield, Colorado. Founded in 1958, Marth is one of more than 30 Lignetics manufacturing locations across the United States and Canada, producing premium wood products from feedstock sourced as wood waste. The underlying technology is a wood waste valorization process that converts biomass into pellets, fire logs, animal bedding, sustainable cat litter, and industrial wood flour, with established manufacturing processes developed over Lignetics' 30-plus-year operating history.

Lignetics sells output through a family of consumer brands distributed via retail and physical-storefront channels across North America, targeting end consumers and SMBs in heating, BBQ, pet care, and household cleaning use cases. Revenue mechanics are based on hardware sales of packaged consumer wood products, with no subscription, SaaS, or disclosed pricing model. The parent group has extended into B2B industrial verticals — engineered sorbent solidification solutions, sustainable plastics, wood flour, and tolling services — diversifying away from purely consumer-oriented wood products.

Strategic positioning is anchored on environmental sustainability messaging, a multi-brand portfolio structure, and the cost advantages derived from group-wide procurement and processing scale across 30+ plants in states including California, Oregon, Wisconsin, West Virginia, Virginia, Pennsylvania, New York, New Hampshire, Arizona, Maine, Idaho, Missouri, Arkansas, Michigan, and Quebec. The company is privately held with no public listing, no disclosed funding rounds, no management-team disclosures, and no revenue figures publicly available.

Name

Marth Wood Shaving Supply

Legal name

Marth Manufacturing

Website

https://marthwood.com

Company type

Private

Founded year

1958

Operating status

Operating

Short description

Marth Wood Shaving Supply (dba Marth Manufacturing) is a Marathon, Wisconsin-based manufacturer of animal bedding, fuel pellets, and wood flour, operating as a facility within privately held Lignetics Group's 30+ plant North American wood waste-to-products platform serving retail and consumer markets.

Ownership category

akta.pro rank

Product category

Wood products manufacturing

NAICS

Sawmills and Wood Preservation (3211), All Other Miscellaneous Wood Product Manufacturing (321999)

SIC

Sawmills & Planting Mills, General (2421), Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Pellet & Wood Fuel Manufacturing (IMAMABAH)

akta.pro secondary industries

Wood Pellet Manufacturing (EUAAAJAA), Wood Chipping, Residue Processing & Biomass Feedstock (IMAMABAG), Biomass Wood Fiber, Pellets & Residuals (Bark/Chips/Sawdust) (IMADADAK), Wood Waste Processing & Recycling (Mulch, Biomass Feedstock) (EUAIAHAE)

Keywords

• Animal bedding products
• Wood pellets manufacturing
• Wood flour production
• Fire logs manufacturing
• Wood waste processing

Headquarters

HQ city

Marathon

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure

Revenue model

1. Consumer Wood Products: Sale of premium wood products through consumer brands including heating pellets, fire logs, BBQ products, animal bedding, and sustainable cat litter. Products are sold through retail and distribution channels to end consumers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Marth Wood Shaving Supply (operating as Marth Manufacturing) manufactures and supplies wood shavings and wood-based products for consumer and industrial markets. Its core product lines include animal bedding, fuel/wood pellets for heating, and wood flour for industrial applications. The Peshtigo, Wisconsin facility is one of more than 30 Lignetics Group plants that convert wood waste into premium, renewable end-products distributed through retail channels across North America.

Product overview

Lignetics Group is a multi-brand portfolio company that transforms wood waste into premium, environmentally friendly consumer and industrial products. The company operates as a platform of diverse family brands spanning heating products (wood pellets, fire logs), outdoor living (BBQ), animal care (bedding, sustainable cat litter), and industrial applications (wood flour, solidification solutions, sustainable plastics, tolling services). The product portfolio includes wood pellets, fire logs, animal bedding, sustainable cat litter, and wood flour, with manufacturing facilities across North America including the Marth Manufacturing facility in Peshtigo, WI.

Differentiator

Problem solved

Functional benefit

Products and services

• Wood Pellets Premium wood pellets for heating and sustainable energy, produced from wood waste through Lignetics' manufacturing process.
• Fire Logs Environmentally friendly fire logs made from renewable wood waste materials.
• Animal Bedding Sustainable animal bedding products manufactured by Marth Manufacturing as part of Lignetics' family of consumer brands, intended for pet owners and livestock/equine use.
• Sustainable Cat Litter Eco-friendly cat litter options offered as part of Lignetics' portfolio of sustainable consumer products.
• Wood Flour Industrial wood flour produced as part of Lignetics' industrial offerings, used as an input for solidification solutions, sustainable plastics, and related applications.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Equus Magnalog:
• New England Wood Pellet: One of the largest U.S. residential wood pellet producers, selling premium heating pellets through retail channels in the Northeast. Directly comparable to Marth's pellet product line in both product format and retail distribution strategy.
• Enviro-Log: Manufacturer of eco-friendly fire logs and fire starters made largely from sawdust and wax. Directly comparable to Marth's fire log product line within the same sustainable-biofuel consumer category.
• American Wood Fibers: American Wood Fibers manufactures wood pellets, animal bedding, and wood flour — the exact consumer and industrial product mix overlapping with Marth Wood Shaving Supply, making it the closest direct competitor in both B2B bedding/wood flour and consumer pellet channels.
• Curran Renewable Energy: A regional wood pellet manufacturer serving Northeast U.S. retail and wholesale heating markets. Comparable to Marth's heating-pellet operations in feedstock (sawdust/residues) and channel approach.
• Energex Pellet Fuel: Manufacturer of premium and standard-grade wood pellets marketed under a branded consumer platform. Directly comparable to Marth's branded residential heating-pellet offering.

Broad incumbents

• Daramic / J. Rettenmaier (wood-flour/industrial fiber): Industrial wood-fiber and cellulose producers supplying wood flour, cellulose fibers, and related inputs to composites and consumer-goods manufacturers. Comparable to Marth's industrial wood flour offering as a B2B fiber supplier.

Emerging players

• HealthyWood / Mountain Meadows (bedding): Smaller regional producers of wood-shaving-based animal bedding for equine, livestock, and small-animal channels. Comparable to Marth's animal bedding line in product format and end customers.

Regional players

• Pellet Fuels Institute member producers (e.g., Appalachian Wood Pellets): Regional wood pellet manufacturers operating in similar U.S. geographies (Appalachian Wood Pellets, etc.) producing standardized heating pellets for retail, directly overlapping with Marth's wood pellet product and channel mix in the Eastern U.S.

Others

• GreenWood Resources / Fiberon (wood-plastic composites): Adjacent companies in wood-plastic composites and bio-based industrial inputs that consume wood flour or wood-fiber feedstocks — ecosystem peers serving as both potential customers and adjacent substitutes for Marth's industrial wood flour output.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lignetics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marth Wood Shaving Supply