Andrew Jackson's Hermitage

What Andrew Jackson's Hermitage does

Andrew Jackson's Hermitage is a 501(c)(3) nonprofit historic site museum operated by the Andrew Jackson Foundation, preserving the 1,120-acre National Historic Landmark home of the 7th U.S. President in Hermitage, Tennessee (Nashville suburb). Since opening to the public in 1889 under the original Ladies' Hermitage Association, the site has functioned as one of the oldest and most visited presidential historic site museums in the United States, with more than 80% original Jackson-era objects in the mansion and 28 identified graves in the Enslaved Cemetery. Core products include guided mansion tours (General Admission and the premium 90-minute VIP Tour capped at 15 guests), a 2025-launched specialized In Their Footsteps: Slavery at The Hermitage Tour priced at $49.95 per person, the Born for a Storm exhibit (also available on Google Arts & Culture), and a Path of Glory display of 1,776 American flags tied to America's 250th anniversary.

The organization serves four primary customer segments: general public tourists (with five-language tour support), K-12 and homeschool education groups, annual members and major donors, and heritage/cultural tourists interested in African American history. Ancillary revenue lines include a Museum Store (on-site and via shopthehermitage.com using Shopify POS, plus a Marathon Village satellite in Nashville), Andrew & Rachel's Cafe, venue rental for private events, and tiered flag sponsorships at $250/$1,000/$25,000.

The business model blends transactional admission revenue with a donation-dependent nonprofit structure that receives no ongoing state or federal operational support. Distribution runs primarily through the direct-to-consumer website and online booking portal (my.thehermitage.com), supplemented by group sales for schools and corporate outings, and partnership channels including the National Trust for Historic Preservation (Distinctive Destinations and Partner Place designations), Nashville Convention & Visitors Corp, Student & Youth Travel Association, and the Smithsonian National Portrait Gallery. Leadership transitioned in 2024 when Jason R. Zajac succeeded Howard J. Kittell as President & CEO following a successful turnaround, with subsequent senior appointments including CFO Cindy Leonard, SVP Michael Miller, and VP of Collections Pam Miner.

Name

Andrew Jackson's Hermitage

Legal name

Andrew Jackson Foundation

Website

https://thehermitage.com

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

11–50 employees

Short description

Andrew Jackson's Hermitage is a 1,120-acre National Historic Landmark and museum in Nashville, Tennessee, operated by the Andrew Jackson Foundation, a 501(c)(3) nonprofit serving tourists, K-12 groups, members, and heritage visitors through guided mansion tours, educational programs, and special events since 1889.

Ownership category

akta.pro rank

Product category

Historic Site Museum

NAICS

Historical Sites (71212), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Historic Sites, Heritage Landmarks & Archaeological Sites (THAJACAC)

akta.pro secondary industries

Cultural Heritage & Historic District Tours (THAJAAAB), UNESCO & Protected Landmark Sites (THAJACAI)

Keywords

• Historic site museum
• Guided mansion tours
• Heritage education programs
• Museum gift store
• Annual membership programs

Headquarters

HQ city

Hermitage

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. General Admission and Tour Ticket Sales: Revenue from individual tickets for mansion tours, VIP tours, specialty tours (In Their Footsteps), and grounds passes. The museum attracts visitors from around the world and ranks among the most visited historic site museums in the United States.
2. Specialty Tour Experiences: Premium-priced specialty tours such as the In Their Footsteps: Slavery at The Hermitage Tour ($49.95 per person), which includes general admission and a guided experience visiting enslaved community sites. VIP tours are sold at elevated price points.
3. Retail / Museum Store: Revenue from merchandise sold through The Museum Store (shopthehermitage.com) and the Marathon Village satellite location. The store stocks books, gifts, and Hermitage-branded merchandise.
4. Membership Program: Annual membership subscriptions that provide perks including free admission, early event access, members-only events (e.g., Casino Night), and exclusive presale access to ticketed experiences.
5. Donations and Philanthropy: The museum is a 501c(3) nonprofit that receives no ongoing state or federal operational support and relies on donations. Accepts cash/check/credit gifts, stock donations, matching gifts, and sponsorship of Path of Glory flags ($250 per flag).
6. Venue Rental and Private Events: The property is used for private events including gala fundraisers, corporate events, and wedding venue showcase events, generating rental and catering revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Andrew Jackson's Hermitage is a 1,120-acre National Historic Landmark and historic site museum located in Hermitage, Tennessee, that operates guided mansion tours (General Mansion Tours, VIP Tours, and the specialized In Their Footsteps slavery heritage tour), rotating exhibits (Born for a Storm, Path of Glory), K-12 and lifelong-learning education programs, a museum store, on-site cafe, membership program, and seasonal events. The site, open to the public since 1889, is operated by the Andrew Jackson Foundation, a 501c(3) nonprofit, and welcomes visitors with tours available in five languages.

Product overview

Andrew Jackson's Hermitage operates as a historic site museum and educational institution offering a tiered portfolio of in-person and virtual experiences. Core products include guided mansion tours (VIP Tour and General Mansion Tours), a specialized In Their Footsteps Slavery at The Hermitage Tour, rotating exhibits (Born for a Storm, Path of Glory), and educational programs for K-12, lifelong learners, youth leadership, and homeschool groups. Ancillary offerings include the Museum Store (with a Marathon Village satellite), Andrew & Rachel's Cafe, a membership program, a virtual book club, and seasonal special events. The site generates revenue through ticket sales, memberships, donations, merchandise, and event fees.

Differentiator

Problem solved

Functional benefit

Products and services

• VIP Tour An elevated 90-minute guided mansion tour offering exclusive balcony access, in-depth historical interpretation, and visits to the Garden, Andrew and Rachel Jackson's Tomb, and Alfred's Cabin, with groups capped at 15 guests.
• In Their Footsteps: Slavery at The Hermitage Tour A 60-minute guided walking tour focused on the enslaved community, visiting Alfred's Cabin, Triplex, the Stables & Carriage House site, and the Enslaved Cemetery, with rare artifact viewing and a wreath-laying tribute. Priced at $49.95 per person including admission.
• General Mansion Tours Standard guided tours of the Hermitage Mansion, with more than 80 percent of objects original to Andrew Jackson's lifetime, led by interpreters through rooms that witnessed his presidency and personal life.
• Path of Glory Exhibit A display of 1,776 American flags on the grounds celebrating America's 250th anniversary, with an associated exhibit tracing 27 versions of the American flag. Flags are available for sponsorship.
• Born for a Storm Exhibit A major exhibit exploring Andrew Jackson's life and legacy, also available online through Google Arts & Culture's American Democracy Collection.
• K-12 Education Programs Educational programming including field trips, curriculum-linked tours, and classroom resources for K-12 students aligned with state standards.
• Youth Leadership Programs Programs such as the Future Presidents of America Youth Leadership Camp and youth leadership initiatives engaging young people in citizenship and history.
• The Museum Store On-site and online retail store selling Hermitage-themed merchandise, books, and collectibles. Operates at the main site and a Marathon Village satellite location in Nashville.
• Membership Program Annual membership providing benefits such as free admission, exclusive event previews, early access to ticketed experiences, members-only events like Casino Night and Dog Walks, and discounts at the museum store.
• Group Visits and Itineraries Customized group tour packages, itinerary planning, and special programming for organized groups including scouts, families, and corporate outings.
• Special Events (Seasonal) Rotating seasonal events including Spring Outing (annual gala), Field of Honor, Fall Fest, Hauntings, Ghost Tours, Juneteenth commemorations, holiday programming, and living history presentations.
• Andrew & Rachel's Cafe On-site cafe offering food and beverages for visitors, with picnic lunch options available during events such as Stars, Stripes & Strikes.

Quantifiable outcome

• One of the most visited historic site museums in the United States, attracting visitors from all over the world
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eight partnerships are on record, tiered minor co-branding, volunteer partnership, referral partner, flagship partner, marketing partner, program partner and minor event partner.

• Black Abbey Brewingminor co-brandingStrategic or Co-development PartnerBlack Abbey Brewing produced a special 'Hermitage Farmhouse Ale' in celebration of Andrew Jackson's birthday (2019–2020 releases).
• Deloittevolunteer partnershipStrategic or Co-development PartnerDeloitte employees participated in annual IMPACT Day volunteer preservation efforts at The Hermitage, supporting grounds and facilities maintenance.
• Student & Youth Travel Association (SYTA)referral partnerChannel Partner/ Reseller/ DistributorListed as a partner organization, suggesting a referral relationship for youth and student group travel to The Hermitage.
• National Trust for Historic Preservationflagship partnerStrategic or Co-development PartnerThe Hermitage holds both 'Distinctive Destinations' and 'Partner Place' designations from the National Trust for Historic Preservation. The Trust includes The Hermitage in its national travel and site programs.
• Nashville Convention & Visitors Corpmarketing partnerGTM or Marketing PartnerListed as a partner, with the Hermitage included in Nashville tourism promotion materials. The Hermitage appears on the Visit Music City platform.
• Google Arts & Culture (Smithsonian American Democracy Collection)Technology or IntegrationThe Hermitage's 'Born for a Storm' exhibit was brought online through Google Arts & Culture's American Democracy Collection, making exhibit content digitally accessible globally.
• Future Presidents of Americaprogram partnerStrategic or Co-development PartnerCo-host of the annual Youth Leadership Camp at The Hermitage (4th annual in 2024), with donations directed to the Future Presidents of America Youth Leadership Camp on Giving Tuesday.
• Fleet Feet Mt. Julietminor event partnerGTM or Marketing PartnerCo-organized the '7th President 7k' running event with The Hermitage to drive community engagement and tourism.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Mount Vernon (George Washington's Mount Vernon): Mount Vernon is the home of George Washington and the most-visited presidential historic site in the US. Operated as a private nonprofit, it is the closest comparable to The Hermitage in mission, operating model (museum + grounds + educational programming), revenue mix (tickets, membership, retail, donations), and visitor experience.
• Monticello (Thomas Jefferson Foundation): Monticello is the home of Thomas Jefferson, operated by the Thomas Jefferson Foundation as a private nonprofit historic site museum. It mirrors The Hermitage's structure: a presidential home, National Historic Landmark, multi-tour product (including slavery-focused experiences), educational programming, and a similar donor/membership-driven revenue model.
• James Madison's Montpelier: Montpelier is the home of James Madison, operated by The Montpelier Foundation as a private nonprofit. Like The Hermitage, it has expanded its interpretive focus to include the enslaved community, runs tiered guided tours and specialty experiences, and depends on donations, admissions, and memberships.
• James Monroe's Highland: Highland is the home of James Monroe, owned and operated by the College of William & Mary. It is a comparable smaller-scale presidential historic site with guided tours, archaeological interpretation of slavery, and education programming — overlapping with The Hermitage's product mix and interpretive philosophy.
• Colonial Williamsburg: Colonial Williamsburg is a large-scale living-history historic site museum featuring restored buildings, costumed interpreters, and tiered ticketing. It directly parallels The Hermitage's interpretive approach (living history, reenactments) and serves as a comparable in revenue model and visitor experience design.
• Historic Jamestowne (Preservation Virginia): Historic Jamestowne is operated by Preservation Virginia in partnership with the National Park Service. It is a comparable historic site museum with archaeological interpretation, educational programming for K-12, and a heritage tourism model similar to The Hermitage's.
• Theodore Roosevelt Inaugural National Historic Site: This is a smaller presidential historic site operated as a nonprofit, comparable in scale and product mix (guided tours, education, events) to The Hermitage. It serves as a benchmark for similar-sized presidential house museums.

Broad incumbents

• White House Historical Association: The White House Historical Association is a nonprofit focused on presidential history education, publications, and programming. While not a site operator, it overlaps with The Hermitage's educational mission and Smithsonian-affiliated prestige positioning, and serves as a benchmark for nonprofit presidential-history organizations.
• National Constitution Center: The National Constitution Center is a nonprofit museum and education center in Philadelphia focused on the US Constitution and founding-era history. It parallels The Hermitage's educational mission and K-12 programming, and competes for civics-themed school group visits and donor support.

Others

• Visit Music City / Nashville Convention & Visitors Corp: Nashville's DMO is a GTM/marketing partner of The Hermitage and a key distribution channel for driving visitation. It is a relevant ecosystem participant rather than a direct competitor, but materially shapes The Hermitage's visitor acquisition economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/7thpresident
• YouTubeyoutube.com/@andrewjacksonhermitage
• Facebookfacebook.com/andrewjacksonshermitage
• Instagraminstagram.com/andrewjacksonhermitage
• TikToktiktok.com/@andrewjacksonhermitage?_t=ZT-90574UkUUSU&_r=1

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Andrew Jackson's Hermitage