Blue Cross Blue Shield of Wyoming
Blue Cross Blue Shield of Wyoming is a privately held, independent licensee of the Blue Cross and Blue Shield Association providing health, Medicare, employer, and federal employee insurance plans to Wyoming residents and businesses through 8 local offices and licensed agents.
- Company typePrivate
- Founded1943
- HeadquartersCheyenne, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Blue Cross Blue Shield of Wyoming does
Blue Cross Blue Shield of Wyoming (BCBSWY) is a privately held, independent licensee of the Blue Cross and Blue Shield Association, headquartered at 4000 House Ave. in Cheyenne, Wyoming. Founded in 1943, BCBSWY operates as Wyoming's only local, homegrown health insurance plan, serving individuals and families, Medicare beneficiaries, employers and businesses of all sizes, and federal employees through the Federal Employee Program. The company distributes products through licensed insurance agents and producers, direct website self-service, and the Federal Employee Program channel, supported by 8 physical office locations across Wyoming.
BCBSWY's core product portfolio comprises Individual and Family Plans (including the BlueSelect plan sub-brand), Medicare supplemental and prescription drug plans, Business and Employer Plans with wellness programs, and the Federal Employee Program. Ancillary offerings include pharmacy coverage integrated into health plans and vision coverage administered through a partnership with Davis Vision, alongside member wellness programs and digital tools for plan management. As an independent licensee of the BCBS Association, BCBSWY leverages the national BCBS provider network and brand recognition while maintaining locally operated service and underwriting within Wyoming.
The company generates revenue through recurring health, dental, and vision insurance premiums paid by individuals, families, employers, and government programs (Medicare and FEP), with a sales-led go-to-market motion executed through local agents, producer relationships, and direct digital channels. In May 2026, Kris Urbanek assumed the role of President and CEO following the retirement of Diane Gore, marking the company's most significant recent leadership transition. The underlying technology stack is described as a health insurance claims processing and administration platform; no proprietary AI or technology differentiation is disclosed in the source data.
Blue Cross Blue Shield of Wyoming firmographics
Firmographics- Name
- Blue Cross Blue Shield of Wyoming
- Legal name
- Blue Cross Blue Shield of Wyoming
- Website
- https://bcbswy.com
- Company type
- Private
- Founded year
- 1943
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Blue Cross Blue Shield of Wyoming is a privately held, independent licensee of the Blue Cross and Blue Shield Association providing health, Medicare, employer, and federal employee insurance plans to Wyoming residents and businesses through 8 local offices and licensed agents.
- Ownership category
- akta.pro rank
Blue Cross Blue Shield of Wyoming industry classification
Industry- Product category
- Health Insurance
- NAICS
- Direct Health and Medical Insurance Carriers (524114)
- SIC
- Accident & Health Insurance (6321)
- akta.pro primary industry
- Small Group Health Insurance (2–50/100) (FSAIAFAD)
- akta.pro secondary industry
- Individual Dental & Vision Plans (FSAIAHAI)
Keywords
Where Blue Cross Blue Shield of Wyoming is headquartered
LocationHeadquarters
- HQ city
- Cheyenne
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Blue Cross Blue Shield of Wyoming business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Health Insurance Premiums: BCBSWY generates revenue through recurring health, dental, and vision insurance premiums paid by individuals, families, employers, and government programs including Medicare and Federal Employee Program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual and Family Plans |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Blue Cross Blue Shield of Wyoming product offering
Product offeringCore offering
Blue Cross Blue Shield of Wyoming sells health insurance products to individuals, families, Medicare beneficiaries, employers, and federal employees in Wyoming. Core offerings include individual and family health plans (including the BlueSelect plan type), Medicare supplemental and prescription drug plans, employer-sponsored group health coverage, and the Federal Employee Program. Ancillary offerings include pharmacy coverage, vision coverage administered through Davis Vision, and member wellness programs with digital tools.
Product overview
Blue Cross Blue Shield of Wyoming offers a unified health insurance platform serving Wyoming residents and businesses. The core product portfolio includes Individual & Families Plans (featuring BlueSelect), Medicare Plans (with supplemental and RX options), Business/Employer Plans, and the Federal Employee Program. Ancillary offerings include Pharmacy Coverage and Vision Plans (administered through Davis Vision). The company provides member wellness programs with digital tools, nationwide provider access, and local Wyoming service through 8 office locations. As an independent licensee of the Blue Cross and Blue Shield Association, the company leverages the national BCBS brand while operating as Wyoming's only local, homegrown health insurance plan for 80 years.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual & Family Plans Health insurance coverage options for individuals and families, providing quality care, nationwide access, and peace of mind. Includes the BlueSelect plan type as a specific option within the individual and family offerings.
- Medicare Plans Medicare plan options including supplemental and prescription drug (RX) coverage available to eligible individuals, including those 65 and older or with qualifying disabilities.
- Business/Employer Plans Health coverage options for businesses of every size and budget, including employer-sponsored group health plans and employee wellness programs.
- Federal Employee Program (FEP) Health benefits program for federal employees offered under the BCBSWY Federal Employee Program (FEP) designation, providing comprehensive coverage to federal government employees.
- Pharmacy Coverage Prescription drug coverage integrated with BCBSWY health plans, including pharmacy tools and prescription management resources for members.
- Vision Plans Vision coverage administered through Davis Vision, offering eye care benefits for BCBSWY members.
- Member Wellness Programs Wellness tools, personalized health recommendations, and extra perks and benefits for BCBSWY members, including employer-facing employee wellness programs.
Companies that use Blue Cross Blue Shield of Wyoming
Customer profileSegments4 records
Ideal customer profiles4 records
Blue Cross Blue Shield of Wyoming technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Blue Cross Blue Shield of Wyoming partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Blue Cross and Blue Shield AssociationflagshipBCBSWY is an independent licensee of the Blue Cross and Blue Shield Association, which provides the national brand, network access, and shared standards. This affiliation gives BCBSWY access to the nationwide BCBS provider network and national brand recognition while maintaining local Wyoming operations.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Blue Cross Blue Shield of Wyoming competitors and assessment
Company assessmentDirect peers
- Blue Cross of Idaho: Independent BCBS-style licensee serving Idaho with comparable individual, group, and Medicare products through a localized model, closely mirroring BCBSWY's go-to-market in a small western state.
- Blue Cross Blue Shield of Montana: Independent BCBS licensee serving Montana with a similar rural, low-population-state profile, multi-segment product mix (individual, group, Medicare, FEP), and agent-driven distribution model — directly comparable to BCBSWY.
- Blue Cross Blue Shield of North Dakota: Independent BCBS licensee serving North Dakota's small, rural population with similar multi-segment offerings and local service model, making it one of the closest demographic and operational comparables to BCBSWY.
- Blue Cross Blue Shield of Vermont: Independent BCBS licensee operating as Vermont's dominant local nonprofit Blues plan with individual, group, and Medicare products; comparable in scale, governance, and community-anchored positioning to BCBSWY.
- Blue Cross Blue Shield of Nebraska: Independent BCBS licensee serving Nebraska with individual, group, Medicare, and FEP offerings through a mix of agent and direct channels; similar to BCBSWY in operating multi-segment coverage in a lower-population, rural-heavy state.
- Blue Cross Blue Shield of Kansas: Independent BCBS licensee providing individual, employer, Medicare, and ancillary products across Kansas via agent and digital channels — structurally aligned with BCBSWY's local-licensee model.
- Blue Cross Blue Shield of Oklahoma: Independent BCBS licensee serving Oklahoma with comparable individual, small-group, and Medicare offerings through local distribution; similar size tier and product breadth as BCBSWY.
Broad incumbents
- Anthem Blue Cross Blue Shield (Elevance Health): Largest multi-state BCBS operator offering commercial, Medicare, and Medicaid plans across many states; competes with BCBSWY in national accounts and individual ACA markets, and serves as the dominant scaled peer within the BCBS ecosystem.
- UnitedHealthcare: Largest U.S. health insurer with deep Medicare Advantage and individual ACA footprints; competes with BCBSWY for Wyoming employer group, individual, and Medicare members and represents the principal scaled incumbent competitor.
- Humana: Major national carrier with a heavy Medicare Advantage and Part D focus that increasingly competes with BCBSWY's Medicare segment in Wyoming and adjacent states, representing a relevant forward-looking competitor on the company's fastest-growing line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Blue Cross Blue Shield of Wyoming social profiles
Digital presenceBlue Cross Blue Shield of Wyoming financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Cross Blue Shield of Wyoming leadership team
Management profileNumber of profiles
Profiles1 record
Blue Cross Blue Shield of Wyoming funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Cross Blue Shield of Wyoming M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Cross Blue Shield of Wyoming
What does Blue Cross Blue Shield of Wyoming do?
Blue Cross Blue Shield of Wyoming sells health insurance products to individuals, families, Medicare beneficiaries, employers, and federal employees in Wyoming. Core offerings include individual and family health plans (including the BlueSelect plan type), Medicare supplemental and prescription drug plans, employer-sponsored group health coverage, and the Federal Employee Program. Ancillary offerings include pharmacy coverage, vision coverage administered through Davis Vision, and member wellness programs with digital tools.
Is Blue Cross Blue Shield of Wyoming a public or private company?
Blue Cross Blue Shield of Wyoming is a private company. It is classified as corporate owned and is currently operating.
When was Blue Cross Blue Shield of Wyoming founded?
Blue Cross Blue Shield of Wyoming was founded in 1943. It employs 101 to 250 people.
Where is Blue Cross Blue Shield of Wyoming based?
Blue Cross Blue Shield of Wyoming is headquartered in Cheyenne, United States, in the North America region.
How does Blue Cross Blue Shield of Wyoming make money?
One revenue line is on record: health Insurance Premiums.
Who are Blue Cross Blue Shield of Wyoming's main competitors?
Direct peers on record are Blue Cross of Idaho, Blue Cross Blue Shield of Montana, Blue Cross Blue Shield of North Dakota, Blue Cross Blue Shield of Vermont, Blue Cross Blue Shield of Nebraska, Blue Cross Blue Shield of Kansas and Blue Cross Blue Shield of Oklahoma. Broad incumbents are Anthem Blue Cross Blue Shield (Elevance Health), UnitedHealthcare and Humana.
Does Blue Cross Blue Shield of Wyoming have an API?
No public API is recorded for Blue Cross Blue Shield of Wyoming.
What industry is Blue Cross Blue Shield of Wyoming in?
Blue Cross Blue Shield of Wyoming's product category is Health Insurance. Its primary akta.pro industry code is FSAIAFAD, Small Group Health Insurance (2–50/100), with a secondary code of FSAIAHAI, Individual Dental & Vision Plans. Its NAICS code is 524114 and its SIC code is 6321.