University Reproductive Associates

What University Reproductive Associates does

University Reproductive Associates (URA) is a private, physician-owned fertility clinic network headquartered in Hasbrouck Heights, New Jersey, operating six office locations across five New Jersey counties (Bergen, Hudson, Passaic, Essex, Morris) and one New York county (Orange). The practice was founded in 2008 by Dr. Peter McGovern, a double board-certified reproductive endocrinologist and clinical professor at Rutgers New Jersey Medical School, and expanded materially in August 2023 via the acquisition of the Diamond Institute for Infertility & Menopause, which added offices, providers, and clinical capacity.

URA delivers the full spectrum of assisted reproductive technology services, including IVF, IUI, ovulation induction, egg freezing and fertility preservation, preimplantation genetic testing (PGT), third-party reproduction (donor egg, donor sperm, gestational surrogacy), and LGBT family building. Beyond assisted reproduction, the practice diagnoses and treats reproductive health conditions such as endometriosis, polycystic ovary syndrome (PCOS), recurrent pregnancy loss, uterine fibroids, uterine septum, and thyroid or insulin disorders. A 12-provider clinical team — including 10 board-certified reproductive endocrinologists and one board-certified physician assistant, many with Rutgers-NJMS academic appointments — staffs the network.

URA's revenue model is a fee-for-service clinical practice. The practice accepts most major insurance carriers (Aetna, Cigna, Horizon Blue Cross Blue Shield, Progyny, Oscar, and others) and also bills self-pay patients; financing options are referenced. The go-to-market is direct patient acquisition via physician referrals, organic content marketing (blog), social media (Facebook, Instagram, Twitter/X), and patient testimonials; online booking and a patient portal support scheduling, records access, and pharmacy integrations with multiple specialty fertility pharmacies. Differentiating technology includes the LifeAire in-duct air purification system in the IVF lab and da Vinci robotic surgical capability, both marketed as first/only-of-kind in the New Jersey fertility network landscape.

Name

University Reproductive Associates

Legal name

University Reproductive Associates

Website

https://uranj.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

University Reproductive Associates is a private, physician-owned fertility clinic network operating six offices across northern New Jersey and Goshen, New York, providing IVF, IUI, egg freezing, fertility preservation, genetic testing, reproductive surgery, and LGBT family-building services to individuals and couples.

Ownership category

akta.pro rank

Product category

Fertility and Reproductive Medicine Services

NAICS

Family Planning Centers (621410), Family Planning Centers (62141)

akta.pro industry

PRIMARYHLAFAJAD

Fertility, Reproductive Endocrinology & IVF Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

SECONDARYHLAKAJAC

Reproductive Endocrinology & Infertility (IVF/Fertility)

Healthcare & Life Sciences/Specialist Medical Practice/Obstetrics & Gynecology (OB/GYN)

SECONDARYHLAKAJAL

Gynecology (General Non-Obstetric Care)

Healthcare & Life Sciences/Specialist Medical Practice/Obstetrics & Gynecology (OB/GYN)

Keywords

• Fertility clinic services
• In vitro fertilization
• Reproductive endocrinology
• Egg freezing preservation
• Third-party reproduction

Headquarters

HQ city

Hasbrouck Heights

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Clinical Services Revenue: Revenue generated from fertility consultations, diagnostic procedures, IVF treatments, IUI, egg freezing, fertility preservation, and other reproductive health services. Billed through insurance or self-pay.
2. Third-Party Reproduction Services: Services including donor egg, donor sperm, and gestational carrier arrangements for patients requiring third-party reproduction assistance.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

University Reproductive Associates is a physician-owned fertility clinic network providing assisted reproductive technology and reproductive health services across six offices in New Jersey and New York. Its core offerings include IVF, IUI, egg freezing, fertility preservation, preimplantation genetic testing, third-party reproduction (donor egg, donor sperm, gestational carrier), and LGBT family planning, supported by an advanced IVF lab with LifeAire air purification and da Vinci robotic surgery. The practice treats reproductive conditions such as PCOS, endometriosis, recurrent pregnancy loss, uterine fibroids, and uterine septum.

Product overview

University Reproductive Associates (URA) is a fertility clinic network offering a comprehensive suite of reproductive health services across six locations in New Jersey and New York. The core clinical portfolio centers on assisted reproductive technologies including IVF (with intracytoplasmic sperm injection), IUI, egg freezing and fertility preservation, and genetic testing (PGT). The practice provides condition-specific treatments for endometriosis, PCOS, recurrent pregnancy loss, uterine fibroids, and uterine septum. LGBT family planning and third-party reproduction (sperm donation, egg donation, gestational surrogacy) expand family-building options. Diagnostic services include semen analysis, HSG, thyroid screening, and PRP testing. Advanced technology includes the LifeAire in-duct air purification system for IVF labs and da Vinci robotic surgery. A patient portal provides access to records, lab results, and pharmacy services.

Differentiator

Problem solved

Functional benefit

Products and services

• In Vitro Fertilization (IVF) Advanced fertility treatment involving egg retrieval, laboratory fertilization, and embryo transfer to achieve pregnancy; offered to individuals and couples experiencing infertility at URA.
• Intrauterine Insemination (IUI) Fertility treatment placing sperm directly into the uterus during ovulation to increase chances of conception.
• Egg Freezing (Oocyte Cryopreservation) Fertility preservation service allowing women to freeze eggs for future use through vitrification technology.
• Fertility Preservation Services to preserve fertility for individuals facing medical treatments (e.g., chemotherapy) or wishing to delay parenthood, including egg and embryo freezing.
• Genetic Testing (PGT) Preimplantation genetic testing performed during IVF to screen embryos for chromosomal abnormalities and genetic disorders.
• Ovulation Induction Medication-based treatment to stimulate egg production using FSH hormones, often combined with IUI.
• Third Party Reproduction Services including sperm donation, egg donation, and gestational surrogacy for individuals or couples needing donor assistance.
• LGBT Family Planning Inclusive fertility services supporting gay, lesbian, and LGBTQ+ families including reciprocal IVF, surrogacy, and donor services.
• Infertility Evaluation and Treatment Diagnostic evaluation and treatment planning for individuals and couples experiencing infertility, including male and female factor workups.
• Recurrent Pregnancy Loss Treatment Diagnostic and treatment services for patients experiencing multiple miscarriages, including ERA testing and immune protocols.
• Endometriosis Treatment Medical and surgical treatments including laparoscopy and robotic surgery to remove endometrial tissue and restore fertility.
• PCOS Treatment Comprehensive management of polycystic ovary syndrome including medication, lifestyle interventions, and fertility treatments.
• Uterine Fibroids Treatment Surgical removal of uterine fibroids using hysteroscopic or traditional surgery to improve fertility outcomes.
• Uterine Septum Treatment Surgical correction of uterine septum to improve fertility and pregnancy outcomes.
• Semen Analysis Laboratory evaluation of sperm count, motility, and morphology to assess male fertility.
• Hysterosalpingogram (HSG) X-ray imaging procedure to evaluate fallopian tube patency and uterine cavity structure.
• PRP Testing and Treatment Platelet-rich plasma testing and treatment for patients seeking natural approaches to boost fertility.
• Thyroid Screening for Fertility Thyroid function evaluation to identify hormonal imbalances affecting fertility.
• Hyperprolactinemia Treatment Evaluation and treatment of elevated prolactin levels affecting fertility.
• Insulin Resistance Treatment Evaluation and management of insulin resistance in the context of fertility care.
• Patient Portal Online portal providing patients with access to messages, lab results, documents, medical reports, and appointment reminders; supports fertility medication fulfillment via partner pharmacies.
• da Vinci Robotic Surgery Robotic-assisted surgical system used for minimally invasive reproductive surgeries such as treatment of endometriosis, fibroids, and tubal reversal; first and only offered by a fertility network in New Jersey.
• LifeAire Air Purification System In-duct air purification system installed in the IVF laboratory, associated with a 15%-20% higher reported rate of successful implantation and pregnancy; first-of-its-kind offering by a New Jersey fertility clinic network.

Quantifiable outcome

• 15-20% higher chance of successful implantation and pregnancy with LifeAire air purification

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Diamond Institute for Infertility & MenopausecoreStrategic or Co-development Partner · 5 August 2023URA acquired Diamond Institute for Infertility & Menopause in August 2023, expanding to 6 offices and 12 providers. Diamond Institute brought specialists Dr. Matan Yemini and Dr. Ndidiamaka Onwubalili to the network, creating one of the most technologically advanced fertility networks in northern New Jersey and New York.
• New Jersey Medical School / RutgerscoreStrategic or Co-development PartnerAcademic affiliation with Rutgers New Jersey Medical School provides access to clinical research opportunities for eligible patients. URA physicians hold academic positions including division director, fellowship director, and clinical professor roles at Rutgers.
• Prima PharmacyminorOthersPrima Pharmacy is a fertility pharmacy partner providing IVF and egg freezing medications with fast delivery and 24/7 support. They offer same-day and next-day delivery of fertility medications.
• Mandell's Clinical PharmacyminorOthersSpecialty fertility pharmacy offering competitive pricing, 24/7 pharmacist availability, and patient support programs for fertility medication needs.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CCRM (Colorado Center for Reproductive Medicine):
• IVI-RMA Global: IVI-RMA Global is one of the largest fertility networks in the world, formed via the merger of IVI and RMA. With locations across the US including NJ, it is a scaled competitor and consolidator in the same ART market URA serves.
• US Fertility (Shady Grove Fertility): US Fertility is a large PE-backed network of fertility practices (including Shady Grove Fertility) operating across multiple states. It competes for patients, physicians, and acquisition targets in the same clinical specialty as URA.

Direct peers

• Reproductive Medicine Associates of New Jersey (RMANJ): RMANJ is a New Jersey-based fertility network offering IVF, IUI, and reproductive endocrinology across multiple locations. It is the most direct geographic competitor to URA in the NY/NJ metro and competes head-to-head for patients, physicians, and referral relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/uranj_
• Facebookfacebook.com/uranj
• Instagraminstagram.com/universityreproductive/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University Reproductive Associates