Fine Fare

What Fine Fare does

Fine Fare Supermarkets is a regional grocery retail brand that operates through a network of 35-36 independently owned supermarket stores across the New York metropolitan area, concentrated in Manhattan, the Bronx, Brooklyn, and Queens. The brand is owned by Retail Grocers Group, Inc., a privately held New Jersey corporation headquartered in Carlstadt, NJ, which runs the finefaresupermarkets.com website, holds the Fine Fare trademarks, and operates the BetterValu private label program. Individual stores set their own pricing, manage their own inventory, and operate independently under the unified Fine Fare banner, while Retail Grocers Group provides shared services including digital circular distribution and brand stewardship. The customer base is general consumers in NYC neighborhoods seeking accessible grocery shopping, weekly promotional circulars, and value-priced BetterValu store-brand products.

The company's core technology is a website-based service platform (finefaresupermarkets.com) that allows customers to register an account, select a preferred store, and receive weekly promotional circulars via email. The platform uses cookies and pixel tags for behavioral tracking, device/operating-system identification, and content personalization, with no disclosed e-commerce or delivery integration. The BetterValu private label is the only branded product line documented, positioned as a value-priced alternative to national brands.

Revenue is generated at two levels: retail grocery sales occur at independently owned store locations and are not consolidated at the corporate level, while Retail Grocers Group captures revenue from BetterValu private label product sales and from the digital services (circular distribution, website platform) it provides to affiliated stores. Pricing is set individually by each store and is not published online. No funding rounds, mergers, acquisitions, leadership changes, certifications, or material regulatory actions were identified in the available data, and the company is privately held without disclosed institutional investors.

Name

Fine Fare

Legal name

Retail Grocers Group, Inc.

Website

https://finefaresupermarkets.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

1–10 employees

Short description

Fine Fare Supermarkets is a regional grocery brand operating 35 independently owned stores across the New York metropolitan area under Retail Grocers Group, Inc., serving neighborhood consumers with groceries, weekly circulars, and a BetterValu private label.

Ownership category

akta.pro rank

Product category

Retail Grocery

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)

akta.pro secondary industry

Value-Oriented Traditional Supermarkets (Non-Club) (CRAHAAAF)

Keywords

• Grocery retail
• Supermarket chain
• Private label brands
• Weekly circulars
• Neighborhood grocery stores

Headquarters

HQ city

Welwyn Garden City

HQ country

United Kingdom

HQ region

Europe

Offices37 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Grocery Sales: Revenue generated from selling grocery products and consumer goods through physical supermarket locations. Stores are independently owned companies operating under the Fine Fare Supermarkets name, suggesting a franchise or licensed operating model.
2. Private Label Products: Sale of private label grocery products under the BetterValu brand, offering higher margin items under the Fine Fare brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Fine Fare Supermarkets operates a network of 35 independently owned grocery stores across the New York metropolitan area (Manhattan, Bronx, Brooklyn, Queens). The company sells grocery and consumer goods through physical storefronts and offers the BetterValu private label brand. Its website provides customer registration, store selection, and weekly circular distribution services, but does not enable online purchasing.

Product overview

Fine Fare Supermarkets operates as a regional grocery retail chain offering an online service for users to receive circulars and advertising materials from their choice of Fine Fare Supermarket stores. The company has 36 independently owned store locations across the New York metropolitan area (Manhattan, Bronx, Brooklyn, and Jamaica). Fine Fare also offers a private label brand called BetterValu.

Differentiator

Problem solved

Functional benefit

Brands

• BetterValu: Private label brand offering value-oriented products

Products and services

• Fine Fare Supermarkets Retail Stores A network of 35 independently owned supermarket locations across New York City boroughs (Manhattan, Bronx, Brooklyn, Queens) offering grocery and consumer goods to neighborhood shoppers.
• BetterValu Private Label Brand Store-brand grocery products offered under the BetterValu name, providing value-oriented alternatives to national brands at Fine Fare Supermarket locations.
• Store Circular and Promotional Content Service Online service allowing registered users to receive circulars and advertising materials from their choice of Fine Fare Supermarket locations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Market position

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/fine-fare-supermarket

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fine Fare