What Genix does

Genix is a French regional retail chain specializing in the distribution of professional and DIY tools, fastening products, canalization solutions, and metallurgical products. The company traces its origins to 1946 and operates from Le Pont-de-Beauvoisin, with a footprint of more than twenty stores spread across France. Genix is a member of two national networks — the COFAQ cooperative of independent hardware retailers and the broader ERIC CHAMPION DEVELOPPEMENT group — which provide shared services, branding, and supplier purchasing power. The company identifies professional contractors, builders, and tradespeople as its primary customer segment, with DIY customers as a secondary audience.

Genix's product offering spans construction site equipment (scaffolding, ladders, handling and lifting solutions), hand and power tools (carrying brands such as BOSCH, FACOM, METABO, STANLEY), hardware and fasteners, steel and metal products, workshop and welding equipment (including GYS and LINCOLN ELECTRIC FRANCE), personal protective equipment, plumbing supplies, heating and air treatment, adhesives and sealants, paints and surface treatments, and electrical supplies. The catalog is presented through a multi-tier taxonomy on the company's website and is supported by in-store expertise, in-store pickup, and delivery options.

The business model is a multi-channel retail distribution operation: physical brick-and-mortar stores targeting mid-market professional buyers, and a transactional e-commerce site (genix.fr) for SMB and individual customers. The company does not operate a software platform, has no APIs or mobile applications, and discloses no AI/ML capabilities; revenue is generated through traditional retail margins on third-party branded industrial goods. No public revenue figures, ownership percentages, or leadership team details are disclosed in available sources, and the company is privately held under the ERIC CHAMPION DEVELOPPEMENT umbrella.

Name

Genix

Legal name

GENIX

Website

https://genix.fr

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Genix is a French regional retail chain distributing professional and DIY tools, hardware, steel products, and construction supplies through more than twenty stores and an e-commerce site, serving contractors, tradespeople, and DIY customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Pont-de-beauvoisin

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels2 records

Marketing channels4 records

Core offering

Genix is a French regional distributor that retails tools, fastening and hardware products, construction site equipment, steel and metallurgical products, workshop and welding equipment, personal protective equipment, plumbing supplies, and heating/air-treatment solutions through more than twenty brick-and-mortar stores and an e-commerce website. The assortment targets professional contractors, tradespeople, and DIY customers with brands such as BOSCH, FACOM, METABO, STANLEY, GYS, and LINCOLN ELECTRIC FRANCE.

Product overview

Genix is a French DIY and professional tool retail chain operating under the COFAQ network (Eric Champion Developpement group), with over 20 stores and nearly a century of experience. The company offers a comprehensive portfolio of construction equipment, tools, and hardware products through its retail stores. The core offering spans construction site equipment (access systems, scaffolding, handling/lifting), hand and power tools (from brands like BOSCH, FACOM, METABO, STANLEY), hardware and fasteners, steel and metal products, workshop and welding equipment, personal protective equipment, and plumbing supplies. As a distributor rather than a technology company, Genix operates traditional retail operations without software platforms, APIs, or AI capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Equipement de chantier (Construction Equipment) Construction site equipment including access and work-at-height solutions (aluminum, steel, wood, and insulating ladders; step stools; work platforms; mobile and fixed scaffolding; spiral ladders), site installation materials, road signage, handling/lifting/elevation equipment (aerial and ground handling, drum handling, conveying, hoists, material lifts), and heating/air-treatment equipment for domestic and industrial use. Sold to professional contractors, builders, tradespeople, and DIY customers through retail stores and the genix.fr e-commerce site.
• Outillage (Tools) Hand tools (tightening, screwing, striking, sawing/cutting, extraction, marking, anti-deflagration), corded and cordless power tools, garden tools, pneumatic tools, and measurement/metrology instruments from brands such as BOSCH, FACOM, METABO, and STANLEY. Intended for professional and DIY use and sold through Genix retail stores and the genix.fr e-commerce site.
• Quincaillerie (Hardware) Fastening and assembly products including stapling, nailing, riveting; building hardware for furniture, doors, and windows; security and access control solutions; and fasteners/bolts. Sold to professional builders and DIY consumers.
• Acier (Steel Products) Steel products including rolled sections, beams, concrete products, flat products, tubes, metalwork, stainless steel, aluminum, cold-formed profiles, and welding fittings. Targeted at professional construction and metalworking customers.
• Equipement d'atelier | Soudage (Workshop Equipment and Welding) Machine tools, compressed air systems, welding and cutting equipment (electric welding, resistance welding, air/arc cutting, flame welding and cutting) from brands such as GYS and LINCOLN ELECTRIC FRANCE, cleaning equipment, workshop layout solutions, and technical/chemical consumables. Targeted at professional workshops and metalworking trades.
• Protection EPI (Personal Protective Equipment) Individual protection gear covering head, hearing, eye, respiratory, hand, body, and foot protection, fall-protection equipment, safety signage, and hygiene/cleaning products for worksites. Sold to professional contractors, tradespeople, and DIY customers.
• Plomberie (Plumbing) Plumbing, sanitary ware, and fire protection equipment including valves, pipes, and fittings. Sold to professional plumbers and DIY consumers.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• COFAQcoreChannel Partner/ Reseller/ DistributorGenix is a member of the COFAQ national network, a cooperative group that provides shared services, branding, and purchasing power to independent hardware retailers across France.
• ERIC CHAMPION DEVELOPPEMENTcoreStrategic or Co-development PartnerGenix is a member of the national network of the ERIC CHAMPION DEVELOPPEMENT group, providing access to shared resources, supplier relationships, and operational support across the franchise/network.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Würth France: European leader in B2B fastening, tool, and consumable supply to trades and industry. Comparable to Genix in professional contractor focus, fasteners/tools assortment, and technical consultative selling model.
• Mr.Bricolage: French multi-store hardware and DIY chain operating through a national cooperative of independent retailers. Directly comparable to Genix in store format, customer mix (DIY + pros), and network-affiliated structure.
• Bricomarché: French hardware and DIY chain owned by Les Mousquetaires with hundreds of independent member stores. Closely comparable to Genix in product breadth, professional and DIY customer focus, and regional multi-store footprint.
• Brico Dépôt: Kingfisher-owned French DIY/hardware chain competing in the same hardware, tool, and renovation categories as Genix. Comparable product mix and target customers, with a larger discount-oriented footprint.
• Leroy Merlin: France's leading home improvement and DIY retailer, operating superstores that overlap directly with Genix's construction, tool, hardware, and renovation categories. Comparable assortment and dual B2B/B2C customer base, though at materially larger scale.
• Castorama: Major French DIY and home improvement chain (Kingfisher group) carrying tools, hardware, construction equipment, and plumbing. Directly competes with Genix across professional contractor and DIY customer segments.
• Point.P: Saint-Gobain distribution brand specializing in construction materials, tools, and equipment for building professionals. Comparable to Genix's professional contractor focus and construction-equipment product lines.
• Socoda: French cooperative network of independent technical distributors serving industry, construction, and maintenance with tools, PPE, and supplies. Highly comparable to Genix in cooperative network structure and professional customer base.

Emerging players

• ManoMano: French-founded online marketplace specializing in DIY, home improvement, and gardening. Competes with Genix for DIY and pro customers in the same product categories but through a digital-native, marketplace model.

Broad incumbents

• FACOM (Stanley Black & Decker): Premium professional hand tool brand that is a key Genix supplier (BOSCH, FACOM, METABO, STANLEY). Comparable through the same professional tool category and overlapping professional customer base, though operating as a manufacturer rather than a retailer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC0-Hu65I_WUO4xF5ToAxQUQ
• Facebookfacebook.com/GENIXQuincaillerie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genix