Nature Quebec
Nature Québec is a Quebec-based non-profit environmental advocacy organization founded in 1981, coordinating policy work across biodiversity, forests, energy and climate, and urban environment. It serves 150,000+ individual members and 100+ affiliated groups through campaigns, coalitions, and regulatory advocacy.
- Company typePrivate
- Founded1981
- HeadquartersQuebec, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Nature Quebec does
Nature Québec is a Quebec-based non-profit environmental advocacy organization founded in 1981 and headquartered in Quebec City. It pursues its mission along four established thematic axes — biodiversity, forests, energy and climate, and urban environment — operating as a coordination hub rather than a service-delivery entity. Its work consists of policy research, regulatory advocacy, coalition building, public campaigns, and education aimed at protecting natural environments and accelerating the energy transition in Quebec.
The organization functions as a federated advocacy platform rather than a technology or product company. Its core "products" are policy reports, regulatory submissions, public mobilization campaigns (e.g., the Serrons la vis aux pétrolières et gazières initiative), coalition infrastructure (CAN-Rac Canada, Sortons le gaz!), and member-facing communications. There is no proprietary software, platform, or data product disclosed in the available information. The technical backbone is conventional for a non-profit: web presence, donor CRM, and event management — none of which constitute a defensible technology asset.
Nature Québec's business model is a diversified non-profit funding model rather than a revenue model. Funding comes from individual donations, corporate sponsorships, benefit events, and fundraising campaigns. Its customer base consists of 150,000+ individual members and sympathizers, 100+ affiliated environmental groups, and ad hoc coalition partners. Growth in membership and coalition participation has been the primary leading indicator of organizational momentum, with reported member counts roughly doubling from 2022 to 2026. The organization is a member of the IUCN, which confers international scientific and policy standing.
Nature Quebec firmographics
Firmographics- Name
- Nature Quebec
- Legal name
- Nature Québec
- Website
- https://naturequebec.org
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nature Québec is a Quebec-based non-profit environmental advocacy organization founded in 1981, coordinating policy work across biodiversity, forests, energy and climate, and urban environment. It serves 150,000+ individual members and 100+ affiliated groups through campaigns, coalitions, and regulatory advocacy.
- Ownership category
- akta.pro rank
Nature Quebec industry classification
Industry- Product category
- Environmental Advocacy and Conservation
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Biodiversity & Habitat Conservation (BPAGAGAA)
- akta.pro secondary industry
- Forestry & Reforestation (BPAGAGAD)
Keywords
Where Nature Quebec is headquartered
LocationHeadquarters
- HQ city
- Quebec
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Nature Quebec business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations from individuals: Individual supporters make monetary donations to Nature Québec to fund environmental campaigns, projects, and organizational operations. Donations are processed through third-party payment providers (Paysafe, PayPal) and Engaging Networks. The organization is a registered charity under the Canada Revenue Agency.
- Corporate sponsorships and partnerships: Nature Québec offers corporate sponsorship and partnership programs for businesses wanting to associate with the organization's environmental mission. This includes branded collaborations, cause marketing, and event sponsorships.
- Benefit events: The organization holds annual benefit cocktail and benefit auction events to raise funds from attendees and sponsors.
- Fundraising campaigns: Nature Québec organizes fundraising collections and campaigns, including peer-to-peer fundraising pages that supporters can create to raise money on behalf of the organization.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Nature Quebec product offering
Product offeringCore offering
Nature Québec is a non-profit environmental organization that runs advocacy campaigns, conservation projects, and public mobilization programs across four themes: biodiversity, forest protection, energy and climate, and urban environment. Its core activities include organizing petitions against fossil fuel projects (e.g., the Marinvest pipeline), producing scientific reports and publications, coordinating with over 100 affiliated groups, and fundraising through individual donations, corporate sponsorships, and benefit events to support environmental protection in Quebec.
Product overview
Nature Quebec is a non-profit environmental organization (founded 1981) offering a portfolio of advocacy, conservation, and communication programs organized around four main axes: Biodiversity, Forest, Energy and Climate, and Urban Environment. Its products include public campaigns (petitions, fundraising), conservation initiatives (AMCE), informational resources (publications, blog), and communication tools (newsletter). The organization connects with members through online petition platforms, donation systems, and newsletter subscriptions, supporting its mission of environmental protection and fossil fuel phase-out advocacy.
Differentiator
Problem solved
Functional benefit
Products and services
- Biodiversité (Biodiversity) Program Nature Québec's biodiversity program focuses on protecting species and natural habitats, including campaigns against pipeline projects that threaten ecosystems and species at risk such as beluga whales.
- Forêt (Forest) Program Forest protection program addressing boreal forest conservation, working to prevent deforestation and habitat fragmentation from pipeline and fossil fuel infrastructure projects.
- Énergie et climat (Energy and Climate) Program Climate and energy program focused on phasing out fossil fuels, opposing pipeline projects like Marinvest and GNL Québec, and promoting renewable energy transition in Quebec.
- Environnement urbain (Urban Environment) Program Urban environment program addressing environmental issues in cities, including sustainable development and nature-based solutions for urban areas.
- Online Petitions Platform Online petition platform enabling citizens to sign petitions against fossil fuel projects including the Marinvest pipeline, with petition tracking and campaign action pages.
- Donation System Online donation platform accepting contributions via Paysafe and PayPal payment processors, integrated with Engaging Networks for donation processing.
- Newsletter (Infolettre) Email newsletter service for campaign updates, project news, and involvement opportunities, managed through email subscription with unsubscribe capabilities.
- AMCE (Aires de conservation marines et terrestres) Conservation tool for Quebec complementing protected areas, used for biodiversity protection as an alternative conservation mechanism.
- Publications and Reports Educational publications, reports, and guides including nature-based climate solutions catalogs, municipal guides, and economic impact studies on fossil fuel projects.
Quantifiable outcome
- Over 150,000 members and sympathizers mobilized across Quebec
- +3 more outcomes
Companies that use Nature Quebec
Customer profileSegments2 records
Ideal customer profiles3 records
Nature Quebec technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nature Quebec partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- Sortons le gaz! coalitioncoreNature Québec is a member of the 'Sortons le gaz!' (Get Out of Gas!) coalition, which brings together environmental, union, and citizen organizations promoting energy sobriety and efficiency in the building sector while accelerating Quebec's transition to 100% renewable energy. Coalition members include AQME, Écohabitation, Équiterre, Fondation David Suzuki, Greenpeace Canada, Fondation Coule pas chez nous, Fondation Rivières, SCFP, and others.
- Greenpeace CanadamajorGreenpeace Canada is a co-organizer of the Marinvest pipeline opposition campaign led by Nature Québec. The campaign page displays the Greenpeace logo alongside Nature Québec's logo, indicating joint mobilization efforts.
- Front Commun Pour La Transition Énergétique (FCTE)majorFront Commun Pour La Transition Énergétique (FCTE) is listed as a campaign co-organizer for the Marinvest pipeline opposition campaign, alongside Nature Québec and other groups.
- Fondation David SuzukimajorFondation David Suzuki is listed as a campaign co-organizer for the Marinvest pipeline opposition campaign, alongside Nature Québec.
- Regroupement vigilance hydrocarbures Québec (RVHQ)majorRVHQ is listed as a campaign co-organizer for the Marinvest pipeline opposition campaign.
- Association québécoise des médecins pour l'environnement (AQME)majorAQME is listed as a campaign co-organizer for the Marinvest pipeline opposition campaign and is a member of the Sortons le gaz! coalition.
- Mères Au FrontminorMères Au Front is listed as a campaign co-organizer for the Marinvest pipeline opposition campaign.
- Action BoréaleminorAction Boréale is listed as a campaign co-organizer for the Marinvest pipeline opposition campaign.
- Climate Action Network – Réseau action climat (CAN-Rac) CanadacoreNature Québec participates in the Climate Action Network – Réseau action climat (CAN-Rac) Canada, Canada's largest network of organizations working on climate and energy issues, comprising nearly 200 organizations from coast to coast including environmental groups, unions, Indigenous Nations, social justice organizations, health groups, youth groups, religious groups, and local initiatives. CAN-Rac coordinated the national coalition of 120+ organizations that signed an open letter opposing new pipeline projects on the West Coast.
- Union internationale pour la conservation de la nature (UICN / IUCN)majorNature Québec is a member of the IUCN (International Union for Conservation of Nature), the global authority on the status of the natural world and the measures needed to safeguard it. This affiliation provides international credibility and networking opportunities.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Nature Quebec competitors and assessment
Company assessmentDirect peers
- Greenpeace Canada: National environmental advocacy organization running campaigns on climate, biodiversity, and fossil fuel opposition. Co-organizes the Marinvest pipeline opposition with Nature Québec and shares the same advocacy, donor-funded, and coalition-based operating model.
- Équiterre: Quebec-headquartered environmental nonprofit working on climate, agriculture, and ecological transition. Closest Quebec-based peer in scale, geography, donor base, and four-pillar advocacy model (citizen mobilization, policy, research, corporate engagement).
- Sierra Club Canada: National environmental nonprofit advocating on climate, biodiversity, and responsible resource extraction. Comparable membership-based advocacy model and shares Nature Québec's anti-pipeline and fossil fuel phase-out policy priorities.
- Canadian Parks and Wilderness Society (CPAWS): Canada-wide conservation charity focused on protecting public land and biodiversity, including Quebec chapter (CPAWS Québec). Comparable donor-funded advocacy on protected areas and habitat conservation — directly overlapping with Nature Québec's biodiversity and forest programs.
- Fondation Rivières: Quebec nonprofit dedicated to protecting rivers and water ecosystems from fossil fuel and industrial threats. Coalition partner (Sortons le gaz!) and shares Nature Québec's fossil fuel opposition and petition-driven advocacy approach.
- Environmental Defence Canada: Canadian environmental advocacy organization focused on climate, biodiversity, and human health. Comparable policy advocacy, donor-funded model, and pipeline/energy campaign portfolio.
- Fondation David Suzuki: Canadian environmental nonprofit focused on climate, biodiversity, and sustainable economies. Co-organizes pipeline opposition campaigns with Nature Québec and competes for the same Quebec/Canadian individual donor base.
- Regroupement vigilance hydrocarbures Québec (RVHQ): Quebec coalition of citizen groups monitoring hydrocarbon exploration and production. Co-organizes the Marinvest pipeline opposition campaign and is structurally comparable as a Quebec grassroots fossil fuel watchdog.
Broad incumbents
- World Wildlife Fund Canada (WWF-Canada): Larger Canadian conservation organization operating across biodiversity, climate, and oceans with a national footprint. Overlaps with Nature Québec on biodiversity advocacy and shares IUCN membership but operates at significantly greater scale and budget.
Others
- Climate Action Network – Réseau action climat Canada (CAN-Rac): Coalition of nearly 200 Canadian climate and energy organizations in which Nature Québec participates. Comparable as an enabling/ecosystem peer that amplifies member organizations' advocacy reach and convenes national campaigns.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Nature Quebec social profiles
Digital presenceNature Quebec financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nature Quebec leadership team
Management profileNumber of profiles
Profiles4 records
Nature Quebec funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nature Quebec M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nature Quebec
What does Nature Quebec do?
Nature Québec is a non-profit environmental organization that runs advocacy campaigns, conservation projects, and public mobilization programs across four themes: biodiversity, forest protection, energy and climate, and urban environment. Its core activities include organizing petitions against fossil fuel projects (e.g., the Marinvest pipeline), producing scientific reports and publications, coordinating with over 100 affiliated groups, and fundraising through individual donations, corporate sponsorships, and benefit events to support environmental protection in Quebec.
Is Nature Quebec a public or private company?
Nature Quebec is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Nature Quebec founded?
Nature Quebec was founded in 1981. It employs 11 to 50 people.
Where is Nature Quebec based?
Nature Quebec is headquartered in Quebec, Canada, in the North America region.
How does Nature Quebec make money?
Four revenue lines are on record. Donations from individuals are the primary driver. The others are corporate sponsorships and partnerships, benefit events and fundraising campaigns.
Who are Nature Quebec's main competitors?
Direct peers on record are Greenpeace Canada, Équiterre, Sierra Club Canada, Canadian Parks and Wilderness Society (CPAWS), Fondation Rivières, Environmental Defence Canada, Fondation David Suzuki and Regroupement vigilance hydrocarbures Québec (RVHQ). World Wildlife Fund Canada (WWF-Canada) is listed as a broad incumbent. Climate Action Network – Réseau action climat Canada (CAN-Rac) is listed as an others.
Does Nature Quebec have an API?
No public API is recorded for Nature Quebec.
What industry is Nature Quebec in?
Nature Quebec's product category is Environmental Advocacy and Conservation. Its primary akta.pro industry code is BPAGAGAA, Biodiversity & Habitat Conservation, with a secondary code of BPAGAGAD, Forestry & Reforestation. Its NAICS code is 813312 and its SIC code is 8600.