Stonebrooke Equipment
Stonebrooke Equipment, part of Surefitters, is a third-generation, family-owned commercial vehicle upfitter founded in 1970 in Rosemount, Minnesota. It provides turnkey Class 1-6 vehicle upfitting, custom engineering, rapid-deployment Work Ready packages, and vehicle sourcing for fleets, dealers, FMCs, and municipalities across the Upper Midwest.
- Company typePrivate
- Founded1970
- HeadquartersBurnsville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Stonebrooke Equipment does
Stonebrooke Equipment operates as part of Surefitters, a third-generation, family-owned commercial vehicle upfitting business founded in 1970 and headquartered in Rosemount, Minnesota. The company provides turnkey upfitting services for Class 1-6 commercial vehicles, including cargo vans, cutaways, cab chassis, and pickup trucks, operating through two sub-brands: Stonebrooke and ToughLite. Its core capabilities include custom engineering for purpose-built vehicle modifications, a Work Ready Package system delivering pre-configured upfits in 15 days or less, and a vehicle sourcing service via bailment pools and drop ship partners.
The company's customer base spans fleets of all sizes, Fleet Management Companies (FMCs), commercial dealers, municipalities, and specialty industries such as telecommunications, last-mile delivery, and home & commercial services. Go-to-market combines dedicated enterprise field sales with channel partnerships through commercial dealers and FMCs, supplemented by a self-serve website for browsing inventory and standard packages. The primary revenue mechanics are project-based, one-time pricing per vehicle upfitted for both custom and standardized package work, with secondary revenue from parts and accessories tied to warranty and maintenance.
Pricing is quote-based and undisclosed; standard packages (Service, Delivery, Liner, Contractor) and Work Ready packages use unit pricing, while custom purpose-built work is priced against engineering specifications under multi-year contracts. Strategic positioning is anchored in the Upper Midwest region, with a Ford Pro partnership expanding chassis access, a 50+ year operating history, and a stated focus on transparency, rapid turnaround, and a single point of contact as customer-facing differentiators. The firm is privately held with 11-50 employees and no public revenue disclosure.
Stonebrooke Equipment firmographics
Firmographics- Name
- Stonebrooke Equipment
- Legal name
- Surefitters
- Website
- https://stonebrookeequipment.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stonebrooke Equipment, part of Surefitters, is a third-generation, family-owned commercial vehicle upfitter founded in 1970 in Rosemount, Minnesota. It provides turnkey Class 1-6 vehicle upfitting, custom engineering, rapid-deployment Work Ready packages, and vehicle sourcing for fleets, dealers, FMCs, and municipalities across the Upper Midwest.
- Ownership category
- akta.pro rank
Stonebrooke Equipment industry classification
Industry- Product category
- Commercial Vehicle Upfitting Services
- NAICS
- Heavy Duty Truck Manufacturing (336120)
- SIC
- Truck & Bus Bodies (3713)
- akta.pro primary industry
- Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)
Keywords
Where Stonebrooke Equipment is headquartered
LocationHeadquarters
- HQ city
- Burnsville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Stonebrooke Equipment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Vehicle Upfitting Services: Core revenue stream from turnkey upfitting services on Class 1-6 commercial vehicles. Services include custom engineering, purpose-built modifications, and standard package installations. Revenue is project-based, generated per vehicle upfitted.
- Work Ready Package Sales: Pre-configured upfit packages offered at standard pricing for rapid deployment needs. These include Service Package, Delivery Package, Liner Package, and Contractor Package options. One-time purchase model per vehicle.
- Vehicle Sourcing: Assistance with sourcing vehicles for upfitting through bailment pool and drop ship partners. Revenue generated as part of the turnkey solution offering.
- Parts and Accessories: Replacement parts and accessories sold as part of warranty and maintenance services. Ongoing revenue from existing customer base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Work Ready Package - Standard pre-configured upfits delivered in 15 days or less |
| Other | Multi-year contract | Custom Purpose-Built Solutions - Engineered to exact customer specifications |
| Unit Pricing | Pay-as-you-go | Standard Package Options - Service, Delivery, Liner, Contractor packages |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Stonebrooke Equipment product offering
Product offeringCore offering
Stonebrooke Equipment provides turnkey vehicle upfitting services for Class 1-6 commercial vehicles, including cargo vans, cutaways, cab chassis, and pickup trucks. The company also offers branded equipment products such as cranes, snowplows, spreaders, and hook lifts, along with custom engineering, pre-configured Work Ready packages, standard package options, and vehicle sourcing through bailment pool and drop ship partnerships.
Product overview
Surefitters offers a platform of commercial vehicle upfitting services centered on its core Fleet Upfitting offering for class 1-6 vehicles. The company provides two sub-brands (Stonebrooke and ToughLite), four package types (Work Ready, Purpose Built, Vehicle Inventory, and Standard Packages including Service, Delivery, Liner, and Contractor), all designed for diverse vehicle types including cargo vans, cutaways, cab chassis, and pickups.
Differentiator
Problem solved
Functional benefit
Brands
- Stonebrooke: Brand shown in company logo; appears to be one of the company's operating brands for truck and van upfitting.
- Toughlite
Products and services
- Fleet Upfitting Services
Quantifiable outcome
- Work Ready packages delivered in 15 days or less
- +1 more outcomes
Companies that use Stonebrooke Equipment
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Stonebrooke Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Stonebrooke Equipment partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and supporting.
- Ford ProcoreFord Pro has partnered with Surefitters to expand chassis access in the Upper Midwest region. This partnership enhances Surefitters' ability to source Ford commercial vehicles for upfitting operations, providing customers with better access to Ford chassis for their vehicle upfit requirements.
- Drop Ship PartnerssupportingSurefitters utilizes drop ship partner relationships to fulfill vehicle orders and provide vehicles in a timely manner through their bailment pool system. These partners enable quick vehicle sourcing for customers needing vehicles upfitted.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
Stonebrooke Equipment competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Stonebrooke Equipment social profiles
Digital presenceStonebrooke Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stonebrooke Equipment leadership team
Management profileNumber of profiles
Stonebrooke Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stonebrooke Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stonebrooke Equipment
What does Stonebrooke Equipment do?
Stonebrooke Equipment provides turnkey vehicle upfitting services for Class 1-6 commercial vehicles, including cargo vans, cutaways, cab chassis, and pickup trucks. The company also offers branded equipment products such as cranes, snowplows, spreaders, and hook lifts, along with custom engineering, pre-configured Work Ready packages, standard package options, and vehicle sourcing through bailment pool and drop ship partnerships.
Is Stonebrooke Equipment a public or private company?
Stonebrooke Equipment is a private company. It is classified as family owned and is currently operating.
When was Stonebrooke Equipment founded?
Stonebrooke Equipment was founded in 1970. It employs 11 to 50 people.
Where is Stonebrooke Equipment based?
Stonebrooke Equipment is headquartered in Burnsville, United States, in the North America region.
How does Stonebrooke Equipment make money?
Four revenue lines are on record. Vehicle Upfitting Services are the primary driver. The others are work Ready Package Sales, vehicle Sourcing and parts and Accessories.
Does Stonebrooke Equipment have an API?
No public API is recorded for Stonebrooke Equipment.
What industry is Stonebrooke Equipment in?
Stonebrooke Equipment's product category is Commercial Vehicle Upfitting Services. Its primary akta.pro industry code is IMAHABAJ, Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging). Its NAICS code is 336120 and its SIC code is 3713.