Eco Touch
Eco Touch, founded in 2007 and based in Somersworth, NH, provides waterless car wash and detailing products to automotive care customers as a privately held, founder-led small business with 11-50 employees.
- Company typePrivate
- Founded2007
- HeadquartersSomersworth, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Eco Touch does
Eco Touch is a privately held U.S. company founded in 2007 and headquartered in Somersworth, New Hampshire, that provides waterless car wash and detailing products. The company operates in a niche segment of the automotive cleaning and detailing category, positioning around waterless wash formulations, which are designed to clean vehicle surfaces with minimal or no water usage — a value proposition that appeals to eco-conscious consumers, detailers, and commercial operators facing water-use restrictions.
The company is founder-led, with Anne Ruozzi serving as Founder and Anne Dudra as Co-owner, indicating an owner-operated structure with no disclosed institutional investors, board, or management bench beyond the founding team. Headcount is reported in the 11-50 range, placing Eco Touch in the small-business segment. Core product technology, proprietary formulation details, patents, certifications, and distribution arrangements are not disclosed in the available source data, so the technical depth and competitive differentiation of the underlying formulations cannot be assessed from public material.
Eco Touch's revenue model, pricing structure, customer segments, distribution channels, and go-to-market mechanics are not detailed in the available sources. No funding rounds, revenue figures, or named customer or distribution partnerships are on record. As a result, the company's commercial scale, channel strategy, and growth posture are not determinable from public data.
Eco Touch firmographics
Firmographics- Name
- Eco Touch
- Website
- https://ecotouch.net
- Company type
- Private
- Founded year
- 2007
- Headcount range
- 11–50 employees
- Short description
- Eco Touch, founded in 2007 and based in Somersworth, NH, provides waterless car wash and detailing products to automotive care customers as a privately held, founder-led small business with 11-50 employees.
- Ownership category
- akta.pro rank
Eco Touch industry classification
Industry- Product category
- Private Label Cleaning Products & Contract Manufacturing Services
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Polish and Other Sanitation Good Manufacturing (325612)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- Eco-Friendly Laundry Care (Detergents, Boosters, Stain Removers) (CRAJAOAC)
- akta.pro secondary industries
- Eco Kitchen & Appliance Detailing (HSAEAGAF), Eco-Friendly Glass & Mirror Cleaners (CRAJAOAG)
Keywords
Where Eco Touch is headquartered
LocationHeadquarters
- HQ city
- Somersworth
- HQ country
- United States
- HQ region
- North America
Markets served
Eco Touch business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Eco Touch product offering
Product offeringCore offering
Eco Touch is described in firmographic data as a provider of waterless car wash and detailing products. The associated detailed source content from fillingfactory.com describes a boutique private label and contract packaging service that helps brands launch liquid cleaning products in household, automotive, and personal care categories. Offerings include expert guidance on formulation, packaging, and compliance; strategic sourcing through a curated network of vetted co-packers; and turnkey end-to-end solutions covering concept, development, manufacturing coordination, and ongoing scaling support.
Differentiator
Problem solved
Functional benefit
Products and services
- Turnkey Private Label & Contract Packaging Service for Liquid Cleaning Products End-to-end private label and contract packaging service for brands launching liquid cleaning products. The engagement covers expert guidance on formulation, packaging design, regulatory compliance, strategic sourcing through a curated network of vetted co-packers, and manufacturing coordination. Intended for emerging and growing CPG brand founders who need a single point of accountability to take a cleaning product from concept through retail-ready delivery.
- Waterless Car Wash and Detailing Products Waterless car wash and detailing products offered under the Eco Touch brand, per firmographic data. Intended for vehicle cleaning and detailing without the use of water.
Companies that use Eco Touch
Customer profileIdeal customer profiles1 record
Eco Touch technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Eco Touch partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
Eco Touch competitors and assessment
Company assessmentDirect peers
- Turtle Wax: Long-established mass-market auto care brand offering car wash soaps, detailing sprays, and waterless wash products sold in retail and auto channels. Direct competitor to Eco Touch in the consumer car cleaning category, with a much larger scale and broader product line.
- Meguiar's: Major auto care brand with deep retail and detailing-channel presence across washes, polishes, and surface products. Comparable to Eco Touch as a branded supplier of consumer and prosumer car cleaning and detailing solutions.
- Chemical Guys: Premium auto care brand specializing in car wash soaps, detail sprays, and waterless wash formulations, with a strong enthusiast/DTC following. Direct competitor in the waterless and specialty wash segment where Eco Touch operates.
- Griot's Garage: Enthusiast-focused car care brand offering wash, polish, and detailing products with strong DTC and detailing-channel presence. Comparable specialty-positioning peer to Eco Touch in premium car cleaning.
- Adam's Polishes: Specialty car care and detailing brand with a strong enthusiast following and broad wash/polish/wax product lines. Closely comparable to Eco Touch in product mix and customer profile (enthusiast and pro-detailer).
Emerging players
- Optimum Polymer Technologies: Specialty car care formulator known for waterless wash and No Rinse products, competing head-to-head with Eco Touch's core waterless positioning. Smaller scale but a direct conceptual peer in waterless formulation technology.
Broad incumbents
- Mothers Polishes: Long-standing auto care brand offering washes, polishes, and waxes through retail and pro channels. Comparable to Eco Touch in product category, with much broader mass-market distribution.
- Sonax: German auto care brand with a comprehensive wash and detailing portfolio sold globally through retail and detailing channels. Comparable product offering to Eco Touch in surface care and detailing.
- 3M Auto Care: Diversified industrial conglomerate with a large auto care division spanning washes, polishes, and surface treatments sold through retail and auto channels. Broad incumbent competing in the same product categories as Eco Touch.
Others
- Autoglym: Established UK-based auto care brand offering wash, polish, and detailing products with strong retail and professional detailing distribution. Comparable to Eco Touch in surface cleaning and detailing formulation, though with much broader international scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat1 record
Key risks5 records
Key highlights5 records
Customer concentration
Eco Touch social profiles
Digital presenceEco Touch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eco Touch leadership team
Management profileNumber of profiles
Profiles2 records
Eco Touch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eco Touch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eco Touch
What does Eco Touch do?
Eco Touch is described in firmographic data as a provider of waterless car wash and detailing products. The associated detailed source content from fillingfactory.com describes a boutique private label and contract packaging service that helps brands launch liquid cleaning products in household, automotive, and personal care categories. Offerings include expert guidance on formulation, packaging, and compliance; strategic sourcing through a curated network of vetted co-packers; and turnkey end-to-end solutions covering concept, development, manufacturing coordination, and ongoing scaling support.
When was Eco Touch founded?
Eco Touch was founded in 2007. It employs 11 to 50 people.
Where is Eco Touch based?
Eco Touch is headquartered in Somersworth, United States, in the North America region.
Who are Eco Touch's main competitors?
Direct peers on record are Turtle Wax, Meguiar's, Chemical Guys, Griot's Garage and Adam's Polishes. Optimum Polymer Technologies is listed as an emerging player. Broad incumbents are Mothers Polishes, Sonax and 3M Auto Care. Autoglym is listed as an others.
Does Eco Touch have an API?
No public API is recorded for Eco Touch.
What industry is Eco Touch in?
Eco Touch's product category is Private Label Cleaning Products & Contract Manufacturing Services. Its primary akta.pro industry code is CRAJAOAC, Eco-Friendly Laundry Care (Detergents, Boosters, Stain Removers), with a secondary code of HSAEAGAF, Eco Kitchen & Appliance Detailing. Its NAICS code is 32561 and its SIC code is 2840.