CEO Today

What CEO Today does

CEO Today is a B2B digital media publication operating under Universal Media Limited, a UK private company (Companies House registration 10274076) headquartered in Lichfield with an operational office in Birmingham. It publishes editorial content targeted at C-level executives, senior management, and entrepreneurs, with audience composition of roughly 65% business executives, 20% entrepreneurs, and 15% senior management, distributed approximately 63% US, 28% UK, and 9% rest of world. Its editorial scope spans leadership, strategy, AI enterprise, fintech and crypto, markets, technology, governance and risk, talent and culture, SME/startups, and executive coaching.

The core product is the CEO Today Online digital magazine (ceotodaymagazine.com), a WordPress-based publishing platform with SEO-optimised content, email marketing automation, and analytics tracking — no proprietary technology stack, no APIs, and no mobile applications are disclosed. Around the magazine, the company has built a portfolio of monetisation products: regional awards programmes (CEO USA, CEO UK, CEO Africa, CEO Middle East, CEO Global, Business Women of the Year, Executive Coaching Awards); sponsored articles and advertorials; solus email campaigns to a proprietary database of over 200,000 C-level and partner-level executive contacts; display advertising (title banners, sidebars, takeovers) against 125,000+ monthly page impressions; and newsletter placement.

Revenue is exclusively advertising and sponsorship-driven, with quote-based, non-public pricing. Go-to-market is sales-led for advertiser and sponsorship acquisition, complemented by an event-driven motion through the awards programmes. Audience acquisition is content-and-SEO led. The company sits within a diversified publishing group that also operates sister brands Lawyer Monthly, Finance Monthly, and Corporate Travel Awards, suggesting shared back-office and sales infrastructure across the portfolio.

Name

CEO Today

Legal name

Universal Media Limited

Website

https://ceotodaymagazine.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

CEO Today is a B2B digital media publication targeting C-suite executives with editorial content on leadership, strategy, AI, and fintech. It monetises through sponsored content, display advertising, solus email campaigns to 200,000+ executive contacts, and regional awards sponsorship programmes.

Ownership category

akta.pro rank

Product category

Business Media Publishing

NAICS

Advertising, Public Relations, and Related Services (5418), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Services-Advertising Agencies (7311), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Thought Leadership & Executive Visibility (BPAFADAG)

akta.pro secondary industries

Reputation Management & Executive Thought Leadership (MPAAADAK), Corporate Reputation & Thought Leadership (MPAAAOAF), Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• Business media publishing
• Executive editorial content
• Sponsored content advertising
• B2B email marketing
• Industry awards programmes

Headquarters

HQ city

Lichfield

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Sponsored Articles and Advertorials: CEO Today offers sponsored article platforms allowing brands to reach C-level executives through thought leadership content featured on the homepage and throughout the site. These are custom-created pieces aligned with editorial content.
2. Digital Advertising (Web Banners): Display advertising options including title banners, background takeovers, sidebar/MPU takeovers, skyscraper banners, panorama banners, and custom microsites. Delivers over 125,000 monthly page impressions.
3. Solus Email Campaigns: Exclusive email campaign services targeting the CEO Today database of over 200,000 contacts globally. Allows advertisers to send dedicated emails to segmented audiences by job title, industry sector, and location.
4. Awards and Sponsorships: Regional awards programmes (CEO USA, CEO UK, CEO Africa, CEO Middle East, CEO Global, Business Women of the Year, Executive Coaching Awards) generate sponsorship revenue from corporate participants.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

CEO Today is a digital business publication that produces editorial content covering leadership, strategy, AI, fintech, markets, and corporate governance, targeted at CEOs and C-level executives. The publication monetises its audience through sponsored articles, digital advertising inventory (banner formats and takeovers), solus email campaigns to a 200,000+ executive database, and a portfolio of regional awards programmes (USA, UK, Africa, Middle East, Global, Executive Coaching, Business Women of the Year) that generate sponsorship revenue.

Product overview

CEO Today is a media and publishing platform comprising a digital magazine (CEO Today Online) and print publication, offering content across leadership, strategy, innovation, technology, growth, and executive insight. The platform monetises through advertising products including Sponsored Articles/Advertorials, Solus Email Campaigns, Web Advertising, and Newsletter Placement. Additionally, CEO Today operates regional awards programmes (USA, UK, Africa, Middle East, Europe/Central Asia, and Global) that celebrate business excellence. The platform targets over 200,000 C-level executives with 125,000+ monthly page impressions and reaches 200,000+ contacts via email campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• CEO Today Awards: Awards programme celebrating excellence across industries with regional variants including USA, UK, Europe, Middle East, Africa, and Business Women of the Year awards.
• CEO Today Awards

Products and services

• CEO Today Online A premier digital publication providing business news, leadership insights, and executive interviews to CEOs and senior decision-makers worldwide, covering strategy, technology, finance, and corporate governance.
• CEO Today Awards Regional industry recognition programmes including awards for USA, UK, Africa, Middle East, Global, Executive Coaching, and Business Women of the Year, celebrating excellence in business leadership.
• Sponsored Articles / Advertorials Paid content platform enabling brands to reach CEO Today's executive audience through SEO-optimised in-depth articles, interviews, and thought leadership features featured on the homepage and category pages.
• Solus Email Campaigns Exclusive email marketing service allowing advertisers to send targeted campaigns to over 200,000 C-level and partner-level executive contacts globally, with detailed analytics on delivery, open rates, and click-through performance.
• Web Advertising Digital advertising inventory including title banners, background takeovers, sidebar/MPU units, skyscraper banners, and panorama formats, generating over 125,000 monthly page impressions.

Quantifiable outcome

• 420% month-on-month increase in online page views since 2018
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators12 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Fortune: A legacy business publication covering CEOs, finance and corporate leadership. Overlaps directly with CEO Today's executive audience and offers comparable sponsored content, newsletters, and awards products at significantly greater scale.
• Harvard Business Review: A leading executive-management publication with deep reach among C-suite readers. Comparable premium editorial positioning and similar advertiser demand for executive thought-leadership placement.
• Business Insider: A large digital business news outlet covering executives, strategy and corporate developments. Directly comparable editorial scope and advertiser-supported monetization, with much broader traffic and global reach.
• Fast Company: A business media brand covering innovation, leadership and technology with a strong executive readership. Comparable advertising-driven model and audience overlap with CEO Today's leadership and innovation content verticals.
• Forbes: A globally recognized business publication with substantial executive audience and well-developed thought-leadership, sponsored content and awards offerings. Operates as a broader incumbent against which CEO Today competes for advertisers and reader attention.

Direct peers

• CEO World Magazine: A digital executive publication covering business leaders, CEOs and entrepreneurs. Closely comparable to CEO Today in its digital-first, ad-supported executive audience monetization and thought-leadership format.
• Entrepreneur Media: A US-based media brand targeting founders, executives and growing businesses. Strong audience overlap with CEO Today's entrepreneur segment (~20% of traffic) and runs a comparable advertising and sponsored content business model.
• Chief Executive Magazine: A US-based print and digital publication targeting CEOs and C-suite leaders. Directly comparable to CEO Today in audience focus and B2B thought-leadership content model, with similar advertiser-supported monetization.
• The CEO Magazine: A digital and print executive publication serving CEOs and senior business leaders. Operates a similar premium thought-leadership, sponsored-content and awards model targeting the same C-suite demographic as CEO Today.
• Inc. A major US business publication serving founders, CEOs and growth-stage executives. Comparable audience overlap with CEO Today (entrepreneurs and executives) and similar sponsored-content, advertising-led business model at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ceotodaymag
• Facebookfacebook.com/ceotodaymag
• LinkedInlinkedin.com/company/ceo-today

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CEO Today