Stockbrokers And Financial Advisers Association

What Stockbrokers And Financial Advisers Association does

The Stockbrokers and Investment Advisers Association (SIAA), referred to in firmographics as the Stockbrokers And Financial Advisers Association, is the peak professional body representing Australia's stockbroking and investment advice profession. Founded in 1999 and headquartered at Level 2, 74 Pitt Street, Sydney, the association represents over 8,000 industry professionals through its member firms and practitioner network, with members collectively serving more than 5.2 million retail clients and 130,000 wholesale clients across Australia.

SIAA's core products are membership services, accredited professional education, and advocacy. The association operates multiple membership categories — Principal Members (Market Participants and Advisory firms), Practitioner Members, Young Professionals, Retired Members, Affiliates, and Student Affiliates — and delivers specialised accreditation including RG146 (Securities & Managed Investments, Foreign Exchange, Margin Lending, Fundamentals of Securities) and DTR accreditation. Continuing professional development (CPD) is delivered through workshops (e.g., 'A day in the life of a trade', market manipulation training), webinar recordings spanning 2021–2026, in-house and bespoke training, and a flagship annual conference (SIAA 2026 at Park Hyatt Melbourne). Publications include SIAA Monthly and Industry Insights. SIAA is a nonprofit membership association with no proprietary technology products; its technology footprint consists of a website, online accreditation/self-serve enrollment, and webinar/event delivery.

Revenue is generated primarily via recurring membership fees across member categories and unit-priced event/workshop tickets (e.g., Member-Practitioner A$100, Organisation Member A$150, Non-Member A$200 per workshop). Go-to-market is community-led: members join directly via the website, and growth is driven by industry networking, event promotion, CPD outreach, and regulatory advocacy that elevates the SIAA brand. The organisation is governed by a Board of Directors drawn from member firms, with no parent company and no disclosed PE/VC ownership.

Name

Stockbrokers And Financial Advisers Association

Legal name

Stockbrokers and Investment Advisers Association

Website

https://stockbrokers.org.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

SIAA is the peak professional association for Australia's stockbroking and investment advice industry, representing 8,000+ professionals across member firms. It provides membership services, RG146/DTR accreditation, CPD education, advocacy to government and regulators, and an annual conference, serving firms and practitioners nationally.

Ownership category

akta.pro rank

Product category

Professional Industry Association Services

NAICS

Professional Organizations (813920), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Accreditation Coordination, Recognition & Meta-Accreditation Bodies (EDADACAH)

akta.pro secondary industry

Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• Professional industry association
• RG146 accreditation
• Continuing professional development
• Investment advice advocacy
• Membership body

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: SIAA generates revenue through membership fees from practitioner members, principal members, young professionals, retired members, affiliates, and student affiliates. Principal Members are Market Participants and Advisory firms providing securities and investment advice, execution services and equity capital-raising.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SIAA is a nonprofit professional membership association that represents Australia's stockbroking and investment advice profession. It sells membership subscriptions across multiple categories (Practitioner, Principal, Young Professional, Retired, Affiliate, Student Affiliate), delivers RG146 and DTR accreditation programs, runs CPD workshops and webinars, hosts an annual conference, and advocates on behalf of the profession to government and regulators.

Product overview

SIAA is a professional membership association for the stockbroking and investment advice industry in Australia, not a product company. It provides membership services, professional development and accreditation programs (RG146, DTR, CPD workshops), advocacy representation, industry publications (SIAA Monthly, Industry Insights), annual conferences (SIAA 2026), webinars, and member resources. No distinct branded software products or platforms are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• SIAA Membership Program
• RG146 Accreditation Program
• DTR Accreditation (Cash Equities)
• CPD Workshops
• CPD Webinars
• SIAA Annual Conference
• Industry Advocacy and Submissions
• SIAA Monthly and Industry Insights Publications

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core, major and supporting.

• ASXcoreStrategic or Co-development Partner · 19 May 2026ASX is a Major sponsor of the SIAA 2026 Conference. ASX participates in the 'Ask ASX' plenary session at the conference, discussing priorities, pressures and decisions shaping Australia's financial markets.
• Super Members CouncilcoreStrategic or Co-development PartnerSuper Members Council and SIAA have jointly called for fundamental redesign of the Compensation Scheme of Last Resort (CSLR) and stronger consumer protections following collapses of First Guardian, Shield, and Dixon Advisory.
• Joint Associations Working Group (JAWG)coreStrategic or Co-development PartnerJAWG (including SIAA and Super Members Council) welcomed Treasury's consultation package responding to the collapse of Shield and First Guardian, noting significant consumer harm and loss of confidence.
• AUSIEXmajorGTM or Marketing PartnerGold sponsor of SIAA 2026 Conference - Australia's digital infrastructure platform for wealth management
• Cboe AustraliamajorGTM or Marketing PartnerGold sponsor of SIAA 2026 Conference - operates Australian securities exchange
• HUB24majorGTM or Marketing PartnerGold sponsor of SIAA 2026 Conference - provides platform and service solutions
• IressmajorGTM or Marketing PartnerGold sponsor of SIAA 2026 Conference - technology company for financial services
• L1 CapitalmajorGTM or Marketing PartnerGold sponsor of SIAA 2026 Conference - investment management firm
• MA Financial GroupmajorGTM or Marketing PartnerGold sponsor of SIAA 2026 Conference - diversified financial services group
• NetwealthmajorGTM or Marketing PartnerGold sponsor of SIAA 2026 Conference - wealth management platform provider
• Nova CMXmajorGTM or Marketing PartnerGold sponsor of SIAA 2026 Conference - post-trade infrastructure provider
• OCGmajorGTM or Marketing PartnerGold sponsor of SIAA 2026 Conference
• SchrodersmajorGTM or Marketing PartnerGold sponsor of SIAA 2026 Conference - global investment manager
• JPMorganmajorGTM or Marketing PartnerSilver sponsor of SIAA 2026 Conference - global financial services firm
• PerpetualmajorGTM or Marketing PartnerSilver sponsor of SIAA 2026 Conference - financial services company
• VanguardmajorGTM or Marketing PartnerSilver sponsor of SIAA 2026 Conference - investment management company
• ChelmersupportingTechnology or IntegrationSupporter sponsor of SIAA 2026 Conference - specialist wealth technology company with Myriad platform for managed accounts operations
• SecuritEasesupportingGTM or Marketing PartnerNetworking drinks sponsor of SIAA 2026 Conference

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• UK Finance: UK Finance is the UK trade association for the banking and finance industry, providing advocacy, policy work, and member services. It is a regional functional peer to SIAA in representing and advocating for capital markets intermediaries.
• Securities Industry and Financial Markets Association (SIFMA): SIFMA is the US securities industry's trade association, providing advocacy, market data, and member education. It is the closest international functional equivalent of SIAA for capital markets participants, scaled to the much larger US market.
• Association for Financial Markets in Europe (AFME): AFME is the European trade body for wholesale financial markets, providing advocacy, research, and standards. It parallels SIAA's role for capital markets and broking members but at a pan-European geographic scale.

Direct peers

• Association of Superannuation Funds of Australia (ASFA): ASFA is the peak policy body for Australia's superannuation industry, providing advocacy, research, and professional education. It operates a comparable membership/advocacy model to SIAA within the adjacent superannuation sector and is a co-actor in JAWG.
• Australian Institute of Superannuation Trustees (AIST): AIST represents trustee directors of superannuation funds, providing advocacy, education, and governance support. It is a peer professional body with a comparable member-funded operating model and a similar JAWG co-member profile.
• CFA Societies Australia: CFA Societies Australia is a professional association for investment management and research professionals, offering the CFA charter, continuing education, and advocacy. It mirrors SIAA's professional credentialing and CPD delivery model for an overlapping investment professional audience.
• Financial Advice Association Australia (FAAA): FAAA is Australia's peak body for financial advisers, providing membership, professional development, advocacy, and CPD programs. It is the most direct competitor to SIAA in representing licensed financial services professionals and runs a parallel accreditation and advocacy agenda.
• Australian Financial Markets Association (AFMA): AFMA represents Australia's wholesale banking and financial markets participants across fixed income, FX, derivatives, and capital markets. It is a direct peer in providing industry advocacy, education, and self-regulatory standards for market participants served by SIAA's principal members.

Broad incumbents

• Chartered Accountants Australia and New Zealand (CA ANZ): CA ANZ is a major professional accounting body offering membership, chartered credentialing, CPD, and advocacy. It is a broader incumbent that shares SIAA's professional body operating model and is comparable in scale and structure.
• The Tax Institute: The Tax Institute is Australia's leading professional association for tax practitioners, providing advocacy, education, and member services. It is a comparable professional body in the financial services adjacent sector with a similar membership and education model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@SIAAEducation
• Xx.com/safaa
• Facebookfacebook.com/StockbrokersandFinancialAdvisersAssociation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stockbrokers And Financial Advisers Association