TRU-Vu Monitors
TRU-Vu Monitors designs and manufactures over 200 industrial-grade LCD monitors and touch screens from 7" to 65" for OEMs, government, healthcare, and industrial customers in the U.S., with strong sunlight-readable, waterproof, medical-grade, and TAA-compliant offerings.
- Company typePrivate
- Founded1990
- HeadquartersArlington Heights, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What TRU-Vu Monitors does
TRU-Vu Monitors is a U.S.-based designer and manufacturer of industrial-grade LCD monitors and touch screen displays, founded in 1990 and operating as a subsidiary of Global Point Technology Group (GPTG). The company's product portfolio spans over 200 ruggedized models from 7-inch to 65-inch screen sizes, organized into specialized lines including sunlight-readable high-brightness panels (1,000 to 2,500+ nits), waterproof NEMA 4X/IP68 enclosures, medical-grade UL/IEC 60601-1 certified fanless displays, optically bonded screens, zero-bezel hygienic monitors, panel-mount, open-frame, 24VDC, and 4K industrial displays. Core proprietary technologies include the TRU-Tuff vibration and shock-resistance treatment, optical bonding that reduces internal reflections by up to 90%, and fanless medical-grade architecture, with over 95% of models carrying TAA and NDAA compliance for federal and defense procurement.
The business model is built on direct B2B sales of hardware to OEMs, system integrators, government agencies, healthcare organizations, and industrial end-users, supported by a custom/OEM modification service that often delivers bespoke configurations at the same price as standard SKUs and at low minimum order quantities. A separate private-label program offers free silk-screening for OEM quantity orders, generating licensing-style economics. Pricing is uniformly quote-based with no published price list, and same-business-day quote turnaround is a stated operational benchmark. The customer base spans at least nine verticals including entertainment (NFL, Walt Disney, Universal Studios), sports (NASCAR, MLS, Chicago Cubs), aerospace and defense (NASA, Lockheed Martin, US Navy, Northrop Grumman), healthcare (Boston Scientific), industrial automation (Siemens, Johnson Controls), and NBC broadcasting, with the company explicitly serving medical, military, marine, transportation, food and beverage, oil and gas, and digital signage segments.
Go-to-market is exclusively direct via phone-based monitor specialists and an online quote-request system; no resellers or distributors are used. The company is privately held with 1-10 reported employees, headquartered at 6201 Discount Drive, Fort Wayne, Indiana, with revenue not publicly disclosed. All product manufacturing is positioned as U.S.-based or TAA-designated country origin, and the company emphasizes a 3-year warranty and 3-5+ year product availability for OEM programs, materially longer than the 3-12 month lifecycle typical of consumer and commercial monitors.
TRU-Vu Monitors firmographics
Firmographics- Name
- TRU-Vu Monitors
- Legal name
- TRU-Vu Monitors, Inc.
- Website
- https://tru-vumonitors.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TRU-Vu Monitors designs and manufactures over 200 industrial-grade LCD monitors and touch screens from 7" to 65" for OEMs, government, healthcare, and industrial customers in the U.S., with strong sunlight-readable, waterproof, medical-grade, and TAA-compliant offerings.
- Ownership category
- akta.pro rank
TRU-Vu Monitors industry classification
Industry- Product category
- Industrial LCD Monitors
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Industrial & Rugged Displays (Harsh Environment) (HDACADAK)
- akta.pro secondary industries
- Medical-Grade Displays (Diagnostic/Clinical) (HDACADAJ), Security & Surveillance Monitors (HDACADAM)
Keywords
Where TRU-Vu Monitors is headquartered
LocationHeadquarters
- HQ city
- Arlington Heights
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TRU-Vu Monitors business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
Revenue model
- Hardware Sales - Standard Monitors: Sale of off-the-shelf industrial LCD monitors and touch screens ranging from 7 to 65 inches. Products include standard brightness, sunlight-readable, waterproof, medical-grade, panel-mount, open-frame, and zero-bezel monitors.
- Custom/OEM Monitor Solutions: Custom-built LCD monitors designed and manufactured to customer specifications including custom video inputs, screen treatments, enclosures, embedded devices, and private labeling. Modified/custom options often available at same cost as off-the-shelf.
- Private Label Manufacturing: Private-label arrangement where customers can have company name/logo silk-screened onto monitors with custom model numbers. Three levels of private labeling available with FREE silk-screening for OEM and system integrator quantity orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard off-the-shelf industrial monitors and touch screens |
| Unit Pricing | Pay-as-you-go | Custom/OEM modified monitors |
| Unit Pricing | Pay-as-you-go | Private label monitors for OEMs and system integrators |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
TRU-Vu Monitors product offering
Product offeringCore offering
TRU-Vu Monitors designs and manufactures industrial-grade LCD monitors and touch screen displays ranging from 7" to 65", offering over 200 rugged TAA-compliant models. The company sells both standard off-the-shelf industrial monitors and fully custom/OEM units built to customer specifications (optical bonding, high-brightness panels, NEMA 4X/IP68 waterproofing, UL 60601-1 medical-grade certifications, private labeling). Product categories include sunlight-readable, waterproof, medical-grade, panel-mount, open-frame, zero-bezel, optically bonded, and 24VDC monitors.
Product overview
TRU-Vu Monitors is an industrial LCD monitor and touch screen manufacturer offering over 200 rugged, TAA-compliant models spanning screen sizes from 7" to 65". The product portfolio centers on three size categories (8.4"-12" small monitors, 13.3"-19" mid-sized monitors, and 21.5"-65" large monitors) with specialized product lines including Sunlight Readable/High-Brightness monitors (1,000-2,500+ nits), Waterproof/NEMA 4X monitors (IP65-IP68 rated), Medical Grade Displays (UL 60601-1 certified, fanless, zero-bezel), Touch Screen Monitors (5-wire resistive, capacitive, P-Cap, SAW, and IR technologies), Panel Mount Monitors, 24VDC Monitors, 4K Resolution Monitors, 4:3 and 16:9 Aspect Ratio variants, Open-Frame Monitors, Zero Bezel Monitors, Optically Bonded Monitors, and Custom/OEM Monitor solutions. Supporting offerings include Private Label branding services, Kiosks, and Monitor Mounts & VESA Stands. All products are designed for 24/7/365 operation in demanding industrial environments.
Differentiator
Problem solved
Functional benefit
Products and services
- 8.4" to 12" Small Industrial Monitors Rugged industrial-grade small LCD monitors and touch screens ranging from 8.4" to 12" screen sizes, available in standard, sunlight readable, waterproof, panel mount, 4:3 and 16:9 aspect ratio configurations. Over 45 models available.
- 13.3" to 19" Mid-Sized Industrial Monitors Industrial LCD monitors and touch screens in sizes from 13.3" to 19", featuring sunlight readable, waterproof, panel mount, 4:3 and 16:9 aspect ratio options. Over 100 standard models available.
- 21.5" to 65" Large Industrial LCD Monitors Large industrial LCD monitors and touch screens from 21.5" to 65" screen sizes, including medical-grade, sunlight readable, open frame, bezel-less, waterproof, 4K, and OEM widescreen configurations. Over 75 standard models available.
Quantifiable outcome
- 95%+ of monitors are TAA compliant and NDAA compliant, enabling government and military contracts
- +3 more outcomes
Companies that use TRU-Vu Monitors
Customer profileNamed customers14 records
Segments9 records
TRU-Vu Monitors technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
TRU-Vu Monitors partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
TRU-Vu Monitors competitors and assessment
Company assessmentDirect peers
- Advantech: Global manufacturer of industrial-grade monitors, panel PCs, and embedded displays for factory automation, medical, and transportation — directly overlapping with TRU-Vu's rugged LCD/touchscreen catalog and OEM channels.
- Elo Touch Solutions: Specialist in touch screen monitors and interactive displays for retail, healthcare, industrial, and self-service kiosks — overlapping core touchscreen, zero-bezel, and medical-grade product lines with TRU-Vu.
- Winmate: Manufacturer of rugged industrial LCD monitors, panel PCs, and military/marine-grade displays — competing head-to-head with TRU-Vu in sunlight-readable, waterproof, and defense-certified categories.
- Hope Industrial Systems: Niche US-based maker of industrial-grade LCD monitors and touch screens for factory floor, medical, and harsh-environment applications — closest direct niche competitor to TRU-Vu.
- Xenarc Technologies: Specializes in small-form-factor rugged LCD monitors and touchscreens for marine, military, vehicle, and industrial applications — directly comparable to TRU-Vu's small-format rugged SKUs.
- Mimo Monitors: Manufacturer of small-format touchscreen monitors and displays for industrial, POS, conference room, and OEM embedded applications — competing with TRU-Vu's small (7"-19") industrial touch monitor lines.
- Axiomtek: Industrial touch panel PCs and LCD monitors for transportation, medical, factory automation, and energy — comparable to TRU-Vu in rugged panel-mount, sunlight-readable, and medical-grade display categories.
Broad incumbents
- Panasonic Industrial (Toughbook/Rugged Displays): Large incumbent offering rugged Toughbook computing and industrial display solutions for defense, public safety, and enterprise — overlapping with TRU-Vu's military/police/fire vertical but as part of a broader portfolio.
- Planar Systems: Established provider of professional and specialty displays including medical, control room, and digital signage — comparable to TRU-Vu's medical-grade and large-format signage offerings as a broader incumbent.
- DFI Inc: Industrial embedded computing and display provider serving automation, medical, and transportation OEMs — adjacent competitor with overlapping rugged panel PC and display products for similar verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
TRU-Vu Monitors social profiles
Digital presenceTRU-Vu Monitors compliance and trust
Trust signalCompliance6 records
TRU-Vu Monitors financial estimates
Financial estimateRevenue estimate
Valuation estimate
TRU-Vu Monitors leadership team
Management profileNumber of profiles
TRU-Vu Monitors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TRU-Vu Monitors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TRU-Vu Monitors
What does TRU-Vu Monitors do?
TRU-Vu Monitors designs and manufactures industrial-grade LCD monitors and touch screen displays ranging from 7" to 65", offering over 200 rugged TAA-compliant models. The company sells both standard off-the-shelf industrial monitors and fully custom/OEM units built to customer specifications (optical bonding, high-brightness panels, NEMA 4X/IP68 waterproofing, UL 60601-1 medical-grade certifications, private labeling). Product categories include sunlight-readable, waterproof, medical-grade, panel-mount, open-frame, zero-bezel, optically bonded, and 24VDC monitors.
Is TRU-Vu Monitors a public or private company?
TRU-Vu Monitors is a private company. It is currently operating.
When was TRU-Vu Monitors founded?
TRU-Vu Monitors was founded in 1990. It employs 1 to 10 people.
Where is TRU-Vu Monitors based?
TRU-Vu Monitors is headquartered in Arlington Heights, United States, in the North America region.
How does TRU-Vu Monitors make money?
Three revenue lines are on record. Hardware Sales - Standard Monitors are the primary driver. The others are custom/OEM Monitor Solutions and private Label Manufacturing.
Who are TRU-Vu Monitors's main competitors?
Direct peers on record are Advantech, Elo Touch Solutions, Winmate, Hope Industrial Systems, Xenarc Technologies, Mimo Monitors and Axiomtek. Broad incumbents are Panasonic Industrial (Toughbook/Rugged Displays), Planar Systems and DFI Inc.
Does TRU-Vu Monitors have an API?
No public API is recorded for TRU-Vu Monitors.
What industry is TRU-Vu Monitors in?
TRU-Vu Monitors's product category is Industrial LCD Monitors. Its primary akta.pro industry code is HDACADAK, Industrial & Rugged Displays (Harsh Environment), with a secondary code of HDACADAJ, Medical-Grade Displays (Diagnostic/Clinical). Its NAICS code is 3345 and its SIC code is 3823.