What Peter Appel Transport does

Simon Loos b.v. is a privately held Dutch contract logistics company headquartered in Wognum, Netherlands, operating as a family business tracing its origins to a 1938 courier service between Hoorn and Alkmaar. The company provides an integrated set of logistics services — transport (store distribution, foodservice, network and bulk transport across the Netherlands and into Europe), warehousing (storage, inventory management, order processing, and shipping), co-packing (repacking, labeling, promotional packaging assembly), and logistics consultancy (process and systems optimization). Its customer base consists of large Dutch enterprises, including major grocers (Albert Heijn, Jumbo, Lidl, Spar, Vomar), beverage producers (Heineken, Bavaria, Vrumona, Danone), dairy firms (FrieslandCampina, Arla), packaged-food companies (Mondelez, Smeding, Borgesius), building-products suppliers (Scheuten, VELUX), and 3PL partners such as Kuehne+Nagel.

The company runs a substantial physical operating footprint — 3,500+ employees, 1,300+ trucks, and 60+ locations across the Netherlands — supported by uniform warehouse and transport management systems and a real-time customer portal that provides inventory and order visibility to enterprise clients. Commercial activity is dominated by direct enterprise sales and dedicated account management; pricing is not publicly disclosed and contracts are structured around recurring service fees for warehousing and per-shipment / volume-based pricing for transport. Sustainability investments include an electric refrigerated-truck fleet operated in partnership with FrieslandCampina, as well as LNG-powered vehicles, alongside community and employer-brand initiatives such as long-running sponsorships of the Zwarte Cross festival and the Team LEEUW rally team.

Name

Peter Appel Transport

Legal name

Simon Loos b.v.

Website

https://peterappeltransport.nl

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Middenmeer

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Transport Services: Core logistics and transport services including domestic Netherlands distribution, European transport, store distribution, foodservice logistics, and bulk transport
2. Warehousing Services: Full logistics process including storage, inventory management, order processing, and shipping, typically billed as recurring service contracts
3. Co-Packing Services: Repackaging, labeling, and promotional packaging assembly services as add-on to warehousing and transport
4. Logistics Consultancy: Advisory services for logistics process and system optimization, combining logistics expertise with IT knowledge

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Peter Appel Transport delivers integrated logistics services including domestic Netherlands distribution, European transport, store distribution, foodservice logistics, and bulk transport for retailers and consumer goods manufacturers. The offering is complemented by warehousing (storage, inventory management, order processing, shipping), co-packing (repacking, labeling, promotional packaging assembly), and logistics consultancy (process and system optimization combining logistics expertise with IT knowledge).

Differentiator

Problem solved

Functional benefit

Products and services

• Transport End-to-end transport services across the Netherlands and Europe, covering store distribution, foodservice logistics, network transport, and bulk transport, designed for retailers, food & beverage companies, and consumer goods manufacturers.
• Warehousing Full logistics warehousing process including storage, inventory management, order processing, and shipping, supported by uniform systems, fixed standards, and real-time insight through the customer portal for enterprise customers.
• Co-Packing Repackaging, labeling, and assembly of promotional/action packaging, delivered as an add-on service to warehousing and transport for retail and consumer goods customers.
• Logistieke Consultancy (Logistics Consultancy) Advisory services that combine logistics expertise with IT knowledge to help customers optimize logistics processes and systems, often run alongside transport and warehousing engagements.

Named customers23 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• Zwarte CrossminorGTM or Marketing Partner · 8 June 2026Third consecutive year partnership with Toon's Truckstop at Zwarte Cross festival (July 15-19). Music, entertainment, and trucker culture event sponsorship.
• Team LEEUW RallysportminorGTM or Marketing Partner · 29 May 2026Multi-year partnership supporting rally talent Marnix Leeuw toward Dakar Rally 2027. Partnership based on shared values of ambition, development, and teamwork.
• FrieslandCampinacoreStrategic or Co-development PartnerStrategic partnership for sustainable logistics using electric trucks. Expansion to four refrigerated electric trucks following successful 2024 pilot, representing next step in sustainable dairy distribution.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Regional players

• PostNL: Dutch postal and parcels operator with logistics arm serving Dutch retailers — regional peer with overlapping Dutch distribution footprint and shared retail customers.

Broad incumbents

• Geodis: French global logistics provider with road, contract logistics, and freight forwarding — broad incumbent with strong European warehousing and retail customer overlap.
• Dachser: German-headquartered global logistics integrator with European road, air, and sea freight plus warehousing — broader incumbent operating at far larger scale with European LTL distribution overlap.
• CEVA Logistics: Global contract logistics and freight management provider, owned by CMA CGM — broad incumbent competing for the same enterprise retail/FMCG contract-logistics RFPs.
• Kuehne+Nagel: Swiss global freight forwarder and contract logistics provider — already a named customer/partner and a broad incumbent against which this company must position in enterprise logistics RFPs.
• DSV: Danish-headquartered global freight forwarder and road transport integrator — broad incumbent with European road network overlap and aggressive M&A track record.

Direct peers

• Raben Group: European family-owned logistics provider with road transport, warehousing, and contract logistics across multiple countries — direct peer for Dutch warehousing + distribution with European reach.
• De Groot Transport Group: Large Dutch family-owned logistics and forwarding group with truck fleet, warehousing, and multimodal services across NL and EU — directly comparable on scale, customer mix (FMCG/retail), and integrated service model.
• Van den Bosch Transporten: Dutch specialist in bulk and container transport with strong warehousing offering, founded as a family business and serving food and chemical customers — direct peer for the bulk transport + warehousing revenue stream.
• Nijhof-Wassink: Dutch family-owned transport and logistics company providing warehousing, container, and bulk transport across Europe — comparable scale and customer overlap in FMCG and food.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/peterappeltrans
• LinkedInlinkedin.com/company/peter-appel-transport

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peter Appel Transport