Dr. Cat Plastic Surgery

What Dr. Cat Plastic Surgery does

Dr. Cat Plastic Surgery is a private, founder-owned cosmetic surgery practice headquartered in a 4,000 sqft penthouse clinic at 421 N. Rodeo Drive, Beverly Hills, California. The firm operates as a single-surgeon medical practice led by board-certified plastic surgeon Dr. Catherine Huang-Begovic (Dr. Cat), supported by a small team (1-10 employees) that includes a board-certified anesthesiologist, physician assistant, nurses, scrub techs, and medical assistants. The practice offers a full surgical menu across body contouring (tummy tuck, revision tummy tuck, liposuction including awake liposuction under local anesthesia, Brazilian Butt Lift, thigh lift, pubic lift, mommy makeover), breast surgery (augmentation with implants or fat transfer, lift, reduction, tuberous breast correction, revision, explant), facial and neck procedures (rhinoplasty, facelift, neck lift, eyelid/brow/lip lift, buccal fat removal, otoplasty, facial implants, fat transfer), and labiaplasty/vaginal rejuvenation, alongside minimally invasive offerings (Botox, Dysport, fillers, Venus Viva MD, dermabrasion, ThermiVa, ThermiSmooth) and the proprietary MD GLAM luxury skincare line.

Revenue is generated through one-time surgical procedures priced per case on a quote basis (with revision tummy tucks ranging $6,000-$50,000 and other procedures priced individually), consultation fees of $500 for primary procedures and $1,500 for revisions (credited toward surgery), and sales of the MD GLAM branded skincare products. Patient financing is available through CareCredit and Alphaeon Credit. The go-to-market motion is brand-led: 1.2 million social media followers (primarily Instagram), a starring role on E!'s Dr. 90210, appearances across mainstream media (CBS, Fox News, Entertainment Tonight, Huffington Post), and patient testimonials act as the primary top-of-funnel acquisition channels, supported by complimentary discovery calls and virtual consultations to capture out-of-town and international demand.

The practice serves a primarily individual consumer base, with patients segmented as women seeking cosmetic surgery (primary segment), out-of-town and international medical tourists (~30% of caseload), revision surgery patients, post-pregnancy women seeking mommy makeovers, and post-weight-loss patients seeking body contouring. The practice is bootstrapped with no disclosed outside investors or funding rounds; no M&A, restructuring, leadership changes, or material ownership events have been recorded; and MD GLAM operates as a wholly-owned sub-brand established in 2012.

Name

Dr. Cat Plastic Surgery

Legal name

Dr. Cat Plastic Surgery

Website

https://beautybydrcat.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Dr. Cat Plastic Surgery is a Beverly Hills-based cosmetic surgery practice led by sole surgeon Dr. Cat Begovic, offering body contouring, breast, facial, and minimally invasive procedures to women seeking premium aesthetic results, with roughly 30% of patients traveling from out of town or overseas.

Ownership category

akta.pro rank

Product category

Cosmetic Surgery Services

NAICS

Offices of Physicians (62111), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industries

Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG)

Keywords

• Cosmetic surgery services
• Body contouring procedures
• Breast augmentation surgery
• Facial rejuvenation treatments
• Minimally invasive aesthetics

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Surgical Procedures: One-time surgical procedures including tummy tuck, liposuction, breast augmentation, Brazilian butt lift, facelift, and other cosmetic surgeries. Revenue varies based on procedure complexity.
2. Consultation Fees: $500 for primary procedures and $1,500 for revision surgeries, applied towards the surgical procedure
3. Skincare Products: MD GLAM luxury skincare brand created by Dr. Cat

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Dr. Cat Plastic Surgery is a Beverly Hills-based private cosmetic surgery practice offering a full suite of surgical and minimally invasive aesthetic procedures, including tummy tuck, liposuction, breast augmentation, facelift, rhinoplasty, labiaplasty, BBL, mommy makeover, and revision surgery. The practice is led by Harvard and UCLA-trained board-certified plastic surgeon Dr. Cat Begovic and operates from a 4,000 sqft accredited private surgical center on Rodeo Drive, complemented by a proprietary MD GLAM luxury skincare line.

Product overview

Dr. Cat Plastic Surgery is a Beverly Hills-based cosmetic surgery practice led by board-certified plastic surgeon Dr. Cat Begovic, offering surgical and non-surgical aesthetic procedures. The practice provides comprehensive body contouring services including tummy tuck, revision tummy tuck, liposuction, awake liposuction, revision liposuction, Brazilian Butt Lift, thigh lift, pubic lift, mommy makeover, and body contouring. Breast procedures include breast augmentation (implants and fat transfer), tuberous breast correction, breast reduction, breast revision, breast lift, and breast implant removal. Facial and neck procedures encompass rhinoplasty, otoplasty, facelift, neck lift, eyelid lift, brow lift, lip lift, buccal fat removal, facial implants, and fat transfer to the face. Labia procedures include labiaplasty, vaginal rejuvenation, and labiaplasty revision. Minimally invasive offerings include the proprietary MD Glam skincare line, Botox, Dysport, facial fillers, Venus Viva MD, dermabrasion, ThermiVa, ThermiSmooth Face, and ThermiSmooth Body.

Differentiator

Problem solved

Functional benefit

Brands

• MD GLAM: Luxury skincare and beauty product line founded by Dr. Cat Begovic, based on her anti-aging skin research at UCLA.

Products and services

• Tummy Tuck (Abdominoplasty)

Quantifiable outcome

• Most patients require only Tylenol post-surgery, not prescription pain medication
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Marina Plastic Surgery: Marina Del Rey, CA-based cosmetic surgery practice serving the broader Los Angeles market with comparable surgical and non-surgical offerings, but operating in a different sub-market from Beverly Hills.

Others

• AbbVie (Allergan Aesthetics): Parent of Allergan Aesthetics, manufacturer of Botox, CoolSculpting, and other key products used in Dr. Cat's practice. Ecosystem participant and key supplier rather than direct competitor, but shapes the supply and competitive landscape of the broader category.

Broad incumbents

• Sono Bello: National body-contouring and cosmetic surgery chain competing on volume and accessibility. Broad incumbent in the same procedures (liposuction, body contouring) but at a more standardized, lower price point than Dr. Cat's concierge model.
• SkinSpirit: Multi-location U.S. med-spa chain offering Botox, fillers, body contouring, and skin treatments. Comparable minimally invasive and skincare offerings to Dr. Cat, but at lower price points and without a celebrity-surgeon brand.
• Ideal Image: Large national med-spa chain with a focus on Botox, fillers, laser, and body contouring. Adjacent competitor for the non-surgical portion of Dr. Cat's menu, particularly with price-sensitive consumers.

Direct peers

• Lasky Aesthetics & Laser Center: Beverly Hills plastic surgery and aesthetics practice offering a similarly broad menu of surgical and non-surgical procedures to a comparable high-end clientele in the same geographic market.
• Nassif MD (Dr. Paul Nassif): Beverly Hills-based facial plastic surgeon and co-star on E!'s Dr. 90210 alongside Dr. Cat. Directly comparable as a celebrity-surgeon practice with similar media-driven brand, premium positioning, and high-net-worth patient mix.
• Beverly Hills Plastic Surgery Group: Multi-surgeon cosmetic surgery practice in Beverly Hills offering body, breast, and facial procedures to a similar premium patient demographic in the same micro-market.
• Dubrow Plastic Surgery (Dr. Terry Dubrow): Newport Beach-based plastic surgeon, also a co-star on E!'s Dr. 90210. Direct peer in celebrity-surgeon, high-end revision-and-cosmetic practice with similar media-driven patient acquisition.
• Cassileth Plastic Surgery: Beverly Hills-based board-certified plastic surgery practice with a similar full-service cosmetic surgery menu (body, breast, face) targeting high-end local and out-of-town patients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/beautybydrcat
• Xx.com/drcatbegovic
• Facebookfacebook.com/beautybydrcat
• LinkedInlinkedin.com/company/beauty-by-dr.-cat

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dr. Cat Plastic Surgery