What Sturebadet does

Sturebadet is a Stockholm-based consumer spa founded in 1885, providing a defined menu of in-person wellness services: massage, foot and leg treatments, duo treatments, waxing, signature treatments, and clinical treatments. The company operates as a for-profit, privately held business headquartered in Stockholm, Sweden, with an active website at sturebadet.se. The service offering is delivered from a physical spa location rather than a multi-site chain, and the brand's principal asset is its 140-year operating history in the Swedish capital.

The business is a services-driven, transaction-based operation, monetizing individual treatment bookings from consumer and likely corporate clients. Pricing is not publicly disclosed in the available source data. With 51–100 employees, the operation is mid-sized for a premium urban spa and consistent with a single-site or small multi-room facility requiring a meaningful staff base of therapists, clinicians, and front-of-house personnel. The company has no disclosed digital products, apps, partnerships, or technology stack beyond its public website.

Ownership is concentrated with founder Per-Erik Hasslert, who is listed as the owner, while Leif West serves as Chairman of the board, indicating a founder-led governance structure with board oversight. No parent company, subsidiaries, funding rounds, M&A activity, regulatory actions, or strategic transactions are disclosed in the available data, leaving the business as a privately controlled, single-entity spa operator with no observable external capital or corporate-development footprint.

Name

Sturebadet

Legal name

Sturebadet

Website

https://sturebadet.se

Company type

Private

Founded year

1885

Headcount range

51–100 employees

Short description

Sturebadet is a historic Stockholm spa founded in 1885, offering massage, waxing, signature, and clinical treatments to consumer clients. The privately held, for-profit company employs 51–100 people and remains founder-owned.

Ownership category

akta.pro rank

Product category

Spa & Wellness Services

NAICS

Personal Care Services (8121), Other Personal Care Services (812199), Other Personal Services (8129)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

akta.pro secondary industries

Medical Spas (Medi-Spas) (HSALAFAB), Swedish Massage (HSALAEAA), Hammam & Turkish Bath Services (HSALAFAG)

Keywords

• Spa services
• Massage therapy
• Body treatments
• Waxing services
• Wellness treatments

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Core offering

Sturebadet is a Stockholm-based spa that delivers in-person massage, feet, leg, duo, waxing, signature, and clinical treatments to individual consumers at its physical facility. The business generates revenue from fees paid for these wellness and body-care services rather than from selling physical goods or technology products.

Differentiator

Problem solved

Functional benefit

Products and services

• Massage treatments Massage services delivered in-person at the Sturebadet spa facility in Stockholm, targeted at individual consumers seeking relaxation and therapeutic body work.
• Feet treatments Foot-focused spa treatments performed at the Sturebadet facility in Stockholm for individual customers seeking targeted foot care.
• Leg treatments Leg-focused spa treatments performed in-person at the Sturebadet facility in Stockholm for individual consumers.
• Duo treatments Duo-format spa treatments designed for two clients simultaneously at the Sturebadet facility in Stockholm.
• Waxing services Hair removal waxing services offered in-person at the Sturebadet facility in Stockholm for individual customers.
• Signature treatments Branded signature spa treatments unique to Sturebadet, delivered in-person at the Stockholm facility for individual consumers.
• Clinical treatments Clinical spa treatments performed at the Sturebadet facility in Stockholm for individual consumers seeking results-oriented body and skin care.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Broad incumbents

• Aman Spa: Aman operates a global network of ultra-luxury hotel spas offering premium massage, signature rituals, and clinical wellness experiences. Aman Spa represents the upper bound of pricing power and service depth relevant to Sturebadet's premium positioning.
• Six Senses: Six Senses operates a global portfolio of luxury resort spas offering massage, bodywork, clinical wellness, and signature programming. While broader and more resort-focused than Sturebadet, Six Senses is a benchmark for premium spa positioning and service-mix innovation relevant to Sturebadet's clinical-treatment expansion.
• Mandarin Oriental Spa: Mandarin Oriental operates a globally recognized in-house spa brand offering massage, signature treatments, and wellness programming across luxury hotels. While part of a global hotel group, its treatment menu, premium positioning, and signature-ritual approach are directly comparable to Sturebadet's upper-tier offerings.

Regional players

• Elite Hotels of Sweden: Elite Hotels is a Swedish hotel group with several properties operating in-house spa facilities offering massage and signature treatments. It is comparable as a Stockholm-area competitor for spa and wellness bookings, although positioned as hotel-anchored rather than a standalone day spa.
• Copperhill Mountain Lodge: Copperhill Mountain Lodge is a Swedish design-led destination lodge in Åre with a notable spa and wellness offering targeting the same affluent Nordic consumer base as Sturebadet. While located outside Stockholm, it competes for the same premium Swedish wellness customer.
• Häringe Palace: Häringe Palace is a Swedish boutique hotel and spa property near Stockholm offering massage and signature treatments in a heritage setting. Its Stockholm-area heritage positioning mirrors Sturebadet's location dynamic, though Häringe operates as a hotel-led resort rather than a city day spa.

Direct peers

• Aire Ancient Baths: Aire Ancient Baths operates historic-bathhouse-style luxury spa locations in cities such as New York, Barcelona, and London, offering a comparable heritage-meets-luxury positioning to Sturebadet. The service mix (thermal baths, massage, signature rituals) closely mirrors Sturebadet's blend of traditional and signature treatments.
• Selma Spa: Selma Spa is a Swedish spa resort in Sunne offering massage, signature treatments, and wellness packages in a destination-spa setting. The combination of massage, signature rituals, and clinical/wellness positioning aligns closely with Sturebadet's service architecture.
• ESPA: ESPA is a UK-based luxury spa operator and product house delivering massage, bodywork, and signature treatment programs in hotel and standalone spa settings. ESPA's premium treatment-led model and global brand presence make it a direct service-offering peer to Sturebadet.
• Yasuragi: Yasuragi is a Japanese-inspired spa hotel located just outside Stockholm, offering a comparable mix of bathing, massage, signature treatments, and wellness programming to Swedish consumers. It is the closest geographic and service-mix peer to Sturebadet within the Stockholm market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sturebadet