SST

What SST does

SST AG Basel is a Swiss specialist retailer operating an online shop (sstag.ch) for professional tools, machines, pumps, disposal systems, climate control equipment, and ladders/scaffolding. Founded in 1990 and headquartered at Oristalstrasse 23 in Neu-Nuglar (Basel region), the company employs 1-10 people and serves four horizontal customer segments: industry, trade (craftsmen and construction), public institutions (cantons, municipalities, schools), and private households. Its core offering is a catalog of over 9,000 SKUs aggregated from established manufacturers including Bosch, Brennenstuhl, Collomix, DAB, Kibernetik, and Ratioline, organized into six main categories with extensive sub-categorization.

The company's commercial technology stack is a conventional WooCommerce-style e-commerce storefront with SSL-secured checkout, multi-currency pricing (CHF and EUR), and a structured product taxonomy supporting search by category and SKU/article number. No proprietary technology, AI capabilities, mobile applications, or platform APIs are disclosed; the operation runs on standard e-commerce infrastructure with low headcount. Pickup is offered at the Neu-Nuglar site by prior arrangement with cash payment, while phone-based personal consultation (061 913 03 13) is positioned as a key differentiator for product selection.

SST's revenue model is straightforward one-time product resale: customers purchase physical goods through the website with pricing per unit, typical promotional discounts around 20%, and payment via credit card (Mastercard, Visa), TWINT, prepayment, or invoice (for qualified businesses and institutions). The go-to-market is direct-to-consumer e-commerce with newsletter-based retention marketing, and the business is privately held with no institutional investors, parent company, subsidiaries, or disclosed M&A activity. Revenue, GMV, and growth metrics are not publicly disclosed, and the firm operates exclusively within Switzerland.

Name

SST

Legal name

SST AG Basel

Website

https://sstag.ch

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

SST AG Basel is a Swiss e-commerce specialist retailer offering over 9,000 products in tools, machines, pumps, disposal systems, climate control, and ladders/scaffolding. Founded in 1990, the company serves industry, trade, public institutions, and private households in Switzerland.

Ownership category

akta.pro rank

Headquarters

HQ city

Basel

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales: Revenue generated through direct online sales of tools, machines, pumps, disposal systems, and workshop equipment. The company operates as a reseller offering over 9,000 products from leading quality manufacturers. Sales occur through their e-commerce platform with pricing in CHF and EUR currencies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

SST AG Basel is a Swiss specialist dealer operating an online shop that sells over 9,000 products spanning tools, machines, pumps, disposal systems, ladders and scaffolding, climate control equipment, and workshop furniture/storage to industrial, trade, institutional, and private customers across Switzerland. The company functions as a reseller of leading-brand products from manufacturers such as Bosch, Brennenstuhl, Collomix, DAB, Kibernetik, and Ratioline, distributing them via its own e-commerce platform with payment in CHF and EUR.

Product overview

SST AG Basel is a Swiss specialist retailer operating an online shop for tools, machines, pumps, disposal systems, and workshop equipment. The company offers over 9,000 products across six main categories: Entsorgungssysteme (disposal systems), Einrichtung & Lager (furniture and storage), Pumpen (pumps), Raumklima (climate control), Werkzeug Maschinen & Werkstatt (tools, machines and workshop), and Leitern & Gerüste (ladders and scaffolding). The product portfolio also includes specialized sub-categories such as drilling tools, circular saw blades, hole saws, circle cutters, and tool cases. As a B2B and B2C distributor, SST AG serves industry, trade, institutions, and private customers with quality products from brands including Bosch, Brennenstuhl, Collomix, DAB, Kibernetik, and Ratioline.

Differentiator

Problem solved

Functional benefit

Products and services

• Entsorgungssysteme (Disposal Systems) Disposal systems category offering waste containers, container presses, safety containers, waste bins, sack holders, wall ashtrays, and related disposal accessories for industry, trade, and private customers.
• Einrichtung & Lager (Furniture & Storage) Storage shelves, vehicle equipment fittings, and workshop/operational equipment for warehouses, workshops, and industry, supporting structured storage and efficient workflows.
• Pumpen (Pumps) Pumps category offering wastewater, submersible, centrifugal, diesel, pressure, deep-well, self-priming, multi-stage vertical, motor, rain water, salt water, swimming pool, and cistern pumps, as well as pump accessories for construction, garden, and industrial applications.
• Raumklima (Climate Control) Climate control category offering heaters, air conditioning units, dehumidifiers, building dryers, and room-air laundry dryers for optimal indoor climate and air quality in industrial, commercial, and private settings.
• Werkzeug, Maschinen & Werkstatt (Tools, Machines & Workshop) Professional tools, machines, and workshop equipment for crafts, industry, and DIY — including automotive tools, belt and bench grinders, concrete vibrators, Bosch power tools, Brennenstuhl electrical material, Collomix mixers, diamond tools, hand tools, industrial and commercial vacuums, compressors, lighting, metal band saws, metal circular saws, abrasives and cutting technology, vises, dust protection systems, generators, drilling machines, and machine tools.
• Leitern & Gerüste (Ladders & Scaffolding) Ladders and scaffolding category offering aluminum ladders, work trestles, roof and chimney-sweep ladders, scaffolds, fiberglass ladders, wooden ladders, lightweight metal steps and crossovers, platform ladders, shaft ladders, fixed ladders, tanker ladders, and ladder accessories for industry, construction, trades, and private projects.

Quantifiable outcome

• Quick delivery within 3-4 days for many items

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ManoMano: European online marketplace specializing in DIY, home improvement, and professional tools — directly comparable as a digital-first retailer serving overlapping tool/workshop categories with similar breadth across B2C and prosumer buyers.
• Contorion: German-headquartered online retailer of professional tools, industrial supplies, and workshop equipment; similar vertical e-commerce model with B2B and trade customer focus analogous to SST AG's industry/trade segment.
• Conrad Electronic: Established European electronics and industrial supplies retailer with Swiss operations (conrad.ch); comparable as a multi-category e-commerce specialist serving trade and institutional buyers with technical equipment.
• Distrelec: European distributor of electronics, automation, and industrial MRO supplies with a dedicated Swiss storefront; comparable B2B/wholesale-style e-commerce model serving industrial and institutional buyers in the same Swiss market.
• ToolTeam: German online retailer focused on professional tools, workshop equipment, and industrial supplies — directly comparable in product mix, target customers (trade and industry), and e-commerce-first operations.
• völkner: German online retailer of electronics, tools, and industrial supplies serving professional and prosumer buyers; directly comparable product breadth and digital-first distribution model.

Broad incumbents

• Amazon Business: Global B2B/B2C e-commerce platform with deep tools, machinery, and industrial supply catalog; broad incumbent competing with SST AG on assortment breadth, pricing, and logistics speed across Switzerland.
• Berner Group: Pan-European B2B distributor of tools, fasteners, chemicals, and workshop supplies serving trade, industry, and automotive; broader incumbent with overlapping categories to SST AG and active footprint in DACH.
• Hornbach: Large European DIY/home improvement retailer with Swiss operations; broad incumbent covering workshop tools, ladders, climate equipment and pumps — adjacent competition for SST AG's private household and trade segments.

Regional players

• Brütsch Werkzeuge: Swiss tool and machinery specialist retailer competing directly in the same domestic market as SST AG; comparable customer mix (industry, trade, private) and product focus on professional tools.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SST