Egyptian Streets

What Egyptian Streets does

Egyptian Streets is an independent English-language media organization founded in Cairo, Egypt in 2012 (incorporated as ES Media FZ LLC in 2014) and operated as a remote-first team of 1-10 employees. The company publishes a WordPress-based news and culture website (egyptianstreets.com) covering Egyptian politics, society, business, culture, travel, food, entertainment, and opinion, and distributes content across Facebook, Twitter/X, Instagram, TikTok, LinkedIn, and Mailchimp-powered email newsletters. The platform organically reaches more than two million people per month and is positioned as Egypt's leading independent English-language media outlet.

The business operates three revenue streams: (1) recurring subscription/memberships with tiered levels granting unlimited article access, premium newsletters, commenting, and exclusive events; (2) advertising and sponsorship packages across the website, newsletters, and branded content, including long-term brand retainers; and (3) a Shopify-hosted e-commerce storefront selling limited edition art merchandise. Distribution is direct-to-consumer and global, with no named enterprise customers and no disclosed customer logos; an open article submission program and an editorial team of senior journalists round out the operating model.

The company's technology stack is mainstream and non-proprietary — WordPress CMS for publishing, Mailchimp for newsletters, Shopify for commerce, and standard social media APIs for distribution — meaning the operation leans on content, brand, and audience rather than defensible technology. A sister brand, Saudi Streets, extends the network under the ES Media umbrella. The only disclosed funding event is participation in the Axel Springer Plug and Play Accelerator in 2014 with $0 raised; ownership is founder-controlled and bootstrapped with no institutional investors identified.

Name

Egyptian Streets

Legal name

ES Media FZ LLC

Website

https://egyptianstreets.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Egyptian Streets is an independent English-language digital media outlet based in Cairo that publishes news, culture, business, and lifestyle content about Egypt, reaching over two million people monthly through its website, social platforms, and newsletters via subscription, advertising, and merchandise revenue streams.

Ownership category

akta.pro rank

Product category

Digital News & Media

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Local & City Guide Content Aggregators (MPACAKAJ)

Keywords

• Digital news media
• Online journalism
• Content publishing
• News subscription
• Editorial content

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription/Membership: Quality journalism subscription model offering unlimited access to stories, exclusive events and offers, first access to premium newsletters, ability to comment on articles, and full user profile. Subscription tiers are available through membership-account/membership-levels page.
2. Advertising & Sponsorship: Paid sponsorships across website and newsletters, branded content packages, newsletter sponsorship placements, and long-term retainer partnerships with brands.
3. E-commerce: Shop for Limited Edition Art through shop.egyptianstreets.com

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Egyptian Streets operates an independent English-language digital media platform delivering news, culture, lifestyle, business, travel, food, entertainment, and opinion content about Egyptian affairs to global audiences. The core offering is a free and subscription-based digital content publication supported by advertising, complemented by an e-commerce storefront for limited edition art and a membership program with premium benefits.

Product overview

Egyptian Streets operates as a multi-platform independent media organization comprising a core news and culture website, an e-commerce art store, and a newsletter subscription service. The primary platform delivers English-language content across politics, society, culture, business, travel, food, entertainment, and opinion categories, reaching over two million monthly viewers. The integrated Shopify-based store offers limited edition art products. The Mailchimp-powered newsletter provides subscribers with regular content updates and exclusive access. The membership program offers premium features including unlimited article access, event invitations, and commenting privileges. A separate Saudi Streets sub-brand extends coverage to Saudi Arabia under the ES Media Network umbrella. An open article submission program allows external contributors to submit content for editorial review.

Differentiator

Problem solved

Functional benefit

Brands

• Saudi Streets: A related media platform covering Saudi Arabian affairs, operated by the same network.

Products and services

• Egyptian Streets Digital News Platform Independent English-language digital media platform delivering news, culture, lifestyle, business, travel, food, entertainment, and opinion content about Egyptian affairs to global English-speaking audiences. Reaches over two million people monthly across website and social media channels.
• Membership/Subscription Program

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

One partnership is on record.

• Saudi StreetscoreStrategic or Co-development PartnerSister platform expansion into Saudi market as part of ES Media Network. The Head of Partnerships & Revenue role covers both Egyptian Streets and Saudi Streets commercial strategy.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Arab News: Leading English-language daily covering Saudi Arabia and the wider Arab world. Comparable in English-language MENA news and lifestyle coverage, but with significantly larger scale, broader scope, and Saudi institutional backing.

Emerging players

• Scoop Empire: MENA digital lifestyle and culture publication producing English-language content on entertainment, food, travel, and trends. Comparable in content categories (especially culture, travel, food) and English-language MENA audience.
• Wamda: MENA-focused digital media platform covering entrepreneurship, startups, and business across the region. Comparable as an English-language independent MENA digital publisher, with overlapping business and technology coverage and similar multi-channel audience.
• StepFeed: Digital media platform targeting millennial and Gen Z audiences in the Middle East and North Africa with English-language content on culture, lifestyle, and news. Comparable in audience demographic, content categories, and digital-first distribution.

Direct peers

• Ahram Online: English-language edition of Egypt's Al-Ahram media group covering Egyptian news, culture, and opinion. Comparable in targeting English-speaking readers interested in Egypt and providing parallel coverage of politics, business, arts, and lifestyle.
• Egypt Independent: English-language news outlet focused on Egyptian politics, business, and society. Comparable in geography and audience (English readers interested in Egypt), with overlapping news and culture content categories.
• Mada Masr: Egyptian independent digital news organization known for editorial independence and in-depth Egypt coverage. Closely comparable as a Cairo-rooted independent media outlet providing alternative narratives, though primarily Arabic-language with selective English pieces.
• Al-Monitor: Independent English-language digital media platform covering the Middle East, including dedicated Egypt coverage. Closely comparable in audience (English-speaking MENA watchers), business model (advertising + subscription), and editorial positioning (independent regional affairs).
• The New Arab: English-language news platform covering Arab affairs, with extensive Egypt, Saudi, and regional coverage. Comparable as an independent English-language digital media outlet serving a similar pan-Arab, English-reading diaspora and policy audience.
• Middle East Eye: London-based independent digital news outlet covering the Middle East and North Africa in English, with strong Egypt and Gulf content verticals. Comparable in target audience, digital-first distribution, and independent editorial stance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/egyptianstreets
• Facebookfacebook.com/EgyptianStreets
• Instagraminstagram.com/egyptianstreets
• LinkedInlinkedin.com/company/egyptian-streets

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Egyptian Streets