Seventyseven Communication

What Seventyseven Communication does

Seventyseven Communication is an integrated communication agency headquartered in Bagnolo Mella (Brescia), Italy, operating under the legal entity Grafica Sette S.r.l. SB (a Società Benefit). The group was formed in 2024 from the union of Grafica Sette (founded 1980 as a printing operation) and Seven Media, consolidating forty-five years of print heritage with digital and web capabilities under a single brand. The agency delivers a full-stack communication offering across five service categories: Strategy (marketing strategy, data analysis, brand repositioning, sustainability reporting), Branding (naming, logo, copywriting, coordinated image, rebranding), Print (offset and digital printing, large format, luxury cartotecnica, catalog production, binding, FSC-certified finishes), Web (websites, e-commerce, product configurators, 3D viewers, virtual tours, SEO, Google/Meta Ads, email marketing, custom ERP/portal development such as MyIvars), and Offline (trade show stand design, corporate photography, video, corporate events, 3D rendering). The technical stack combines in-house offset and digital print production with web application development, 3D visualization, and integrations with Brevo (marketing automation) and Iubenda (accessibility).

The business operates a sales-led, consultative GTM motion: each client is assigned a single dedicated team serving as one interlocutor across the entire engagement, with revenue structured on project-based and retainer-based pricing without a public rate card. The agency serves a B2B enterprise and mid-market client base concentrated in Lombardy and across Italy, with notable multi-year engagements in furniture/seating components (Alba, Ivars, Pengo), water utilities (Acque Bresciane — managing digital campaigns reaching 300,000 users across 114 municipalities), brass manufacturing (EGM – Eredi Gnutti Metalli), luxury publishing (Grandi Marche Francesi), energy (SD Energia), and household distribution (Italmark, Pupa, Copan). Distribution occurs through direct sales, website enquiry capture, call-booking CTAs, and trade fair presence at Interzum, Ambiente Francoforte, Sicam, and Futura Expo. The agency is founder/family-controlled with no disclosed external institutional investors, employs 11–50 staff (exact headcount undisclosed), and was recognized at national level through Premio Agorà Silver 2025 and B2Best Award 2025 finalist status for its integrated rebranding work, plus Premio Agorà Bronze 2024 and OpenArtAward 2024.

Name

Seventyseven Communication

Legal name

Grafica Sette S.r.l. SB

Website

https://seventyseven.biz

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Seventyseven Communication is an Italian integrated communication agency headquartered in Bagnolo Mella (Brescia), offering strategy, branding, print, web, and offline services to B2B enterprise and mid-market clients across industries including furniture, utilities, manufacturing, and luxury publishing. The agency operates a single-interlocutor model combining 45+ years of print heritage with digital and production capabilities under one team.

Ownership category

akta.pro rank

Product category

Integrated Communication and Marketing Services

NAICS

Public Relations Agencies (541820), Broadcasting and Content Providers (516)

SIC

Miscellaneous Publishing (2741), Communications Services, Nec (4899)

akta.pro primary industry

Enterprise/Workplace Short-Form Video Platforms (Internal Comms & Training) (MPACAHAL)

akta.pro secondary industry

Document Management Systems (DMS) (HDAEAGAA)

Keywords

• Integrated communication services
• Branding and design
• Commercial printing services
• Digital marketing services
• Web development services

Headquarters

HQ city

Bagnolo Mella

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Integrated Communication Services: Seventyseven generates revenue through a comprehensive suite of professional communication services spanning strategy, branding, print, digital/web, and offline. Services are delivered as a bundled integrated offering managed by a single dedicated team, with pricing structured around project scope, complexity, and deliverables. Revenue is project-based and retainer-based, with no publicly disclosed standard rate card.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Seventyseven Communication is an integrated communication agency providing strategy, branding, print, web, and offline communication services to B2B clients. The agency combines in-house digital and print production capabilities under a single dedicated team, delivering projects spanning marketing strategy, brand identity, catalog and packaging production, website and e-commerce development, product configurators, SEO, paid media, social media management, photography, video, 3D rendering, and trade fair stand design.

Product overview

Seventyseven Communication is an integrated communication agency offering a comprehensive suite of services spanning five main categories: Strategy (marketing strategy, data analysis, brand positioning, sustainability reporting), Branding (naming, logo design, copywriting, rebranding), Print (offset and digital printing, large format, catalog production, luxury cartotecnica, binding), Web (websites, e-commerce, product configurators, virtual tours, SEO, Google/Meta Ads, email marketing), and Offline (trade show stands, photography, video production, corporate events, 3D rendering). The agency positions itself as a one-stop solution for complete integrated communication, combining digital and print services under a single dedicated team.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Meta Ads campaign achieved 2,299,514 impressions and 12,224 link clicks within approximately 5 months for Acque Bresciane digital bill campaign
• +3 more outcomes

Named customers9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

One partnership is on record.

• Orione CLCcoreStrategic or Co-development PartnerOrione CLC is a graphic design studio that collaborated with Seventyseven on the Acque Bresciane project to build a coherent and coordinated communication system. The partnership combined Orione CLC's design expertise with Seventyseven's integrated communication capabilities to deliver a comprehensive visual identity redesign.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• TBWA Italy: Italian arm of the TBWA global network providing advertising, branding, and integrated communications for enterprise clients — represents the larger-network competitive threat against mid-sized integrated agencies like Seventyseven.
• Publicis Italy: Italian operations of Publicis Groupe providing advertising, media, digital, and integrated communications — broad incumbent peer competing for the same Italian enterprise and mid-market clients as Seventyseven.
• Dentsu Italy: Italian operations of Dentsu offering integrated communications, digital, and creative services — overlapping broad incumbent peer to Seventyseven in the Italian mid-market integrated agency space.
• Ogilvy Italy: Italian operations of Ogilvy (WPP) offering integrated advertising, branding, and digital services — broad incumbent peer competing for integrated communications mandates in Italy.

Direct peers

• H48: Italian integrated communication agency providing branding, digital, and marketing services to mid-market and enterprise clients — directly comparable to Seventyseven in scope and target customer profile.
• Vergani & Gasco: Italian integrated communication and creative agency serving B2B clients with branding, print, and digital — comparable in offering mix and Italian mid-market focus.
• Different Communication: Italian integrated communications agency focused on strategy, branding, and digital — a comparable mid-sized Italian integrated player operating in similar verticals.
• Armando Testa: Founded 1944, Turin-based Italian creative and integrated advertising agency serving enterprise B2B and consumer clients with strategy, creative, digital, and media services — directly comparable to Seventyseven as a long-standing Italian integrated communications agency.
• Connexia: Milan-based integrated marketing and communications agency offering strategy, branding, digital, content, and PR services to enterprise clients — comparable to Seventyseven's integrated offering across digital and traditional channels.
• Concreative: Italian integrated creative and communication agency offering branding, digital, and marketing services — comparable to Seventyseven in integrated mid-market Italian agency positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/seventysevencommunication
• LinkedInlinkedin.com/company/seventysevencommunication

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seventyseven Communication