Sequoia Choice
Sequoia Choice Arizona Distance Learning is a tuition-free, public online K-12 charter school operated by Arizona nonprofit Edkey Inc., serving traditional, neurodivergent, homeschooling, and accelerated learners statewide through an LMS, mobile attendance app, and partner learning centers.
- Company typePrivate
- Founded1998
- HeadquartersMesa, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Sequoia Choice does
Sequoia Choice Arizona Distance Learning is a tuition-free, public online K-12 charter school operated as a core program of Edkey Inc., a 501(c)(3) nonprofit organization headquartered at 1460 S Horne, Mesa, Arizona. The school delivers full-time online education from Kindergarten through Grade 12 to students across Arizona, supplementing its core distance-learning curriculum with the Sequoia Online Learning Centers (SOLC), Early College dual-enrollment programming, Career and Technical Education (CTE), online credit recovery, Exceptional Student Services for neurodivergent learners, and a home-based learning track for homeschooling families.
The platform is built on a Learning Management System (LMS) for online course delivery, hosted on AWS, and extended by the Sequoia Choice Attendance App — a mobile application developed by English3 with OTP-based authentication. Sequoia Choice also integrates with KaiPod Learning centers (partnership announced 2022) to provide in-person academic support, enrichment, and socialization, and participates in the DonorsChoose District Partnership Program for teacher classroom-project funding. The school holds Cognia System Accreditation (formerly AdvancED) granted to Edkey Inc. in 2022.
The business model is a public charter school: revenue is generated primarily through Arizona per-pupil state funding allocations tied to student enrollment, supplemented by Arizona state tax-credit donations from individuals and married couples. Go-to-market is direct-to-consumer through the sequoiachoice.org website, virtual Zoom open houses, a monthly newsletter, and Facebook organic social. Customer segments span traditional students, neurodivergent students requiring IEP/504 support, homeschooling families, rural Arizona students, credit-recovery students, and accelerated learners seeking college credit. Sequoia Choice operates exclusively within Arizona as one of 26 schools and programs under Edkey Inc.
Sequoia Choice firmographics
Firmographics- Name
- Sequoia Choice
- Legal name
- Edkey Inc.
- Website
- https://sequoiachoice.org
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sequoia Choice Arizona Distance Learning is a tuition-free, public online K-12 charter school operated by Arizona nonprofit Edkey Inc., serving traditional, neurodivergent, homeschooling, and accelerated learners statewide through an LMS, mobile attendance app, and partner learning centers.
- Ownership category
- akta.pro rank
Sequoia Choice industry classification
Industry- Product category
- K-12 Online Charter School
- NAICS
- Educational Services (611), Educational Support Services (611710), Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- College & Career Transition Services (Bridge Programs, Dual Enrollment Pathways) (EDAAABAK)
- akta.pro secondary industry
- Transition-to-College/Independence Skills Tutoring for Learning Differences (EDANAFAJ)
Keywords
Where Sequoia Choice is headquartered
LocationHeadquarters
- HQ city
- Mesa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sequoia Choice business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Per-Pupil Funding: As a tuition-free public charter school, revenue is generated through per-pupil state funding allocations based on student enrollment
- Tax Credit Donations: Arizona state tax credit contributions from individuals (up to $200) and married couples (up to $400) to support extracurricular activities and educational initiatives
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free K-12 Public Education |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Sequoia Choice product offering
Product offeringCore offering
Sequoia Choice Arizona Distance Learning is a free, tuition-free public charter school that delivers K-12 education online to Arizona students through a Learning Management System. It supplements online coursework with physical learning centers (SOLC) and a partnership with KaiPod Learning for in-person academic support, and offers specialized programs including Early College dual enrollment, Career and Technical Education, credit recovery, exceptional student services, and home-based learning.
Product overview
Sequoia Choice Arizona Distance Learning is a free, public, tuition-free online K-12 charter school operating as part of the Edkey Inc. family of schools in Arizona. The organization offers a comprehensive portfolio of educational products and services centered on its core distance learning platform, supplemented by physical Sequoia Online Learning Centers (SOLC) for in-person support. Key offerings include an Early College Program for dual enrollment, Career and Technical Education (CTE), credit recovery courses, exceptional student services for special education, and home-based learning options. The school serves diverse student populations including traditional, neurodivergent, and homeschooling students across Kindergarten through Grade 12, with additional support through academic counseling, intervention teams, and a mobile attendance application.
Differentiator
Problem solved
Functional benefit
Brands
- Sequoia Choice Arizona Distance Learning: Free, public, online K-12 school offering distance learning education in Arizona
Products and services
- Sequoia Choice Arizona Distance Learning A free, public, tuition-free online K-12 charter school serving students across Arizona through distance learning, offering comprehensive curriculum from Kindergarten through Grade 12 with multiple enrollment pathways for traditional, neurodivergent, and homeschooling students.
- Sequoia Online Learning Centers (SOLC) Physical learning center locations throughout Arizona where online students can access in-person academic support, tutoring, socialization opportunities, and enrichment activities while continuing their distance learning curriculum.
- Early College Program Dual enrollment program allowing high school students to earn college credits while completing their K-12 education at no cost, with students graduating with over 100 college credits.
- Career and Technical Education (CTE) Vocational and technical education programs preparing students for career pathways through hands-on training and industry-relevant skills.
- Online Credit Recovery Courses Accelerated online courses designed to help students recover credits and get back on track for graduation.
- Exceptional Student Services Special education services including individualized education programs (IEPs), accommodations, and support for students with disabilities.
- Home-Based Learning Flexible at-home learning option for families seeking an alternative to traditional classroom settings, with full curriculum access and teacher support.
- Sequoia Choice Attendance App Mobile application for tracking student attendance, developed by English3 and hosted on AWS, allowing parents to monitor student participation and engagement with OTP authentication.
Quantifiable outcome
- 83% of students graduate with either college or CTE credits
- +3 more outcomes
Companies that use Sequoia Choice
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles5 records
Sequoia Choice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sequoia Choice partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- KaiPod LearningcoreEdkey Inc. through Sequoia Choice AZDL partnered with KaiPod Learning to give families the best of both worlds: high-quality tuition-free curriculum and dedicated teaching staff of AZDL combined with additional in-person academic support, interactive enrichment activities, and socialization opportunities at KaiPod Learning Centers. Students in 3rd-12th grades can access 1:1 in-person academic support, tailored enrichment activities (art, coding, music), and socialization opportunities.
- DonorsChoosecoreEdkey, Inc. partnered with the national nonprofit DonorsChoose to help teachers tap into a network of 4 million donors to support classroom projects. Teachers in Edkey, Inc. have raised $91,538 and completed over 127 projects on DonorsChoose. As one of the 500+ members of the DonorsChoose District Partnership Program, Edkey can fully support teachers in using the platform, ensure safety and security, and align efforts with organizational strategic priorities.
- Edkey Inc. (Parent Organization)coreEdkey® Inc. is a 501(c)(3) non-profit organization that provides high-quality educational services to a variety of institutions, empowering fulfillment of their individual missions. Edkey Inc. manages Sequoia Choice Arizona Distance Learning along with 26 schools and programs operating exclusively in Arizona.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Sequoia Choice competitors and assessment
Company assessmentRegional players
- Great Hearts Academies: Arizona-based nonprofit charter management organization operating multiple tuition-free classical charter schools across the state. Comparable as a high-performing Arizona charter organization serving families seeking alternatives to district schools, though it operates brick-and-mortar campuses rather than online.
- BASIS Charter Schools: Top-ranked Arizona charter school network known for rigorous college-prep curriculum and high academic outcomes. Comparable as a high-performing Arizona charter option competing for college-focused families, though delivered via physical campuses rather than online learning.
Emerging players
- Optima Education: Online learning platform serving K-12 students with adaptive and personalized curriculum. Comparable to Sequoia Choice in delivering online K-12 instruction, though Optima operates as a supplemental/partner platform rather than a full public charter school.
Direct peers
- Arizona Connections Academy: Arizona-licensed tuition-free online public charter school offering K-12 online education statewide. Directly competes with Sequoia Choice for Arizona families seeking online K-12, backed by the national Connections Academy network and curriculum.
- ASU Prep Digital: Arizona-based online charter school operated by Arizona State University offering tuition-free K-12 online education with strong dual enrollment and college credit pathways. Directly comparable to Sequoia Choice as a tuition-free Arizona online charter competing for the same per-pupil funding and families.
- Primavera Online High School: Arizona-based tuition-free online charter high school serving students statewide with flexible pacing and credit recovery options. Comparable to Sequoia Choice in target market (Arizona online learners) and free public charter model, with similar per-pupil funding dependency.
Broad incumbents
- Stride (K12 Inc.): National online K-12 learning provider operating tuition-free public online schools across multiple states including Arizona. Comparable to Sequoia Choice through similar online K-12 model and per-pupil revenue structure, but with substantially larger scale, technology investment, and multi-state reach.
Others
- KaiPod Learning: Operator of microschool and learning center locations that partner with online schools (including Sequoia Choice) to provide in-person academic support, enrichment, and socialization. Relevant as Sequoia Choice's primary physical-presence partner, though KaiPod is a partner rather than a competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Sequoia Choice social profiles
Digital presenceSequoia Choice compliance and trust
Trust signalCompliance1 record
Sequoia Choice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sequoia Choice leadership team
Management profileNumber of profiles
Profiles8 records
Sequoia Choice subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sequoia Choice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sequoia Choice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sequoia Choice
What does Sequoia Choice do?
Sequoia Choice Arizona Distance Learning is a free, tuition-free public charter school that delivers K-12 education online to Arizona students through a Learning Management System. It supplements online coursework with physical learning centers (SOLC) and a partnership with KaiPod Learning for in-person academic support, and offers specialized programs including Early College dual enrollment, Career and Technical Education, credit recovery, exceptional student services, and home-based learning.
Is Sequoia Choice a public or private company?
Sequoia Choice is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Sequoia Choice founded?
Sequoia Choice was founded in 1998. It employs 51 to 100 people.
Where is Sequoia Choice based?
Sequoia Choice is headquartered in Mesa, United States, in the North America region.
How does Sequoia Choice make money?
Two revenue lines are on record. Per-Pupil Funding is the primary driver. The others are tax Credit Donations.
Who are Sequoia Choice's main competitors?
Regional players on record are Great Hearts Academies and BASIS Charter Schools. Optima Education is listed as an emerging player. Direct peers are Arizona Connections Academy, ASU Prep Digital and Primavera Online High School. Stride (K12 Inc.) is listed as a broad incumbent. KaiPod Learning is listed as an others.
Does Sequoia Choice have an API?
No public API is recorded for Sequoia Choice.
What industry is Sequoia Choice in?
Sequoia Choice's product category is K-12 Online Charter School. Its primary akta.pro industry code is EDAAABAK, College & Career Transition Services (Bridge Programs, Dual Enrollment Pathways), with a secondary code of EDANAFAJ, Transition-to-College/Independence Skills Tutoring for Learning Differences. Its NAICS code is 611 and its SIC code is 8200.