What Gemporia does

Gemporia is a UK-based, privately held direct-to-consumer jewellery retailer that sells diamond and coloured gemstone jewellery to individual consumers. Founded in 2004 and headquartered in Redditch, the company operates an omnichannel model spanning an e-commerce website, a dedicated mobile application (gem.pm), and a live TV shopping channel broadcast on Freeview channel 45 (formerly Gems TV, rebranded to Gemporia). Its assortment covers rings, earrings, necklaces, pendants, bracelets, and charms across multiple branded collections (Diamond Essentials, Evermore, Manhattan, Midas, Annabella) and named designer collaborations (David Harry, Charles Winston, Glenn Lehrer), with price points from £12.99 to over £500 and split-payment, subscription, and gift-card purchasing options. The company is staffed by GIA-qualified gemmologists who authenticate and curate gemstones, and it sustains an educational content platform (Gemology Hub, Learning Library covering 100+ gemstones, Gemstone Foundation Course) to support buyer confidence and SEO-led acquisition.

Gemporia's revenue model is one-time unit pricing on physical jewellery supplemented by recurring mechanics (subscription, instalments) and ancillary services. Beyond core jewellery, the company has extended into adjacent lifestyle verticals through sub-brands Kimbie Home (homeware), Visage (beauty/skincare), MenoMY (menopause wellness), Primal Living (health), and Viorelli (health/home/beauty), leveraging its live-shopping and DTC infrastructure across categories. Supporting services include a jewellery repair workshop, gemstone treatments, gift cards, and a 30-day returns policy. Marketing is multi-channel: live TV, email capture (10% first-purchase offer), Feefo-rated customer reviews (4.8/5, 10-Year Trusted Service Badge, 2024 Platinum Trusted Service Award), organic social, and content/SEO through the Gemology Hub.

The company operates primarily in the UK, with additional presence in Ireland (EU) and Australia, and holds Carbon Neutral Britain certification plus memberships in the National Association of Jewellery and the Coloured Gemstone Association. Neil Garratt serves as Managing Director. No public financial disclosures, funding rounds, institutional investors, or M&A activity are recorded in the available data; the entity (Gemporia LTD, company number 6365402) appears to be independently operated under founding ownership.

Name

Gemporia

Legal name

Gemporia LTD

Website

https://gemporia.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Gemporia is a UK-based, privately held omnichannel DTC jewellery retailer selling diamond and coloured gemstone jewellery to individual consumers through e-commerce, mobile app, and a Freeview live TV shopping channel, with branded collections and designer collaborations.

Ownership category

akta.pro rank

Product category

Online Jewellery Retail

NAICS

Jewelry Retailers (458310), Jewelry Retailers (45831)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Diamond Jewelry (CRAKAAAA)

akta.pro secondary industries

Colored Gemstone Jewelry (CRAKAAAB), Bridal Diamond Jewelry (Earrings, Necklaces, Bracelets) (CRAKACAD), Bridal Gemstone Jewelry (Non-diamond center stones) (CRAKACAE)

Keywords

• Gemstone jewellery
• Diamond jewellery
• Live TV shopping
• Online jewellery retail
• Coloured gemstones

Headquarters

HQ city

Redditch

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Jewellery Retail: One-time purchase of gemstone jewellery products including rings, earrings, necklaces, pendants, bracelets and charms. Offers split payment options for higher-value items.
2. Live TV Shopping: Live shopping television channel (formerly Gems TV on channel 45, rebranded as Gemporia) with real-time product demonstrations and purchasing capability.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Gemporia is a UK-based direct-to-consumer retailer of genuine diamond and coloured gemstone jewellery, broadcasting live shopping events via a dedicated Freeview TV channel and selling through its e-commerce website and mobile app. The company designs, sources, and retails its own branded jewellery collections (Diamond Essentials, Evermore, Manhattan, Midas, Annabella, Valoro, The Bridal Edit) alongside designer collaborations, supported by in-house GIA-qualified gemmologists and a jewellery repair workshop.

Product overview

Gemporia is a UK-based jewellery and lifestyle e-commerce platform offering a diverse portfolio of products and services. The core offering centres on diamond and gemstone jewellery through multiple branded collections (Diamond Essentials, Evermore, Manhattan, Midas, Annabella) and designer collaborations (David Harry x Gemporia, Charles Winston x Gemporia, Glenn Lehrer x Gemporia). The company operates a dual-channel retail model combining its e-commerce platform with live TV shopping channels (Gemporia Live Shopping, Gem Collector) for real-time jewellery auctions. Beyond jewellery, the business has expanded into health, home and beauty through sub-brands including Kimbie Home, Visage, MenoMY, Primal Living, and Viorelli. Supporting services include a Learning Library with gemstone education, a Gemology Hub for industry news, repair workshop, jewellery treatments, gift cards, and flexible payment options including subscriptions and split payments.

Differentiator

Problem solved

Functional benefit

Brands

• Diamond Essentials Collection: Diamond jewellery collection featuring affordable genuine diamonds in sterling silver and gold-plated settings.
• Evermore Collection
• Manhattan Collection
• Midas Collection
• Annabella Collection
• Valoro
• Lorique
• Kimbie Home
• Visage
• MenoMY
• Primal Living
• Viorelli
• David Harry x Gemporia
• Charles Winston x Gemporia
• Glenn Lehrer x Gemporia

Quantifiable outcome

• 4.8/5 star rating on Feefo platform
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Five partnerships are on record, tiered core and minor.

• FeefocoreOthersFeefo provides independent customer review platform and Trusted Service Awards. Gemporia displays Feefo ratings (4.8/5 stars) and badges prominently on their website to build customer trust.
• PayPalcoreTechnology or IntegrationPayPal is integrated as a payment processor on Gemporia's e-commerce checkout, allowing customers to pay via their PayPal account or PayPal credit options.
• National Association of JewelleryminorOthersGemporia is a member of the National Association of Jewellery, indicating industry association and compliance with jewellery trade standards.
• Coloured Gemstone AssociationminorOthersGemporia is a member of the Coloured Gemstone Association, supporting their positioning as coloured gemstone specialists.
• FreeviewcoreChannel Partner/ Reseller/ DistributorFreeview provides the television platform for Gemporia's live shopping channel (channel 45), enabling broadcast of live jewellery shopping content to Freeview households in the UK.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Ernest Jones: Ernest Jones is a UK premium jewellery and watch retailer (part of Signet Jewelers) serving bridal and gifting customers, comparable to Gemporia's UK diamond and gemstone jewellery customer base though via physical retail.
• H.Samuel: H.Samuel is one of the UK's largest high-street jewellery chains with broad assortment across diamonds, gemstones, and watches, competing with Gemporia for UK bridal and gifting customers across price tiers.

Direct peers

• Brilliant Earth: Brilliant Earth is an online fine jewellery retailer emphasising ethical sourcing, traceable supply chains, and bridal/gemstone collections, comparable to Gemporia's ethical-sourcing and gemstone-education-led positioning.
• QVC: QVC operates live TV shopping plus e-commerce across multiple categories including jewellery, mirroring Gemporia's omnichannel live-shopping model and serving similar value-oriented female consumers seeking home-shopping convenience.
• The Jewellery Channel (TJC): TJC is a UK-based live TV and online jewellery and lifestyle retailer, the closest direct UK competitor to Gemporia with a similar live-shopping broadcast format, gemstone focus, and value-to-mid price positioning.
• Jewelry Television (JTV): JTV is a US-based live TV and online jewellery retailer focused on coloured gemstones, loose stones, and gem-focused content, directly comparable to Gemporia's GIA-gemmologist-led gemstone TV shopping proposition.
• Blue Nile: Blue Nile is a leading online diamond and fine jewellery retailer serving engagement and bridal buyers globally, comparable to Gemporia's diamond and bridal edit e-commerce proposition though without the live TV element.
• Ideal World: Ideal World is a UK live TV shopping channel with an online storefront selling jewellery alongside beauty, home and wellness products, directly comparable to Gemporia's TV-plus-e-commerce plus adjacency-brand portfolio.

Emerging players

• Angara: Angara is an online gemstone and fine jewellery retailer offering customisable rings, pendants, and earrings with a coloured-stone focus, comparable to Gemporia's coloured gemstone assortment and online-led DTC model.

Broad incumbents

• Pandora: Pandora is a global jewellery brand with a strong direct-to-consumer and online presence in charm and affordable fine jewellery, competing with Gemporia for everyday gifting and self-purchase customers in the UK and international markets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/gemporia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gemporia