DUA
DUA is a UK-based ICAEW-regulated accountancy and business consultancy firm headquartered in Watford with a London Mayfair office, providing accounting, tax, audit, wealth, probate, and international advisory services to small and medium-sized enterprises across multiple industry verticals.
- Company typePrivate
- Founded2010
- HeadquartersWatford, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What DUA does
DUA (legally Dua & Co Limited) is a UK-based accounting and business consultancy firm headquartered in Watford with a secondary office in London Mayfair. The firm serves small and medium-sized enterprises (SMEs) across the United Kingdom, positioning itself as 'The SME expert' and operating through direct, consultative client engagements rather than a productized or self-serve model. Service offerings span accounting solutions, statutory audit, tax planning and compliance, business growth advisory, wealth planning, family services (including probate), and international advisory, with formal industry specializations in Technology, Healthcare, Property, and Scale-up businesses.
The firm's technology stack is conventional for an ICAEW-regulated accountancy practice: client-facing work is delivered through face-to-face consultations at its two offices, a web-based document-sharing portal (sharedocuments.co.uk), and a DUA Co mobile application available on iOS and Android. Standard third-party accounting platforms — Xero, Sage, and QuickBooks — are used for client bookkeeping. Internally, DUA has deployed AI and automated processing tools to support data analysis, content generation, customer service, and workflow automation, with outputs subject to human review where required.
DUA generates revenue through time-based professional fees billed across principals, staff, and subcontractors, with fixed-fee agreements available for defined service scopes. The firm is regulated by the Institute of Chartered Accountants in England and Wales (ICAEW) for general accountancy, tax practice, statutory audit (Registration No: C002507365), and non-contentious probate, and holds ACCA Approved Employer status. International reach is delivered through INAA membership, providing access to professionals in more than 50 countries. Professional indemnity is underwritten by QBE UK Limited. The firm operates as a privately held, founder-led entity with no disclosed external equity investment.
DUA firmographics
Firmographics- Name
- DUA
- Legal name
- Dua & Co Limited
- Website
- https://dua.co.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DUA is a UK-based ICAEW-regulated accountancy and business consultancy firm headquartered in Watford with a London Mayfair office, providing accounting, tax, audit, wealth, probate, and international advisory services to small and medium-sized enterprises across multiple industry verticals.
- Ownership category
- akta.pro rank
Where DUA is headquartered
LocationHeadquarters
- HQ city
- Watford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
DUA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Professional Accountancy and Advisory Services: Fees computed on basis of time spent on client affairs by principals, staff and subcontractors, with levels of skill and responsibility involved. Disbursements represent travel, accommodation and other expenses. Fixed fee agreements available for specific ranges of services.
- Audit Services: Statutory audit work carried out as ICAEW registered statutory auditors. Subject to Audit Regulations and International Standards on Auditing (UK and Ireland).
- Tax Services: Tax solutions including planning, compliance, and advisory services. Fees for tax work based on time spent.
- Investment and Insurance Services: Limited investment services permitted under ICAEW license. Insurance mediation activity (advising on, selling, and administering insurance contracts) is also regulated by ICAEW.
- Probate Services: Authorised by ICAEW to carry out the reserved legal activity of non-contentious probate in England and Wales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Time-based professional fees |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
DUA product offering
Product offeringCore offering
DUA is an ICAEW-regulated accountancy and business consultancy firm delivering accounting solutions, statutory audit, tax planning and compliance, business growth advisory, international advisory, wealth planning, family services, and probate services to small and medium-sized enterprises. Services are tailored by industry vertical (technology, healthcare, property, scale-up) and supported by direct consultations in Watford and London Mayfair plus international reach via the INAA network.
Product overview
DUA Accountancy & Business Consultancy is an ICAEW-regulated firm serving SMEs with a comprehensive portfolio of professional services. The core offerings include Accounting Solutions, Audit Services, Business Growth advisory, Family Services, Wealth Management, Tax Solutions, International Advisory, and Investing in UK services. The firm specializes in several industry sectors including Technology, Healthcare, Property, and Scale-up businesses. Services are delivered through offices in Watford and London Mayfair, with access to international support via the INAA global accounting network. The firm also provides free resources including cash flow templates and regional business news updates.
Differentiator
Problem solved
Functional benefit
Companies that use DUA
Customer profileSegments6 records
Ideal customer profiles5 records
DUA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
DUA partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- INAA (International Accounting Association)coreDUA is a member firm of INAA, an international accounting association of independent practices established over 25 years ago. INAA is ranked among the top 14 associations and alliances by Accountancy Age Magazine. The association enables members to collaborate, expand operations globally, and deliver international accounting, audit, and professional advisory services. Members operate in more than 50 countries.
- ICAEW (Institute of Chartered Accountants in England and Wales)coreDUA is regulated and licensed by ICAEW. The firm is subject to ICAEW's Code of Ethics and operates under ICAEW's bye-laws and regulations. ICAEW licensing covers general accountancy, tax practice, statutory audit work, and probate services.
- ACCA (Association of Chartered Certified Accountants)coreDUA holds ACCA Approved Employer Practising Certificate status, demonstrating commitment to ACCA professional development and qualifications.
- QBE UK LimitedminorProfessional indemnity insurer for DUA. Located at Plantation Place, 30 Fenchurch Street, London, EC3M 3BD. Territorial coverage is worldwide excluding professional business carried out from offices in the USA or Canada.
- One YMCAminorCommunity charity partner where DUA founder Rakesh Dua helped create the Corporate Connect Club and continues to be actively involved. DUA is proud to support this cause.
- Pepper FoundationminorCharity partner where DUA founder Rakesh Dua serves as a charity ambassador. DUA supports the Pepper Foundation.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
DUA competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
DUA social profiles
Digital presenceDUA compliance and trust
Trust signalCompliance6 records
DUA financial estimates
Financial estimateRevenue estimate
Valuation estimate
DUA leadership team
Management profileNumber of profiles
Profiles1 record
DUA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DUA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DUA
What does DUA do?
DUA is an ICAEW-regulated accountancy and business consultancy firm delivering accounting solutions, statutory audit, tax planning and compliance, business growth advisory, international advisory, wealth planning, family services, and probate services to small and medium-sized enterprises. Services are tailored by industry vertical (technology, healthcare, property, scale-up) and supported by direct consultations in Watford and London Mayfair plus international reach via the INAA network.
Is DUA a public or private company?
DUA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DUA founded?
DUA was founded in 2010. It employs 11 to 50 people.
Where is DUA based?
DUA is headquartered in Watford, United Kingdom, in the Europe region.
How does DUA make money?
Five revenue lines are on record. Professional Accountancy and Advisory Services are the primary driver. The others are audit Services, tax Services, investment and Insurance Services and probate Services.
Does DUA have an API?
No public API is recorded for DUA.